Eric Sachs 
You use images online and off – for nearly everything in your business. Your business card, flyers, brochures, menus, social media graphics, blog posts… they are everywhere. And if you’re just Googling the images you want, and saving from there, you could be in serious trouble. If the licensing isn’t right – you’re stealing. So, … Read more
Both guest blogging and blogger/influencer outreach help to increase exposure for your business. These tactics can help you go beyond search engine optimization and social media to help you reach a broader audience, taking advantage of audiences others have already built. Both, however, rely on developing relationships with other bloggers in your industry, which take … Read more
Infographics have become one of the most popular ways to share large amounts of information in an easy to understand format. When done properly they are visually pleasing, interesting, and useful. One of the best ways to repurpose popular content is to design a new infographic using the information. Once the infographic is ready to … Read more
We’ve all heard stories about people getting fired after their employer discovered something on social media. Sometimes, it’s because of something the employee said about the company or a customer; other times, it was because of something unrelated to their work, but a result of their online activity in their personal life. Do you want … Read more
Many brands lack a key piece of the puzzle for consistency – a brand style guide. Why do you need one? Well, if you’re like a lot of businesses out there, you’ve got several people, some in-house, some contracted, working to produce all your collateral and assets. And if you don’t want to spend a … Read more
Understanding how to make your content go viral is an ongoing, uphill challenge. To make content go viral in 2017, it was essential to understand audience preferences, leverage trending topics, and create shareable, engaging content. Utilizing visual elements like videos and infographics, crafting compelling headlines, and optimizing for social sharing was crucial. Collaborating with influencers … Read more
No matter the size of your business, if you want to help it grow, there needs to be at least some focus on social media. Whether you’ve already come with a streamlined social media workflow, or if you’re trying to develop one for the new year to help you accomplish your business goals, setting a … Read more
Whether you set personal New Year’s resolutions or not – and whether you’re still sticking to them at the end of January, this is a wonderful time to reflect on where you are with your business, conduct an end of year analysis, and set some goals to help carry you through 2017. The Power … Read more
Your company story is a vital part of your branding and customer experience. It sets the tone for who you are, and what customers can expect from you. It’s the foundation of building connections with your customers, because when all is said and done, you’re in the business of solving problems for your customers, and … Read more
Regardless of where LinkedIn falls in your company social strategy, it’s a good idea to maintain a presence there. When used correctly, it can be a powerful tool for your business, going beyond recruiting to help engage customers, share internal information with your employees, and even generate sales leads. If you’re already using a LinkedIn … Read more
Creating social media images that stand out from the crowd is incredibly important. If the image isn’t clear, captivating, and chosen to fit within the company brand it can have a negative impact on the viewer’s impression of the company. Alternatively, a well-chosen image that has been carefully cultivated to impart a message that resonates … Read more
As 2016 comes to a close, it’s naturally time to focus on goals for next year. One of the best things you can do in preparation for developing a new strategy, or making adjustments to your current one is a social media audit. Why Conduct a Social Media Audit? A social media audit is … Read more
It happens to the best of us from time to time – writer’s block for blog content. Even if you’re on top of your strategy and you have an editorial calendar planned out month’s in advance, you’ll eventually reach a point where you’re lost for what to write about – where you feel like you’ve … Read more
It may be easy to create a single message to share across your social media channels – but that is far from being an effective way to reach your audience. There are several social networks people use – and all of them have a different “hook” to get their attention. Simply crafting a message and … Read more
Think about it – when you’re trying to buy the perfect anniversary gift for your spouse, or the perfect gift for your best friend, you can see them in your mind as you’re shopping. You can see what they want and what they need, the things they’d most likely be interested in, what they love, … Read more
I know that’s not what you wanted to hear – I see you over there, beaming from ear to ear because this month’s page views were 200% higher than they were this time last year. I’m not here to rain on your parade – but I’m here to let you know you may want to … Read more
To build an effective outreach campaign, you must first look at the big picture. It can be tempting to think you know where you’re going and how you’re going to get there, but moving too quickly, skipping steps, or worse, starting in the middle, can spell doom for any outreach campaign. The Brain: A … Read more
The Rule of Social Media, as varied as it may be depending on the source, always says you should never focus on tooting your own horn too much. Yes, you want to use it to share news about your company and new products or services, but ultimately, your social media channels are a platform to … Read more
Crafting a digital marketing strategy is difficult work, whether you’re a new or seasoned marketer. What worked in the past may not work now, and with constant market changes – the addition of new platforms, algorithm adjustments, and more competition – nothing is a guarantee of success right out of the gate. But, just because … Read more
We are Sachs Marketing Group, an award-winning SEO company. We’ve outgrown our modest 1,500 sq. ft. office and recently moved into our new 5,700 sq. ft. office in Westlake Village, CA. We absolutely love our new space and wanted to share a quick walk-through overview with our followers. Please watch the quick video below:
Are you unsure if Pinterest marketing will work for your business? Interested in ways to make the social network help you get more exposure? By digging a bit deeper and going beyond the obvious uses for Pinterest, you can use it to expand your social presence and attract new leads. In this article, you’ll discover … Read more
Chances are, the majority of your blog is dedicated to text-based blog posts with images included throughout. And while that’s a good place to start – your blog can be more than that. Including other types of content, even if it’s based on the same basic topic ideas, can help you reach more people, expand your blog identity, and … Read more
Part of me always wanted to go into psychology, but I decided spending 12 years in school to earn a Ph.D. was a lot – and I wasn’t sure I could handle my own issues, let alone help countless others with theirs. The mind and the way it works has always fascinated me, so it’s … Read more
In online marketing, a lot of terms are thrown around. Some are easier to understand than others, and some are used interchangeably when they don’t mean the same thing. In search engine optimization (SEO), two common phrases – search engine friendly and search engine optimized – are often used in place of each other, but … Read more
Instagram is one of the most popular social networks, reaching more than 400 million users in less than five years after the launch. That’s more than Twitter and Snapchat. Now that the Instagram advertising platform is available for everyone, it’s a particularly useful way to connect with potential customers – especially Millennials – and grow … Read more