Creating a Community: How to Better Manage a Facebook Group

Having a presence on social media is critical to brand awareness. While your marketing goals are ultimately always going to be conversions, your social media goals should include relationship building and engagement as well as the eventual benefit of converting followers into sales. The organic algorithm associated with fan and business pages doesn’t allow for as much visibility as most would like, but creating Facebook groups tied directly to your page opens up a whole new world of possibilities. What’s Your Goal for Your Group? There are two main goals you can have for your group. The first is to…

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YouTube Working to Combat Predatory Behavior

YouTube has certainly had its fair share of press in the past couple of weeks. First, there was hysteria about the “Momo Challenge.” This turned out to be a hoax. Then, there was the announcement that the platform would be taking action to combat predatory behavior against children in comment threads. This all started with a content creator who identified suspicious comments from questionable users on videos made for or by children. Many of the comments were suggestive or contained links to extremely illegal websites. Worse yet, the same people were abusing the site’s “related videos” algorithm to make it…

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10 Reasons You Need an Editorial Calendar

It doesn’t matter if you’re planning social media posts or planning to roll out new website content; no marketing strategy can be successful without a plan. You always need an organized set of goals dictating what your brand’s online message will be, how those messages will evolve throughout the year, and how they will be communicated. Enter the editorial calendar. You know you need one, and you’ve probably been avoiding the project altogether – but holding off in its creation could be doing you more harm than good. We want to help you get back on track and get this…

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Sachs Marketing Group Named an SEO Leader on Clutch!

    The way that businesses compete with each other has fundamentally changed; from billboards, magazine ads, and commercial jingles to duking it out in search results, on social media, and ads on leading digital platforms. Companies that recognize these changes increase their chances of succeeding, but the firms who leverage them to reach their audiences and test new waters are the ones destined for greatness. And we are more than happy to help them achieve that greatness. Although we help our clients be greater, we have recently been recognized for a bit of greatness ourselves. We are proud to…

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10 Reasons You Need to Start Focusing on Facebook Stories

Tired of fighting to get your content seen in the regular Facebook newsfeed? Not sure how to organically bypass the regular algorithm? You might be missing out on a really compelling feature: Facebook Stories. This often-misunderstood feature originally allowed personal users to share snapshots of their lives for a limited length of time. It has since been opened up to businesses, but many have difficulty trying to determine why they should even bother with it. It’s just not intuitive at first, but that doesn’t mean it isn’t worthwhile. Let’s clear up the confusion, shall we? Enhanced Visibility It doesn’t matter…

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Social Listening: What You Need to Know

While it’s important to have a social media presence, simply posting daily or running sponsored ads isn’t enough. You definitely need to understand your target audience and find new ways to create brand awareness. But what happens once you’ve put your brand out in front of hundreds, thousands, or millions of people? Do you just sit back and wait to see what happens next? Nope. You start listening. What is Social Listening? Social media is just that: social. You can’t simply throw a bunch of information out on the web, hope it sticks where you want it, and wait for…

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8 Things You Can Do to Better Utilize Your LinkedIn Profile

If you’re like a lot of other people, you might have a LinkedIn profile...but it never really sees the light of day. Maybe you log in once a year and tweak it slightly, or you log in regularly but don’t really “get” how to use it effectively. That might be a mistake! Professionals and business owners who don’t utilize their profiles are leaving a lot of opportunity on the table. You are missing out on incredible opportunities to network, form valuable partnerships, and maybe even find a new client or customer. Ready to give LinkedIn another go with fresh eyes?…

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5 Ways to Use Pinterest to Strengthen Your Brand

Many businesses think of platforms like Facebook and LinkedIn in relation to marketing products and services. The reality is that consumers today are incredibly visual, and these sites alone may no longer be enough to keep their interest. Enter Pinterest. While it started out as more of a personal indexing site where people swapped recipes and craft ideas, it’s far from only that today. Pinterest has veritably exploded, attracting viewership (sharer-ship?) from all over the world. That’s exactly what makes it such a compelling choice for businesses who rely on heavily visual content (like video or images). Using Pinterest can strengthen…

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Website 101: How to Review Old Blog Posts for Relevancy

You work really hard to come up with quality blog content for your website. That’s really awesome! Way too many businesses overlook their content and miss out on the incredible opportunity it brings. Unfortunately, even those of us who do focus on content forget to review older posts for relevancy now and again. And even best pieces of evergreen content need to be reviewed after a few months or years. The world changes. Laws, guidelines, research, and technology are constantly evolving, so what was once top-notch information can sometimes become outdated. In this post, we want to help you stay…

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10 Reasons Local Businesses Need Great Websites

As a local business owner, you may think your storefront, word-of-mouth, and local advertising is all you need to succeed. This is incredibly short-sighted; your business’s online presence is just as important. In the past, people doing a Google search for a product would be presented with a 10-pack listing of local businesses offering what they were looking for. Now, those packs are smaller and harder for local businesses to lock down in the listings. What was once a bit of friendly competition is now more like a triathlon...with no shoes on. Plainly put, it’s hard as heck. Without a…

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6 Ways to Make the Best of GMB Posts

Google has been announcing (and re-announcing) the decline and ultimate demise of the Google Plus platform for quite some time. With the disappearance of the platform looking like it will actually happen later this year, some business owners are focused on what to do next. Many were still using the partially-defunct social platform for marketing purposes. Google My Business (GMB) has been around for quite some time as a toolbox for local business owners who want to control their business listings. While the disappearance of Google Plus will no longer allow for a controlled social feed, the GMB platform does…

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Did Google Alter Your Adwords Campaign? Here’s Why

In late January, AdWords advertisers received a startling email from Google. The headline in the email was, “We’ll focus on your campaigns, so you can focus on your business.” Advertisers reading the emails flew into a tizzy, interpreting the email as saying Google would be taking over all campaign management. Let’s take a look at what they’re really doing. What About the Email? The email went out to Google AdWords advertisers around January 24, 2019. As far as we’re currently aware, the email did not go out to all advertisers, but to a group of select accounts considered to be…

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12 Easy Video Editing Tools for Stellar Social Content

Video marketing is where it’s at right now. You do, of course, need to continue creating all sorts of valuable content, but leaving video out of the equation is like leaving money on the table. Creating video content is incredibly easy. There is really no reason to not be incorporating it in some way. Even if you aren’t comfortable with editing, there are tons of tools you can use to make your life ridiculously easy. These tools provide an excellent “entry-level” introduction to the entire concept of making videos without overwhelming the user. Of course, you can also reach out…

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Why The Best Influencers Aren’t Only on Instagram

How many sponsored ads did you see the last time you scrolled your Facebook or Instagram feed? Quite a few, I’m sure. Now, more than ever, I’m seeing brands partner with celebrity “influencers” as they work to create a new sense of brand awareness. But here’s the thing: influencers come in all shapes and sizes. They’re definitely not all celebrities – in fact, very few qualify for this classification. I’ll explain in today’s post. What are Influencers? An influencer is, by definition, someone who has the ability to influence another person’s decisions. In the marketing world, this translates into strong…

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10 Ways to Use Twitter Lists to Strategize

I’m not really sure why Twitter lists seem to fall into the “secret squirrel” category. A lot of casual Twitter users don’t even realize they can create lists. And business owners? You’re definitely missing out if you’re not using them. Why? They are an incredible curation tool. You can use them to follow specific audience segments, stalk your competitors, sort through industry news, and so much more. Organization is Key Hitting that follow button on Twitter is easy. Scrolling the resulting feed of updates isn’t always as enjoyable --- especially if it contains an eclectic mix of personal updates, news,…

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Fall In Love With These Valentine’s Day Campaign Ideas

The holiday season goes like this: December Holidays, New Year, football playoffs through to the SuperBowl, and then Valentine’s Day. Valentine’s Day is a bit weird in that even though it is already on store shelves, it isn’t as prevalent in advertisements until February 1st.  That means you have about a week or so to make sure your Valentine’s Day campaigns, if not already started, are ready to be heavy hitters for this super-short and fast-paced greeting card holiday. Here’s a few useful suggestions to help you get ready faster. BOGO Deals for Couples Tis the season for couples, right?…

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IGTV or Instagram Live? Here’s How to Pick

Video is the lifeblood of the Internet. It fuels our entertainment, lets us advertise products, and even has the potential to teach, inspire, and change the world. Now, even Instagram is getting into the game and letting people record longer clips. Instagram actually has one of the most robust video platforms on the market (aside from YouTube, of course). You can upload a very short video to your permanent feed, go live, or upload longer-form videos to IGTV. Instagram live and IGTV are by far the most  popular right now, but how can you be sure which is right for…

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6 Special Digital Marketing Challenges for Healthcare Facilities

The world of healthcare is constantly evolving, and  marketing is more challenging than ever. In an increasingly digital-focused world, there so much the average provider needs to consider and pay attention to: privacy, online reviews, your ability to create a strong brand presence, SEO, and yes, even competing with other providers, too. It’s certainly possible to succeed if you can achieve the right balance. But trying to find that precarious balance between adhering to healthcare rules and reaching your audience in a way that converts? That isn’t always easy. Special considerations for confidentiality significantly hamper options, as do legal limitations…

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Which Content Types are Best for Local SEO?

“Content is King.” Okay, it’s kind of getting to the point it goes without saying, right? It’s definitely something we’ve said over and over again right here on the blog. But here’s what you may still be missing: content types are really what defines how useful your content really is. Pick the wrong type of content for the wrong platform and you’re left with content that’s more like a pauper than a prince! Unfortunately, it isn’t always easy to figure out what works best; there’s a lot of variables involved. Even your own industry and niche can have an impact,…

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What is Voice Search and How Can You Take Advantage of It in 2019?

Does voice search feel a little bit strange to you? Unless you’re already deeply involved with big data and search, that’s to be expected. We’re living in an era where people tend to forego answering the phone and favor text messages instead. The idea of using voice feels like taking a step backward. But there’s more to this story, and it’s important that you understand the full picture. Here’s the thing: technology changes how we communicate. It was the telegraph first, and then the telephone. Then, fax and the Internet, and finally, smartphones and mobile devices. Those evolutions directly influence…

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Social Media Management & Personal Balance: How to Step AFK

The world of social media is always changing and can be incredibly fun and exciting. Social media managers often find it exhausting, though. Why? They become attached to their work and remain connected far more than they actually need to be. Does this sound like you? It’s time to learn how to step away from the keyboard (AFK) and find better work/life balance. A Minimum of Two Tech Free Hours Per Day Yes, social media managers need to be connected. No, they do not need to be online 24/7. Put that crazy myth aside. No one dictates your accessibility but…

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10 Digital Marketing Myths You Need to Forget

The world of digital marketing is vast and, well, a bit confusing if you’re a newcomer or startup. Millions of tools claim they’re just the ticket to help you win subscribers, grow your sales, and boost your strategies, but do they all really do what they claim? Not even close. In fact, some of the information you read on your journey to becoming a guru is questionable as heck — including these myths. You Need Multiple Martech Tools Ok, you need marketing technology tools. You need not use dozens to get the job done, at least if you choose the…

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8 Outdated SEO Techniques You Need to Stop Using — Now

The world of search engine optimization (SEO) is evolving at a fast and constant pace. You’d be surprised at the number of techniques “experts” used just a couple of years ago that are completely ineffective now! Advances in artificial intelligence (and Google’s algorithms) make it easier than ever for bots to identify genuinely valuable information as opposed to content developed to cater to the search engines. You must change your strategies to keep up. Gaining new knowledge is one of the best ways to stay ahead, but sometimes it’s what you’re still doing that’s the real problem. Avoid these old-school…

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Digital Marketing & Time Management: Staying in Control

The world of digital marketing is fast-paced. It’s easy to start your day with a plan and then get lost in a sea of changes, social conversations, and sometimes, even a little drama. Yes, you do need to stay on top of what’s happening in the digital world. But you also need to create boundaries and manage your time so that you can get your work done and move on with your life. No one should be stuck online 24/7 --- even digital marketers (especially digital marketers). If you’ve been struggling under the weight of your campaigns lately, take heart:…

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How to Use Google Forms to Grow Your Business

In the world of running an online business, you don’t get much more relevant than Google. In fact, most businesses would find themselves completely lost if the company up and disappeared tomorrow. This includes SEO analysts, social media experts, and even web designers. The simple fact is that nearly all of us rely on Google to help us create websites and distribute effective messages for our audiences. If you’re in the startup phase, you’re probably trying your best to find ways to minimize costs and access the right functionalities for growth. Today, we’re introducing you to a tool that will…

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