Global Launch of LinkedIn Events

In October, LinkedIn announced the global launch of LinkedIn Events. This feature allows members to create, share, and discover professional events. This program hopes to foster offline community building and help members nurture deeper professional relationships. LinkedIn data shows the chances of people accepting connection requests on LinkedIn increases two-fold if they have attended a face-to-face meeting. What is LinkedIn Events? With LinkedIn Events, all members can create and join professional events. They will be able to have conversations with other attendees on the platform and stay in touch online after the event ends. LinkedIn Events also allow members to…

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Creating Personalized Content for Social Media Marketing

Advertising to the prospect or consumer on social media is a growing craft—and an increasing area of competition. Consumers prefer content tailored to them, making them 40% more likely to make a positive buying decision after seeing that content. With so much riding on catching the audience's attention on social media, creating personalized content for social media marketing has become a major area of focus for many marketers, particularly in the ecommerce sphere. What is Personalized Content for Social Media Marketing? Personalized content is a means for building interest, engagement, and trust in a brand via personalization on social media…

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How to Create a Style Guide for Your Brand

Creating a style guide for your brand is essential to ensuring a smooth, deliberate, clear, and intentional message in your marketing and brand representation. Knowing how to create a style guide for your brand is a valuable skill—one you can use as an entrepreneur or in service of a corporation of any size. A successful style guide tells internal employees how to create messaging reflective of your brand and takes into account the recipient of those messages. What Is a Style Guide? A style guide is a central document that defines, exemplifies, and executes a brand's voice. Style guides define…

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Ways to Humanize Your Instagram Business Account

Humanizing your brand is an essential part of building awareness and loyalty. Giving your brand personality makes it easier for people to relate to you - and they are easier to remember and identify. Customers are more loyal and feel they trust a brand with a personality. Brand personalities teach customers how they should use your products or services and how your company fits into their lifestyle. Though it doesn't take a lot of work to build your brand's personality, keeping the personality on-message can prove challenging. Your brand's personality needs to shine through all its assets - and that…

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Google’s September 2019 Core Algorithm Update

We’re no stranger to Google core updates, and they seem to be happening on a quarterly basis these days. The last one we heard about was in June, but in September, Google pre-announced that a new core update was rolling out. In keeping with their promise to make things easier for SEOs and webmasters, this is the second update they announced before the fact, with the previous one being the June Core Update. On September 24th, Google announced on Twitter that it was releasing the September 2019 core update later that day. Now that we’ve moved out from the update,…

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Types of Content Marketing You Need

When it comes to content marketing, it can be difficult to know which types will make the biggest impact with your audience. That’s why familiarizing yourself with the options that are available to you before you start building your strategy is key. In this post, I’ll be covering 10 types of content marketing. While it may be tempting to try and work all of them into your strategy, the simple truth is that depending on your industry, audience, and goals, they may not all fit. And that’s okay. You don’t want to invest resources into creating content that won’t serve…

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Getting Organic Traffic That Isn’t From Google

If Google is your only traffic source, it can be wiped out in a matter of seconds as the result of any algorithmic change. As such, it could invalidate years of effort and SEO overnight. Maybe it's not completely disastrous, but it is a huge risk for many businesses. Instead of relying solely on Google for your traffic, it makes sense to strengthen your foundation of traffic sources and diversify them just in case you get hit with a manual action randomly. After all, there are reports of people being hit with manual actions even though they haven't done any…

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Up and Coming Social Platforms to Keep an Eye On

Smart marketers have been relying on the major social media platforms such as Twitter, Facebook, and Instagram to promote their products and services, share content, and ultimately grow their businesses. However, rival platforms are being developed all the time and while many of them don't achieve the same levels of success, (remember Ello? It’s still around but has pivoted), a handful of them could give the major players a run for their money. If you are an early adopter of these up and coming social platforms, your company could get the most benefit. If you want to remain ahead of…

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Google’s Guide to Ranking Category Pages

Whenever Google's John Mueller speaks, the community listens to what he has to say. Recently, he answered a question about how to rank a category page over a product page. As part of the discussion, he covered how Google views links and the negative ranking effect of keyword stuffing. How Do You Rank a Category Page? The publisher who asked the question saw their product page was ranking for a keyword phrase. However, they thought the appropriate page for that keyword would be the category page. The publisher was able to confirm the category page was indexed. Mueller answered with:…

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Why You Need to Pay Attention to TikTok

When it comes to social media, Facebook, Twitter, and Instagram are probably the biggest platforms you consider. However new social media applications aren't far behind. Younger internet users tend to shy away from traditional social media channels and look for the next big thing. TikTok is a potentially explosive social media platform that allows for short video clips to be shared and watched by people with similar interests. Agencies are already beta testing ad tools built around leveraging the user base from this app. To offer additional insight into what makes TikTok popular, here’s what you should be most excited…

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How the Blockchain is Changing Digital Marketing

In the last 10 years, we've seen marketing undergo quite a change. Thanks to the blockchain, it's about to go through yet another revolution. Most of us associate digital marketing with things such as analytics and artificial intelligence. As such, the blockchain may be the most destructive technology to hit marketers in every industry. Let's take a closer look at how the blockchain is changing digital marketing and who stands to benefit. The blockchain enables transactions to occur between two parties without the need for any kind of third-party verification. Most of the current uses for the blockchain have been…

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AI and Marketing: What You Need to Know

Have you taken the time to think about how artificial intelligence (AI) will impact your marketing? Are you looking for AI tools you can use right now? Are you wondering why you should even bother paying attention to AI? Why Marketers Must Pay Attention to AI AI Affects Daily Life Experts predict AI will have trillions of dollars in annual impact on businesses. There are dozens of consumer applications for everyday from Netflix recommending shows to watch, Google Maps predicting traffic in your area,  Gmail finishing your sentences, and Amazon predicting what you'll buy next. However, most people don't have…

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New Link Attributes from Google

If you've been involved with working with websites for any amount of time, you are familiar with the nofollow attribute.  Google first introduced it about 15 years ago as a method to help fight against comment spam. Over the years, it evolved to become one of Google's recommended methods for tagging advertising related or sponsored links. Since it was first introduced in 2005, we've seen the web evolve considerably. In response to that evolution, Google recently announced two new link attributes to provide webmasters and marketers with more ways to identify the nature of links. But before we dive into…

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Keys to Running a Successful LinkedIn Group

If you want to or are already using LinkedIn to connect with your ideal clients and prospects, you may want to consider running a LinkedIn Group. Why?  Starting your own LinkedIn group can be a wonderful way to increase your credibility and thought leadership while attracting a highly targeted group of people. Benefits of Managing Your Own LinkedIn Group You'll be able to significantly grow your LinkedIn network which makes it easier to find or be found by your target market. You can message up to 15 group members every month to whom you are not directly connected. Remember that…

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Google Changes GMB Listings

Google recently announced they will be automatically applying changes to Google My Business listings with distance-based service areas. The last remaining distance based service areas will be removed. Moving forward, service area businesses currently based on distance are to be automatically converted to the closest named areas. For instance, if your service area includes obscure towns such as Norris, South Carolina, Google will update it to mention Liberty, Central, Clemson, and so on. Managers of Google My Business listings that are affected by this change will have the chance to review the updates after they log into their account. If…

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Memes 101: How Marketers Can Use Them

Memes have taken over social media. Surely, you’re familiar with these short static images, videos or GIFs that depict humorous and relatable content, then spread across the internet like wildfire. People love them. That’s why you should be using them in your online marketing. They’re relatively easy to create and have the potential to really take off. It’s not unusual for a meme to go viral. Meme marketing offers a host of other benefits. Keep reading to learn more about meme marketing, how it works and why you should be using it for your brand. Benefits of Meme Marketing The…

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Chase to Use AI for Marketing Content Creation

Are freelance copywriters and in-house teams soon to be out of a job? We're in the v. Writing algorithms have been available for purchase or a while now. Major companies are using them and they are creating well written articles supported by data. When it comes to content writing bots you'll see a lot of phrases such as intelligent narratives, automated storytelling technology, and natural language generation. Let's take a closer look at some of the major players in the AI content field. Quill by Narrative Science Narrative Science began in 2010 as a Northwestern University experiment turning baseball scores…

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Developing a Social Media Approval Process for Your Organization

Managing social media for your department, organization or for individual clients can be stressful. This is especially true if there is a team involved in the process. Each stakeholder may have different expectations for social media posts, and it’s imperative that everyone is on the same page in order to avoid problems such as misunderstandings or even damage to reputation. Fortunately, there are some processes you can put in place and tools you can use to help streamline communication. Keep reading below to discover some tips for developing a social media approval process for your organization. Create a Strategy Before…

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Google’s Stance on No-Follow Outbound Links

Many blogs and websites use no-follow links when writing about outside sources. It’s been common practice to do so among publishers, as it allows them to remain impartial and “safe” from showing preference for one source over another. This practice has long been believed to be the most acceptable way to avoid being seen as showing preferential treatment or providing “link juice” to sites with whom publishers may have a relationship. Another common belief is that sites will be dinged in Google rankings if they use do-follow links. Recently, though, comments from Google’s own John Mueller have made it seem…

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Top Influencer Marketing Platforms to Tap Into

With the rise of the internet, new marketing practices are developing at a more rapid speed than ever before. Keeping up with the latest digital marketing trends is important to any business that wants to remain relevant and competitive. One trend that has been used consistently to deliver positive results is influencer marketing. In this practice, companies collaborate with individuals known as influencers to promote their brands in creative ways that resonate with potential customers. Influencers can help your business to create a buzz, reach a wider audience and increase engagement. All of these things have the potential to help…

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Study: What 100 Social Media Followers are Worth

When it comes to the social web, platforms like Facebook, Pinterest, and Instagram command billions of eyeballs every year. This makes the channels too big to ignore, so you have no choice but to participate in them to avoid missing out on revenue and traffic. That brings the question how much time and money should you spend on each social platform? Which ones produce the best return on investment? Fellow digital marketing expert Neil Patel recently sought to answer the question and surveyed nearly 500 companies who are all using Facebook, YouTube, Instagram, LinkedIn, Pinterest, and Twitter. Each company surveyed …

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What Is Facebook ThruPlay?

If you are using video in your Facebook Ads you'll need to consider ThruPlay optimization and how it will affect your campaigns. In September 2018, Facebook introduced ThruPlay ad optimization for video views campaigns. Facebook considers a Thruplay when your video ad is watched to either completion or at least 15 seconds in the case of videos that are longer than 15 seconds. What is Facebook ThruPlay Ad Optimization? Until July 31, 2019, the optimization was only available with auction or reach and frequency campaigns. On that date Facebook began rolling out ThruPlay as the default optimization for all video…

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SEO Perfection for Location Pages

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Many clients may believe that stuffing the keyword “near me” is the best way to rank in the map pack. The truth is that SEO rankings in the map pack are based on many factors, but one of the most critical ones is having a top-notch location landing page. What Makes a Top Notch Location Page? As SEO professionals, we tell our clients and stakeholders that great SEO implementation must…

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Why Your Videos Aren’t as Successful as Your Blog Posts

The increasing popularity of video content is sending many marketers to join in on the party. After all, we see many shiny new things come into play - remember Vine? And it’s easy to want to jump to the next big thing. The difference is, we have plenty of data to support the fact that video marketing is here to stay. HubSpot research shows that more than 50% of consumers want to see more video content from the brands they know and love, so it’s no surprise marketers are eager to please. Data also shows six out of 10 people…

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How to Generate 100+ Blog Content Ideas in 30 Minutes or Less

Coming up with blog content ideas can be a giant pain. This is especially true if you’ve been blogging in your niche for years like I have. Instead of trying to come up with ideas from scratch all the time, I’ve learned to use outside sources for inspiration - based on what other blogs are covering, what people are searching for, and what’s popular. Using these three cornerstones, I’ve been able to generate 100 or more content ideas for my blog in half an hour or less. And now? I’m going to show you how to do it, too. For…

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