Developing a Social Media Approval Process for Your Organization

Managing social media for your department, organization or for individual clients can be stressful. This is especially true if there is a team involved in the process. Each stakeholder may have different expectations for social media posts, and it’s imperative that everyone is on the same page in order to avoid problems such as misunderstandings or even damage to reputation. Fortunately, there are some processes you can put in place and tools you can use to help streamline communication. Keep reading below to discover some tips for developing a social media approval process for your organization. Create a Strategy Before…

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Google’s Stance on No-Follow Outbound Links

Many blogs and websites use no-follow links when writing about outside sources. It’s been common practice to do so among publishers, as it allows them to remain impartial and “safe” from showing preference for one source over another. This practice has long been believed to be the most acceptable way to avoid being seen as showing preferential treatment or providing “link juice” to sites with whom publishers may have a relationship. Another common belief is that sites will be dinged in Google rankings if they use do-follow links. Recently, though, comments from Google’s own John Mueller have made it seem…

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Top Influencer Marketing Platforms to Tap Into

With the rise of the internet, new marketing practices are developing at a more rapid speed than ever before. Keeping up with the latest digital marketing trends is important to any business that wants to remain relevant and competitive. One trend that has been used consistently to deliver positive results is influencer marketing. In this practice, companies collaborate with individuals known as influencers to promote their brands in creative ways that resonate with potential customers. Influencers can help your business to create a buzz, reach a wider audience and increase engagement. All of these things have the potential to help…

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Study: What 100 Social Media Followers are Worth

When it comes to the social web, platforms like Facebook, Pinterest, and Instagram command billions of eyeballs every year. This makes the channels too big to ignore, so you have no choice but to participate in them to avoid missing out on revenue and traffic. That brings the question how much time and money should you spend on each social platform? Which ones produce the best return on investment? Fellow digital marketing expert Neil Patel recently sought to answer the question and surveyed nearly 500 companies who are all using Facebook, YouTube, Instagram, LinkedIn, Pinterest, and Twitter. Each company surveyed …

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What Is Facebook ThruPlay?

If you are using video in your Facebook Ads you'll need to consider ThruPlay optimization and how it will affect your campaigns. In September 2018, Facebook introduced ThruPlay ad optimization for video views campaigns. Facebook considers a Thruplay when your video ad is watched to either completion or at least 15 seconds in the case of videos that are longer than 15 seconds. What is Facebook ThruPlay Ad Optimization? Until July 31, 2019, the optimization was only available with auction or reach and frequency campaigns. On that date Facebook began rolling out ThruPlay as the default optimization for all video…

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SEO Perfection for Location Pages

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Many clients may believe that stuffing the keyword “near me” is the best way to rank in the map pack. The truth is that SEO rankings in the map pack are based on many factors, but one of the most critical ones is having a top-notch location landing page. What Makes a Top Notch Location Page? As SEO professionals, we tell our clients and stakeholders that great SEO implementation must…

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Why Your Videos Aren’t as Successful as Your Blog Posts

The increasing popularity of video content is sending many marketers to join in on the party. After all, we see many shiny new things come into play - remember Vine? And it’s easy to want to jump to the next big thing. The difference is, we have plenty of data to support the fact that video marketing is here to stay. HubSpot research shows that more than 50% of consumers want to see more video content from the brands they know and love, so it’s no surprise marketers are eager to please. Data also shows six out of 10 people…

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How to Generate 100+ Blog Content Ideas in 30 Minutes or Less

Coming up with blog content ideas can be a giant pain. This is especially true if you’ve been blogging in your niche for years like I have. Instead of trying to come up with ideas from scratch all the time, I’ve learned to use outside sources for inspiration - based on what other blogs are covering, what people are searching for, and what’s popular. Using these three cornerstones, I’ve been able to generate 100 or more content ideas for my blog in half an hour or less. And now? I’m going to show you how to do it, too. For…

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Google Launches New Small Business Portal

Recently in conjunction with International Small Business Day, Google launched a new website that will suggest its products that seem like a good fit for specific businesses. The Google for Small Business portal was announced at the Grow with Google Learning Center in New York city where the company  hosts a number of classes and workshops. Google's global product director for small business ads, Kim Spalding, says the website, “gives everyone a place to start with Google products. Small business owners struggle with time” and don't  necessarily have the time or resources to become digital marketing experts. Businesses can visit…

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Checklist for Creating Valuable Content

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Content is what makes the Internet such a useful tool, whether you’re trying to learn a new skill, or kill some time in the waiting room at the doctor’s office. But valuable content is what turns prospects into customers and makes businesses money. You can spend hours creating a piece of content you believe is stellar - only to have it fall flat with your audience. You can crank…

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Google My Business Adds More Branding Tools

In terms of local SEO, Google My Business has always been an important and valuable tool. The platform launched in 2014 and continues to grow in importance for both businesses and consumers. Having a verified, complete, and accurate profile is critical to SEO. Google My Business is evolving to include transactions and engagement between businesses and their customers. In June 2019, Google shared some Google My Business data, including the fact that Google facilitates “3 billion direct connections between merchants and users every month.” The company also indicated that there are 3 million monthly bookings through Google. And now, 95…

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Have a Help Desk? Mine it for SEO Insights

Your help desk is a wonderful source of customer insights that  everyone in your organization can learn from. Depending on how big your business is and how sophisticated your customers are, you probably have a collection of tools that allow you to: Enable customers to submit help tickets and search your knowledge base Enable customers live chat with employees or bots Determine your customers’ net promoter score Once you’ve properly configured your help desk, here are five SEO insights you can mine from your help desk analytics and ticket log. Keyword Research What are the most common phrases your customers…

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Targeting Cold Audiences With Facebook Ads

If you want to use Facebook Ads to find new customers and want to learn whom to target with cold ads, you’ve come to the right place. After you determine who to target with cold ads, I’ll help you with what to do after you’ve identified new target audiences, what kind of analysis you should maintain, and so on. If you’re a marketer who is heavily relying on retargeting, you’re missing out on major opportunities to land new customers by ignoring cold audiences. And with recent changes to Facebook meaning that people have more control over how their data is…

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How to Simplify Outreach for Your Business

For marketers to get the most bang for their productivity buck, it’s crucial to use a number of outreach tools that make the various facets of the job easier. And perhaps what’s even more important than the tools themselves, is creating an efficient (and when possible, automated) workflow to make things move a little faster. Content marketing is a huge part of the job these days. After all, the Content Marketing Institute (CMI) says 91% of B2B marketers use content marketing to reach their customers, and 86% of those in the in the B2C sector consider content marketing a key…

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7 Ways to Share Links on Instagram

Instagram is one of the most popular social media networks with more than one billion monthly users. If you are in the ecommerce niche, it can be a great source of traffic and sales for you. There's just one problem. The only place to include a clickable link on your Instagram profile is in your bio. But, that doesn't mean there aren't other ways you can share links to drive traffic. Let's take a closer look  at some of the more creative ways you can share links on the social platform. Add Link to Your Instagram Bio Adding a link…

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Building a Multilingual Social Media Presence

English is the most popular language on the internet with 1.1 billion internet users speaking the language. More than 860 million people on the internet speak Chinese, and more than 500 million people speak Spanish, making these three languages the top options on the internet. If your demographic speaks Chinese or Spanish, you don't want to promote to them only in English. Nearly three-quarters of global consumers said they would be more likely to buy a product if information for it was written in their own language. Even if you have a small company, you may benefit from taking a…

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How to Make the Most of Your LinkedIn Experience

LinkedIn is a wonderful social platform for those in the B2B space. Once thought of as a tool for job seekers, the platform has evolved into so much more than that. You can publish content as you would on a blog, go live, tag others, create a page for your company, and more. There’s plenty of advice out there as to how to improve your profile to make better connections and build stronger relationships, but this blog post is taking things in a different direction with some tips and tricks you’ve probably never heard of. Swap the Connect Button for…

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How to Use Quora for Marketing

The internet is full of useful, educational, and entertaining places to spend time. Many of these places are important for brands and businesses to connect with their audience. An often-overlooked platform for making those connections is Quora. Learn how to use it for marketing to increase brand awareness and authority. What is Quora? Quora is a community based question-and-answer website similar to Yahoo Answers. According to Alexa, this site ranks 82 in global internet traffic and engagement over the past three months. In the United States, it ranks 56. Quantcast data shows the website reaches  more than 327,000 people every…

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How to Use Facebook Video Ads

[caption id="attachment_5381" align="aligncenter" width="640"] .[/caption] Video is among the most popular type of content on the internet, and with good reason. By 2022, online videos will make up more than 82% of all consumer internet traffic - 15x higher than it was in 2017. Studies show shoppers who view videos are 1.81x more likely to purchase than non-video viewers. So it makes sense as to why marketers would want to include video in the marketing strategy. Facebook is a saturated platform where it is becoming increasingly difficult to stand out from the competition. Ads are everywhere, but Facebook video ads…

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Leveraging Offline Events for Link Building

When it comes to SEO, link building is a major part of the process since Google and other search engines take a look at how many sites are linking to yours. For the greatest impact, those links can’t come from just any site, but instead should come from topically related websites that have high quality content. That makes it a bit more complicated for new sites - because they have to work hard to establish themselves as link worthy. Fortunately for you, link building comes down to little more than building strong and reputable relationships online. And, it’s also possible…

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Sachs Marketing Group ranked highly amongst SEO service providers in California by Clutch

Sachs Marketing Group is a Westlake Village, California. A local SEO company based centered on providing cutting digital solutions to your business including Search Engine Optimization, Social Media Development, Web Design, Mobile, Reputation Management, Conversion Testing and Optimization and Video Marketing. Our ability to provide small to midsize companies access to solutions usually available to big firms is what we pride ourselves on. We are very excited to share that Sachs Marketing Group has been recognized as a top provider of SEO Services in Los Angeles area by Clutch. Clutch is B2B ratings and review agency that helps you connect…

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Pinterest’s New Complete the Look Tool

Pinterest has launched a new visual search tool known as “Complete the Look” that recommends relevant home decor and fashion categories based on the context of an image. For instance, if a user searches for a mountain scene Pin, the platform will recommend products found in similar images, such as camping gear, hats, and so on. Pinterest’s visual search tools compete with Amazon StyleSnap and Google Assistant’s Lens. Why This Matters to Businesses Pinterest has focused its efforts on its ecommerce features for a while now, since they introduced shoppable pins. The new visual search tool is another aspect of…

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Sentiment Analysis 101: Why It Matters

Are people talking about your business online? Do you know what they are saying? What about how to analyze the sentiment of the conversations so you can make better marketing decisions? In this post, I’ll show you more about what sentiment analysis is and the various ways you can use it to better serve your customers. Sentiment analysis goes beyond social listening on social media platforms and explores mentions of your brand anywhere online - from review websites to search engine results and more. What Is Sentiment Analysis? According to Techopedia, sentiment analysis is, “a type of data mining that…

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6 Ways to Engage Your Audience on Social Media

Social media can be a beast at times and leave you and your team frustrated. There are some methods that work for one group and others that work for another. Sometimes, you just have to experiment and take notes on what works and what doesn’t. But what if you’re stuck on where to start? Take a look at these six ways to engage your audience on social media to help you get started. Use Hashtags to Build Comradery Hashtags are extremely popular and have a dual purpose. You can search a hashtag on any social media platform and see what…

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Strategies for CTAs That Convert

Looking at your website analytics, you see there’s plenty of traffic coming in, but that nice chunk of traffic isn’t showing in your conversions. What is the problem? Chances are, it’s the most important element of your site - your call to actions (CTAs) are the offender. The good news is, you don’t need some magic spell to make your visitors convert. All it takes is applying some basic principles, testing the results, and then refining according to what works best. Take a look at these strategies to help you increase your conversion rate. CTA Strategy #1: Follow the KISS…

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