The California Consumer Privacy Act – What You Need to Know

The California Consumer Privacy Act, or CCPA, went into effect on January 1, 2020. The law creates new consumer rights regarding access to, deletion of, and sharing of personal information that businesses collect. The law also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The regulations established procedures to facilitate consumers’ new rights under the law and to provide guidance for businesses on how to comply. It applies only to consumers in California however, it is reasonable to expect other states to follow with similar laws in the near future. Does…

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How to Optimize Your Social Media Schedule for Maximum Impact

If you’re like most businesses online, you don’t have the time to manually post to all of your social media networks every day. That’s why there are so many scheduling tools available - so you can sit down and do a week’s or even a month’s worth or more of posts across Facebook, Instagram, and other platforms. But, scheduling everything in advance takes a bit of effort to make sure your audience sees what you’re sharing so you get the greatest possible impact. There’s a lot of research out there about the best days and times to share your content…

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Are Micro Niche Websites a Good Idea?

Micro niche websites - or those that cover a small topic in only a few pages - still remain fairly popular online today. Why? Because when executed correctly, you can turn them into money-making websites pretty quickly. However, as Google seeks to provide its users with high-quality results, it can be harder to get those micro niche sites the traffic they need to produce conversions…..so, are they really still a good idea? What is a Microniche Website? A microniche website is a super small website made of just a few pages. Generally speaking, it’s anywhere from one to 10 pages.…

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6 Ways to Monitor Your Competition’s Content Strategy

Knowing how to compete with other businesses in your niche is crucial, especially if you’re in a highly saturated niche. Content is one of the ways you can differentiate yourself because the more value you can provide to your readers and potential customers, the better off you are. Take a look at these six ways to easily monitor your competition’s content strategy. Join their Email List According to a survey, 59% of marketers say that email is the most effective channel for generating revenue. As such, your marketing team needs to monitor the emails that your competitors are sending to…

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How to Get Approved for Instagram Shopping and Product Tags

If you are in the e-commerce space and you want to take full advantage of Instagram, you need to apply for Instagram shopping and product tagging. However, if you don't do things the correct way you could find your application has been denied. If you have been denied for Instagram Shopping and product tagging in the past, follow these steps to reapply and get approved. Were You Denied for Instagram Shopping and Product Tagging? Instagram product tagging is a feature available to Instagram business accounts. It allows you to tag products and post and link them to your website so…

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Marketing Your Business Beyond Social Media

Most articles talking about marketing techniques focus on social media. It’s true, social media is one of the best marketing tools available to small businesses. It’s free and easy to use. It is also time-consuming. For some small businesses, social media campaigns can become a time suck that creates too much extra work. Really, the best marketing plan uses different strategies and doesn’t focus on social media platforms as exclusive options. Let’s look at some great tools that you can do without logging onto the computer. Clients Love Rewards Your customers love to know they are special and a rewards…

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15 Content Marketing Predictions for 2020

As we welcome the new year and new decade, it’s the perfect time to make predictions about what we can expect in the coming months and years. Content marketing has gone through quite an evolution, and we don’t expect that to stop being the case any time soon. Let’s take a look at some predictions from industry experts. Before we dive in, though, it’s important not to lose sight of the basics - you must spark conversation rather than throw marketing speak out into the world. Review the fundamentals of creating and delivering your messages. While flashy new technology and…

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New and Upcoming Twitter Features You Need to Know About

Data shows Twitter has 330 million monthly active users and 134 million daily active users. An estimated 63% of Twitter users worldwide fall between the ages of 35 and 65 years old making it appealing for brands with a more mature demographic compared to Instagram or SnapChat. In the US, the average adult Twitter user appears to fall closer to the lower end of that age range with a median age of 40. For brands that have a target audience on Twitter, it makes sense to stay up-to-date with new and potentially upcoming features on the platform. It has been…

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What the Death of Google Search Traffic Means for Businesses

Though it may not seem possible, the future realistically holds the death of Google search traffic. Let’s look at some data to explain why this is likely to happen. Google Becomes Alexa Amazon has more than 10,000 employees working on the Alexa product, and they've sold more than 100 million Alexa devices. I know there are lots of people who refuse to use Alexa because they don't want Amazon to have their data, but that’s not stopping the takeover. Alexa is really good at providing a single answer to your question. Historically, Google has been really good at providing millions…

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Boost Your Email Marketing Efforts

Email marketing remains one of the best methods to reach and engage with your target audience. Studies show it has a high return on investment with the average ROI reported as $32 earned for every dollar invested. If you're just getting started or want to make adjustments to your strategy to improve your results, here are some tips to help you. Segment Your List to Personalize Content Today's consumers want a personalized experience. 58% of people are willing to provide personal information in exchange for a better shopping experience, under the right circumstances. You’ll need to build trust and a…

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The Evolution of Digital Marketing

As we head into a new decade, it's a great time to look back at 25 years of digital advertising history. Regardless of how good a product or service is, to attract potential customers, you must advertise. Since the early 1990s, digital advertising has changed the concept of marketing for several businesses. We've all seen the era of billboards, flyers, and posters used to advertise products. Now, we see digital Billboards that change advertisements had every few seconds in densely populated areas, but we see much less of the "old school" methods like flyers on posts all over town. Have…

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6 Marketing Attribution Models That Help You Understand Conversions

Want to make sure you're fully understanding your customer journey and making the most of your resources? Learn about six of the most common attribution models to use. Why Attribution is Important to Marketers A common challenge for many marketers is taking care of in-depth analytics. Chances are, you're using several channels to market products or services. How do you know which channels are performing well and which ones aren't? Is the dramatic increase in traffic to your site from a piece of content you just published or a Facebook ad? Which of your marketing channels caused an increase in…

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PPC Trends to Watch for in 2020

Over the last year-and-a-half, we've seen developments occurring in the paid search industry from both Google Ads and Microsoft Advertising. So far, the changes have involved audiences, average position, smart bidding, and ad copy. As innovation in digital marketing continues to grow exponentially, smart pay-per-click pros need to be able to keep up with the market. To stay ahead of the game, here are five trends we are on the look for in 2020. Voice Search Comscore predicts that by next year, half of all searches will be voice searches. The search terms that trigger ads that will appear will…

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Sachs Marketing Group Named to the Clutch 1000

Here at Sachs Marketing Group, we pride ourselves on being a trustworthy, 100% in-house SEO company. Since 2010, our marketing experts have provided SEO services for dozens of huge clients, including BMW, Diamond Resorts, and the United States Air Force. We’re proud to learn that our hard work has been rewarded as Clutch has named us one of the top 1,000 B2B companies in the world! The Clutch 1000 only includes the top 1% of firms listed on Clutch, which makes this recognition quite special for us. Our industry-renowned work has garnered a perfect 5.0 rating on Clutch. A leading…

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Bing Announces Link Penalties: SEO is Changing

As marketers and SEOs, the industry tends to focus most of its attention on Google. It is after all the search engine with the largest market share. According to Statista, in July 2019, it held 88.61% of the overall market share, while Bing accounted for 4.98%. However, failing to consider other search engines in a digital marketing strategy can prove harmful for many businesses. That said, Bing has recently announced new link penalties that are focused on taking down private blog networks (PBNs), subdomain leasing, and manipulative cross-site linking. Inorganic Site Structure Bing wants to penalize what it calls "inorganic…

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Top Social Media Trends to Watch in the 2020s

Social media has been evolving quite drastically over the past decade. In the early days, it was all about MySpace. Facebook, launched in 2004, was limited only to college students and Google+ came and went (RIP, Google+) as Google attempted to take their slice of the pie. What began as a way to stay in touch with friends and family has evolved into a branch of marketing. As social media continues to mature, and we move into the next decade, here are a few trends I expect to see in the coming years. More Privacy and Better Security Privacy has…

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Holiday E-Commerce Tips: How to Prepare Your Site for Shopping Season

Getting your website ready for the holidays takes a lot of preparation. The servers that support your site, the onsite search technology you are using, and the keywords you're using to target new people during the holidays all have to be in the best shape to make sure you get the most out of the shopping. Here are a few tips to help you increase the chances of getting conversions during the holiday season. Make Sure Your Site is Secure As the holiday season approaches, there is an increased risk of falling victim to distributed denial of service (DDoS) attacks.…

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Google Site Kit 101

How many times have you been inside WordPress and had to go into another window to take a closer look at your Google analytics or search console data to create a plan of action for your website? Do you find yourself easily frustrated by the fact that you can't just access the data you need all in one place? If you said yes, then Google has answered your prayers with the Google Site Kit plugin they released at the end of October. Installing this plugin gives you access to data and reports from Google directly in your WordPress dashboard. Though…

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An (Almost) Exhaustive List of Social Media Abbreviations and Acronyms

If you've been observing social media conversations, you have undoubtedly seen these acronyms and lingo. We've all had that awkward moment when we're staring at something that we don't understand. Many of the social media acronyms get thrown around casually in captions, comments, and conversations between people. Social media acronyms and abbreviations are essentially the airport codes of the internet. You must know them to start and you generally have to pick them up on the fly. When you're in charge of creating social media content or responding to your customers, it's crucial to arm yourself with knowledge about the…

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Global Launch of LinkedIn Events

In October, LinkedIn announced the global launch of LinkedIn Events. This feature allows members to create, share, and discover professional events. This program hopes to foster offline community building and help members nurture deeper professional relationships. LinkedIn data shows the chances of people accepting connection requests on LinkedIn increases two-fold if they have attended a face-to-face meeting. What is LinkedIn Events? With LinkedIn Events, all members can create and join professional events. They will be able to have conversations with other attendees on the platform and stay in touch online after the event ends. LinkedIn Events also allow members to…

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Creating Personalized Content for Social Media Marketing

Advertising to the prospect or consumer on social media is a growing craft—and an increasing area of competition. Consumers prefer content tailored to them, making them 40% more likely to make a positive buying decision after seeing that content. With so much riding on catching the audience's attention on social media, creating personalized content for social media marketing has become a major area of focus for many marketers, particularly in the ecommerce sphere. What is Personalized Content for Social Media Marketing? Personalized content is a means for building interest, engagement, and trust in a brand via personalization on social media…

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How to Create a Style Guide for Your Brand

Creating a style guide for your brand is essential to ensuring a smooth, deliberate, clear, and intentional message in your marketing and brand representation. Knowing how to create a style guide for your brand is a valuable skill—one you can use as an entrepreneur or in service of a corporation of any size. A successful style guide tells internal employees how to create messaging reflective of your brand and takes into account the recipient of those messages. What Is a Style Guide? A style guide is a central document that defines, exemplifies, and executes a brand's voice. Style guides define…

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Ways to Humanize Your Instagram Business Account

Humanizing your brand is an essential part of building awareness and loyalty. Giving your brand personality makes it easier for people to relate to you - and they are easier to remember and identify. Customers are more loyal and feel they trust a brand with a personality. Brand personalities teach customers how they should use your products or services and how your company fits into their lifestyle. Though it doesn't take a lot of work to build your brand's personality, keeping the personality on-message can prove challenging. Your brand's personality needs to shine through all its assets - and that…

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Google’s September 2019 Core Algorithm Update

We’re no stranger to Google core updates, and they seem to be happening on a quarterly basis these days. The last one we heard about was in June, but in September, Google pre-announced that a new core update was rolling out. In keeping with their promise to make things easier for SEOs and webmasters, this is the second update they announced before the fact, with the previous one being the June Core Update. On September 24th, Google announced on Twitter that it was releasing the September 2019 core update later that day. Now that we’ve moved out from the update,…

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Types of Content Marketing You Need

When it comes to content marketing, it can be difficult to know which types will make the biggest impact with your audience. That’s why familiarizing yourself with the options that are available to you before you start building your strategy is key. In this post, I’ll be covering 10 types of content marketing. While it may be tempting to try and work all of them into your strategy, the simple truth is that depending on your industry, audience, and goals, they may not all fit. And that’s okay. You don’t want to invest resources into creating content that won’t serve…

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