Understanding Creative Commons Licenses

You use images online and off – for nearly everything in your business. Your business card, flyers, brochures, menus, social media graphics, blog posts… they are everywhere. And if you're just Googling the images you want, and saving from there, you could be in serious trouble. If the licensing isn't right – you're stealing. So, what's the answer? Creative Commons.…

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Guest Blogging vs Outreach: What’s Better for Your Backlinking Strategy?

Both guest blogging and blogger/influencer outreach help to increase exposure for your business. These tactics can help you go beyond search engine optimization and social media to help you reach a broader audience, taking advantage of audiences others have already built. Both, however, rely on developing relationships with other bloggers in your industry, which take time to cultivate properly for…

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16 Ways to Promote Your Infographics

Infographics have become one of the most popular ways to share large amounts of information in an easy to understand format. When done properly they are visually pleasing, interesting, and useful. One of the best ways to repurpose popular content is to design a new infographic using the information. Once the infographic is ready to publish, use some of the…

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Crafting a Social Media Policy That Works

We've all heard stories about people getting fired after their employer discovered something on social media. Sometimes, it's because of something the employee said about the company or a customer; other times, it was because of something unrelated to their work, but a result of their online activity in their personal life. Do you want to avoid these situations and…

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How to Make Your Content Go Viral in 2017

Have you ever wondered what makes content go viral? While sometimes it is just the luck of the draw, there's been research to show what makes some types of content do better than others online. In this infographic, we break down the key things you need to create viral content: sharability, emotion, readership, imagery, and usefulness.   Copy and paste…

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7 Mistakes You’re Making on LinkedIn That Kill Your Brand Image

Regardless of where LinkedIn falls in your company social strategy, it's a good idea to maintain a presence there. When used correctly, it can be a powerful tool for your business, going beyond recruiting to help engage customers, share internal information with your employees, and even generate sales leads. If you're already using a LinkedIn strategy to promote your business,…

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15 Tools for Stellar Social Media Images That’ll Get You Followers

Creating social media images that stand out from the crowd is incredibly important. If the image isn’t clear, captivating, and chosen to fit within the company brand it can have a negative impact on the viewer’s impression of the company. Alternatively, a well-chosen image that has been carefully cultivated to impart a message that resonates with branding and customer expectations…

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Ultimate Guide to Repurposing Content

Chances are, the majority of your blog is dedicated to text-based blog posts with images included throughout. And while that's a good place to start – your blog can be more than that. Including other types of content, even if it's based on the same basic topic ideas, can help you reach more people, expand your blog identity, and get more link-building opportunities. But,…

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