Content Marketing TED Style

Chances are unless you've been hiding under a rock, you know what a TED Talk is. TED has 15.8 million people subscribe to their content. TED is a global conference in media organizations with strong engagement. Nearly every video that TED releases gets hundreds of thousands of views and they all go viral on social media. As a small business owner, there's quite a bit you can learn from the success of this massive media group. TED offers a stellar example of content marketing. Even a small business with limited resources can benefit from following TED’s example. Quality and Quantity…

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A Closer Look at LinkedIn Live

LinkedIn recently announced updates to LinkedIn pages including the ability to stream live video. Originally launched last year, LinkedIn live was only for individual accounts, but now it's going to be available for pages. You can use it on your own LinkedIn page or on your company's profile. Either way, you decide to go, this feature has a high potential for making a major impact on your LinkedIn strategy. According to LinkedIn, those who use LinkedIn Live get seven times more reactions and 24 times more comments than users who rely on standard videos. What is LinkedIn Live? LinkedIn Live…

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How to Optimize Your Twitter Profile for Your Business or Brand

More than 330 million people use Twitter every month, and more than 350,000 tweets are posted every single minute. There's no doubt that potential clients and customers are there, and if they are, your business should be, too. But beyond your potential clients and customers, there are others you should be looking for and paying attention to on Twitter, as well. It’s also a place where influencers, bloggers, and journalists are looking for fans, brands, and company stories. When they look for something in your industry or vertical, you want to make sure your business shows up. Don't forget about…

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First-Party Data and Your Marketing Strategy

As a marketer, the customer data you have is as good as gold. There are several ways to collect data with internal and external sources. The most common data sources are from first party and third party. First-party data is essentially you are data because it is the information you collect directly from your website and or your customers. Third-party data, on the other hand, comes from other sources aggregated across a variety of sources. Because of changes required by the General Data Protection Regulation, or GDPR, the future of third-party data is uncertain. Combine this with the fact that…

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Questions to Boost Your Social Media Marketing

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Companies of every size are looking to improve their social media marketing effectiveness. Digital platforms are constantly innovating the way brands are found, shared, and experienced. The number of global social network users is expected to reach 3.09 billion monthly active users by 2021, and global Internet users spend about 136 minutes per day on social media websites. Many organizations have responded by spending more of their resources on…

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Google Says No More Cookies

Recently, Google announced that they are phasing out support for third-party cookies in 2022. Phasing out this support will affect everyone in the digital media industry. This isn't the first time we've seen Google drop 3rd party data or web browsers. But the stakes are a bit higher this time. Publishers are seeing the change as a potential turnaround in what has been a difficult digital transition. According to Webopedia, a cookie is a message given to a web browser by a web server. The browser stores the message and a text file. The message has been sent back to…

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Neuroscience and Marketing: Understanding the Decision-Making Process

Have you ever had a series of marketing campaigns do poorly and then suddenly you have one go viral? Have you tried to recreate that magic only to find you couldn’t? Don’t worry, you are not alone. Many people have tried and tried to become the next marketing campaign that is the talk of the internet. Many have failed. Some are successful, but it only seems like chance. According to some neuroscience marketers, there is a formula for making the right choices in a campaign. Cause and Effect? Action and Reaction? Many marketers who have had campaigns spark positive responses…

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Optimizing Your Online Marketing Plan

Need to ensure that present marketing plans are optimized for the future? Do you need a framework to follow so that you don’t have to change things so often? Let’s look at auditing and adjusting your next marketing plan. Look At Your Social Footprint and Online Consistency Brand health is important. If you have been using the same methods for the last five years, it’s time to reevaluate. Sachs Marketing Group specializes in all things branding and marketing, so we can give you an extra set of eyes with honest feedback. Where is your brand headed? How is your message…

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What 912 Million Blog Posts Tell Us About Content Marketing

Backlinko and BuzzSumo partnered together to analyze 912 million blog posts to glean insights about content marketing today. They looked at factors such as content format, headlines, and word count and how it correlates with backlinks and social media shares. The findings they discovered were quite interesting. Long-Form Content Gets More Backlinks When it comes to building backlinks, long-form content significantly outperforms short articles and blog posts. There are other industry studies that find a correlation between long-form content and achieving first page Google rankings. But, it doesn’t seem that anyone has investigated why that longer-form content tends to do…

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7 Marketing Ideas to Grow Your Business in 2020

Business owners need to know how to promote their businesses in the right way. You may know promoting your business online is necessary in today's world, but you don't necessarily understand all of the ways you can do it or the ways that will give you the best results. No matter which of the methods you choose, the key is putting your customers first in everything you do. Speak to entertain them, inform them, and teach them. Revamp Your Website When it comes to promoting your business online, everything needs to lead back to your website because it is the…

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Sachs Marketing Group Announced as a 2020 UpCity Excellence Award Winner

Sachs Marketing Group is thrilled to officially announce that we are one of the top service providers in the United States! UpCity launched the Excellence Awards as a follow up to their local excellence awards in fall 2020, celebrating the top 100 service providers as measured by their UpCity Recommendability Rating. UpCity is an online Marketplace that helps businesses find B2B service providers they can trust. UpCity’s Excellence Award winners are selected based on the UpCity Recommendability Rating, a proprietary algorithm that measures a provider’s credibility, recommendability, and reputation based on digital signals. View the list of all 100 of the top service providers…

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Twitter Offers More Support to Researchers for Accountability

Twitter has kicked off 2020 with a new hub for academic researchers. The new hub is designed to make it easier for them to access information and support around its APIs.  You can find the new page, called Twitter Data for Academic Researchers, here. There you'll find links to apply for a developer account to access Twitter's APIs along with the details of the different APIs offered and links to additional tools for researchers. Those tools cover data integration, access, analysis, visualization, infrastructure, and hosting. Twitter says that over the past year they've worked with a number of people in…

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The California Consumer Privacy Act – What You Need to Know

The California Consumer Privacy Act, or CCPA, went into effect on January 1, 2020. The law creates new consumer rights regarding access to, deletion of, and sharing of personal information that businesses collect. The law also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The regulations established procedures to facilitate consumers’ new rights under the law and to provide guidance for businesses on how to comply. It applies only to consumers in California however, it is reasonable to expect other states to follow with similar laws in the near future. Does…

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How to Optimize Your Social Media Schedule for Maximum Impact

If you’re like most businesses online, you don’t have the time to manually post to all of your social media networks every day. That’s why there are so many scheduling tools available - so you can sit down and do a week’s or even a month’s worth or more of posts across Facebook, Instagram, and other platforms. But, scheduling everything in advance takes a bit of effort to make sure your audience sees what you’re sharing so you get the greatest possible impact. There’s a lot of research out there about the best days and times to share your content…

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Are Micro Niche Websites a Good Idea?

Micro niche websites - or those that cover a small topic in only a few pages - still remain fairly popular online today. Why? Because when executed correctly, you can turn them into money-making websites pretty quickly. However, as Google seeks to provide its users with high-quality results, it can be harder to get those micro niche sites the traffic they need to produce conversions…..so, are they really still a good idea? What is a Microniche Website? A microniche website is a super small website made of just a few pages. Generally speaking, it’s anywhere from one to 10 pages.…

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6 Ways to Monitor Your Competition’s Content Strategy

Knowing how to compete with other businesses in your niche is crucial, especially if you’re in a highly saturated niche. Content is one of the ways you can differentiate yourself because the more value you can provide to your readers and potential customers, the better off you are. Take a look at these six ways to easily monitor your competition’s content strategy. Join their Email List According to a survey, 59% of marketers say that email is the most effective channel for generating revenue. As such, your marketing team needs to monitor the emails that your competitors are sending to…

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How to Get Approved for Instagram Shopping and Product Tags

If you are in the e-commerce space and you want to take full advantage of Instagram, you need to apply for Instagram shopping and product tagging. However, if you don't do things the correct way you could find your application has been denied. If you have been denied for Instagram Shopping and product tagging in the past, follow these steps to reapply and get approved. Were You Denied for Instagram Shopping and Product Tagging? Instagram product tagging is a feature available to Instagram business accounts. It allows you to tag products and post and link them to your website so…

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Marketing Your Business Beyond Social Media

Most articles talking about marketing techniques focus on social media. It’s true, social media is one of the best marketing tools available to small businesses. It’s free and easy to use. It is also time-consuming. For some small businesses, social media campaigns can become a time suck that creates too much extra work. Really, the best marketing plan uses different strategies and doesn’t focus on social media platforms as exclusive options. Let’s look at some great tools that you can do without logging onto the computer. Clients Love Rewards Your customers love to know they are special and a rewards…

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15 Content Marketing Predictions for 2020

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** As we welcome the new year and new decade, it’s the perfect time to make predictions about what we can expect in the coming months and years. Content marketing has gone through quite an evolution, and we don’t expect that to stop being the case any time soon. Let’s take a look at some predictions from industry experts. Before we dive in, though, it’s important not to lose sight…

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New and Upcoming Twitter Features You Need to Know About

Data shows Twitter has 330 million monthly active users and 134 million daily active users. An estimated 63% of Twitter users worldwide fall between the ages of 35 and 65 years old making it appealing for brands with a more mature demographic compared to Instagram or SnapChat. In the US, the average adult Twitter user appears to fall closer to the lower end of that age range with a median age of 40. For brands that have a target audience on Twitter, it makes sense to stay up-to-date with new and potentially upcoming features on the platform. It has been…

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What the Death of Google Search Traffic Means for Businesses

Though it may not seem possible, the future realistically holds the death of Google search traffic. Let’s look at some data to explain why this is likely to happen. Google Becomes Alexa Amazon has more than 10,000 employees working on the Alexa product, and they've sold more than 100 million Alexa devices. I know there are lots of people who refuse to use Alexa because they don't want Amazon to have their data, but that’s not stopping the takeover. Alexa is really good at providing a single answer to your question. Historically, Google has been really good at providing millions…

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Boost Your Email Marketing Efforts

Email marketing remains one of the best methods to reach and engage with your target audience. Studies show it has a high return on investment with the average ROI reported as $32 earned for every dollar invested. If you're just getting started or want to make adjustments to your strategy to improve your results, here are some tips to help you. Segment Your List to Personalize Content Today's consumers want a personalized experience. 58% of people are willing to provide personal information in exchange for a better shopping experience, under the right circumstances. You’ll need to build trust and a…

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The Evolution of Digital Marketing

As we head into a new decade, it's a great time to look back at 25 years of digital advertising history. Regardless of how good a product or service is, to attract potential customers, you must advertise. Since the early 1990s, digital advertising has changed the concept of marketing for several businesses. We've all seen the era of billboards, flyers, and posters used to advertise products. Now, we see digital Billboards that change advertisements had every few seconds in densely populated areas, but we see much less of the "old school" methods like flyers on posts all over town. Have…

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6 Marketing Attribution Models That Help You Understand Conversions

Want to make sure you're fully understanding your customer journey and making the most of your resources? Learn about six of the most common attribution models to use. Why Attribution is Important to Marketers A common challenge for many marketers is taking care of in-depth analytics. Chances are, you're using several channels to market products or services. How do you know which channels are performing well and which ones aren't? Is the dramatic increase in traffic to your site from a piece of content you just published or a Facebook ad? Which of your marketing channels caused an increase in…

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PPC Trends to Watch for in 2020

Over the last year-and-a-half, we've seen developments occurring in the paid search industry from both Google Ads and Microsoft Advertising. So far, the changes have involved audiences, average position, smart bidding, and ad copy. As innovation in digital marketing continues to grow exponentially, smart pay-per-click pros need to be able to keep up with the market. To stay ahead of the game, here are five trends we are on the look for in 2020. Voice Search Comscore predicts that by next year, half of all searches will be voice searches. The search terms that trigger ads that will appear will…

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