Finding Where Social Media Fits Into Your Sales Funnel

Social media is a beast of its own, and There are so many different types of social media interactions that it's hard to say exactly where any of these fit into your sales funnel. As such, there are multiple schools of thought about where it fits into your sales funnel. Some will say it fits in each stage. Others will say it belongs in the brand awareness and discovery phase, and still others will say it deserves its own separate funnel. The right answer for you depends heavily on a number of factors, such as: what you're selling, the kind…

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Humanity in Social Media: Finding a Balance of Personal and Professional

No one is going to sit here and lecture you on how easy it is to develop an engaging social media presence or tell you that implementing a digital media marketing strategy will be easy. Why? Because that would be a bold-faced lie. Digital marketing strategies are tough to create, and even tougher to implement properly. Even with plenty of experience in the industry, you’re likely to run into your fair share of issues. While these issues could theoretically be anything, it’s amazing to see that most of the problems that small business owners deal with all boil down to…

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16 WordPress Plugins to Master Social Media Marketing

Did you know WordPress powers 28% of all the websites online today? Considering there are more than a billion websites online and more are launched every day, that's a lot. And I'm willing to bet, yours runs on it too. Us marketers are busy people – there's always something to be done. SO that's why I'm sharing a list of useful plugins with you today. Many of these will help you save time on your social media marketing, and if they don't have direct time savings, they'll at least help boost your traffic, and maybe even your following, too.  …

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The 8 Best Instagram Analytics Tools for Marketing Pros

Instagram, a photo and video sharing platform owned by Facebook, has more than 500 million monthly active users. As more businesses join the network because of its marketing potential, we're starting to see tools to help measure marketing efforts and ROI. If you want to dig deeply into your Instagram audience and activity, take a look at these free tools.   1. Instagram Insights This is the built-in analytics tool available to you through the Instagram app, if you have an Instagram for Business account. With this, you'll get basic statistics for analyzing your Instagram marketing. Learn more about your…

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4 Step Design to Master Your Businesses’ Sales Funnel

The sales funnel is a necessary part of any business venture – online or off. You have to know the path you're going to take customers on from start to finish, so you can build the steps and process to get them there; and so you can know where any customer or lead is at any given point. What makes the process difficult for many is that even though the stages are typically the same, the funnel that works for one business, doesn't necessarily work for another – even in the same niche. So, if the idea of designing your…

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Explaining Newsjacking and How to Use it For Your Branded Content

Breaking news happens all the time – just not always in your industry. But, when it happens in your industry, you don't have to be the first to break it to get benefit from it. Anything that happens in an industry remotely related to your business can be used to your advantage – either through a blog post, crafting a lead generation offer, or launching a social media campaign. That's newsjacking in a nutshell. And though it sounds like a negative term – it's completely legal, and lots of inbound marketers do it. You can, too. I'll show you how.…

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PPC Beyond Google AdWords: Worth the Investment?

When it comes to pay per click (PPC) advertising, the first thing most marketers think of is Google AdWords. And that's okay, because it works. And it works well, if you know how to optimize the campaign to get the best possible result. (See my post about keyword tiering if you're looking for a new strategy.) It works because Google holds the largest portion of the search engine market, but it's important to remember it's not the only option.   Start Working with Bing Using AdWords is a wonderful way to drive traffic (and hopefully sales) to your ecommerce business,…

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3 Steps to Creating Effective Ads With Instagram Stories

Whether you've been advertising on Instagram for a while and you want to explore the option to advertising in the Stories format, or you want to get started with Instagram advertising for the first time, I've written this guide for you.   Ads in Stories vs. Standard Instagram Ads Instagram Stories ads display between stories and make use of the entire screen, for a more immersive experience. In January 2017, Instagram started testing their story ads with 30 select brands. The results were so positive, they opened up the ad format to everyone just a few months later. Stories ads…

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The Psychology of Calls to Action

Every piece of content you write is aimed at getting readers… but having people read your content isn't enough to sustain your business. To get that content earning revenue means your content must entice readers to take action. You no doubt know how important the call to action (CTA) is, but not all CTAs are created equally. You could have the same content on your website with two different CTAs, and one could easily outperform the other. That's where split testing comes in handy to help you see what your audience is responding to better. So what is the difference…

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The Basics to Navigating a Social Media Presence for CEOs

Businesses have long known they have to be on social media if they want to connect with current and potential customers. Many companies have a dedicated social media person or department, managing all the social content and customer service, yet only a fraction of those businesses have a visible CEO on those same platforms. One study revealed 61% of CEOs don't have a social media presence at all, and of the ones that do, 70% of them can only be found on LinkedIn. When you consider this against the fact that 76% of executives believe it's a good idea to…

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6 Tools to Help You Master Pinterest Analytics for Your Brand

Pinterest took the internet by storm when it launched in March 2010. Some would say it was the beginning of the end for predominately text-based content, as many other image-centric platforms have since rose to popularity. Just two years after it hit the scene, it was considered the third most popular social network in the United States, behind only Facebook and Twitter – an amazing accomplishment for such a relatively unknown company. Since then, we've seen Pinterest transform into quite the marketing powerhouse – introducing a slew of new features including profile pages, enhanced search, promoted pins, and rich pins.…

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A Complete and Comprehensive Guide to YouTube Advertising

YouTube is no doubt one of the largest search engines – just right behind Google, which makes sense because Google owns it. With more than a billion users on the platform, there's a wealth of marketing opportunity out there. And, since it blends seamlessly with Google AdWords, it's easy to manage from within the platform. You'll have one less thing to login and out of, saving you time. But, I'll be the first to tell you, just because it's integrated with AdWords doesn't mean you should run your YouTube ads the same way…. Which is why I've written this guide…

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6 Tips to Using Pop-Ups Without Harming Your SEO

If you've been in the SEO game for any length of time, you're no stranger to Google changing things up on all of us. As they constantly strive to improve the user experience for their customer base, they've forced many websites to do the same. One of the recent updates cracked down on the use of interstitials, particularly on mobile websites. Interstitials? What the heck are those, you ask? That's nothing more than a fancy name for pop-ups, page takeovers, and scroll boxes… or anything else that comes up above your content that tries to convince your visitors to stop…

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Is it Time to Rethink Your Display Advertising Campaigns?

Do you know how many websites your company is advertising on every month? Do you know how much you're spending on those display ads? What if I told you that you could dramatically decrease the number of websites displaying your ads, without seeing a decrease in results? That's exactly what JP Morgan Chase has recently learned. Before March 2017, the banking giant had ads appearing on about 400,000 websites every month. Though the number may seem a little large to the average small business owner, it's really the new normal for enterprise level companies because there's a lot of focus…

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9 SEO Mistakes That Will Ruin Your Content Marketing Strategy

SEO is a necessary part of online marketing, since it's what helps your customers find you when they search on Google or another search engine. It gets eyeballs on your content long after you've stopped promoting it – if that content ranks well, anyway. If you can't get the content ranking well, it won't work alongside your content marketing efforts to connect you to your readers. You're only going to promote a piece of content for so long before you move onto other pieces as part of your overall strategy, so you need SEO to help keep the traffic rolling…

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How to Find the Right Social Media Management Software

Failing to thrive on social media is one of the greatest hurdles business owners face. It’s time consuming, and as soon as you get it figured out, the rules change and either you need to learn how to use a new social media platform or, thanks to new features or a new algorithm, you need to relearn how to make the most of the platforms you’re already using. Trying to keep on top of the numerous posts, conversations, and campaigns across multiple platforms can be overwhelming. The best way to manage your numerous social media pages, profiles, and groups is…

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156 Digital Marketing Statistics You Must Know for Success

General Digital Marketing Stats By 2019, video will account for 80% of global internet traffic, and 85% in the US (Cisco). The average CTR of display ads is .06% (HubSpot). The CTR for native ads is more than double regular display ads: .33% for mobile, .16% desktop (Business Insider). Users who are retargeted to are 70% more likely to convert (HubSpot).   Conversion Rate Optimization (CRO) Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) For every $92 dollars spent acquiring customers, only $1 is spent converting them. – Econsultancy Using videos on landing pages can increase…

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Single Page Websites and SEO, Explained

Single page websites have become popular among minimalist entrepreneurs, product announcers, and newcomers to the world of websites. The idea is a single page website is easier to maintain while the entrepreneur is doing their work. Some of these people are often offering services that are a little more in-depth than something that you can drop into an online shopping cart. Some are your consultants or life coaches and they just don’t have the time or resources to devote to a blog or maintaining a website with fresh content on a regular basis. Or perhaps the purpose of the site…

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9 Content Marketing Mistakes You Can’t Afford to Make

Content marketing is one of the most effective forms of online marketing today. In a world where 200 million people are using ad blocking software, traditional display ads just aren't as effective as they used to be. When you consider that content marketing costs 62% les than outbound marketing, yet generates three times the leads, it's easy to see why so many brands are turning to it today. But, just because you can do something a certain way, doesn't mean you should. And just because you're doing it, doesn't mean you're doing it right. Even if you've done a fair…

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Why You Need to Utilize NAP to Master Local SEO

NAP doesn't refer to the short sleep you love to take in the afternoon, but instead stands for Name, Address, and Phone number. It is a critical piece of the local SEO puzzle, and without it, you will have a hard time getting a business to rank well. Search engines use the NAP information to determine which companies to show when users enter any kind of geo-targeted search. You may hear NAP referred to as "citations". You get a citation when your NAP data shows up in a directory on the web.   Check Your NAP for Accuracy Before you…

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How to Start a YouTube Channel for Your Business

YouTube, the Google-owned video network, is about more than funny videos and attempting to improve SEO signals. The network is a great way to connect to and engage with people in your audience, since it has more than a billion users. That's more than 33% of everyone on the entire internet. Every day, people are watching millions of hours of content. Considering that on mobile alone, YouTube reaches more people between the ages of 18 and 49 than any cable network in the US, it's a great place for small businesses to be. Except, less than 10% of American small…

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What to Look for in a Social Media Manager

If you've decided it's time to hire a social media manager, not just any person will do. It's tempting to ask someone who's already working for you to take over the responsibilities for you, but that isn't a good idea. You'll likely overwhelm them with work, especially because social media management is more complex than scheduling a bunch of posts to share across social media platforms. According to the United States Bureau of Labor Statistics (BLS), social media "specialists" are part of public relations. Other possible job titles include: online community manager, digital engagement specialist, and social media strategist. In…

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A Timeline of Facebook’s Acquisitions

Facebook got its start in 2004 when founder and CEO Mark Zuckerberg started "The Facebook" as a way for Harvard University students to connect. Eventually, the social network expanded to other colleges in Boston, all Ivy league schools, and then to all universities in the United States. In August 2005, it became Facebook.com; then high schools were allowed to sign up, then globally universities were allowed to sign up – and in 2006, anyone could join as long as they had an email address. Features have continued to develop since 2007 – as many of the acquisitions in this list…

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Time Saving Tricks for Social Media Managers

While most people use social media to chit chat with friends, share funny memes, take quizzes, and kill time, it's literally your job. And because there are so many clients, and so many platforms – metrics to check, content to curate, comments to respond to, posts to schedule, images to create, and a community to moderate, it seems impossible to get everything done in eight hours a day. While I can't promise these tips will help you regain a massive amount of time, they will at least help you make more efficient use of your time, allowing you to accomplish…

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7 Content Marketing Hacks to Help B2B Marketers

When it comes to B2B, content marketing is an entirely different beast than for the B2C market. Of course, the purpose remains the same – you want to create content that draws in a bigger audience for your business, content that strengthens your brand, and ultimately increases your leads and sales. The only thing that makes it different is it is content made by businesses, for businesses; it is not the typical consumer-facing content. As such, the content absolutely must be useful above all else. Can it be humorous and entertaining, too? Yes, of course, but without utility, it's worthless.…

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