8 Surefire Ways to Increase Content Engagement For Your Brand

If you're struggling to get engagement on your content, you may be discouraged. It's a little disheartening to spend hours crafting content that you poured your heart and soul into, only to find it's not resonating with your audience. But, it's not the end of the world. If you know you're creating quality content, here are some tips that can help you increase the shares, comments, and mentions of your content across the web.   Create Controversy In today's climate, it's easy to create controversy, but it's risky if you don't do it just the right way. When I say…

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5 Steps to Teach You How to Use Power Editor for Facebook Ads

Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each of their campaigns. Though a Power Editor account is a bit more complex than the standard Facebook Ads Manager, the main advantage is that new ad formats come to Power Editor before being released to the Facebook Ads Manager – so if you want to be the first to get in on new features, you should rely on Power Editor. Some features within the Power Editor may never actually be…

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37 URL Shorteners and How to Create Custom Branded Shortlinks

When you start adding UTM tags to URLs, they can get even longer, and more complex. We need these tags to help us track the URLs, but the longer they are, the less likely people are to remember them. That's where the URL shortener comes in to save the day. They shrink the number of characters in the URL to make it easier to share the link online, whether it's via email, social media, or downloadable PDF. Some services provide the ability to track the link clicks and keep an archive of every URL you shorten, while others simply provide…

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The Ultimate Guide to Running Successful Facebook Ad Campaigns

I've written a post on how to optimize your Facebook Ads strategy, but I've never taken the time to break the process of creating a campaign down step-by-step. For us here at Sachs Marketing Group, we've implemented countless social media ad campaigns, so we're familiar with the process. But if you're not – this guide's for you.   How to Setup Your Facebook Ad Campaign For the sake of simplicity, I'm going to focus on the Facebook Ads Manager. I'll write another piece about how to use the Power Editor for your Facebook campaign soon. You'll get to this by…

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Best Practices to Building an On-Demand Content Strategy

In today's fast-paced world, we consume content much differently than we did just 10 years ago. Thanks to the advent of DVR, it became easier to watch our favorite shows on our own terms, rather than at their scheduled air time. And as more people cut the cord in favor of streaming services like Netflix and Hulu, network and cable TV is trying to compete with the introduction of their own apps that allow you to watch TV from your tablet and smartphone, on your own terms, without the need for a DVR. Even music services are responding the same…

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Learn How to Keep Automated Outreach Marketing Personal

How can something be automated and personal? Don't the two terms contradict one another? In marketing, you hear two things preached more often than anything else: focus on building quality relationships with your customers through personalization, but automate your marketing where you can. After all, there are only so many hours in a day, and quite a bit to be done to scale your business. And if you're in the startup phase where you can't necessarily afford to hire staff for sales and marketing, you're stuck doing the grunt work yourself. One complaint many influencers have is the "spray and…

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Tracking Social Media Campaigns in Google Analytics

Your website and social media presence work together to build the foundation of your business – whether you actually conduct business online or not. While there are many tools to help you measure the success of your social media efforts on the platforms themselves, translating that success to measurable results for the business itself can get complicated. That's why it's important to setup your social media campaigns in Google Analytics, so you can see how much business is coming from each social platform. It can help you see where you should be spending more time, which platforms aren't really performing…

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Is it Too Easy to Become an Instagram Influencer?

Influencer marketing is far more than a hit new trend in marketing. Statistics. Being an Instagram influencer alone has reached $1 billion as an industry. It's even poised to hit $2 billion by 2019. But, it may not be worth the investment to businesses that they once believed it was.   The Experiment One Agency Did to See Just What Goes Into Becoming an Influencer MediaKix, the same agency that reported the statistic about the size of the Instagram influencer industry decided to see exactly how the industry works – because they know not all influencers are real – in…

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Tips for Creating a Stellar “About Us” Page for Your Website

It's safe to say nearly every website online today has an About Us page or a variation thereof. It's essential to tell your visitors who you are, what your company does, and what they can expect to find on your website. It's your chance to showcase your brand, your people, and your purpose. There's more than one way to get the job done. That's what makes creating your About Us page so fun, and yet at the same time, so time consuming and frustrating. Even the best writers struggle to write about themselves from time to time. Since the About…

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Your Complete Guide to Creating Native LinkedIn Video Content

LinkedIn is one of the last platforms to add support for uploading videos. Video marketing has a remarkable return on investment, and with the addition of native video, now those in the B2B space have an even better shot at using LinkedIn. Though the rollout has begun, if you don't have the ability to upload video directly to LinkedIn yet, you can expect it to be available to all users by the end of Q3 2017. Before now, users have only been able to share video that's hosted on either YouTube or Vimeo. Many users have been sharing their YouTube…

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Do You Have What it Takes to Be a Great Content Marketer?

In online marketing, you can find a slew of content marketers all across the spectrum, ranging from freelancers who focus on blogs, to agency professionals handing the content for Fortune 500 companies. Regardless of who's producing it and why, it results in a flood of content – all at varying levels of quality – pushed across every online channel. It's easy to see content that's produced by a novice content marketer compared to an expert. Typically, the content that stands out and resonates the most with audiences comes from content marketers who've mastered their skillset. If you want to be…

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10 Tips to Avoid Writing Content No One Will Read

Content is everywhere – and with the increase in content marketing, we can be sure that it's not going anywhere. Of course, written content like this blog post is just a fraction of the content out there, but because it's one of the most accessible things out there, it's what many people turn to. After all, the vast majority of people on the planet know how to read and write – whereas not many people understand graphic design or videography. Even still, that doesn't mean those who write content for themselves or others know how to do it well. Want…

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The Best Practices Guide for Using Facebook Messenger Ads

If you've ever spent time working in sales, you know the one thing that's important is to make sure your customers know you're there and available to them. Usually, that means greeting the customer quickly and asking how you can help them. It works when you're in person, or speaking to a customer over the phone, but when it comes to social media? There's not really an easy way to do that. If people are visiting your Facebook Page, that's wonderful. But, the reality is, many of them are going to ignore your call to action, whether it be to…

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Your Complete Guide to Repurposing Video Content

Video marketing is hot, there's no doubt about it. 43% of people want more video content from marketers, and 51.9% of marketers say video is the content with the highest return on investment. 85% of businesses now have an internal staff and resources to create videos in-house. Business have an average of 293 videos in their library. 35% of businesses are using advanced analytics to measure video performance. When you've decided to take the plunge, and invest your resources into video marketing – it can be a bit intimating to know you've gotten just one asset for the money. But,…

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How to Write Faster to Supercharge Your Content Marketing

Writing is a necessary part of content marketing, and even if you've got a team of writers working for you, you may find yourself writing some stuff on your own. And if not, feel free to share this advice with your team, to help them improve their productivity.   Create an Idea Capture System That Works for You You never know when the inspiration for a new article will strike. It's a good idea to create an idea capture system that works for you – whatever it may be. You could track everything in Evernote. You could simply open your…

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Top Los Angeles SEO Firms… Clutch Names Sachs Marketing Group Again!

Clutch named Sachs Marketing Group one of the Top Los Angles SEO firms of 2017. If you're new to reading the blog, we were also given that distinction three times in 2016. Clutch offers a leading online directory of SEO, digital marketing, and web development firms, aimed at helping those who need help with their digital marketing efforts only work with the best of the best.   What We Did to Earn This Recognition As a top Los Angeles SEO company, we earned this recognition by showing clients our strategic and technical expertise as we helped them improve their online…

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Is a Job Working in Social Media the Right Fit for You?

According to the United States Bureau of Labor Statistics (BLS) social media specialists are grouped in with other types of public relations specialists. In 2015, their median annual wage was $56,770, which is higher than the overall median wage of $36,000 for all workers. Social media specialists are the ones who are posting content on various social networks for brands – so it seems fairly simple, right? It's far more complex than most people know – unless they're in the industry. That said, it's not the right kind of job for everyone. If you're running a business, you know the importance…

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Don’t Waste a Penny: How to Allocate Your Digital Marketing Budget

When you've been in digital marketing as long as I have, you tend to notice when brands are making mistakes with their strategy. A lot of brands believe they must be using all available marketing channels to be successful, but in doing so, find they don't have the budget to properly manage and execute campaigns at that scale. As a result, they're simply stretched too thin, and running poor to mediocre at best campaigns on a wide scale, when they'd be far better served running absolutely stellar campaigns on fewer channels. Not all channels are relevant to all brand audiences,…

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What is Dark Social and How Do You Track It?

Dark social doesn't refer to some odd meeting of "chosen" social media professionals. It's the term used to describe social sharing activity that can't accurately be tracked, as it isn't picked up by your web analytics platform. For instance, when someone shares links to your site through private messaging apps, email, or a plain old text message, those shares don't have referral tags on them. When someone clicks one of these links, it is considered "direct" traffic. And while that's good because traffic is traffic, the reality is it can greatly skew your Google Analytics. So, dark social is the…

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Factors That Affect Website Speed

Research shows nearly half of web users expect a website to load within two seconds or less, and they tend to leave a site if it takes more than three seconds to load. This may not sound like a big deal, but 78% of online shoppers who experience issues with website performance say they won't go to the site to buy again, and 44% would tell their friends about that poor experience. When you consider that research also shows a one second delay in page load time can contribute to a 7% reduction in conversion rates – you're not only…

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Our 14 Step Website Migration Checklist

If you've determined you need to make changes to your website – either through a re-design, changing your URL structure, making the switch to HTTPS, or switching to a different CMS, it's not a one-step process you can just decide to do on a whim. Making changes, particularly to the URL structure can have negative SEO effects if you don't know what you're doing, and if you don't follow a series of steps. I wrote this step-by-step guide to help save you frustration and preserve any existing ranking you may have.   Step 1: Plan Your Migration Choose the right…

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Learn How to Properly Optimize Your Facebook Ads Strategy

If you're running any kind of ad campaign on Facebook or Instagram, you could be spending way more money than you need to. Before you start running any new campaigns, take a few minutes to read through this to make sure your ads are as optimized as possible. Are your ad conversions where they should be? Are you paying too much for each click? This guide will help.   Get Your Goals Straight Before You Begin If you don't know what you're hoping to get out of your campaign before you start building it, you're at risk of making missteps…

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Stepping Up Your Facebook Live Game with 360 Videos

Facebook Live has been a hit for many brands. Despite the fact that Facebook Live is only one year old, 20% of videos on Facebook are live. Since it became an option, daily watch time for Facebook Live broadcasts has grown more than 400%. Now, Facebook is making an improvement to the streaming feature, making it possible for brands to stream 360 degree videos directly to their news feed. This falls in line with Facebook's push into virtual reality (VR) since they purchased Oculus in 2014 for $2 billion. According to a company spokesperson, viewers who have a Samsung Gear…

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The Complete Guide to Image Optimization for the Web

Images are a vital part of the user experience, but they also account for the most data on your page. This means it can have a dramatic effect on your site's loading time, which we know can impact conversion rates. Research shows 47% of users expect a website to load within two seconds or less, and 40% will abandon a website that takes three seconds or more to load. Each one second delay contributes to a 7% decrease in conversions. How can you make sure your images are high enough quality to add to, rather than detract from the user…

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Mastering the Use of Device Specific PPC Campaigns

People use different devices for different tasks. Would you go app shopping for new apps on your tablet or smartphone from your desktop? Probably not. Would you try out a new business program on your tablet? Probably not. So, it makes sense to use device-specific PPC campaigns when your business is targeting behaviors that are also device specific. Search and shopping behaviors are different from the desktop to the tablet to the smartphone. When you're able to learn how your target audience is using their devices, you can capitalize on this information to enhance your PPC campaigns, thus giving you…

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