Why Opens Aren’t Everything in Email Marketing

Marketers love the idea of high open rates on emails. Unfortunately, opens don’t necessarily mean conversions, and that means over-relying on them as a form of analytics can be misleading or even damaging to your campaign. You, the valiant marketer on the other end, sees all those opens and assumes it means your content is on track and working. Your audience, on the other hand, still isn’t motivated enough to follow through. Today, we want to help you understand exactly why opens aren’t everything in email marketing. We’ll also tell you what you should be paying attention to, and how…

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Interactive Video: The Next Biggest Content Marketing “Buzzword”

Content marketing is an ever-changing sector of the marketing industry. As the type of content and the way we consume content changes, marketers have to change the type of content they provide to keep up. Newer social media platforms like SnapChat and Instagram are an excellent example; both evolved from the desire to let users take control and create their own content. They also specifically target users on mobile devices, making it easier for them to digest content from virtually anywhere. YouTube is another great example of how content marketing has changed over the years. What started as a strictly…

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Is Facebook the Next Best Zone for Influencers to Make Money?

  We spent the last year telling you that Instagram is the biggest up-and-coming platform, both for regular businesses and for influencer marketers. Now, we're about to turn that advice on its head and suggest that Facebook may be a serious contender for second place by the end of the year. Facebook officially launched a new marketing tool called "Brand Collabs Manager" just last week. This interactive plugin gives businesses the power to identify, explore, and connect with influencers who can seriously boost their brand.   Supply and Demand After glancing over the details surrounding the new tool, it’s pretty…

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Cashier’s Check Scam – Craigslist Scam

People sending fake cashier's checks - Sachs Marketing Group on Click-N-Ship Labels Hi.  I'm Eric Sachs - CEO @Sachs Marketing Group.  I wanted to write this post as a PSA to inform our audience about a cashier's check scam that's been happening recently.  Someone (or perhaps multiple people) are attempting to scam unsuspecting people by sending fake cashier's checks in the mail and then somehow, hoping to profit by enticing the victim(s) to deposit the checks and send the bad guys money!  The reason I'm writing about it is because for some reason, this person (or persons) have decided to…

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4 Industry-Proven Methods for Better Content Creation

Neil Patel. Ann Handley. Joe Pulizzi. Lilach Bullock. What do all of these people have in common? If you guessed marketing or entrepreneurial spirit, you’d be right, but that’s just the beginning of their stories. These four influential people are also four of the world’s best content creationists spanning across nearly every delivery format, including speeches, video, books, articles, and more. They’re also all people who regularly share their expertise with other content creators, often for free. That outreach to the marketing and content creation communities makes us all better at what we do, and it’s a big part of…

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Here’s How Instagram’s New Algorithms Functions

Instagram is changing – okay, that’s not really a new phenomenon, really. The platform evolves every few months much like Facebook, changing back end coding here and there to hopefully produce better results for users and advertisers. The most recent changes, however, are a bit more involved. Essentially, Instagram is changing how their feed works. Most of the changes seem to be targeted at improving user experience, including how the site sorts content based on interests, likes, hashtags, and more. Depending on how and what you’re marketing on the platform, this may force you to adapt your strategy to keep…

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Mastering Reputation Management on Social Media Platforms

Social signals – how many collective shares, mentions, likes, and follows your business’s social media profiles have on an ongoing basis – are a big deal right now. They hold significant weight in determining rank because Google sees a high degree of positive interactions as indicating that you’re reliable, trustworthy, and ultimately, sharing content your fans and followers find useful. That’s exactly why so many businesses now consider Social Media Marketing (SMM) an absolute must for staying competitive in SEO. Without social signals pointing to your business, you’re left trailing behind everyone else who manages to get it right, but…

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Summer Networking Tips for Digital Marketers

      As a digital marketer, networking and prospecting is critical to the success of your business. Because the vastness of the internet means you have access to millions of interested people, you need to be a bit more creative in your networking strategies to ensure you’re adding the right people to your pipeline. Summer is a fantastic time to focus on your network and expanding it for the upcoming fall and winter seasons; here’s how you can make the most of it.   Start Networking with Influencers According to Nielsen, 92 percent of people trust peer recommendations over…

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9 Ways to Improve Your Email Open and Click-Through Rates

While there are tons of legitimate and valuable methods for marketing your business, email marketing is the one component that seems to hold steadfast no matter what other changes are happening in the SEO or social media world. As a matter of fact, according to Entrepreneur, email marketing offers an average return of $44 for every $1 spent. Don’t let anyone tell you that email marketing has gone by the wayside. There are two main components to successful email marketing campaign tracking. The first is your open rate: how many people see your messages in their inboxes, and how many…

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All the Facts You Need to Know on Google My Business API

Unless you’ve been living under a rock, you’ve heard about Google My Business. This unified tool lets businesses manage their online presence across multiple Google-owned interfaces across the web, including Search, Maps, Reviews, and even Google +. It’s handy, easy to use, and a fantastic tool to have in your SEO toolbox – as long as you use it right. GMB isn’t new; in fact, Google first rolled the tool out in 2014, it didn’t pick up in popularity with most agencies until later in 2016. By mid-2017, agencies were actively recommending catering to GMB because results were showcasing just…

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10 Important Digital Marketing Strategy Statistics for 2018

Are you prepared for this year’s new digital marketing environment? Whether you’re sure you have your strategy locked down or you’re still trying to find the best approach, shaping campaigns always starts with knowledge. The more you know about what you’re up against, the better you can react to it and adapt. Make the most of the coming year with this list of 10 critical marketing strategy statistics. From what matters the most in terms of specs to special new strategies you should consider, this list has a little something for everyone.   Mobile Pages Must be Fast Google recently…

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8 Local SEO Tips for Restaurants

Do you have a local restaurant that you want to advertise online? Using a variety of marketing tactics, you can help draw in more customers without spending much money. Take a look at these eight tips to help you get started.   Build a Real Website It may not seem necessary since you can use social media to advertise your business, but let me assure you, it is. When you rely on social media, you're building your business on rented land – and when you build a website, that's your own piece of the internet. You never know when Facebook,…

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How the GDPR is Changing Digital Marketing

General Data Protection Regulation (GDPR) is coming. Only another month until it’s officially in place; do you understand it enough to stay compliant? It’s no secret that the GDPR is raising some very significant and important conversations across the United States right now, especially in the realm of marketing. While it will mostly impact the European Union (EU) experts are predicting the GDPR will spark mass changes in digital marketing all across the world.   What is the GDPR? The General Data Protection Regulation (GDPR) is a new privacy policy being rolled out by the European Union this year. It…

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Go Ahead, Love Your Media-Rich Pages Without Sacrificing Page Speed

Page speed and site speed: two important factors webmasters overlook way too often, especially in an online environment where we use more media than ever before. As the world shifts to a preference for images and video – or at least text content with images and video – a significant number of sites seem to be struggling to keep up in the area of speed. They stuff in tons of super-engaging media, yet struggle with incredibly high bounce rates that cripple conversions. The problem with media formats like images or video (or even design technologies like parallax and animation) is…

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Hiring a PPC Specialist? Here’s What You Need to Know First

Pay Per Click (PPC) can be incredibly lucrative, both for making money outright and in line with a sales or remarketing campaign. But it can also be a pretty high-risk strategy, especially if you don’t fully understand how fast competition can change and what influences your success over time. That’s exactly what drives many entrepreneurs and business owners to seek the advice of a PPC expert in the first place.   The PPC “Expert” Problem Here’s the problem: a quick Google search will convince you there’s an endless number of PPC experts out there. Pretty much everyone on sites like…

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5 Facebook Changes Spurred On by Cambridge Analytica

  Facebook is currently struggling from a poor public image issue. Somehow, the platform managed to allow research company Cambridge Analytica to not only access, but retain years worth of private data for nearly 50 million different users on the platform. Users who, for the most part, had no idea their info had been gathered, used, and studied, all by the same research company. The entire event led to significant backlash against the company, including a #DeleteFacebook hashtag that encourages people to walk away from the platform for good. But it’s a hard sell for businesses and marketers, who may…

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How the SEO Industry Evolved (And Where It’s Headed)

Sit down; let us tell you a little tale about the Wild West… And by Wild West, we mean the early days of marketing on the Internet. In the mid-1990s to the mid-2000’s, the Internet was just coming into its own. More people than ever had home computers, and businesses slowly began capitalizing on this by creating websites and online ads to market to home users. Because search engines and websites were fairly simple at the time, SEO itself was fairly simple. It started with having a domain name directly related to whatever you were marketing. Something like fun-toys-for-cats-from-hypothetical-brand.com would…

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How to Prove Local SEO ROI for Your Business

Local SEO is how local Southern California businesses can reach their prospective customers. Like traditional SEO, it involves a series of calculated steps to improve ranking in the search engines. A number one ranking is where you will get the biggest return on your investment, but number 1 rankings cannot be guaranteed and will certainly not happen overnight. That's why I want to show you a few things you can look at to see how well your local SEO efforts are performing. It can get discouraging if you don't see ranking improvements, but that doesn't mean the work being done…

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How to Create a Successful Affiliate Program

If you're looking for a way to increase sales in your small business without a lot of risk to your bottom line, then starting in affiliate program may be the way to go. Since you do not make any kind of payment until a sale is made, you only pay for results. Each affiliate who participates in your marketing program becomes a sales rep who is out there championing for you so they can earn a commission. However, for your affiliate program to be successful you must put in a decent amount of planning and forethought before launching. If the…

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Are You Ready to Embrace Content as a Service?

According to Techtarget, content as a service, or CaaS, is a "web-based model for the creation, storage, management, and delivery of content, such as text, audio, video, or images." It is a content management system, or CMS, that's made available through a service provider, used for both web content management and enterprise content management. CaaS providers handle much of the work as the content creators and website owners who manage everything themselves. They handle the storage, hardware, backups, and bandwidth as part of the service. CaaS is a single location for your content and the management system lets the content…

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How to Move Your Mobile Site to Responsive Before Mobile-First Index Rollout

Though we aren't exactly sure when Google will roll out the mobile first index, we have indication that it is happening soon. As such, everyone in our space needs to prepare by ensuring their website is responsive before the roll out. There are indications from Google that you should make sure your website is mobile responsive since it helps make sure your mobile pages are equivalent to your desktop pages and Google wants you to do this before it goes live with the mobile first index. If your website still uses an m-dot (m.domain.com) to handle your mobile traffic, this…

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How Writing for SEO-Friendly Content is Changing in 2018

  In the world of SEO and content marketing, the only reliable factor is change. No matter how you approach writing for SEO or what strategies you use, those strategies will become obsolete within a few years. This is how Google and other search engine giants prevent people from gaming the system. As time goes on and marketers get better at manipulating results, Google adjusts algorithms to end that manipulation. Each change aims at better solving the searcher’s needs, rather than giving marketers the ability to sell more products. “Wait,” you’re thinking. “Isn’t that a bad thing?” That’s absolutely how…

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How to Create Instagram-Worthy Photos to Grow Your Account

Taking fantastic pictures is, in fact, an art form (hello, photographers!) that goes far beyond even the standard photography basics. In today’s social media-soaked world, you need to go over and above by flexing your post-processing and photography skills to create an image that truly shines. On no other social media platform is this more obvious than Instagram, where photos take precedence over just about any multimedia format in successful marketing. The second you sign up, you’re competing against some of the most highly-skilled, fierce image creators in the industry. If you happen to be a business attempting to market…

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8 Surefire Ways to Increase Content Engagement For Your Brand

If you're struggling to get engagement on your content, you may be discouraged. It's a little disheartening to spend hours crafting content that you poured your heart and soul into, only to find it's not resonating with your audience. But, it's not the end of the world. If you know you're creating quality content, here are some tips that can help you increase the shares, comments, and mentions of your content across the web.   Create Controversy In today's climate, it's easy to create controversy, but it's risky if you don't do it just the right way. When I say…

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5 Steps to Teach You How to Use Power Editor for Facebook Ads

Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each of their campaigns. Though a Power Editor account is a bit more complex than the standard Facebook Ads Manager, the main advantage is that new ad formats come to Power Editor before being released to the Facebook Ads Manager – so if you want to be the first to get in on new features, you should rely on Power Editor. Some features within the Power Editor may never actually be…

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