All the Facts You Need to Know on Google My Business API

Unless you’ve been living under a rock, you’ve heard about Google My Business. This unified tool lets businesses manage their online presence across multiple Google-owned interfaces across the web, including Search, Maps, Reviews, and even Google +. It’s handy, easy to use, and a fantastic tool to have in your SEO toolbox – as long as you use it right. GMB isn’t new; in fact, Google first rolled the tool out in 2014, it didn’t pick up in popularity with most agencies until later in 2016. By mid-2017, agencies were actively recommending catering to GMB because results were showcasing just…

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10 Important Digital Marketing Strategy Statistics for 2018

Are you prepared for this year’s new digital marketing environment? Whether you’re sure you have your strategy locked down or you’re still trying to find the best approach, shaping campaigns always starts with knowledge. The more you know about what you’re up against, the better you can react to it and adapt. Make the most of the coming year with this list of 10 critical marketing strategy statistics. From what matters the most in terms of specs to special new strategies you should consider, this list has a little something for everyone.   Mobile Pages Must be Fast Google recently…

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8 Local SEO Tips for Restaurants

Do you have a local restaurant that you want to advertise online? Using a variety of marketing tactics, you can help draw in more customers without spending much money. Take a look at these eight tips to help you get started.   Build a Real Website It may not seem necessary since you can use social media to advertise your business, but let me assure you, it is. When you rely on social media, you're building your business on rented land – and when you build a website, that's your own piece of the internet. You never know when Facebook,…

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How the GDPR is Changing Digital Marketing

General Data Protection Regulation (GDPR) is coming. Only another month until it’s officially in place; do you understand it enough to stay compliant? It’s no secret that the GDPR is raising some very significant and important conversations across the United States right now, especially in the realm of marketing. While it will mostly impact the European Union (EU) experts are predicting the GDPR will spark mass changes in digital marketing all across the world.   What is the GDPR? The General Data Protection Regulation (GDPR) is a new privacy policy being rolled out by the European Union this year. It…

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Go Ahead, Love Your Media-Rich Pages Without Sacrificing Page Speed

Page speed and site speed: two important factors webmasters overlook way too often, especially in an online environment where we use more media than ever before. As the world shifts to a preference for images and video – or at least text content with images and video – a significant number of sites seem to be struggling to keep up in the area of speed. They stuff in tons of super-engaging media, yet struggle with incredibly high bounce rates that cripple conversions. The problem with media formats like images or video (or even design technologies like parallax and animation) is…

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Hiring a PPC Specialist? Here’s What You Need to Know First

Pay Per Click (PPC) can be incredibly lucrative, both for making money outright and in line with a sales or remarketing campaign. But it can also be a pretty high-risk strategy, especially if you don’t fully understand how fast competition can change and what influences your success over time. That’s exactly what drives many entrepreneurs and business owners to seek the advice of a PPC expert in the first place.   The PPC “Expert” Problem Here’s the problem: a quick Google search will convince you there’s an endless number of PPC experts out there. Pretty much everyone on sites like…

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5 Facebook Changes Spurred On by Cambridge Analytica

  Facebook is currently struggling from a poor public image issue. Somehow, the platform managed to allow research company Cambridge Analytica to not only access, but retain years worth of private data for nearly 50 million different users on the platform. Users who, for the most part, had no idea their info had been gathered, used, and studied, all by the same research company. The entire event led to significant backlash against the company, including a #DeleteFacebook hashtag that encourages people to walk away from the platform for good. But it’s a hard sell for businesses and marketers, who may…

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How the SEO Industry Evolved (And Where It’s Headed)

Sit down; let us tell you a little tale about the Wild West… And by Wild West, we mean the early days of marketing on the Internet. In the mid-1990s to the mid-2000’s, the Internet was just coming into its own. More people than ever had home computers, and businesses slowly began capitalizing on this by creating websites and online ads to market to home users. Because search engines and websites were fairly simple at the time, SEO itself was fairly simple. It started with having a domain name directly related to whatever you were marketing. Something like fun-toys-for-cats-from-hypothetical-brand.com would…

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How to Prove Local SEO ROI for Your Business

Local SEO is how local Southern California businesses can reach their prospective customers. Like traditional SEO, it involves a series of calculated steps to improve ranking in the search engines. A number one ranking is where you will get the biggest return on your investment, but number 1 rankings cannot be guaranteed and will certainly not happen overnight. That's why I want to show you a few things you can look at to see how well your local SEO efforts are performing. It can get discouraging if you don't see ranking improvements, but that doesn't mean the work being done…

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How to Create a Successful Affiliate Program

If you're looking for a way to increase sales in your small business without a lot of risk to your bottom line, then starting in affiliate program may be the way to go. Since you do not make any kind of payment until a sale is made, you only pay for results. Each affiliate who participates in your marketing program becomes a sales rep who is out there championing for you so they can earn a commission. However, for your affiliate program to be successful you must put in a decent amount of planning and forethought before launching. If the…

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Are You Ready to Embrace Content as a Service?

According to Techtarget, content as a service, or CaaS, is a "web-based model for the creation, storage, management, and delivery of content, such as text, audio, video, or images." It is a content management system, or CMS, that's made available through a service provider, used for both web content management and enterprise content management. CaaS providers handle much of the work as the content creators and website owners who manage everything themselves. They handle the storage, hardware, backups, and bandwidth as part of the service. CaaS is a single location for your content and the management system lets the content…

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How to Move Your Mobile Site to Responsive Before Mobile-First Index Rollout

Though we aren't exactly sure when Google will roll out the mobile first index, we have indication that it is happening soon. As such, everyone in our space needs to prepare by ensuring their website is responsive before the roll out. There are indications from Google that you should make sure your website is mobile responsive since it helps make sure your mobile pages are equivalent to your desktop pages and Google wants you to do this before it goes live with the mobile first index. If your website still uses an m-dot (m.domain.com) to handle your mobile traffic, this…

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How Writing for SEO-Friendly Content is Changing in 2018

  In the world of SEO and content marketing, the only reliable factor is change. No matter how you approach writing for SEO or what strategies you use, those strategies will become obsolete within a few years. This is how Google and other search engine giants prevent people from gaming the system. As time goes on and marketers get better at manipulating results, Google adjusts algorithms to end that manipulation. Each change aims at better solving the searcher’s needs, rather than giving marketers the ability to sell more products. “Wait,” you’re thinking. “Isn’t that a bad thing?” That’s absolutely how…

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How to Create Instagram-Worthy Photos to Grow Your Account

Taking fantastic pictures is, in fact, an art form (hello, photographers!) that goes far beyond even the standard photography basics. In today’s social media-soaked world, you need to go over and above by flexing your post-processing and photography skills to create an image that truly shines. On no other social media platform is this more obvious than Instagram, where photos take precedence over just about any multimedia format in successful marketing. The second you sign up, you’re competing against some of the most highly-skilled, fierce image creators in the industry. If you happen to be a business attempting to market…

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8 Surefire Ways to Increase Content Engagement For Your Brand

If you're struggling to get engagement on your content, you may be discouraged. It's a little disheartening to spend hours crafting content that you poured your heart and soul into, only to find it's not resonating with your audience. But, it's not the end of the world. If you know you're creating quality content, here are some tips that can help you increase the shares, comments, and mentions of your content across the web.   Create Controversy In today's climate, it's easy to create controversy, but it's risky if you don't do it just the right way. When I say…

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5 Steps to Teach You How to Use Power Editor for Facebook Ads

Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each of their campaigns. Though a Power Editor account is a bit more complex than the standard Facebook Ads Manager, the main advantage is that new ad formats come to Power Editor before being released to the Facebook Ads Manager – so if you want to be the first to get in on new features, you should rely on Power Editor. Some features within the Power Editor may never actually be…

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37 URL Shorteners and How to Create Custom Branded Shortlinks

When you start adding UTM tags to URLs, they can get even longer, and more complex. We need these tags to help us track the URLs, but the longer they are, the less likely people are to remember them. That's where the URL shortener comes in to save the day. They shrink the number of characters in the URL to make it easier to share the link online, whether it's via email, social media, or downloadable PDF. Some services provide the ability to track the link clicks and keep an archive of every URL you shorten, while others simply provide…

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The Ultimate Guide to Running Successful Facebook Ad Campaigns

I've written a post on how to optimize your Facebook Ads strategy, but I've never taken the time to break the process of creating a campaign down step-by-step. For us here at Sachs Marketing Group, we've implemented countless social media ad campaigns, so we're familiar with the process. But if you're not – this guide's for you.   How to Setup Your Facebook Ad Campaign For the sake of simplicity, I'm going to focus on the Facebook Ads Manager. I'll write another piece about how to use the Power Editor for your Facebook campaign soon. You'll get to this by…

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Best Practices to Building an On-Demand Content Strategy

In today's fast-paced world, we consume content much differently than we did just 10 years ago. Thanks to the advent of DVR, it became easier to watch our favorite shows on our own terms, rather than at their scheduled air time. And as more people cut the cord in favor of streaming services like Netflix and Hulu, network and cable TV is trying to compete with the introduction of their own apps that allow you to watch TV from your tablet and smartphone, on your own terms, without the need for a DVR. Even music services are responding the same…

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Learn How to Keep Automated Outreach Marketing Personal

How can something be automated and personal? Don't the two terms contradict one another? In marketing, you hear two things preached more often than anything else: focus on building quality relationships with your customers through personalization, but automate your marketing where you can. After all, there are only so many hours in a day, and quite a bit to be done to scale your business. And if you're in the startup phase where you can't necessarily afford to hire staff for sales and marketing, you're stuck doing the grunt work yourself. One complaint many influencers have is the "spray and…

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Tracking Social Media Campaigns in Google Analytics

Your website and social media presence work together to build the foundation of your business – whether you actually conduct business online or not. While there are many tools to help you measure the success of your social media efforts on the platforms themselves, translating that success to measurable results for the business itself can get complicated. That's why it's important to setup your social media campaigns in Google Analytics, so you can see how much business is coming from each social platform. It can help you see where you should be spending more time, which platforms aren't really performing…

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Is it Too Easy to Become an Instagram Influencer?

Influencer marketing is far more than a hit new trend in marketing. Statistics. Being an Instagram influencer alone has reached $1 billion as an industry. It's even poised to hit $2 billion by 2019. But, it may not be worth the investment to businesses that they once believed it was.   The Experiment One Agency Did to See Just What Goes Into Becoming an Influencer MediaKix, the same agency that reported the statistic about the size of the Instagram influencer industry decided to see exactly how the industry works – because they know not all influencers are real – in…

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Tips for Creating a Stellar “About Us” Page for Your Website

It's safe to say nearly every website online today has an About Us page or a variation thereof. It's essential to tell your visitors who you are, what your company does, and what they can expect to find on your website. It's your chance to showcase your brand, your people, and your purpose. There's more than one way to get the job done. That's what makes creating your About Us page so fun, and yet at the same time, so time consuming and frustrating. Even the best writers struggle to write about themselves from time to time. Since the About…

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Your Complete Guide to Creating Native LinkedIn Video Content

LinkedIn is one of the last platforms to add support for uploading videos. Video marketing has a remarkable return on investment, and with the addition of native video, now those in the B2B space have an even better shot at using LinkedIn. Though the rollout has begun, if you don't have the ability to upload video directly to LinkedIn yet, you can expect it to be available to all users by the end of Q3 2017. Before now, users have only been able to share video that's hosted on either YouTube or Vimeo. Many users have been sharing their YouTube…

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Do You Have What it Takes to Be a Great Content Marketer?

In online marketing, you can find a slew of content marketers all across the spectrum, ranging from freelancers who focus on blogs, to agency professionals handing the content for Fortune 500 companies. Regardless of who's producing it and why, it results in a flood of content – all at varying levels of quality – pushed across every online channel. It's easy to see content that's produced by a novice content marketer compared to an expert. Typically, the content that stands out and resonates the most with audiences comes from content marketers who've mastered their skillset. If you want to be…

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