10 Things You Need to Know about Instagram’s IGTV

Just a few months ago, Instagram officially launched IGTV. This brand-new, shiny longform video app gives creators the ability to publish content that is up to an hour in length, instead of just a few seconds. Before the launch, Instagram story videos were capped at 15 seconds; main feed videos were capped at around one minute. That’s an incredibly small amount of time to tell your story, even in Influencer marketing. In this post, we’ll tell you a bit about IGTV, how it works, and what you need to know to make it work for you.   1. How to…

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How (and Why) Interactive Content Beats Text and Images Alone

Content marketing is an ever-changing game. Just when you think you have it all figured out, audiences change their minds, Google changes its algorithms, and you have to re-format everything to suit new needs. Sure, it can be frustrating, but when you get it right, the results are downright exhilarating. We know that classic online content formats, such as plain text and basic images, are slowly losing steam over time. Audiences still consume them, and often, but it’s becoming harder and harder to get noticed. Generating higher-quality content is one answer, but it isn’t foolproof, and even the best demographic…

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Holiday Instagram Hacks for Businesses

Believe it or not (like it or not?) the holiday season is once again just around the corner. Summer is coming to a close, pumpkin spice is making a comeback, and Instagram continues to climb in popularity, showing massive strength for marketers this fall and winter. With Instagram’s rapid rise in the digital marketing world, you need to be sure you’re using it to market your products and services. But it’s important to note that Instagram doesn’t function like many other platforms, including Facebook and Twitter. Whether you’re on the site already or you’re finally making the jump, you need…

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Creating a Digital Marketing Plan for the Holidays

What’s that, you say? It’s only September? Marketers, let’s take the “only” out of there – it’s putting your holiday campaigns at risk. The bare truth of the matter is this: if you haven’t started planning your holiday marketing campaigns yet, you are officially behind schedule. Stores started putting out back-to-school gear in July and Halloween supplies in August. Before you know it, the aisles (and the internet) will be filled with holiday decor. Meanwhile, those of you who haven’t started preparing yet are left to scramble to get noticed at the last minute. You can avoid all of this…

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GDPR: What US-Based Businesses Need to Know

The passing of GDPR legislation in the European Union (EU) has changed the way businesses and websites need to do business in order to protect the personal information of consumers and site visitors. While US-based business owners may not think it applies to them, you need to think twice. Websites that attract a global audience may need to comply with certain GDPR regulations or risk being blocked so that citizens of the EU can no longer see your content.   What Exactly is GDPR? GDPR stands for General Data Protection Regulation. All companies that do business within the 28 EU…

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9 Reasons You Should Be Going LIVE

Video content has become a critical component in any marketing campaign, but while pre-recorded video is helpful, there’s definitely something to be said for utilizing Facebook Live video to spread the word about your business and brand. Live videos aren’t for you? Wrong. Live video is for everyone. It’s easy to use, doesn’t require a fancy set-up (unless you want one), and provides an avalanche of benefits across nearly every industry and sector.   Super Unique Content Live video streaming started to become popular a few years ago and we’ve seen several different apps try, and fail, to grab the…

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6 Quick Facts You Need to Know About the New Google Ads Interface

Do you rely on Google Adwords, either for income or for your own ads? If you do, you may already be aware of the fact that Google is rapidly evolving its own platforms to better suit your needs. This includes a recent revitalization and shift to a brand-new replacement platform called “Google Ads.” The new “Google Ads” platform promises to streamline the ad creation and management process, making it easier for you to control your investment and/or generate income. But it does significantly change the approach to completing certain tasks, meaning that even SEO specialists will need to spend a…

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Hot SEO Tips for Brand-New Startups

When you’re first starting a business, how you manage your money matters. In fact, how you manage every single aspect of marketing plays a role in whether or not you survive the first year. Your number one goal is to achieve rapid growth without putting yourself in the hole in the process. That’s a tough nut for most marketing departments to crack because exposure and brand awareness costs money. Unfortunately, budgeting issues often cause businesses to completely overlook search engine optimization (SEO) in the first year. They either feel they aren’t big enough to need it or they feel other…

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Why Opens Aren’t Everything in Email Marketing

Marketers love the idea of high open rates on emails. Unfortunately, opens don’t necessarily mean conversions, and that means over-relying on them as a form of analytics can be misleading or even damaging to your campaign. You, the valiant marketer on the other end, sees all those opens and assumes it means your content is on track and working. Your audience, on the other hand, still isn’t motivated enough to follow through. Today, we want to help you understand exactly why opens aren’t everything in email marketing. We’ll also tell you what you should be paying attention to, and how…

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Interactive Video: The Next Biggest Content Marketing “Buzzword”

Content marketing is an ever-changing sector of the marketing industry. As the type of content and the way we consume content changes, marketers have to change the type of content they provide to keep up. Newer social media platforms like SnapChat and Instagram are an excellent example; both evolved from the desire to let users take control and create their own content. They also specifically target users on mobile devices, making it easier for them to digest content from virtually anywhere. YouTube is another great example of how content marketing has changed over the years. What started as a strictly…

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Is Facebook the Next Best Zone for Influencers to Make Money?

  We spent the last year telling you that Instagram is the biggest up-and-coming platform, both for regular businesses and for influencer marketers. Now, we're about to turn that advice on its head and suggest that Facebook may be a serious contender for second place by the end of the year. Facebook officially launched a new marketing tool called "Brand Collabs Manager" just last week. This interactive plugin gives businesses the power to identify, explore, and connect with influencers who can seriously boost their brand.   Supply and Demand After glancing over the details surrounding the new tool, it’s pretty…

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Cashier’s Check Scam – Craigslist Scam

People sending fake cashier's checks - Sachs Marketing Group on Click-N-Ship Labels Hi.  I'm Eric Sachs - CEO @Sachs Marketing Group.  I wanted to write this post as a PSA to inform our audience about a cashier's check scam that's been happening recently.  Someone (or perhaps multiple people) are attempting to scam unsuspecting people by sending fake cashier's checks in the mail and then somehow, hoping to profit by enticing the victim(s) to deposit the checks and send the bad guys money!  The reason I'm writing about it is because for some reason, this person (or persons) have decided to…

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4 Industry-Proven Methods for Better Content Creation

Neil Patel. Ann Handley. Joe Pulizzi. Lilach Bullock. What do all of these people have in common? If you guessed marketing or entrepreneurial spirit, you’d be right, but that’s just the beginning of their stories. These four influential people are also four of the world’s best content creationists spanning across nearly every delivery format, including speeches, video, books, articles, and more. They’re also all people who regularly share their expertise with other content creators, often for free. That outreach to the marketing and content creation communities makes us all better at what we do, and it’s a big part of…

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Here’s How Instagram’s New Algorithms Functions

Instagram is changing – okay, that’s not really a new phenomenon, really. The platform evolves every few months much like Facebook, changing back end coding here and there to hopefully produce better results for users and advertisers. The most recent changes, however, are a bit more involved. Essentially, Instagram is changing how their feed works. Most of the changes seem to be targeted at improving user experience, including how the site sorts content based on interests, likes, hashtags, and more. Depending on how and what you’re marketing on the platform, this may force you to adapt your strategy to keep…

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Mastering Reputation Management on Social Media Platforms

Social signals – how many collective shares, mentions, likes, and follows your business’s social media profiles have on an ongoing basis – are a big deal right now. They hold significant weight in determining rank because Google sees a high degree of positive interactions as indicating that you’re reliable, trustworthy, and ultimately, sharing content your fans and followers find useful. That’s exactly why so many businesses now consider Social Media Marketing (SMM) an absolute must for staying competitive in SEO. Without social signals pointing to your business, you’re left trailing behind everyone else who manages to get it right, but…

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Summer Networking Tips for Digital Marketers

      As a digital marketer, networking and prospecting is critical to the success of your business. Because the vastness of the internet means you have access to millions of interested people, you need to be a bit more creative in your networking strategies to ensure you’re adding the right people to your pipeline. Summer is a fantastic time to focus on your network and expanding it for the upcoming fall and winter seasons; here’s how you can make the most of it.   Start Networking with Influencers According to Nielsen, 92 percent of people trust peer recommendations over…

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9 Ways to Improve Your Email Open and Click-Through Rates

While there are tons of legitimate and valuable methods for marketing your business, email marketing is the one component that seems to hold steadfast no matter what other changes are happening in the SEO or social media world. As a matter of fact, according to Entrepreneur, email marketing offers an average return of $44 for every $1 spent. Don’t let anyone tell you that email marketing has gone by the wayside. There are two main components to successful email marketing campaign tracking. The first is your open rate: how many people see your messages in their inboxes, and how many…

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All the Facts You Need to Know on Google My Business API

Unless you’ve been living under a rock, you’ve heard about Google My Business. This unified tool lets businesses manage their online presence across multiple Google-owned interfaces across the web, including Search, Maps, Reviews, and even Google +. It’s handy, easy to use, and a fantastic tool to have in your SEO toolbox – as long as you use it right. GMB isn’t new; in fact, Google first rolled the tool out in 2014, it didn’t pick up in popularity with most agencies until later in 2016. By mid-2017, agencies were actively recommending catering to GMB because results were showcasing just…

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10 Important Digital Marketing Strategy Statistics for 2018

Are you prepared for this year’s new digital marketing environment? Whether you’re sure you have your strategy locked down or you’re still trying to find the best approach, shaping campaigns always starts with knowledge. The more you know about what you’re up against, the better you can react to it and adapt. Make the most of the coming year with this list of 10 critical marketing strategy statistics. From what matters the most in terms of specs to special new strategies you should consider, this list has a little something for everyone.   Mobile Pages Must be Fast Google recently…

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8 Local SEO Tips for Restaurants

Do you have a local restaurant that you want to advertise online? Using a variety of marketing tactics, you can help draw in more customers without spending much money. Take a look at these eight tips to help you get started.   Build a Real Website It may not seem necessary since you can use social media to advertise your business, but let me assure you, it is. When you rely on social media, you're building your business on rented land – and when you build a website, that's your own piece of the internet. You never know when Facebook,…

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How the GDPR is Changing Digital Marketing

General Data Protection Regulation (GDPR) is coming. Only another month until it’s officially in place; do you understand it enough to stay compliant? It’s no secret that the GDPR is raising some very significant and important conversations across the United States right now, especially in the realm of marketing. While it will mostly impact the European Union (EU) experts are predicting the GDPR will spark mass changes in digital marketing all across the world.   What is the GDPR? The General Data Protection Regulation (GDPR) is a new privacy policy being rolled out by the European Union this year. It…

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Go Ahead, Love Your Media-Rich Pages Without Sacrificing Page Speed

Page speed and site speed: two important factors webmasters overlook way too often, especially in an online environment where we use more media than ever before. As the world shifts to a preference for images and video – or at least text content with images and video – a significant number of sites seem to be struggling to keep up in the area of speed. They stuff in tons of super-engaging media, yet struggle with incredibly high bounce rates that cripple conversions. The problem with media formats like images or video (or even design technologies like parallax and animation) is…

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Hiring a PPC Specialist? Here’s What You Need to Know First

Pay Per Click (PPC) can be incredibly lucrative, both for making money outright and in line with a sales or remarketing campaign. But it can also be a pretty high-risk strategy, especially if you don’t fully understand how fast competition can change and what influences your success over time. That’s exactly what drives many entrepreneurs and business owners to seek the advice of a PPC expert in the first place.   The PPC “Expert” Problem Here’s the problem: a quick Google search will convince you there’s an endless number of PPC experts out there. Pretty much everyone on sites like…

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5 Facebook Changes Spurred On by Cambridge Analytica

  Facebook is currently struggling from a poor public image issue. Somehow, the platform managed to allow research company Cambridge Analytica to not only access, but retain years worth of private data for nearly 50 million different users on the platform. Users who, for the most part, had no idea their info had been gathered, used, and studied, all by the same research company. The entire event led to significant backlash against the company, including a #DeleteFacebook hashtag that encourages people to walk away from the platform for good. But it’s a hard sell for businesses and marketers, who may…

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How the SEO Industry Evolved (And Where It’s Headed)

Sit down; let us tell you a little tale about the Wild West… And by Wild West, we mean the early days of marketing on the Internet. In the mid-1990s to the mid-2000’s, the Internet was just coming into its own. More people than ever had home computers, and businesses slowly began capitalizing on this by creating websites and online ads to market to home users. Because search engines and websites were fairly simple at the time, SEO itself was fairly simple. It started with having a domain name directly related to whatever you were marketing. Something like fun-toys-for-cats-from-hypothetical-brand.com would…

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