Tips for Creating Cohesive Branding for your business

Creating Cohesive Branding for Your Business - Sachs Marketing Group

Creating a cohesive brand identity is deceptively complex. On the surface, it may appear to be as simple as hiring someone to create an eye-catching logo and engaging content that can then be distributed to consumers. In reality, the process of creating effective branding begins with deep introspection about the core values the brand represents … Read more

Step-by-Step Guide to Launching a New Product or Service

Guide to Launching a New Product or Service - Sachs Marketing Group

This guide assumes you’ve done all your homework in terms of market research. You’ve developed and tested the idea, built the prototype, gone through beta testing, and now you’re ready to launch your new baby into the world. Your strategy can make or break your success, so it’s critical to go into everything with a … Read more

7 Types of Visual Content You Should Include in Your Strategy

Visual Content: Types to Include in Your Strategy - Sachs Marketing Group

Anyone with an internet connection can create and share content – visual or otherwise. This translates to a vast array of professional and amateur content, and a crowded environment. To stand out in any content marketing campaign, you must have quality, of course, but visual content can set you apart from the crowd. Why visual … Read more

Complete Guide to Integrate PR with Content Marketing

Guide to Integrate PR and Content Marketing - Sachs Marketing Group

For years, the PR industry has been changing. The increased use of the internet and social media lends itself to a decrease in traditional media readership. It also means more brands are taking control of their reputation online, which in some cases is great PR, and in others, creates a nightmare. PR, according to the … Read more

7 Email Segmentation Ideas for Maximizing Email Profits

Maximizing Email Profits: Segmentation Ideas - Sachs Marketing Group

Across different industries, email marketing has proven to be an effective strategy in online marketing. Smart marketers have embraced it already: A survey report by an online technology reviews firm revealed that out of 200 marketers surveyed 97% of them are using email marketing software. If you’re already using email marketing, you need to take it a … Read more

How to Get Your Fans Actively Involved in Your SMM Campaign

Get Your Fans Involved in Your SMM Campaign - Sachs Marketing Group

Creating and executing a social media marketing (SMM) campaign is complex business – with a number of variants along the way. You have to think about what networks you’re wanting to include, what your end goals are, and how you think current and prospective fans will respond. Nothing really ever guarantees campaign success, but one … Read more

7 Time Sucks That Are Killing Your Work Productivity

Work Productivity Ruined by These 7 Time Sucks - Sachs Marketing Group

If you’re constantly feeling overwhelmed and like there aren’t enough hours in the day to get through everything you possibly need to do, it’s time to evaluate your time management skills. It’s time to take a look at what’s really taking up your time during the day, and become more aware of the things that … Read more

The Fool-Proof Guide to YouTube Marketing

The Fool-Proof Guide to YouTube Marketing - Sachs Marketing Group

Did you know, YouTube on mobile alone reaches more 18 to 49 year olds than any cable network in the United States? That’s pretty impressive, and incredibly telling about our media consumption habits. If you’re marketing to anyone in that age group and you’re not engaging in YouTube marketing, you’re missing out. Just as with anything … Read more

26 Tools to Monitor Your Brand (And the Competition!)

26 Tools to Monitor Your Brand - Sachs Marketing Group

Brand marketing is an absolutely essential part of your online marketing strategy. You need to monitor your brand – and your competition, too. You may have SEO locked down so people can easily find the relevant content your company produces, but if they are not satisfied with the product, service, or customer service experience, they may … Read more

Building a Facebook Audience for Your Brand Page – Top Do’s and Don’ts

Build a Facebook Audience for Your Brand - Sachs Marketing Group

When first starting to build a social media presence for your brand, it’s important to avoid certain activities, while focusing your efforts on attracting followers. Not just any followers will do, however. Without targeted fans, you won’t get the results you’re looking for. But, building a Facebook audience isn’t just about what you post on … Read more

10 Email Marketing Tips for More Subscribers

Emailing laptop

Looking for some email marketing tips for more subscribers? A few ways to increase email subscribers include creating compelling lead magnets, optimizing sign-up forms for user experience, leveraging social media platforms, and offering exclusive content. Personalizing emails, segmenting lists for targeted messaging, and using engaging subject lines are key. Regular testing and analyzing subscriber behavior … Read more

9 Foolproof Ways to Transform Into a Better Blogger Today

9 Ways to Transform Into a Better Blogger Today - Sachs Marketing Group

Whether you’re blogging for personal reasons with the intention of monetizing and turning it into a business in the future, or you’re blogging as a means of lead generation for your business, there is always room for improvement. With tens of thousands of blogs created on just WordPress.com alone, every single day, the competition is … Read more

The Ultimate Social Media Launch Guide

ultimate social media launch guide

The ultimate social media launch involves defining clear goals, understanding the target audience, and choosing the right platforms. Creating a content calendar, engaging with the audience, and consistent branding are crucial. Utilizing analytics for insights and adapting strategy based on performance is key. Integrating paid ads can also boost visibility during the launch. When you’re … Read more

Understanding Creative Commons Licenses

Understanding Creative Commons Licenses - Sachs Marketing Group

You use images online and off – for nearly everything in your business. Your business card, flyers, brochures, menus, social media graphics, blog posts… they are everywhere. And if you’re just Googling the images you want, and saving from there, you could be in serious trouble. If the licensing isn’t right – you’re stealing. So, … Read more

Skip to content