It’s been over 50 years since the beginning of what would become the digital mail, or email, and it’s probably not going anywhere anytime soon. One of the oldest pieces of digital infrastructure on the Internet, the email remains the tried-and-true way of sending and receiving both personal and commercial information. With that undying relevance … Continued
With the rise of the internet, new marketing practices are developing at a more rapid speed than ever before. Keeping up with the latest digital marketing trends is important to any business that wants to remain relevant and competitive. One trend that has been used consistently to deliver positive results is influencer marketing. In this … Continued
For marketers to get the most bang for their productivity buck, it’s crucial to use a number of outreach tools that make the various facets of the job easier. And perhaps what’s even more important than the tools themselves, is creating an efficient (and when possible, automated) workflow to make things move a little faster. … Continued
As a business, community outreach is crucial to connecting to your local area. Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. Interacting with the local community gives you a chance to build and nurture relationships with consumers, rather than marketing at them. … Continued
Some say email marketing is dead, while others maintain it is alive and well. I’m in the alive and well camp, because data shows email marketing generates $38 for every $1 spent, giving it an astonishing 3800% ROI, which means it remains one of the most effective marketing methods available. After all, active email accounts were … Continued
If you own a business, online reviews are part of the territory. Unfortunately, no matter how you conduct your business, some of those reviews will be negative. After all, it’s impossible to keep 100% of your customers happy 100% of the time. Because online reviews are such an important part of local SEO, it’s important … Continued
Reviews are essential to your business success for two reasons: one, people’s buying decisions are influenced by online reviews, and two, reviews on Google especially, are a major part of local SEO because they influence search rank. Because of this, it’s important to make sure you’re doing all you can to encourage people to leave … Continued
Corporate social responsibility (CSR), sometimes called corporate citizenship, is an umbrella term that refers to any effort a business makes to give back and to improve society in some shape or form. It can involve donating to charity, making employee-friendly corporate policy, making environmentally-friendly corporate policy, and more. It has a number of benefits for … Continued
The holiday season goes like this: December Holidays, New Year, football playoffs through to the SuperBowl, and then Valentine’s Day. Valentine’s Day is a bit weird in that even though it is already on store shelves, it isn’t as prevalent in advertisements until February 1st. That means you have about a week or so to … Continued
Influencers spend a lot of time building an authentic voice that followers can connect with and relate to. The public views them as trustworthy sources of information. These influencers have built reputations for honesty and accuracy in reviewing products and services. It’s very “you scratch my back and I’ll scratch yours” – so to speak. … Continued
How can something be automated and personal? Don’t the two terms contradict one another? In marketing, you hear two things preached more often than anything else: focus on building quality relationships with your customers through personalization, but automate your marketing where you can. After all, there are only so many hours in a day, and … Continued
Influencer marketing is far more than a hit new trend in marketing. Statistics. Being an Instagram influencer alone has reached $1 billion as an industry. It’s even poised to hit $2 billion by 2019. But, it may not be worth the investment to businesses that they once believed it was. The Experiment One Agency … Continued
Both guest blogging and blogger/influencer outreach help to increase exposure for your business. These tactics can help you go beyond search engine optimization and social media to help you reach a broader audience, taking advantage of audiences others have already built. Both, however, rely on developing relationships with other bloggers in your industry, which take … Continued
To build an effective outreach campaign, you must first look at the big picture. It can be tempting to think you know where you’re going and how you’re going to get there, but moving too quickly, skipping steps, or worse, starting in the middle, can spell doom for any outreach campaign. The Brain: A … Continued
When you’re just starting out with your business, it can be hard to get eyes in front of your content. That’s where influencer marketing (connecting with influencers in your niche) can be highly beneficial. These influencers already have an established expertise and following, so building relationships with them can be just what you need … Continued
You may think the keys to business success are quality products and services, or good marketing and promotion. The real key to success? Strong customer relationships. And one of the best ways to foster these relationships is through transparency. Keep Your Word Whatever promises you make your customers, be sure you can hold to your … Continued
If you want to be successful in your online marketing ventures, having a well-documented content strategy is critical. To create a winning strategy, however, you must not only know your audience, but you must also have a plan for content distribution to get the whole thing moving. According to the B2C Content Marketing 2016: Benchmarks, … Continued
