ADDICTION TREATMENT MARKETING
MARKETING FOR ADDICTION TREATMENT CENTERS | PRIMARY MENTAL HEALTH
Addiction treatment marketing is extremely challenging. There are several sensitive issues to be considered - issues that simply do not exist in other marketing verticals. Confidentiality of patients, HIPPA laws and even copywriting guidelines must be strictly adhered to. Sachs Marketing Group has developed a very strong presence specific to this very challenging market.
If there is an IOP, sober living or residential treatment center that always seems to be on the top of the search results, chances are they are our client. We've helped countless treatment centers to grow dramatically and have the case studies and references to prove it. If you building a primary mental health, residential, Intensive Outpatient Center, or simply attempting to grow your brand in the treatment space, you owe it to yourself and your shareholders to give us a call today.
Why Addiction Marketing Is Difficult
According to the National Institute on Drug Abuse (NIH), as of 2022, there were more than 14,500 specialized drug treatment facilities in the United States. In addition to specialized drug and mental health treatment facilities, there are hundreds if not thousands of ancillary treatment options available including psychiatrists, psychologists, physicians, social workers, counselors, interventionists, sober companions, and nurses to name a few. There are in-patient treatment centers, outpatient treatment centers, residential treatment centers, detox centers, sober living homes, halfway houses, the list goes on and on. Because of the sheer numbers of treatment options available - the level of saturation that exists in the space, successful addiction treatment marketing can be extremely challenging.
What is YMYL?
There are a ton of acronyms in digital marketing and YMYL is one of them. "Your Money or Your Life" refers to a category of websites that purport themselves as helping people in exchange for money. Addiction and/or mental health treatment center websites are firmly planted in the YMYL category. If you have a treatment center, your business and website are in the YMYL category and as such, you would do well to focus on another acronym in the digital marketing space: EAT.
What is EAT?
EAT stands for "Expertise, Authority and Trustworthiness." To run a successful addiction treatment marketing campaign, you must provide evidence to the world - and to Google - that your treatment center is associated with people who are experts in the field of addiction and/or mental health treatment. You must also show that you are an authority in your space, and that you are to be trusted - that you are not simply profiteering off of the misery of others. How do we show EAT? One way is to have a robust and well-developed "Team" page on your website. Your team page should spotlight the people behind your organization and those people, at least some of them, should have capital letters like "PhD" and PsyD" after their names. In addition to your team page, your website should tout a well thought-out "About Us" page - one that informs the reader about your treatment center's culture, mission, and reason for its existence beyond just making money.
TREATMENT CENTER CLIENTS AT THEIR TIME OF NEED
Given the life-threatening characteristics of mental illness, drug addiction, alcoholism and other dependency-related issues, the ability to reach clients at that moment in their lives when they are most likely to be receptive to help is of paramount importance.
Over the years, we’ve developed a process of identifying, aggregating and leveraging specific segments of a target audience that has allowed us to fill beds on behalf of our many treatment center clients. Timing is everything in marketing and our system pairs people in need and their families with the treatment centers best suited to be of service to them.
WHO WE ARE
AWARD-WINNING SEO COMPANY
Sachs Marketing Group is an award-winning SEO company with offices in Westlake Village and Los Angeles, CA. We are consistently rated the best SEO agency both locally and nationally by many 3rd party rating platforms. We were called “One of the best entrepreneurial companies in America” by Entrepreneur.com in 2017.
We do all of our marketing in-house and never outsource to other countries. Our CEO, Eric Sachs is a nationally recognized SEO expert who regularly contributes to digital marketing trade publications. The drug and alcohol treatment space is very near and dear to Eric for reasons he will be happy to share with you when you call.
A TREATMENT CENTER MARKETING SOLUTION
With a proven and verifiable track record of helping to grow treatment centers over the past several years, we are uniquely qualified to be of service in this particular market. Our agency is run by a set of principles and it is those principles that have allowed us to operate and prosper as a digital marketing firm with zero complaints ever. We focus on being of service to our clients and to the people our clients help.
Ready to achieve more than ever before?