How To Use Instagram Carousels to Drive Engagement

How To Use Instagram Carousels to Drive Engagement - Sachs Marketing

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. So why bring them up now? They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. While the rule of online marketing is often that content is king, … Read more

Instagram Announces Plan to Develop Influencer Marketplace

Instagram Announces Plan to Develop Influencer Marketplace

Instagram has seen a surge in daily use because of the pandemic, along with the rest of the social media landscape. It has also affected the dynamic and culture of Instagram influencers – and the rise of influence activism and community outreach through social media. Many of these brand-influencer relationships were formed through platforms like … Read more

Facebook Confirms: Instagram For Kids Is Coming

Facebook Confirms: Instagram For Kids Is Coming

According to an internal post obtained by BuzzFeed News and a statement from Mark Zuckerberg given at a Congressional hearing earlier in March, Facebook is currently prioritizing the development of an Instagram for Kids, specifically targeting audiences below the age of 13. Instagram’s vice president of product, Vishal Shah, wrote to employees on the company … Read more

Instagram Guides Now Available to All Users

Instagram Guides Now Available to All Users - Sachs Marketing Group

In May, most of the country was used to the idea of working from home, with the understanding that this isolation would be indefinite. Instagram used this to launch its Guides feature, focusing on mental health. Initially, Guides were only available to certain content creators, organizations, publishers, and public figures. It allowed those accounts to … Read more

Instagram Saves are the New Super Like

Instagram Saves are the New Super Like - Sachs Marketing Group

Likes are a thing of the past. Saves are where it’s at – and brands like yours need to pay attention. Instagram has been testing the removal of likes for a while now, which left brands scrambling, at first, to find a replacement success metric. That success metric is here – the private “saves” metric. … Read more

Ads for IGTV Are Coming

Ads for IGTV Are Coming - Sachs Marketing Group

Instagram is promoting IGTV videos in its main feed in an attempt to increase popularity among advertisers and influencers. IGTV is Instagram’s foray into long-form vertical video content on mobile devices. It launched last summer and was the first major update to the platform since Instagram stories was released in 2016. It helps to move … Read more

Study: What 100 Social Media Followers are Worth

Study: What 100 Social Media Followers are Worth - Sachs Marketing Group

When it comes to the social web, platforms like Facebook, Pinterest, and Instagram command billions of eyeballs every year. This makes the channels too big to ignore, so you have no choice but to participate in them to avoid missing out on revenue and traffic. That brings the question how much time and money should … Read more

Preparing for Instagram’s New Local Business Profile Pages

Preparing for Instagram's New Local Business Profile Pages - Sachs Marketing Group

In March, word of Business Pages rolling out on Instagram started making its way around the internet. Though we’re nowhere near an official release, if you want to be among the first businesses on Instagram to take advantage of this feature once it’s fully available to the public, it’s time to do some prep work. … Read more

Ultimate Guide to Choosing Instagram Hashtags for High Engagement

Ultimate Guide to Choosing Instagram Hashtags for High Engagement - Sachs Marketing Group

Instagram has more than one billion monthly active users, with more than 500 million of them using the platform every day. In terms of social networks, only Facebook and YouTube have more logging in. What’s more important for businesses, however, is the fact that 60% of those users turn to Instagram to find new products. … Read more

IGTV or Instagram Live? Here’s How to Pick

IGTV or Instagram Live? Here's How to Pick - Sachs Marketing Group

Video is the lifeblood of the Internet. It fuels our entertainment, lets us advertise products, and even has the potential to teach, inspire, and change the world. Now, even Instagram is getting into the game and letting people record longer clips. Instagram actually has one of the most robust video platforms on the market (aside … Read more

Here’s How Instagram’s New Algorithms Functions

How Instagram’s New Algorithms Functions - Sachs Marketing Group

Instagram is changing – okay, that’s not really a new phenomenon, really. The platform evolves every few months much like Facebook, changing back end coding here and there to hopefully produce better results for users and advertisers. The most recent changes, however, are a bit more involved. Essentially, Instagram is changing how their feed works. … Read more

How to Create Instagram-Worthy Photos to Grow Your Account

Instagram-Worthy Photos to Grow Your Account - Sachs Marketing Group

Taking fantastic pictures is, in fact, an art form (hello, photographers!) that goes far beyond even the standard photography basics. In today’s social media-soaked world, you need to go over and above by flexing your post-processing and photography skills to create an image that truly shines. On no other social media platform is this more … Read more

13 Ways to Improve Instagram Advertising

13 Ways to Improve Instagram Advertising - Sachs Marketing Group

Instagram is one of the most popular social networks, reaching more than 400 million users in less than five years after the launch. That’s more than Twitter and Snapchat. Now that the Instagram  advertising platform is available for everyone, it’s a particularly useful way to connect with potential customers – especially Millennials – and grow … Read more

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