Mobile Site Optimization – Everything You Need To Know

  Mobile Site Optimization If you have been keeping up with Google’s SEO changes – which is a full-time job in and of itself – then you might have caught wind of the company’s plans to continue prioritizing mobile accessibility and design when considering search engine results, otherwise known as mobile-first indexing. In summary, Google … Continued

Google Ads Performance Max New Updates

Google has been making strides to position its Google Ads Performance Max campaigns as the next big thing, replacing Smart Shopping and Local ad campaigns later this year. This means advertisers will need to get comfortable with the relatively new Performance Max features, including the new updates Google plans to roll out throughout the rest … Continued

How To Migrate WordPress Site to New Host

Web hosting is a critical service with a huge market, with variable offerings designed to provide a flexible selection to potential customers. However, as with most things, the general rule is that you get what you pay for. Some hosting companies offer a wider selection of perks and a greater level of service for the … Continued

How To Best Utilize Google’s Business Messaging

The opportunity to communicate with clients and customers on an individual level from across time zones is not unique to the age of the Internet, but it’s certainly never been as easy or convenient as it is today. Google’s Business Profile (formerly known as Google My Business) has allowed business owners to enable in-app messaging … Continued

“New Normal” Holiday Shopping Trends

As the second year of the pandemic draws to a close, we’re unfortunately far from seeing the end of this era, which has brought with it a slew of new trends in global commerce. The “new normal” is becoming clearer every day as certain shopping trends that emerged in 2020 and 2021 show no signs … Continued

How To Improve Your Conversions

Choice is presented as a positive thing. Users dream of the freedom to make the choices they want, to shape the world around them, to customize and individualize. But there is such a thing as too much choice, and the paradoxical task of any designer or marketer when creating a page meant to sell to … Continued

Google My Business Is Now Google Business Profile

Alongside a number of other changes made this year, Google continues to revise and rebrand its toolkit for online businesses and internet retailers by changing Google My Business into the Google Business Profile. While little more than a name change on the surface, a deeper dive into the announcement reveals Google’s long-term plans for Google … Continued

Microsoft Partners with Shopify

Microsoft announced a partnership with Shopify in late October, stating that they are “always looking for ways to help connect brands with consumers”. This new partnership comes in the form of simplified integration for Shopify merchants with Microsoft Search Network, Microsoft Audience Network, and a number of other Microsoft products. The adoption of Shopify as … Continued

Google Introduces New “Deals” Feature

Google is updating some of its ecommerce features through a new feature: the Deals feed. The Deals feed is a new feed added to the Shopping tab on Google search results, categorizing items related to the search query with promotions, sales, price drops, and other running promos. Finding the Right Deal As part of a … Continued

Google Title Tag Changes: What You Need to Know

If you spend a lot of time tracking your webpages and search result rankings, you’re probably familiar with the ins and outs of search engine optimization. It’s complicated, to say the least – mostly because the rules of the game are changing constantly, and often, they’ll change without anyone even noticing for the first few … Continued

What Role Do Data Clean Rooms Play in a Privacy-Driven World?

We are no longer simply moving away from third-party cookies and targeted advertising – in many ways, we’ve already moved past it. As Google joined Mozilla and Apple in ending its support for third-party cookies in web browsers, the internet collectively reached a historical point in digital advertising and arrived at a post-third-party cookie world. … Continued

Google Integrates with GoDaddy

Earlier this year, Google announced that it would be working on improved integration of ecommerce platforms into its Google Merchant Center, which allows users and companies to advertise and sell products via Google Search and the Google Shopping tab, and manage the way their inventory appears on Google. On July 13th, it extended that integration … Continued

Google Announces New Ads Creative Studio

News this week is being presented by more than yet another change to the algorithm – this time, Google is making marketing headlines with the development and release of a (sort of) brand new toolkit called Ads Creative Studio. The new toolkit is designed for both creative types and marketers, with the aim of helping … Continued

What is Google FLoC?

Whether you’ve heard of it via headlines in the news, releases by the EFF, or the viral sharing of AmIFLoCed, chances are you’ve heard about Google’s new FLoC initiative at some point this year. FLoC, or the Federated Learning of Cohorts, is part of Google’s larger privacy sandbox, and is an experimental replacement for third-party … Continued

Amazon Advertising Adds New Features

Are you making the most of Amazon’s advertising suite? Are you sure? Because amid global turmoil, a major stock market crash, and murder hornets, Amazon’s stock soared to record numbers on the way to 2021, and it has continued to update and evolve its advertising options in an effort to help brands capitalize on all … Continued

Google’s June 2021 Core Update

Google released a new core update earlier this month and has uncharacteristically announced a second update following very closely next month. Google core updates tend to be spaced several months apart, but a statement from Google Search public liaison Danny Sullivan clarified that they originally planned on releasing a single, larger update this month, and … Continued

Everything You Need to Know About Google Analytics 4

Google Analytics 4 is a new kind of analytics property, and the newest incarnation of the Google Analytics platform. Previously known as Google Analytics App + Web, Google Analytics 4 can be used to track, compile, and visualize data from apps, websites, or a website and app together, versus web-only tracking from Universal Analytics, for … Continued

A Guide to Bing Webmaster Tools

While Google continues to retain a share of over 90 percent of the worldwide search engine market, webmasters and marketers shouldn’t be so quick to overlook Bing, the runner-up in the industry. Despite its relatively tiny worldwide market share of about 2.7 percent, Bing has a US market share of 36.96 percent. More interestingly, Bing … Continued

Google Delays Page Experience Update

Earlier this year, we wrote about how the upcoming Google Page Experience update might impact your ranking – and what factors to look out for when preparing for it. That update was slated for this month but has recently been pushed back to a gradual rollout beginning in mid-June this year, concluding with a total … Continued

The End of Modified Broad Matching

Earlier this year, Google announced its most recent change to the way keyword match types will work. This change sees the end of the modified broad match while expanding one of the other existing match types, the phrase match. The modified broad match was introduced in 2010 and allowed advertisers to specify keywords that needed … Continued

Google My Business Fields That Matter

With the number of customization options in your Google My Business Profile, it can be hard to decide what to focus your efforts on. But when it comes to ranking in the search engine result, they’re really only four fields that influence where your business will end up. Business Name This field seems to have … Continued

Actionable Content Marketing Tips to Build More Traffic

Research from the Content Marketing Institute shows that 91% of B2B businesses use content marketing to reach their customers. And when it comes to the b2c sector, 86% of those marketers think using content marketing is crucial to their overall digital marketing strategy. The Content Marketing Institute also shows that 72% of marketers say their … Continued

What is a Foldable Web?

Though not widespread (yet!) foldable devices like the Samsung Z Flip, Huawei Mate X, and Mate XS,  and the 2020 version of the Motorola Razr, have hit the market. As these devices become more commonplace, and we see devices with dual screens that can be used as one continue to grow in terms of usage, … Continued

The Myth of Intuitive Design

If you’ve been in web design and digital marketing for any length of time, you’ve undoubtedly heard the phrase intuitive design. What does it actually mean?  I’m here to tell you why this phrase doesn’t make sense and ways we can better approach design solutions. What’s the Definition of Intuitive? According to Merriam-Webster,  intuitive means, … Continued

Google Makes Effort to Combat Internet Misinformation

Google is now asking some searchers to “verify the facts to help others.” This feature is a new development – not available for all queries and not available for all searchers. Evidence at this point indicates that it appears to be an option for some knowledge panels. Take a look at this example shared on … Continued

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