Explore our library of digital marketing articles and discover the digital marketing tips you need to boost your digital visibility.
Are you curious about the benefits of ChatGPT in digital marketing? In today’s digital age, businesses of all sizes turn to AI technology to optimize their marketing efforts. From content creation and personalization to SEO and social media, AI has the potential to streamline workflows, improve customer engagement, and ultimately drive more conversions. However, as … Read more
In today’s increasingly digital world, having a solid online presence is crucial for businesses across all industries. This is especially true for real estate professionals who rely on effective digital marketing strategies to attract and retain clients. Digital marketing for real estate professionals can expand reach, establish trust, and help you close more deals. In … Read more
Looking for Valentine’s Day marketing ideas for your business? Valentine’s Day is a holiday that presents an opportunity for businesses to connect with customers and drive results through targeted digital marketing campaigns. A successful digital marketing campaign leverages multiple channels and strategies to reach customers and promote products and services. This can include identifying the … Read more
The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence. Digital marketing can help law firms reach potential clients, increase brand … Read more
Digital advertising is an umbrella term for promoting products and services on the Internet. While there is a nigh-infinite number of ways to do so – from extremely inefficient and ill-advised practices like spamming 11-year-old forum posts with links to your product to tried-and-true methods – most digital advertising can be boiled down into paid … Read more
Paid digital advertising – advertising on the Internet – is not just here to stay but is inarguably the most dominant form of advertising in the modern world. We spend record amounts of time online, mostly on our phones. Web ads, targeted email campaigns, video ads, promoted tweets, paid search results, and native advertising on … Read more
Thanksgiving is just around the corner. This time of year is all about spending time with family and friends and enjoying great food, but it’s also a great opportunity for businesses to attract more customers. Black Friday and Cyber Monday have become huge shopping events, and Thanksgiving marketing is a great way to take advantage … Read more
Email marketing may one of the oldest forms of digital marketing, but it’s also one of the most effective. Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined (McKinsey). Of course, not all companies have enjoyed such success with email marketing, and many still wonder if it’s even … Read more
If you want to reach more of the right people, you can do so with several types of Google ads. Want to reach more customers? Google Ads may be the solution for you and your business. Today, there are several types of Google ads available today. Understanding their differences and using each type of Google … Read more
Email marketing is more effective than ever before, but it requires a lot of time and attention. As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. Email marketing is one of the most effective and efficient ways to connect with your customers … Read more
Online reputation management is the process of monitoring, managing and protecting the reputation of a business online. It’s important for businesses to have a strong online presence, as this is where customers will often go to learn more about a company and its products or services. A negative review or mention on social media can … Read more
In 1984, Dr. Robert Cialdini wrote a book on the art of persuasion and how it relates to sales. Titled Influence: The Psychology of Persuasion, the book went on to sell over two million copies and be translated into over two dozen different languages. While the book ends on a note of the personal computer’s … Read more
Most businesses these days are using multichannel marketing to get their products and services in front of more potential customers. But what are the benefits of multichannel marketing, and why is it so effective? In this article, we’ll explore the benefits of multichannel marketing and how you can combine search engine optimization (SEO), social media … Read more
If you’re interested in driving more attention to your business website, you may be interested in the advantages of running pay-per-click (PPC) advertising campaigns. PPC is a type of online marketing in which businesses display ads on search engines and social media platforms. When someone clicks on one of these ads, the business pays a … Read more
Are you looking for home services marketing tips that will help you get more customers? If so, you’re in the right place. The market is more competitive than ever, which means home services companies need to be competitive. If you’re not marketing your home services company, you’re missing out on potential customers. Customers have a … Read more
Providing equal opportunity is one of the hallmarks of a just and free society. Despite the occasional shortcomings of the law, there are still plenty of hoops for businesses to jump through to make that dream a reality. One of the more overlooked ones is ADA compliance. The Americans with Disabilities Act was signed into … Read more
On a large scale, digital marketing did not change much in 2022. You want your website to rank well, have an interesting social media presence, dominate the local competition for your respective niche or industry, and look into the benefits of promoting and selling your products or services through e-commerce. But on a more granular … Read more
Mobile Site Optimization If you have been keeping up with Google’s SEO changes – which is a full-time job in and of itself – then you might have caught wind of the company’s plans to continue prioritizing mobile accessibility and design when considering search engine results, otherwise known as mobile-first indexing. In summary, Google … Read more
Google has been making strides to position its Google Ads Performance Max campaigns as the next big thing, replacing Smart Shopping and Local ad campaigns later this year. This means advertisers will need to get comfortable with the relatively new Performance Max features, including the new updates Google plans to roll out throughout the rest … Read more
Web hosting is a critical service with a huge market, with variable offerings designed to provide a flexible selection to potential customers. However, as with most things, the general rule is that you get what you pay for. Some hosting companies offer a wider selection of perks and a greater level of service for the … Read more
The opportunity to communicate with clients and customers on an individual level from across time zones is not unique to the age of the Internet, but it’s certainly never been as easy or convenient as it is today. Google’s Business Profile (formerly known as Google My Business) has allowed business owners to enable in-app messaging … Read more
As the second year of the pandemic draws to a close, we’re unfortunately far from seeing the end of this era, which has brought with it a slew of new trends in global commerce. The “new normal” is becoming clearer every day as certain shopping trends that emerged in 2020 and 2021 show no signs … Read more
Choice is presented as a positive thing. Users dream of the freedom to make the choices they want, to shape the world around them, to customize and individualize. But there is such a thing as too much choice, and the paradoxical task of any designer or marketer when creating a page meant to sell to … Read more
Alongside a number of other changes made this year, Google continues to revise and rebrand its toolkit for online businesses and internet retailers by changing Google My Business into the Google Business Profile. While little more than a name change on the surface, a deeper dive into the announcement reveals Google’s long-term plans for Google … Read more
Microsoft announced a partnership with Shopify in late October, stating that they are “always looking for ways to help connect brands with consumers”. This new partnership comes in the form of simplified integration for Shopify merchants with Microsoft Search Network, Microsoft Audience Network, and a number of other Microsoft products. The adoption of Shopify as … Read more