Eric Sachs 
Supposedly launched about a month ago, Google announced their new Hummingbird algorithm on Sept 26, 2013. In a nutshell, Hummingbird focuses on the meaning behind a particular search quires as opposed to the individual words themselves. Called: “Conversational Search” – Google will attempt to return the most relevant web pages to what people search for … Read more
In his newest video segment, Sachs Marketing Group’s online avatar – SMG Guy helps a business owner avoid the “Outsourcer” and his three evil minions: The Content Spinner, The Black Hatter and The Link-A-Tron.
Not long ago, there was a clear separation between organic search results and social media channels. Recently, that has changed dramatically. The line that used to separate these two online elements has become blurred. Google’s very advanced algorithms are picking up on what we call “Social Signals” and those signals are impacting organic search results … Read more
Curated content There is a very unique consideration specific to e-commerce websites that could dramatically impact their ability to rank well in search engine result pages: Curated Content. Lets say you have an e-commerce website and you sell a particular line of clothing as an authorized re-seller. The clothing manufacturer will almost always provide you … Read more
You do not need to submit your website to Google to get it indexed. Google’s bots are continually crawling the web and a new website will typically get indexed within about a week. If you site has been live for many weeks and is not yet indexed by Google, make sure you don’t have any … Read more
Commenting on blogs or forums is not an effective link-building effort. Most blogs will add the nofollow HTML tag which blocks the passage of trustrank. Google likely de-emphasizes comment links because non-moderated comments are not under the direct control of the website owner – they are created by the same people who are hoping to … Read more
Are ranking reports the “gold standard” for tracking the progress of an SEO campaign? We think NOT. There are a TON of outside influences that impact rankings when you (or someone else) searches for your website on Google: If you have been to your website before, your website will show higher in the search engine … Read more
On February 6, 2013, Sachs Marketing Group’s CEO Eric Sachs will be speaking at the Jobs & Profits Trade Show in Simi Valley, CA. Feel free to come by and learn how to harness the power of social networking to drive a very targeted segment of your market to your website. Admission is completely free! … Read more
Eric Sachs was a keynote speaker on SEO at the 2012 Ticket Summit – an annual Las Vegas event. Mr. Sachs was one of 5 SEO experts to address the crowd!
The first step in any comprehensive SEO campaign is good, thorough keyword research. You need to identify specific keywords for your industry. At Sachs Marketing Group we evaluate keywords using several different metrics: How many times is that keyword searched locally and globally? Of the number of times that keyword was searched, how many people … Read more
Recently, Google has been on a HUGE push to “level the playing field” in terms of SEO and organic search rankings. Google wants to rank each webpage/website on it’s merit exclusively. In keeping with this mission, they have penalized websites that have paid backlinks pointing to them. The thinking was (is) that they do not want “site A” … Read more
The question has come up, more than a few times: Do exit pops hurt SEO efforts? As far as we know, there are basically two different types of exit pops: 1. Javascript exit pops that trigger when a visitor closes a window or tab. The Java traps the window and prevents the visitor from going … Read more