Pay Per Click Campaigns


Pay-per-click (PPC) advertising is a popular form of online advertising where advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to a website, rather than attempting to "earn" those visits organically through search engine optimization or other forms of digital marketing. PPC ads are typically displayed at the top and bottom of search engine results pages (SERPs), as well as on websites and social media platforms, and are targeted to specific keywords, demographics, and locations. With PPC advertising, advertisers have the ability to measure their results and adjust their campaigns in real-time, making it a highly effective form of digital marketing.

Did you know only 29% of pay per click campaigns are effectively tracking their conversions? Nearly three-quarters of Google Ads accounts either lack the necessary conversion tracking, or do not have methods that provide real information about what's going on when someone clicks the ad and visits a website. If you don't know where and when conversions are happening from PPC activity, then you're wasting time and money.

Whether you're about to run your first pay-per-click advertising campaign or you've been running them for years, there is always room for improvement.


Most websites are built with the intention of converting visitors into customers, but just how can you do that? The old saying goes, "You can lead a horse to water, but you can't make him drink." Conversion optimization is figuring out how to make the horse thirsty.

Conversion optimization is a series of evaluations, testing, implementation, and testing. Everything from the color palette to the content and placement of the text on the screen, can be split-tested to see which version your visitors respond to better. There's no guessing to see which version of your design will get the most conversions – we test and get the data we need to make educated adjustments to the design until we can get you the best possible conversion rate.


At Sachs Marketing Group, we will help you optimize your pay per click campaigns so you can minimize wasted ad spend and maximize quality lead generation. Our PPC services are designed to work with campaigns at various budget levels. Depending on your needs, we will use a number of tactics to improve your overall campaign performance, including:

  • Comprehensive Research
  • Keyword Grouping
  • Copywriting
  • Landing Page Optimization
  • Ad Testing
  • Retargeting
  • Campaign Monitoring

Having a fresh set of eyes audit your Google Ads or other pay per click campaigns ensures you not only have proper conversion tracking in place, but that you're also eliminating keywords that don't convert from your bids. This saves money in the long run, while improving the overall efficiency of your campaigns. If we find a large chunk of your budget is wasted, you can turn around and allocate those funds to what you know is working, making it work even smarter for you. You walk away with more leads, and a much-improved ROI. What've you got to lose?

Ready to get started? Let's talk!

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