PAY PER CLICK - GOOGLE ADS CAMPAIGNS
PAY PER CLICK CAMPAIGNS
We acknowledge that there are a number of viable ways to develop a brand online. At Sachs Marketing Group, our primary approach to online business development will always be organic - SEO development and social media remain our core service offerings. That said, we recognize that a well-optimized pay per click campaign can be used as an amazing tool for conversion testing and as an adjunct to organic development.
Did you know only 29% of pay per click campaigns are effectively tracking their conversions? Nearly three-quarters of Google Ads accounts either lack the necessary conversion tracking, or do not have methods in place that provide real information about what's going on when someone clicks the ad and visits a website. If you don't know where and when conversions are happening from PPC activity, then you're wasting time and money.
Whether you're about to run your first pay per click campaign, or you've been running them for years, there is always room for improvement.
Most websites are built with the intention of converting visitors into customers, but just how can you do that? The old saying goes, "You can lead a horse to water, but you can't make him drink." Conversion optimization is figuring out how to make the horse thirsty.
Conversion optimization is a series of evaluations, testing, implementation, and testing. Everything from the color palette to the content and placement of the text on the screen, can be split-tested to see which version your visitors respond to better. There's no guessing to see which version of your design will get the most conversions – we test and get the data we need to make educated adjustments to the design until we can get you the best possible conversion rate.
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WHY YOU NEED SACHS MARKETING GROUP
At Sachs Marketing Group, we will help you optimize your pay per click campaigns so you can minimize wasted ad spend and maximize quality lead generation. Our pay per click optimization services are designed to work with campaigns at various budget levels. Depending on your needs, we will use a number of tactics to improve your overall campaign performance, including:
- Comprehensive Research
- Keyword Grouping
- Landing Page Optimization
- Ad Testing
- Campaign Monitoring
Having a fresh set of eyes audit your Google Ads or other pay per click campaigns ensures you not only have proper conversion tracking in place, but that you're also eliminating keywords that don't convert from your bids. This saves money in the long run, while improving the overall efficiency of your campaigns. If we find a large chunk of your budget is wasted, you can turn around and allocate those funds to what you know is working, making it work even smarter for you. You walk away with more leads, and a much-improved ROI. What've you got to lose?
Ready to get started? Let's talk!