818.889.3232

Facebook Algorithm 2022: How Does It Work?

Despite controversies, a massive branding change, and years of negative press, Facebook remains one of the strongest and most stalwart social platforms on the Internet and an invaluable source of potential leads and customers for businesses throughout the world. However, making the most out of Facebook means understanding the way it promotes content to its … Continued

These YouTube Tools Will Boost Your Video Rankings

Video content is pulling more and more weight in the field of digital marketing, as it becomes easier than ever to post, host, and consume. Between the astronomical rise of TikTok and the success of YouTube Shorts, not to mention other popular forms of short-form video content, it’s become clearer over time that at least … Continued

Meta Makes Changes to Facebook’s Ad Targeting

Starting January 19th, 2022, advertisers on Facebook are no longer be able to create new ad sets utilizing certain Detailed Targeting options, including: Health causes (e.g., “cancer awareness”, “obesity pandemic”, etc.) Sexual orientation (e.g., “LGBTQIA+”, “trans rights”, etc.) Race and ethnicity Religious groups (e.g., “Islam”, “Catholic Church”, “Hannukah”, etc.) Political beliefs (e.g., political movements, political … Continued

How To Use Instagram Carousels to Drive Engagement

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. So why bring them up now? They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. While the rule of online marketing is often that content is king, … Continued

Facebook Rebrands: Tech Giant Is Now “Meta”

When Facebook first launched in 2004, no one had any idea of the scope it would have just a decade later, or the way it would participate in a societal shift towards digital platforms and new social technologies. In an effort to preempt future technologies this time, and build on the impact of the platform, … Continued

Facebook Launches New Tools for Businesses

It’s an exciting time for business owners on Facebook. If your boutique or brand has taken off at least partially due to your Facebook page, then you may have noticed that there’s a lot to benefit from in Facebook’s ability to foster customer interactions and provide a place for constant and immediate feedback, especially for … Continued

New Privacy Tools Coming to Twitter

Twitter has been one of the fastest growing social media platforms for years now, as well as a massive driver for sales, culture, and even political discourse. But the nature of the platform – driving conversations solely through short, bite-sized takes – has drawn a lot of negative attention for the platform, while simultaneously making … Continued

How To Get Verified on Facebook

There are a few key takeaways for this post, namely: Getting verified can help you distinguish yourself or your brand from the rest of the competition. Getting verified is crucial to combat fake accounts and impostors. The information you use to get verified needs to be up to date. Use as many of your other … Continued

Best Practices for TikTok Ads

TikTok recently released some best practices for advertisers to make the most of their video campaigns on the app, which is one of the fastest growing social media apps in the world, and saw exponential growth throughout 2020 and this year. If you haven’t invested in online video ads, TikTok might offer you some of … Continued

Facebook iOS 14 Update: How Will It Affect Your Ads?

Facebook recently published an informative post warning marketers of certain upcoming changes to web and mobile ad campaigns as a result of Apple’s AppTrackingTransparency framework, which will prompt users to give explicit permission to apps that track them for advertising data. These changes, introduced with iOS 14, have required Facebook to respond and reassure businesses … Continued

Twitter Tests New E-Commerce Feature, Shop Module

After a harrowing 2020 and a rocky start to the new year, it seems everyone has read the tea leaves and collectively decided that if one thing took off in recent times, it’s online shopping. With targeted ads and other marketing techniques facing continuous criticism, alternative monetization is a serious consideration for the largest social … Continued

Instagram Expands with Reels

If you were asked “what is Instagram?” and opened with the answer “it’s a photo sharing app”, you’d be forgiven for making a false assumption – or at least, one that the company is hoping to prove wrong in the near future. Opening with new features such as Instagram Shopping, and now the newly updated … Continued

Facebook Launches 4 New Ecommerce Features

Facebook commerce, or F-commerce, has grown throughout the pandemic and has been a great boon to the company’s stock, even amid privacy concerns and Apple’s new policies affecting gathered user data. But that doesn’t mean the Facebook storefront feature is in trouble – instead, it’s pivoting towards rolling out features for businesses and products that … Continued

Updates To YouTube Analytics

Growing a successful channel on the world’s largest video platform is not an easy feat, and YouTube’s relatively limited analytics features haven’t made it any easier. Some channels seem to explode in popularity overnight, while others languish for years – even with consistent uploads. There are many unknown variables regarding how YouTube recommends and promotes … Continued

Instagram Announces Plan to Develop Influencer Marketplace

Instagram has seen a surge in daily use because of the pandemic, along with the rest of the social media landscape. It has also affected the dynamic and culture of Instagram influencers – and the rise of influence activism and community outreach through social media. Many of these brand-influencer relationships were formed through platforms like … Continued

Facebook Confirms: Instagram For Kids Is Coming

According to an internal post obtained by BuzzFeed News and a statement from Mark Zuckerberg given at a Congressional hearing earlier in March, Facebook is currently prioritizing the development of an Instagram for Kids, specifically targeting audiences below the age of 13. Instagram’s vice president of product, Vishal Shah, wrote to employees on the company … Continued

YouTube Introduces Shorts: A Platform to Rival TikTok

“And the cool thing about these guys is that they have really, really, really long trunks.” The first video ever uploaded to YouTube in April 2005 was a simple 18-second clip of entrepreneur Jawed Karim at the San Diego Zoo, filmed in front of an elephant enclosure. Since then, short, viral clips have often defined … Continued

Clubhouse App 101: What Is It?

Growing up, did you ever accidentally hear a neighbor’s conversation through the baby monitor? That’s kind of what Clubhouse is like, except everyone knows you’re listening – and it’s completely legal. Plus, it’s significantly more secure than baby monitors. Clubhouse is the new iPhone-only invite-only social media platform. It’s recently gotten a lot of buzz … Continued

Using Pinterest for Blogging

Practically every time I read a blog post, I see a Pinterest button somewhere that gives me the option to pin the post. I started to wonder why Pinterest is so closely connected to blogging. It’s likely because Pinterest is useful for education. Users create boards to save things like inspirational quotes, recipes, home decor … Continued

Instagram Guides Now Available to All Users

In May, most of the country was used to the idea of working from home, with the understanding that this isolation would be indefinite. Instagram used this to launch its Guides feature, focusing on mental health. Initially, Guides were only available to certain content creators, organizations, publishers, and public figures. It allowed those accounts to … Continued

Instagram Saves are the New Super Like

Likes are a thing of the past. Saves are where it’s at – and brands like yours need to pay attention. Instagram has been testing the removal of likes for a while now, which left brands scrambling, at first, to find a replacement success metric. That success metric is here – the private “saves” metric. … Continued

Ads for IGTV Are Coming

Instagram is promoting IGTV videos in its main feed in an attempt to increase popularity among advertisers and influencers. IGTV is Instagram’s foray into long-form vertical video content on mobile devices. It launched last summer and was the first major update to the platform since Instagram stories was released in 2016. It helps to move … Continued

A Closer Look at LinkedIn Live

LinkedIn recently announced updates to LinkedIn pages including the ability to stream live video. Originally launched last year, LinkedIn live was only for individual accounts, but now it’s going to be available for pages. You can use it on your own LinkedIn page or on your company’s profile. Either way, you decide to go, this … Continued

How to Optimize Your Twitter Profile for Your Business or Brand

More than 330 million people use Twitter every month, and more than 350,000 tweets are posted every single minute. There’s no doubt that potential clients and customers are there, and if they are, your business should be, too. But beyond your potential clients and customers, there are others you should be looking for and paying … Continued

Questions to Boost Your Social Media Marketing

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Companies of every size are looking to improve their social media marketing effectiveness. Digital platforms are constantly innovating the way brands are found, shared, … Continued

Skip to content