How Much Does It Cost to Advertise on Facebook?

How Much Does It Cost to Advertise on Facebook

How much does it cost to advertise on facebook? Facebook is still the number one destination for social media users and advertisers. Despite other platforms like Instagram and TikTok seeing significant growth, nearly 2 billion users still log into Facebook monthly. And this gives businesses access to a huge, diverse audience that they can target … Read more

How to Use Social Media for Business Marketing

how to use social media for business marketing

Social media for business marketing is a process of building relationships with potential and current customers through the use of social networking sites. Businesses can use social media for business marketing in several ways, including but not limited to: promoting special deals and discounts, providing customer service, sharing company news and announcements, and conducting market … Read more

Instagram Subscriptions Will Let Creators Monetize Exclusive Content

Social media concept group of people working with social media app icons. Business working, digital marketing, teamwork, business strategy and analytics. Vector illustration

Instagram subscriptions rolled out earlier this year, allowing select users in the US (for now) to charge a fee of their choosing for access to special, locked content. What kind of content? That’s up for each user to decide.  The current subscription model is incredibly open-ended – however, it is also limited to an invite-only … Read more

Facebook Algorithm 2022: How Does It Work?

facebook algorithm

Despite controversies, a massive branding change, and years of negative press, Facebook remains one of the strongest and most stalwart social platforms on the Internet and an invaluable source of potential leads and customers for businesses throughout the world. However, making the most out of Facebook means understanding the way it promotes content to its … Read more

These YouTube Tools Will Boost Your Video Rankings

Video media player on laptop screen.

Video content is pulling more and more weight in the field of digital marketing, as it becomes easier than ever to post, host, and consume. Between the astronomical rise of TikTok and the success of YouTube Shorts, not to mention other popular forms of short-form video content, it’s become clearer over time that at least … Read more

Meta Makes Changes to Facebook’s Ad Targeting

A woman in virtual reality glasses isolated. Metaverse technology illustration with empty space for text.

Starting January 19th, 2022, advertisers on Facebook are no longer be able to create new ad sets utilizing certain Detailed Targeting options, including: Health causes (e.g., “cancer awareness”, “obesity pandemic”, etc.) Sexual orientation (e.g., “LGBTQIA+”, “trans rights”, etc.) Race and ethnicity Religious groups (e.g., “Islam”, “Catholic Church”, “Hannukah”, etc.) Political beliefs (e.g., political movements, political … Read more

How To Use Instagram Carousels to Drive Engagement

How To Use Instagram Carousels to Drive Engagement - Sachs Marketing

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. So why bring them up now? They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. While the rule of online marketing is often that content is king, … Read more

Facebook Rebrands: Tech Giant Is Now “Meta”

Metaverse Digital Virtual Reality Technology of a woman with glasses and a headset VR connected to the virtual space

When Facebook first launched in 2004, no one had any idea of the scope it would have just a decade later, or the way it would participate in a societal shift towards digital platforms and new social technologies. In an effort to preempt future technologies this time, and build on the impact of the platform, … Read more

Facebook Launches New Tools for Businesses

Facebook Launches New Tools for Businesses - Sachs Marketing Group

It’s an exciting time for business owners on Facebook. If your boutique or brand has taken off at least partially due to your Facebook page, then you may have noticed that there’s a lot to benefit from in Facebook’s ability to foster customer interactions and provide a place for constant and immediate feedback, especially for … Read more

New Privacy Tools Coming to Twitter

New Privacy Tools Coming to Twitter - Sachs Marketing Group

Twitter has been one of the fastest growing social media platforms for years now, as well as a massive driver for sales, culture, and even political discourse. But the nature of the platform – driving conversations solely through short, bite-sized takes – has drawn a lot of negative attention for the platform, while simultaneously making … Read more

Best Practices for TikTok Ads

Best Practices for TikTok Ads - Sachs Marketing Group

TikTok recently released some best practices for advertisers to make the most of their video campaigns on the app, which is one of the fastest growing social media apps in the world, and saw exponential growth throughout 2020 and this year. If you haven’t invested in online video ads, TikTok might offer you some of … Read more

Facebook iOS 14 Update: How Will It Affect Your Ads?

Facebook iOS 14 Update: How Will It Affect Your Ads? - Sachs Marketing Group

Facebook recently published an informative post warning marketers of certain upcoming changes to web and mobile ad campaigns as a result of Apple’s AppTrackingTransparency framework, which will prompt users to give explicit permission to apps that track them for advertising data. These changes, introduced with iOS 14, have required Facebook to respond and reassure businesses … Read more

Twitter Tests New E-Commerce Feature, Shop Module

Twitter Tests New E-Commerce Feature, Shop Module - Sachs Marketing Group

After a harrowing 2020 and a rocky start to the new year, it seems everyone has read the tea leaves and collectively decided that if one thing took off in recent times, it’s online shopping. With targeted ads and other marketing techniques facing continuous criticism, alternative monetization is a serious consideration for the largest social … Read more

Facebook Launches 4 New Ecommerce Features

Facebook Launches 4 New Ecommerce Features - Sachs Marketing Group

Facebook commerce, or F-commerce, has grown throughout the pandemic and has been a great boon to the company’s stock, even amid privacy concerns and Apple’s new policies affecting gathered user data. But that doesn’t mean the Facebook storefront feature is in trouble – instead, it’s pivoting towards rolling out features for businesses and products that … Read more

Updates To YouTube Analytics

Updates To YouTube Analytics - Sachs Marketing Group

Growing a successful channel on the world’s largest video platform is not an easy feat, and YouTube’s relatively limited analytics features haven’t made it any easier. Some channels seem to explode in popularity overnight, while others languish for years – even with consistent uploads. There are many unknown variables regarding how YouTube recommends and promotes … Read more

Instagram Announces Plan to Develop Influencer Marketplace

Instagram Announces Plan to Develop Influencer Marketplace

Instagram has seen a surge in daily use because of the pandemic, along with the rest of the social media landscape. It has also affected the dynamic and culture of Instagram influencers – and the rise of influence activism and community outreach through social media. Many of these brand-influencer relationships were formed through platforms like … Read more

Facebook Confirms: Instagram For Kids Is Coming

Facebook Confirms: Instagram For Kids Is Coming

According to an internal post obtained by BuzzFeed News and a statement from Mark Zuckerberg given at a Congressional hearing earlier in March, Facebook is currently prioritizing the development of an Instagram for Kids, specifically targeting audiences below the age of 13. Instagram’s vice president of product, Vishal Shah, wrote to employees on the company … Read more

YouTube Introduces Shorts: A Platform to Rival TikTok

YouTube Introduces Shorts: A Platform to Rival TikTok - Sachs Marketing Group

“And the cool thing about these guys is that they have really, really, really long trunks.” The first video ever uploaded to YouTube in April 2005 was a simple 18-second clip of entrepreneur Jawed Karim at the San Diego Zoo, filmed in front of an elephant enclosure. Since then, short, viral clips have often defined … Read more

Clubhouse App 101: What Is It?

Clubhouse App 101: What Is It? - Sachs Marketing Group

Growing up, did you ever accidentally hear a neighbor’s conversation through the baby monitor? That’s kind of what Clubhouse is like, except everyone knows you’re listening – and it’s completely legal. Plus, it’s significantly more secure than baby monitors. Clubhouse is the new iPhone-only invite-only social media platform. It’s recently gotten a lot of buzz … Read more

Instagram Guides Now Available to All Users

Instagram Guides Now Available to All Users - Sachs Marketing Group

In May, most of the country was used to the idea of working from home, with the understanding that this isolation would be indefinite. Instagram used this to launch its Guides feature, focusing on mental health. Initially, Guides were only available to certain content creators, organizations, publishers, and public figures. It allowed those accounts to … Read more

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