What the Death of Google Search Traffic Means for Businesses

Though it may not seem possible, the future realistically holds the death of Google search traffic. Let’s look at some data to explain why this is likely to happen. Google Becomes Alexa Amazon has more than 10,000 employees working on the Alexa product, and they’ve sold more than 100 million Alexa devices. I know there … Continued

Bing Announces Link Penalties: SEO is Changing

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** As marketers and SEOs, the industry tends to focus most of its attention on Google. It is after all the search engine with the … Continued

Google Site Kit 101

How many times have you been inside WordPress and had to go into another window to take a closer look at your Google analytics or search console data to create a plan of action for your website? Do you find yourself easily frustrated by the fact that you can’t just access the data you need … Continued

Google’s September 2019 Core Algorithm Update

We’re no stranger to Google core updates, and they seem to be happening on a quarterly basis these days. The last one we heard about was in June, but in September, Google pre-announced that a new core update was rolling out. In keeping with their promise to make things easier for SEOs and webmasters, this … Continued

Getting Organic Traffic That Isn’t From Google

If Google is your only traffic source, it can be wiped out in a matter of seconds as the result of any algorithmic change. As such, it could invalidate years of effort and SEO overnight. Maybe it’s not completely disastrous, but it is a huge risk for many businesses. Instead of relying solely on Google … Continued

Google’s Guide to Ranking Category Pages

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Whenever Google’s John Mueller speaks, the community listens to what he has to say. Recently, he answered a question about how to rank a … Continued

New Link Attributes from Google

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** If you’ve been involved with working with websites for any amount of time, you are familiar with the nofollow attribute.  Google first introduced it … Continued

Google Changes GMB Listings

Google recently announced they will be automatically applying changes to Google My Business listings with distance-based service areas. The last remaining distance based service areas will be removed. Moving forward, service area businesses currently based on distance are to be automatically converted to the closest named areas. For instance, if your service area includes obscure … Continued

Google’s Stance on No-Follow Outbound Links

Many blogs and websites use no-follow links when writing about outside sources. It’s been common practice to do so among publishers, as it allows them to remain impartial and “safe” from showing preference for one source over another. This practice has long been believed to be the most acceptable way to avoid being seen as … Continued

SEO Perfection for Location Pages

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Many clients may believe that stuffing the keyword “near me” is the best way to rank in the map pack. The truth is that SEO … Continued

Have a Help Desk? Mine it for SEO Insights

Your help desk is a wonderful source of customer insights that  everyone in your organization can learn from. Depending on how big your business is and how sophisticated your customers are, you probably have a collection of tools that allow you to: Enable customers to submit help tickets and search your knowledge base Enable customers … Continued

Leveraging Offline Events for Link Building

When it comes to SEO, link building is a major part of the process since Google and other search engines take a look at how many sites are linking to yours. For the greatest impact, those links can’t come from just any site, but instead should come from topically related websites that have high quality … Continued

New Options for Fine-Tuning AdWords Bidding

Last month at Google Marketing Live, Google revealed updates for bidding controls in Google AdWords. Marketers should see those become available over the coming months as they roll out. Let’s take a closer look at what the new options are. Set Conversions at Campaign Level Until now, you’ve only been able to set conversion goals … Continued

Google Breaks Silence: Top 3 SEO Factors

Google Webmasters has started a new video series designed to dispel SEO myths – called SEO Mythbusting. The first episode debuted May 15th, and in it, Martin Splitt, one of Google’s Webmaster Trends Analyst speaks with his guest about how search engines work. As part of the discussion, he discusses how Google chooses relevant pages … Continued

Why Invest in Both Paid Search and SEO

If you’re not working in the digital marketing space, it’s easy to see why you may believe investing in pay per click, or PPC, paid search campaigns could serve you better than investing in search engine optimization, or SEO efforts. The truth is, they both serve their purpose in marketing your business, and the best … Continued

5 SEO Tips for Pool Cleaning Businesses

Here in sunny California, there are plenty of pools that need cleaning. If you run a local pool cleaning business anywhere in the country, your website is working for you 24/7 to draw in new business. Ranking high in local search results is important, because most people will go with the first company they see … Continued

How to Use Press Releases for Better SEO

Press releases have long been a great way for businesses to get announcements about their store openings, special events or awards and recognitions circulated by the media. In the past, news outlets would either publish your press release or use it as a basis for building a bigger story. As the internet grew, publishers started … Continued

8 Outdated SEO Techniques You Need to Stop Using — Now

The world of search engine optimization (SEO) is evolving at a fast and constant pace. You’d be surprised at the number of techniques “experts” used just a couple of years ago that are completely ineffective now! Advances in artificial intelligence (and Google’s algorithms) make it easier than ever for bots to identify genuinely valuable information … Continued

SEO and Healthcare: What You Need to Know

It doesn’t matter if you work in a small doctor’s office or lab or for a large hospital chain; all healthcare professionals need to have an online presence. Healthcare and medical providers face a growing set of unique challenges in the SEO world because of the intense need for privacy and sensitivity they face. HIPAA … Continued

Step-by-Step Guide to Troubleshooting Technical SEO Trouble

Technical SEO is, well, technical. Okay, sure, that’s a bit obvious, right? What isn’t always obvious, especially to laypersons, is how to address technical SEO concerns and how to fix problems when they occur. If your site is struggling, but you aren’t exactly a virtuoso in the industry, hiring an expert to help you correct … Continued

Taking Risks with Your SEO: What to Do and What to Avoid

When it comes to business, sometimes you have to take risks in order to grow. In SEO and web marketing, taking risks is, well, risky business. Sometimes, it’s worth it for the sake of testing, experimentation, and growth – but you really need to know what you’re doing before you make the jump. Otherwise, your … Continued

Don’t Sign with a SEO Company Without Doing Your Homework

We all love to study and learn – that’s why so many of us got into marketing and the quickly-changing SEO market in the first place. It would be great if you could handle every aspect of your business in-house, but the reality is that SEO efforts take a lot of planning and consistent effort. … Continued

7 WordPress Plugins You Should Consider for Better SEO

WordPress’s “fill in the blanks” style approach levels the playing field for people who don’t necessarily want to dabble in web design, but still want to take control, right out of the box. It’s insanely easy to create, roll out, track, and optimize content on the back end, all without ever needing even to touch … Continued