4 Essential Types of SEO (You Need All Four to Succeed)

4 Essential Types of SEO (You Need All Four to Succeed)

Search engine optimization (SEO) is one of the most important aspects of online marketing, and there are four types of SEO that you need to be aware of to succeed. SEO is about increasing your website’s organic visibility for the keywords your target customers use to find solutions. This approach to digital marketing is an … Read more

11 SEO Copywriting Tips that’ll Improve Your Content

SEO Copywriting Tips

Around 40% of visitors bounce in less than 15 seconds. Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. If you are not taking the time to write quality copy, you are missing out on a major opportunity to reach and engage your audience. … Read more

18 Spooky SEO Problems to Avoid this Halloween

SEO Problems

SEO problems are the stuff of legend. They make for great campfire tales but can damage the real world. SEO horror stories often arise when a business is trying to optimize its website and makes a mistake that costs it dearly in terms of traffic and visibility. One common SEO horror story is the accidental … Read more

7 Technical SEO Issues that Sink Rankings

6 Technical SEO Issues that Sink Rankings

The technical health of your website can profoundly impact your rankings and traffic. Here are seven technical SEO issues to know. There’s more to good search engine optimization (SEO) than clean copy and getting your backlinks sorted. No matter how much effort you put into improving your organic SEO and building up your traffic if … Read more

How to Find the Best Keywords for SEO

how to find the best keywords for seo

Finding the best keywords for your website isn’t as simple as throwing a dart at a list of potential keywords and picking the one that sticks. To ensure that your website is visible to people searching for the products or services you offer, you need to know how to find (and select) the best keyword … Read more

10 Common SEO Mistakes that Cost You Customers

common seo mistakes

Search engine optimization (SEO) is the process of improving the visibility of a website on search engines. The higher your website rankings, the more likely your website will attract customers to your business. However, many business owners make common mistakes that negatively impact rankings, traffic, and profits. In this article, we’re taking a closer look … Read more

Why Local SEO is Important for Small Businesses

Why Local SEO is Important

Understanding why local SEO is important for small businesses can mean all the difference between your local customers finding you or finding your competitors. If you own a small business within your local community, it’s important that you understand why local search engine optimization (SEO) is important for your business. Local SEO is a service … Read more

How to Increase Organic Traffic to Your Website

how to increase organic traffic

Website growth is still determined by the number of people who visit your website, also known as your traffic. More traffic means more views on your content, which potentially translates into more leads, more sales, and better profits.  More traffic isn’t always a good thing. Non-human traffic can inflate your numbers artificially with no real … Read more

How to Get High-Quality Backlinks for SEO

how to get high quality backlinks

Backlinks remain a key part of any website’s long-term SEO strategy, even though good backlinking is both unreliable, and difficult to achieve. While search engines have come a long way since the days of Netscape, the basic principle behind any good search engine remains the same: all data ultimately serves to help the algorithm better … Read more

How Long Does SEO Take to Work?

how long does seo take to work

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO involves optimizing a website’s content, HTML tags, and associated coding to improve its relevance to specific keywords and phrases people use when searching for information online. The main aim … Read more

What are the Best SEO Tools for Keyword Research?

People using search box for query, engine giving result. Vector illustration for SEO work, SERP, online promotion, content marketing concept

Keyword research tools are a dime a dozen, ranging in cost from free to a hefty monthly premium. Knowing what separates paid applications and programs from free ones and understanding how the differences between these SEO tools can individually help your business achieve a complete understanding of current and rising trends can help set you … Read more

How To Use Link Building to Improve SEO

People connect puzzles flat vector illustration. Cartoon happy man woman young team of characters connecting puzzle pieces together. Teamwork building, successful partnership concept isolated on white

Link building remains a cornerstone technique for improving your website’s SEO – provided you’re doing it right. Yet while most webmasters understand the importance of proper link building, too few know how to do it – and how to differentiate between a good link and a bad link (yes, there are appreciable differences, especially with … Read more

Yoast SEO App Will Soon Be on Shopify

Yoast SEO App Will Soon Be on Shopify - Sachs Marketing Group

Starting January 18, 2022, Yoast SEO will be integrated into the Shopify platform as an app. In short, this means retailers on Shopify will be able to utilize Yoast to improve the “findability and readability of your pages”. As per their blog post on the topic, Yoast SEO for Shopify: “outputs all the needed SEO … Read more

8 Ways To Improve Rankings and Increase Traffic To Your Site

8 Ways To Improve Rankings and Increase Traffic To Your Site - Sachs Marketing Group

There are nearly two billion separate websites on the internet. Every awesome website added to the net today is the digital equivalent of a drop in the ocean. So how do you improve rankings and increase traffic to make your drop stand out? The answer still lies, as it always has, in taking advantage of … Read more

8 SEO Considerations for a Smooth Transition

8 SEO Considerations for a Smooth Transition - Sachs Marketing Group

If it’s time to give your company a facelift but you don’t feel that re-designing the website itself is enough, rebranding may be the solution. But, with a domain change comes the potential loss of all the SEO you’ve worked hard to build for your current website. If you don’t want to start over from … Read more

Why Google Rewrites Meta Descriptions and How to Avoid It

Why Google Rewrites Meta Descriptions and How to Avoid It - Sachs Marketing Group

Google’s John Mueller is a wonderful source of information, but staying up to date with his Webmaster Central Hangouts can be hard for many of us. In a recent episode, someone asked why their meta description was being re-written. His answer helps us see a bit of why Google’s algorithm may re-write your meta descriptions. … Read more

Google My Business: FAQs for Multiple Businesses at the Same Address

Google My Business: FAQs for Multiple Businesses at the Same Address - Sachs Marketing Group

If you have multiple businesses at the same address you may be wondering how you create Google My Business listing (now called Google Business Profile). You may also be wondering how many listings you’re eligible for if you are legitimately running more than one business at your location. You may be wondering about what determines … Read more

The Death of Google as We Know It

What the Death of Google Search Traffic Means for Businesses - Sachs Marketing Group

Now that Google’s parent company is Alphabet – and the search engine that started it all is just one of many products – small businesses and marketers have had to make some major adjustments to the way things are done. While SEO is targeted at helping people get clicks from search engines, the sad reality … Read more

Bing Announces Link Penalties: SEO is Changing

Bing Announces Link Penalties: SEO is Changing - Sachs Marketing Group

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** As marketers and SEOs, the industry tends to focus most of its attention on Google. It is after all the search engine with the … Read more

Google Site Kit 101

Google Site Kit 101 - Sachs Marketing Group

How many times have you been inside WordPress and had to go into another window to take a closer look at your Google analytics or search console data to create a plan of action for your website? Do you find yourself easily frustrated by the fact that you can’t just access the data you need … Read more

Skip to content