7 Small Business Content Marketing Tips to Reach More Customers

Small Business Content Marketing

Want to reach more customers? Content marketing is still one of the most effective ways to increase the visibility of your website, products, services, and brand. You can strive to reach more customers monthly by outlining a digital content strategy. To help you get started, we’ve gathered a collection of small business content marketing tips. … Read more

Incorporating Infographics in Your Marketing Strategy

Incorporating Infographics in Your Marketing Strategy - Sachs Marketing Group

We all know a picture tells a thousand words, but infographics are even more efficient. The right infographic can turn facts and data into arguments, turn potential leads into sure sales, and can reduce complex data points into actionable information in multiple different contexts, from product info to political activism. But infographics are still a … Read more

Content Marketing Trends to Watch For in 2022

Content Marketing Trends to Watch For in 2022 - Sachs Marketing Group

As we’re ringing in the new year, it’s becoming clearer what 2022 will have in store for us. Content marketing is ever-changing, with new trends constantly emerging on the horizon, some closer than others. While we’re likely still years away from fully matured content marketing via AR and VR (through the likes of Instagram and Metaverse), … Read more

Core Web Vitals: WordPress, Drupal, Duda or Wix?

Core Web Vitals: WordPress, Drupal, Duda or Wix? - Sachs Marketing Group

The results are in! For at least one kind of race, that is. Content management systems, or CMSs, play a vital role in making it easier and easier for companies and individuals to develop compelling, responsive, and easily navigable websites on the Internet. We’ve made leaps and bounds in website design and convention since the … Read more

8 Tips on Creating High-Quality Content

8 Tips on Creating High-Quality Content - Sachs Marketing Group

What is the true key to creating high-quality content? Is it word count? Keyword density? Or, even, originality? The answer is no, no, and surprisingly, still no. High-quality content is many things, but most importantly, it’s incredibly difficult to quantify. Google generally promotes content on the basis of a few important factors that count towards … Read more

Personalization: The Future of Content Marketing

Personalization: The Future of Content Marketing - Sachs Marketing Group

Does your child spend the better part of their free time on YouTube? Have you ever seen someone spending more time watching streamers on Twitch than shows on Netflix? Do you have a TikTok account? If your question to any of these questions is yes, then you’re already aware of the macro-to-micro revolution in digital … Read more

Duplicate Content Isn’t Negatively Affecting Your Rank After All

Duplicate Content Isn't Negatively Affecting Your Rank After All - Sachs Marketing Group

For years, there’s been a debate on duplicate content – what qualifies as duplicate, and what it means for your search engine ranking. The conventional wisdom has been that when your website has duplicate content, its ranking is penalized as a result. But as of January 2021, we finally have clarification from Google, through John … Read more

Content Syndication 101

Content Syndication 101 - Sachs Marketing Group

Content syndication, or publishing and promoting your original content on third party websites, is a crucial part of building authority and increasing your visibility. Whether you’re promoting articles, videos, or other kinds of content, content syndication networks are a valuable resource. They generally have large established audiences with high domain authority. Content syndication can also … Read more

Exploring ToFu to BoFu: Investigating These Content Marketing Metrics

Exploring ToFu to BoFu: Investigating These Content Marketing Metrics - Sachs Marketing Group

You spend your time feeling like a marketing rock star. You have content routinely rolling out, traffic growth is on point, and businesses are reading your email newsletters. Then you sit in a meeting and the VP of Finance asks if all the spending is necessary. The CEO questions the time spent on these endeavors. … Read more

Pillar Content 101: What, Why, and How

Pillar Content 101: What, Why, and How - Sachs Marketing Group

Pillar content, sometimes also referred to as cornerstone content, is a crucial part of your online presence. Imagine your website as a home for your business and the pillar content as the foundation the rest of the house is built upon. It is the underlying structure. Getting it right can make all the difference in … Read more

How Monitoring Online Activity Helps Produce Better Content

How Monitoring Online Activity Helps Produce Better Content - Sachs Marketing Group

When I say “monitoring online activity,” I am not talking about using spyware and keyloggers to see what people are doing online. I’m talking about relying on analytics from your website, social media channels, social listening tools, and search listening tools to help you learn more about the audiences you’re creating content for. Daily, there … Read more

How to Use the Right Directional Cues in User Interfaces

How to Use the Right Directional Cues in User Interfaces - Sachs Marketing Group

User interface directional cues may be either implicit or explicit – obvious like arrows or subtle things like white space that the brain picks up on subconsciously. Knowing when to use them and which ones to use is crucial to building a positive user experience. Implicit Directional Cues Implicit cues are the ones that users … Read more

Content Marketing TED Style

Content Marketing TED Style - Sachs Marketing Group

Chances are unless you’ve been hiding under a rock, you know what a TED Talk is. TED has 15.8 million people subscribe to their content. TED is a global conference in media organizations with strong engagement. Nearly every video that TED releases gets hundreds of thousands of views and they all go viral on social … Read more

What 912 Million Blog Posts Tell Us About Content Marketing

What 912 Million Blog Posts Tell Us About Content Marketing - Sachs Marketing Group

Backlinko and BuzzSumo partnered together to analyze 912 million blog posts to glean insights about content marketing today. They looked at factors such as content format, headlines, and word count and how it correlates with backlinks and social media shares. The findings they discovered were quite interesting. Long-Form Content Gets More Backlinks When it comes … Read more

6 Ways to Monitor Your Competition’s Content Strategy

6 Ways to Monitor Your Competition's Content Strategy - Sachs Marketing Group

Knowing how to compete with other businesses in your niche is crucial, especially if you’re in a highly saturated niche. Content is one of the ways you can differentiate yourself because the more value you can provide to your readers and potential customers, the better off you are. Take a look at these six ways … Read more

15 Content Marketing Predictions for 2020

15 Content Marketing Predictions for 2020 - Sachs Marketing Group

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** As we welcome the new year and new decade, it’s the perfect time to make predictions about what we can expect in the coming … Read more

Types of Content Marketing You Need

Content Marketing Types You Need - Sachs Marketing Group

When it comes to content marketing, it can be difficult to know which types will make the biggest impact with your audience. That’s why familiarizing yourself with the options that are available to you before you start building your strategy is key. In this post, I’ll be covering 10 types of content marketing. While it … Read more

Checklist for Creating Valuable Content

Checklist for Creating Valuable Content - Sachs Marketing Group

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Content is what makes the Internet such a useful tool, whether you’re trying to learn a new skill, or kill some time in the … Read more

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