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Best Practices for TikTok Ads

TikTok recently released some best practices for advertisers to make the most of their video campaigns on the app, which is one of the fastest growing social media apps in the world, and saw exponential growth throughout 2020 and this year. If you haven’t invested in online video ads, TikTok might offer you some of … Continued

What Role Do Data Clean Rooms Play in a Privacy-Driven World?

We are no longer simply moving away from third-party cookies and targeted advertising – in many ways, we’ve already moved past it. As Google joined Mozilla and Apple in ending its support for third-party cookies in web browsers, the internet collectively reached a historical point in digital advertising and arrived at a post-third-party cookie world. … Continued

Google Integrates with GoDaddy

Earlier this year, Google announced that it would be working on improved integration of ecommerce platforms into its Google Merchant Center, which allows users and companies to advertise and sell products via Google Search and the Google Shopping tab, and manage the way their inventory appears on Google. On July 13th, it extended that integration … Continued

Facebook iOS 14 Update: How Will It Affect Your Ads?

Facebook recently published an informative post warning marketers of certain upcoming changes to web and mobile ad campaigns as a result of Apple’s AppTrackingTransparency framework, which will prompt users to give explicit permission to apps that track them for advertising data. These changes, introduced with iOS 14, have required Facebook to respond and reassure businesses … Continued

Personalization: The Future of Content Marketing

Does your child spend the better part of their free time on YouTube? Have you ever seen someone spending more time watching streamers on Twitch than shows on Netflix? Do you have a TikTok account? If your question to any of these questions is yes, then you’re already aware of the macro-to-micro revolution in digital … Continued

Twitter Tests New E-Commerce Feature, Shop Module

After a harrowing 2020 and a rocky start to the new year, it seems everyone has read the tea leaves and collectively decided that if one thing took off in recent times, it’s online shopping. With targeted ads and other marketing techniques facing continuous criticism, alternative monetization is a serious consideration for the largest social … Continued

SEO Tools Are Evolving to Keep Up with Changes

The early days of search engine optimization were as simple as paying attention to your keyword use and gaming the “algorithm” as it existed at the time – and while things have gotten a lot more complicated since then, it does kind of work out to be the same thing it’s always been: trying to … Continued

Instagram Expands with Reels

If you were asked “what is Instagram?” and opened with the answer “it’s a photo sharing app”, you’d be forgiven for making a false assumption – or at least, one that the company is hoping to prove wrong in the near future. Opening with new features such as Instagram Shopping, and now the newly updated … Continued

Google Announces New Ads Creative Studio

News this week is being presented by more than yet another change to the algorithm – this time, Google is making marketing headlines with the development and release of a (sort of) brand new toolkit called Ads Creative Studio. The new toolkit is designed for both creative types and marketers, with the aim of helping … Continued

Facebook Launches 4 New Ecommerce Features

Facebook commerce, or F-commerce, has grown throughout the pandemic and has been a great boon to the company’s stock, even amid privacy concerns and Apple’s new policies affecting gathered user data. But that doesn’t mean the Facebook storefront feature is in trouble – instead, it’s pivoting towards rolling out features for businesses and products that … Continued

Updates To YouTube Analytics

Growing a successful channel on the world’s largest video platform is not an easy feat, and YouTube’s relatively limited analytics features haven’t made it any easier. Some channels seem to explode in popularity overnight, while others languish for years – even with consistent uploads. There are many unknown variables regarding how YouTube recommends and promotes … Continued

What is Google FLoC?

Whether you’ve heard of it via headlines in the news, releases by the EFF, or the viral sharing of AmIFLoCed, chances are you’ve heard about Google’s new FLoC initiative at some point this year. FLoC, or the Federated Learning of Cohorts, is part of Google’s larger privacy sandbox, and is an experimental replacement for third-party … Continued

Amazon Advertising Adds New Features

Are you making the most of Amazon’s advertising suite? Are you sure? Because amid global turmoil, a major stock market crash, and murder hornets, Amazon’s stock soared to record numbers on the way to 2021, and it has continued to update and evolve its advertising options in an effort to help brands capitalize on all … Continued

Google’s June 2021 Core Update

Google released a new core update earlier this month and has uncharacteristically announced a second update following very closely next month. Google core updates tend to be spaced several months apart, but a statement from Google Search public liaison Danny Sullivan clarified that they originally planned on releasing a single, larger update this month, and … Continued

Everything You Need to Know About Google Analytics 4

Google Analytics 4 is a new kind of analytics property, and the newest incarnation of the Google Analytics platform. Previously known as Google Analytics App + Web, Google Analytics 4 can be used to track, compile, and visualize data from apps, websites, or a website and app together, versus web-only tracking from Universal Analytics, for … Continued

A Guide to Bing Webmaster Tools

While Google continues to retain a share of over 90 percent of the worldwide search engine market, webmasters and marketers shouldn’t be so quick to overlook Bing, the runner-up in the industry. Despite its relatively tiny worldwide market share of about 2.7 percent, Bing has a US market share of 36.96 percent. More interestingly, Bing … Continued

Google Delays Page Experience Update

Earlier this year, we wrote about how the upcoming Google Page Experience update might impact your ranking – and what factors to look out for when preparing for it. That update was slated for this month but has recently been pushed back to a gradual rollout beginning in mid-June this year, concluding with a total … Continued

Instagram Announces Plan to Develop Influencer Marketplace

Instagram has seen a surge in daily use because of the pandemic, along with the rest of the social media landscape. It has also affected the dynamic and culture of Instagram influencers – and the rise of influence activism and community outreach through social media. Many of these brand-influencer relationships were formed through platforms like … Continued

Facebook Confirms: Instagram For Kids Is Coming

According to an internal post obtained by BuzzFeed News and a statement from Mark Zuckerberg given at a Congressional hearing earlier in March, Facebook is currently prioritizing the development of an Instagram for Kids, specifically targeting audiences below the age of 13. Instagram’s vice president of product, Vishal Shah, wrote to employees on the company … Continued

Sachs Marketing Group Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site. Each year, … Continued

YouTube Introduces Shorts: A Platform to Rival TikTok

“And the cool thing about these guys is that they have really, really, really long trunks.” The first video ever uploaded to YouTube in April 2005 was a simple 18-second clip of entrepreneur Jawed Karim at the San Diego Zoo, filmed in front of an elephant enclosure. Since then, short, viral clips have often defined … Continued

8 Ways To Improve Rankings and Increase Traffic To Your Site

There are nearly two billion separate websites on the internet. Every awesome website added to the net today is the digital equivalent of a drop in the ocean. So how do you improve rankings and increase traffic to make your drop stand out? The answer still lies, as it always has, in taking advantage of … Continued

The End of Modified Broad Matching

Earlier this year, Google announced its most recent change to the way keyword match types will work. This change sees the end of the modified broad match while expanding one of the other existing match types, the phrase match. The modified broad match was introduced in 2010 and allowed advertisers to specify keywords that needed … Continued

Duplicate Content Isn’t Negatively Affecting Your Rank After All

For years, there’s been a debate on duplicate content – what qualifies as duplicate, and what it means for your search engine ranking. The conventional wisdom has been that when your website has duplicate content, its ranking is penalized as a result. But as of January 2021, we finally have clarification from Google, through John … Continued

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