7 Technical SEO Issues that Sink Rankings

There’s more to good search engine optimization (SEO) than clean copy and getting your backlinks sorted. No matter how much effort you put into improving your organic SEO and building up your traffic if your website isn’t up to the technical tasks that search engines like Google expect it to perform, you might heavily stunt … Continued

How to Use Social Media for Business Marketing

Social media for business marketing is a process of building relationships with potential and current customers through the use of social networking sites. Businesses can use social media for business marketing in several ways, including but not limited to: promoting special deals and discounts, providing customer service, sharing company news and announcements, and conducting market … Continued

Why Online Reputation Management is Important

Online reputation management is the process of monitoring, managing and protecting the reputation of a business online. It’s important for businesses to have a strong online presence, as this is where customers will often go to learn more about a company and its products or services. A negative review or mention on social media can … Continued

How to Find the Best Keywords for SEO

Finding the best keywords for your website isn’t as simple as throwing a dart at a list of potential keywords and picking the one that sticks. To ensure that your website is visible to people searching for the products or services you offer, you need to know how to find (and select) the best keyword … Continued

The 6 Principles of Influence (And How to Boost Conversions)

In 1984, Dr. Robert Cialdini wrote a book on the art of persuasion, and how it relates to sales. Titled Influence: The Psychology of Persuasion, the book went on to sell over two million copies and be translated into over two dozen different languages.  While the book itself ends on a note of the potential … Continued

10 Common SEO Mistakes that Cost You Customers

Search engine optimization (SEO) is the process of improving the visibility of a website on search engines. The higher your website rankings, the more likely your website will attract customers to your business. However, many business owners make common mistakes that negatively impact rankings, traffic, and profits. In this article, we’re taking a closer look … Continued

The Benefits of Multichannel Marketing (SEO, Social, and PPC)

Most businesses these days are using multichannel marketing to get their products and services in front of more potential customers. But what are the benefits of multichannel marketing, and why is it so effective? In this article, we’ll explore the benefits of multichannel marketing and how you can combine search engine optimization (SEO), social media … Continued

7 PPC Optimization Strategies that Increase Conversions

If you’re interested in driving more attention to your business website, you may be interested in the advantages of running pay-per-click (PPC) advertising campaigns. PPC is a type of online marketing in which businesses display ads on search engines and social media platforms. When someone clicks on one of these ads, the business pays a … Continued

Why Local SEO is Important for Small Businesses

Understanding why local SEO is important for small businesses can mean all the difference. If you own a small business within your local community, it’s important that you understand why local search engine optimization (SEO) is important for your business. Local SEO is a service that can help improve the visibility of your brand and … Continued

7 Home Services Marketing Tips to Get More Customers

Are you looking for home services marketing tips that will help you get more customers? If so, you’re in the right place. The market is more competitive than ever, which means home services companies need to be competitive. If you’re not marketing your home services company, you’re missing out on potential customers. Customers have a … Continued

Instagram Subscriptions Will Let Creators Monetize Exclusive Content

Instagram subscriptions rolled out earlier this year, allowing select users in the US (for now) to charge a fee of their choosing for access to special, locked content. What kind of content? That’s up for each user to decide.  The current subscription model is incredibly open-ended – however, it is also limited to an invite-only … Continued

What is ADA Compliance for Websites?

Providing equal opportunity is one of the hallmarks of a just and free society. Despite the occasional shortcomings of the law, there are still plenty of hoops for businesses to jump through to make that dream a reality. One of the more overlooked ones is ADA compliance.  The Americans with Disabilities Act was signed into … Continued

How to Create a Digital Content Strategy that Drives Results

To create a digital content strategy, you first need to understand your goals and who your target audience is. Once you know those two things, you can start creating content that is interesting and useful to them. One digital content strategy might not work for all types of companies, so it’s essential to tailor your … Continued

How to Increase Organic Traffic to Your Website

Website growth is still determined by the number of people who visit your website, also known as your traffic. More traffic means more views on your content, which potentially translates into more leads, more sales, and better profits.  More traffic isn’t always a good thing. Non-human traffic can inflate your numbers artificially with no real … Continued

The Best 2022 Digital Marketing Trends that Maximize Profit

On a large scale, digital marketing has not changed much in 2022. You want your website to rank well, you want to have an interesting social media presence, you want to dominate the local competition for your respective niche or industry, and you want to look into the benefits of promoting and selling your products … Continued

How to Get High-Quality Backlinks for SEO

Backlinks remain a key part of any website’s long-term SEO strategy, even though good backlinking is both unreliable, and difficult to achieve. While search engines have come a long way since the days of Netscape, the basic principle behind any good search engine remains the same: all data ultimately serves to help the algorithm better … Continued

You Can Now Pin Instagram Posts to the Top of Your Profile

Instagram is continuing to grow and dominate its niche as an image-sharing platform. Capitalizing on its audience, Instagram also continues to add to its feature list, attempting at times to coopt ideas from other platforms (such as Reels, part of an ongoing trend to dominate the short video market), or expand its existing features.  Its … Continued

How Long Does SEO Take to Work?

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO involves optimizing a website’s content, HTML tags, and associated coding to improve its relevance to specific keywords and phrases people use when searching for information online. The main aim … Continued

What are the Best SEO Tools for Keyword Research?

Keyword research tools are a dime a dozen, ranging in cost from free to a hefty monthly premium. Knowing what separates paid applications and programs from free ones and understanding how the differences between these SEO tools can individually help your business achieve a complete understanding of current and rising trends can help set you … Continued

Mobile Site Optimization – Everything You Need To Know

  Mobile Site Optimization If you have been keeping up with Google’s SEO changes – which is a full-time job in and of itself – then you might have caught wind of the company’s plans to continue prioritizing mobile accessibility and design when considering search engine results, otherwise known as mobile-first indexing. In summary, Google … Continued

Google Ads Performance Max New Updates

Google has been making strides to position its Google Ads Performance Max campaigns as the next big thing, replacing Smart Shopping and Local ad campaigns later this year. This means advertisers will need to get comfortable with the relatively new Performance Max features, including the new updates Google plans to roll out throughout the rest … Continued

Facebook Algorithm 2022: How Does It Work?

Despite controversies, a massive branding change, and years of negative press, Facebook remains one of the strongest and most stalwart social platforms on the Internet and an invaluable source of potential leads and customers for businesses throughout the world. However, making the most out of Facebook means understanding the way it promotes content to its … Continued

How To Migrate WordPress Site to New Host

Web hosting is a critical service with a huge market, with variable offerings designed to provide a flexible selection to potential customers. However, as with most things, the general rule is that you get what you pay for. Some hosting companies offer a wider selection of perks and a greater level of service for the … Continued

How to Measure Content Marketing ROI

Content is going to be a crucial part of any digital marketer’s long-term plan. While it’s been over 20 years since Bill Gates asserted that Content is King, the statement rings true to today. Content, both the kind you create and the kind created about you, is what informs search engines on the quality and … Continued

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