What is Digital Advertising?

what is digital advertising

Digital advertising is an umbrella term for promoting products and services on the Internet. While there is a nigh-infinite number of ways to do so – from extremely inefficient and ill-advised practices like spamming 11-year-old forum posts with links to your product to tried-and-true methods – most digital advertising can be boiled down into paid … Read more

Why is Social Media Important for Your Business?

why is social media important for your business

Social media has proven to be the Internet’s “killer app” – the application that drove mass adoption across populations all over planet Earth, making it the world’s most influential invention since the printing press and putting social media on the same pedestal as global relevance and saturation as televised news and public radio.  So, Why … Read more

Paid Digital Advertising: The Ultimate Guide to Maximizing Your Reach

paid digital advertising

Paid digital advertising – advertising on the Internet – is not just here to stay but is inarguably the most dominant form of advertising in the modern world.  We spend record amounts of time online, mostly on our phones. Web ads, targeted email campaigns, video ads, promoted tweets, paid search results, and native advertising on … Read more

How to Create a TikTok Marketing Strategy for 2023

tiktok marketing strategy

Social media is a fickle field, as platforms often come and go nearly overnight. Still, few had as successful of an entry and as explosive of a growth spurt as TikTok, the nigh-unavoidable short-form lo-fi video-sharing app.  With 2 billion downloads in early 2021 and surpassing 3 billion since, TikTok has easily become the most … Read more

How Long Does It Take for SEO to Work?

How Long Does It Take for SEO to Work

How long does it take for SEO to work? This is one of the most common questions we hear from business owners interested in deploying an efficient digital marketing strategy that helps increase website visibility and viable leads. Search engine optimization (SEO) is a long game. While there are many strategies that you can use … Read more

How Much Does It Cost to Advertise on Facebook?

How Much Does It Cost to Advertise on Facebook

How much does it cost to advertise on facebook? Facebook is still the number one destination for social media users and advertisers. Despite other platforms like Instagram and TikTok seeing significant growth, nearly 2 billion users still log into Facebook monthly. And this gives businesses access to a huge, diverse audience that they can target … Read more

8 Thanksgiving Marketing Ideas that Attract More Customers

thanksgiving marketing ideas

Thanksgiving is just around the corner. This time of year is all about spending time with family and friends and enjoying great food, but it’s also a great opportunity for businesses to attract more customers. Black Friday and Cyber Monday have become huge shopping events, and Thanksgiving marketing is a great way to take advantage … Read more

10 Simple Email Marketing Tips to Attract Local Customers

email marketing tips

Email marketing may one of the oldest forms of digital marketing, but it’s also one of the most effective. Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined (McKinsey). Of course, not all companies have enjoyed such success with email marketing, and many still wonder if it’s even … Read more

4 Essential Types of SEO (You Need All Four to Succeed)

4 Essential Types of SEO (You Need All Four to Succeed)

Search engine optimization (SEO) is one of the most important aspects of online marketing, and there are four types of SEO that you need to be aware of to succeed. SEO is about increasing your website’s organic visibility for the keywords your target customers use to find solutions. This approach to digital marketing is an … Read more

11 SEO Copywriting Tips that’ll Improve Your Content

SEO Copywriting Tips

Around 40% of visitors bounce in less than 15 seconds. Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. If you are not taking the time to write quality copy, you are missing out on a major opportunity to reach and engage your audience. … Read more

18 Spooky SEO Problems to Avoid this Halloween

SEO Problems

SEO problems are the stuff of legend. They make for great campfire tales but can damage the real world. SEO horror stories often arise when a business is trying to optimize its website and makes a mistake that costs it dearly in terms of traffic and visibility. One common SEO horror story is the accidental … Read more

7 Small Business Content Marketing Tips to Reach More Customers

Small Business Content Marketing

Want to reach more customers? Content marketing is still one of the most effective ways to increase the visibility of your website, products, services, and brand. You can strive to reach more customers monthly by outlining a digital content strategy. To help you get started, we’ve gathered a collection of small business content marketing tips. … Read more

7 Technical SEO Issues that Sink Rankings

6 Technical SEO Issues that Sink Rankings

The technical health of your website can profoundly impact your rankings and traffic. Here are seven technical SEO issues to know. There’s more to good search engine optimization (SEO) than clean copy and getting your backlinks sorted. No matter how much effort you put into improving your organic SEO and building up your traffic if … Read more

How to Use Social Media for Business Marketing

how to use social media for business marketing

Social media for business marketing is a process of building relationships with potential and current customers through the use of social networking sites. Businesses can use social media for business marketing in several ways, including but not limited to: promoting special deals and discounts, providing customer service, sharing company news and announcements, and conducting market … Read more

12 Benefits of Email Marketing and Why it’s More Important than Ever

benefits of email marketing

Email marketing is more effective than ever before, but it requires a lot of time and attention. As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. Email marketing is one of the most effective and efficient ways to connect with your customers … Read more

Why Online Reputation Management is Important

Why Online Reputation Management is Important

Online reputation management is the process of monitoring, managing and protecting the reputation of a business online. It’s important for businesses to have a strong online presence, as this is where customers will often go to learn more about a company and its products or services. A negative review or mention on social media can … Read more

How to Find the Best Keywords for SEO

how to find the best keywords for seo

Finding the best keywords for your website isn’t as simple as throwing a dart at a list of potential keywords and picking the one that sticks. To ensure that your website is visible to people searching for the products or services you offer, you need to know how to find (and select) the best keyword … Read more

10 Common SEO Mistakes that Cost You Customers

common seo mistakes

Search engine optimization (SEO) is the process of improving the visibility of a website on search engines. The higher your website rankings, the more likely your website will attract customers to your business. However, many business owners make common mistakes that negatively impact rankings, traffic, and profits. In this article, we’re taking a closer look … Read more

The Benefits of Multichannel Marketing (SEO, Social, and PPC)

Combining SEO, PPC, & Social: The Benefits of Multichannel Marketing

Most businesses these days are using multichannel marketing to get their products and services in front of more potential customers. But what are the benefits of multichannel marketing, and why is it so effective? In this article, we’ll explore the benefits of multichannel marketing and how you can combine search engine optimization (SEO), social media … Read more

7 PPC Optimization Strategies that Increase Conversions

PPC Optimization Strategies that Increase Conversions

If you’re interested in driving more attention to your business website, you may be interested in the advantages of running pay-per-click (PPC) advertising campaigns. PPC is a type of online marketing in which businesses display ads on search engines and social media platforms. When someone clicks on one of these ads, the business pays a … Read more

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