818.889.3232

How to Use LinkedIn Polls in Your Business

LinkedIn polls can be used nearly anywhere on LinkedIn – your professional profile, company page, group, events, and showcase pages. You and anyone viewing the LinkedIn Poll will be able to see how many people have responded to it while it’s active and once it has ended. Setting Up a LinkedIn Poll Creating a LinkedIn … Continued

Why Google Rewrites Meta Descriptions and How to Avoid It

Google’s John Mueller is a wonderful source of information, but staying up to date with his Webmaster Central Hangouts can be hard for many of us. In a recent episode, someone asked why their meta description was being re-written. His answer helps us see a bit of why Google’s algorithm may re-write your meta descriptions. … Continued

How Monitoring Online Activity Helps Produce Better Content

When I say “monitoring online activity,” I am not talking about using spyware and keyloggers to see what people are doing online. I’m talking about relying on analytics from your website, social media channels, social listening tools, and search listening tools to help you learn more about the audiences you’re creating content for. Daily, there … Continued

How to Use the Right Directional Cues in User Interfaces

User interface directional cues may be either implicit or explicit – obvious like arrows or subtle things like white space that the brain picks up on subconsciously. Knowing when to use them and which ones to use is crucial to building a positive user experience. Implicit Directional Cues Implicit cues are the ones that users … Continued

How COVID-19 Has Changed Marketing

We’re now three months into the Coronavirus pandemic, and while many states are re-opening and trying to bring things to a semblance of normalcy, analyses indicate that ad spending has hit bottom. Though this puts the industry in a great position to rebound in Q3, it’s worth taking a look at how the virus has … Continued

Ads for IGTV Are Coming

Instagram is promoting IGTV videos in its main feed in an attempt to increase popularity among advertisers and influencers. IGTV is Instagram’s foray into long-form vertical video content on mobile devices. It launched last summer and was the first major update to the platform since Instagram stories was released in 2016. It helps to move … Continued

Content Marketing TED Style

Chances are unless you’ve been hiding under a rock, you know what a TED Talk is. TED has 15.8 million people subscribe to their content. TED is a global conference in media organizations with strong engagement. Nearly every video that TED releases gets hundreds of thousands of views and they all go viral on social … Continued

A Closer Look at LinkedIn Live

LinkedIn recently announced updates to LinkedIn pages including the ability to stream live video. Originally launched last year, LinkedIn live was only for individual accounts, but now it’s going to be available for pages. You can use it on your own LinkedIn page or on your company’s profile. Either way, you decide to go, this … Continued

How to Optimize Your Twitter Profile for Your Business or Brand

More than 330 million people use Twitter every month, and more than 350,000 tweets are posted every single minute. There’s no doubt that potential clients and customers are there, and if they are, your business should be, too. But beyond your potential clients and customers, there are others you should be looking for and paying … Continued

First-Party Data and Your Marketing Strategy

As a marketer, the customer data you have is as good as gold. There are several ways to collect data with internal and external sources. The most common data sources are from first party and third party. First-party data is essentially you are data because it is the information you collect directly from your website … Continued

Questions to Boost Your Social Media Marketing

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Companies of every size are looking to improve their social media marketing effectiveness. Digital platforms are constantly innovating the way brands are found, shared, … Continued

Google Says No More Cookies

Recently, Google announced that they are phasing out support for third-party cookies in 2022. Phasing out this support will affect everyone in the digital media industry. This isn’t the first time we’ve seen Google drop 3rd party data or web browsers. But the stakes are a bit higher this time. Publishers are seeing the change … Continued

Optimizing Your Online Marketing Plan

Need to ensure that present marketing plans are optimized for the future? Do you need a framework to follow so that you don’t have to change things so often? Let’s look at auditing and adjusting your next marketing plan. Look At Your Social Footprint and Online Consistency Brand health is important. If you have been … Continued

What 912 Million Blog Posts Tell Us About Content Marketing

Backlinko and BuzzSumo partnered together to analyze 912 million blog posts to glean insights about content marketing today. They looked at factors such as content format, headlines, and word count and how it correlates with backlinks and social media shares. The findings they discovered were quite interesting. Long-Form Content Gets More Backlinks When it comes … Continued

7 Marketing Ideas to Grow Your Business in 2020

Business owners need to know how to promote their businesses in the right way. You may know promoting your business online is necessary in today’s world, but you don’t necessarily understand all of the ways you can do it or the ways that will give you the best results. No matter which of the methods … Continued

Sachs Marketing Group Announced as a 2020 UpCity Excellence Award Winner

Sachs Marketing Group is thrilled to officially announce that we are one of the top service providers in the United States! UpCity launched the Excellence Awards as a follow up to their local excellence awards in fall 2020, celebrating the top 100 service providers as measured by their UpCity Recommendability Rating. UpCity is an online Marketplace that helps … Continued

Twitter Offers More Support to Researchers for Accountability

Twitter has kicked off 2020 with a new hub for academic researchers. The new hub is designed to make it easier for them to access information and support around its APIs.  You can find the new page, called Twitter Data for Academic Researchers, here. There you’ll find links to apply for a developer account to … Continued

The California Consumer Privacy Act – What You Need to Know

The California Consumer Privacy Act, or CCPA, went into effect on January 1, 2020. The law creates new consumer rights regarding access to, deletion of, and sharing of personal information that businesses collect. The law also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The regulations … Continued

How to Optimize Your Social Media Schedule for Maximum Impact

If you’re like most businesses online, you don’t have the time to manually post to all of your social media networks every day. That’s why there are so many scheduling tools available – so you can sit down and do a week’s or even a month’s worth or more of posts across Facebook, Instagram, and … Continued

Are Micro Niche Websites a Good Idea?

Micro niche websites – or those that cover a small topic in only a few pages – still remain fairly popular online today. Why? Because when executed correctly, you can turn them into money-making websites pretty quickly. However, as Google seeks to provide its users with high-quality results, it can be harder to get those … Continued

6 Ways to Monitor Your Competition’s Content Strategy

Knowing how to compete with other businesses in your niche is crucial, especially if you’re in a highly saturated niche. Content is one of the ways you can differentiate yourself because the more value you can provide to your readers and potential customers, the better off you are. Take a look at these six ways … Continued

How to Get Approved for Instagram Shopping and Product Tags

If you are in the e-commerce space and you want to take full advantage of Instagram, you need to apply for Instagram shopping and product tagging. However, if you don’t do things the correct way you could find your application has been denied. If you have been denied for Instagram Shopping and product tagging in … Continued

Marketing Your Business Beyond Social Media

Most articles talking about marketing techniques focus on social media. It’s true, social media is one of the best marketing tools available to small businesses. It’s free and easy to use. It is also time-consuming. For some small businesses, social media campaigns can become a time suck that creates too much extra work. Really, the … Continued