Did you know that Instagram is hiding a large selection of filters from you? Did you know there’s a way for you to quickly and easily access your favorites? Let’s go beyond using filters in your feed posts, to discovering filters in your reels and stories, as well as different filters for each image within … Continued
Being able to rank well for your name in the SERPs is a crucial part of building your personal brand. When’s the last time you searched for your name on Google? Did you see something there that wasn’t true? Something that was about another person with a name similar to yours? What people see attached … Continued
Though not widespread (yet!) foldable devices like the Samsung Z Flip, Huawei Mate X, and Mate XS, and the 2020 version of the Motorola Razr, have hit the market. As these devices become more commonplace, and we see devices with dual screens that can be used as one continue to grow in terms of usage, … Continued
If your company has a fairly long sales cycle, you need to embrace a number of touchpoints to stay at the front of the mind for your potential customers. And assuming your target audience only uses Google or Facebook can be a mistake. Take the time to research other channels where you can find your … Continued
If you’ve been in web design and digital marketing for any length of time, you’ve undoubtedly heard the phrase intuitive design. What does it actually mean? I’m here to tell you why this phrase doesn’t make sense and ways we can better approach design solutions. What’s the Definition of Intuitive? According to Merriam-Webster, intuitive means, … Continued
Brick-and-mortar stores rely on Facebook to help drive foot traffic into their stores. But, with a bit of planning, you can use Twitter ads to accomplish the same thing. Step One: Build a Local Audience of Twitter Followers Before you can reach potential customers on Twitter, you have to have people following your feed. Though … Continued
Likes are a thing of the past. Saves are where it’s at – and brands like yours need to pay attention. Instagram has been testing the removal of likes for a while now, which left brands scrambling, at first, to find a replacement success metric. That success metric is here – the private “saves” metric. … Continued
If you want to expand your Instagram presence and grow your following, you may be wondering if a sponsored Instagram contest is a good idea. While you can host it on your own account, it can be harder to gain traction if you’re just starting out. That’s why many people opt to use an influencer’s … Continued
Content syndication, or publishing and promoting your original content on third party websites, is a crucial part of building authority and increasing your visibility. Whether you’re promoting articles, videos, or other kinds of content, content syndication networks are a valuable resource. They generally have large established audiences with high domain authority. Content syndication can also … Continued
You spend your time feeling like a marketing rock star. You have content routinely rolling out, traffic growth is on point, and businesses are reading your email newsletters. Then you sit in a meeting and the VP of Finance asks if all the spending is necessary. The CEO questions the time spent on these endeavors. … Continued
Google is now asking some searchers to “verify the facts to help others.” This feature is a new development – not available for all queries and not available for all searchers. Evidence at this point indicates that it appears to be an option for some knowledge panels. Take a look at this example shared on … Continued
Pillar content, sometimes also referred to as cornerstone content, is a crucial part of your online presence. Imagine your website as a home for your business and the pillar content as the foundation the rest of the house is built upon. It is the underlying structure. Getting it right can make all the difference in … Continued
Many years ago, guest posting on another person’s website was considered part of a solid SEO strategy. Not only did it get you a link from another site, but it also exposed you to other audiences. If you guest posted on another site, that site got content they didn’t have to create – and if … Continued
According to Google Developers, page experience is a set of signals that measure how users perceive the experience of interacting with a web page. This is where core web vitals come in. Core web vitals are a set of metrics that measure real-world user experience or loading performance, interactivity, and visual stability of a page. … Continued
The COVID-19 pandemic has forced either the cancellation or the digitization/virtualization of many events across the globe. Google has announced that rather than cancel their conference, this year they are offering a virtual version, known as the “Unconference”. These events are hard to get into – and this year is no different. The website states … Continued
TikTok is the world’s first major social media network that started in China and spread to the rest of the globe. There is an international audience, comprised of more than 800 million active, diverse users. However, most of the users are under the age of 30, with 41% of users being between 16 and 24 … Continued
If it’s time to give your company a facelift but you don’t feel that re-designing the website itself is enough, rebranding may be the solution. But, with a domain change comes the potential loss of all the SEO you’ve worked hard to build for your current website. If you don’t want to start over from … Continued
LinkedIn polls can be used nearly anywhere on LinkedIn – your professional profile, company page, group, events, and showcase pages. You and anyone viewing the LinkedIn Poll will be able to see how many people have responded to it while it’s active and once it has ended. Setting Up a LinkedIn Poll Creating a LinkedIn … Continued
Google’s John Mueller is a wonderful source of information, but staying up to date with his Webmaster Central Hangouts can be hard for many of us. In a recent episode, someone asked why their meta description was being re-written. His answer helps us see a bit of why Google’s algorithm may re-write your meta descriptions. … Continued
When I say “monitoring online activity,” I am not talking about using spyware and keyloggers to see what people are doing online. I’m talking about relying on analytics from your website, social media channels, social listening tools, and search listening tools to help you learn more about the audiences you’re creating content for. Daily, there … Continued
User interface directional cues may be either implicit or explicit – obvious like arrows or subtle things like white space that the brain picks up on subconsciously. Knowing when to use them and which ones to use is crucial to building a positive user experience. Implicit Directional Cues Implicit cues are the ones that users … Continued
We’re now three months into the Coronavirus pandemic, and while many states are re-opening and trying to bring things to a semblance of normalcy, analyses indicate that ad spending has hit bottom. Though this puts the industry in a great position to rebound in Q3, it’s worth taking a look at how the virus has … Continued
If you have multiple businesses at the same address you may be wondering how you get listed in Google My Business. You may also be wondering how many listings you’re eligible for if you are legitimately running more than one business at your location. You may be wondering about what determines eligibility and what penalties … Continued
Instagram is promoting IGTV videos in its main feed in an attempt to increase popularity among advertisers and influencers. IGTV is Instagram’s foray into long-form vertical video content on mobile devices. It launched last summer and was the first major update to the platform since Instagram stories was released in 2016. It helps to move … Continued
Chances are unless you’ve been hiding under a rock, you know what a TED Talk is. TED has 15.8 million people subscribe to their content. TED is a global conference in media organizations with strong engagement. Nearly every video that TED releases gets hundreds of thousands of views and they all go viral on social … Continued
