Hack Your Way to New Instagram Filters

Did you know that Instagram is hiding a large selection of filters from you? Did you know there’s a way for you to quickly and easily access your favorites? Let’s go beyond using filters in your feed posts, to discovering filters in your reels and stories, as well as different filters for each image within … Continued

Google Yourself: How to Rank for Your Name

Being able to rank well for your name in the SERPs is a crucial part of building your personal brand. When’s the last time you searched for your name on Google? Did you see something there that wasn’t true? Something that was about another person with a name similar to yours? What people see attached … Continued

What is a Foldable Web?

Though not widespread (yet!) foldable devices like the Samsung Z Flip, Huawei Mate X, and Mate XS,  and the 2020 version of the Motorola Razr, have hit the market. As these devices become more commonplace, and we see devices with dual screens that can be used as one continue to grow in terms of usage, … Continued

How to Advertise on Quora

If your company has a fairly long sales cycle, you need to embrace a number of touchpoints to stay at the front of the mind for your potential customers. And assuming your target audience only uses Google or Facebook can be a mistake. Take the time to research other channels where you can find your … Continued

The Myth of Intuitive Design

If you’ve been in web design and digital marketing for any length of time, you’ve undoubtedly heard the phrase intuitive design. What does it actually mean?  I’m here to tell you why this phrase doesn’t make sense and ways we can better approach design solutions. What’s the Definition of Intuitive? According to Merriam-Webster,  intuitive means, … Continued

How to Drive Foot Traffic with Twitter Ads

Brick-and-mortar stores rely on Facebook to help drive foot traffic into their stores. But, with a bit of planning, you can use Twitter ads to accomplish the same thing. Step One: Build a Local Audience of Twitter Followers Before you can reach potential customers on Twitter, you have to have people following your feed. Though … Continued

Instagram Saves are the New Super Like

Likes are a thing of the past. Saves are where it’s at – and brands like yours need to pay attention. Instagram has been testing the removal of likes for a while now, which left brands scrambling, at first, to find a replacement success metric. That success metric is here – the private “saves” metric. … Continued

Content Syndication 101

Content syndication, or publishing and promoting your original content on third party websites, is a crucial part of building authority and increasing your visibility. Whether you’re promoting articles, videos, or other kinds of content, content syndication networks are a valuable resource. They generally have large established audiences with high domain authority. Content syndication can also … Continued

Google Makes Effort to Combat Internet Misinformation

Google is now asking some searchers to “verify the facts to help others.” This feature is a new development – not available for all queries and not available for all searchers. Evidence at this point indicates that it appears to be an option for some knowledge panels. Take a look at this example shared on … Continued

Pillar Content 101: What, Why, and How

Pillar content, sometimes also referred to as cornerstone content, is a crucial part of your online presence. Imagine your website as a home for your business and the pillar content as the foundation the rest of the house is built upon. It is the underlying structure. Getting it right can make all the difference in … Continued

Does Guest Posting Matter Anymore?

Many years ago, guest posting on another person’s website was considered part of a solid SEO strategy. Not only did it get you a link from another site, but it also exposed you to other audiences. If you guest posted on another site, that site got content they didn’t have to create – and if … Continued

What is Page Experience?

According to Google Developers, page experience is a set of signals that measure how users perceive the experience of interacting with a web page. This is where core web vitals come in. Core web vitals are a set of metrics that measure real-world user experience or loading performance, interactivity, and visual stability of a page. … Continued

Google Webmasters Unconference

The COVID-19 pandemic has forced either the cancellation or the digitization/virtualization of many events across the globe. Google has announced that rather than cancel their conference, this year they are offering a virtual version, known as the “Unconference”. These events are hard to get into – and this year is no different. The website states … Continued

Making Use of TikTok Analytics for Business

TikTok is the world’s first major social media network that started in China and spread to the rest of the globe.  There is an international audience, comprised of more than 800 million active, diverse users. However, most of the users are under the age of 30, with 41% of users being between 16 and 24 … Continued

8 SEO Considerations for a Smooth Transition

If it’s time to give your company a facelift but you don’t feel that re-designing the website itself is enough, rebranding may be the solution. But, with a domain change comes the potential loss of all the SEO you’ve worked hard to build for your current website. If you don’t want to start over from … Continued

How to Use LinkedIn Polls in Your Business

LinkedIn polls can be used nearly anywhere on LinkedIn – your professional profile, company page, group, events, and showcase pages. You and anyone viewing the LinkedIn Poll will be able to see how many people have responded to it while it’s active and once it has ended. Setting Up a LinkedIn Poll Creating a LinkedIn … Continued

Why Google Rewrites Meta Descriptions and How to Avoid It

Google’s John Mueller is a wonderful source of information, but staying up to date with his Webmaster Central Hangouts can be hard for many of us. In a recent episode, someone asked why their meta description was being re-written. His answer helps us see a bit of why Google’s algorithm may re-write your meta descriptions. … Continued

How Monitoring Online Activity Helps Produce Better Content

When I say “monitoring online activity,” I am not talking about using spyware and keyloggers to see what people are doing online. I’m talking about relying on analytics from your website, social media channels, social listening tools, and search listening tools to help you learn more about the audiences you’re creating content for. Daily, there … Continued

How to Use the Right Directional Cues in User Interfaces

User interface directional cues may be either implicit or explicit – obvious like arrows or subtle things like white space that the brain picks up on subconsciously. Knowing when to use them and which ones to use is crucial to building a positive user experience. Implicit Directional Cues Implicit cues are the ones that users … Continued

How COVID-19 Has Changed Marketing

We’re now three months into the Coronavirus pandemic, and while many states are re-opening and trying to bring things to a semblance of normalcy, analyses indicate that ad spending has hit bottom. Though this puts the industry in a great position to rebound in Q3, it’s worth taking a look at how the virus has … Continued

Ads for IGTV Are Coming

Instagram is promoting IGTV videos in its main feed in an attempt to increase popularity among advertisers and influencers. IGTV is Instagram’s foray into long-form vertical video content on mobile devices. It launched last summer and was the first major update to the platform since Instagram stories was released in 2016. It helps to move … Continued

Content Marketing TED Style

Chances are unless you’ve been hiding under a rock, you know what a TED Talk is. TED has 15.8 million people subscribe to their content. TED is a global conference in media organizations with strong engagement. Nearly every video that TED releases gets hundreds of thousands of views and they all go viral on social … Continued