Truth be told – we can never have enough content! Content development involves creating content (written, photographic, and video content) to be used in social media development, web design, email marketing, paid ads, SEO campaigns, branding, etc.
Businesses can (and often do) curate and even repurpose older content. While we acknowledge that there is value in these activities, we believe there is no substitute for fresh, new, engaging, entertaining, and informative content.
VIDEO & PHOTOGRAPHIC CONTENT
Our content team has the expertise, knowhow, and equipment to shoot professional photographic and video content to support our clients and their campaigns.
We develop branded video content that’s contextually relevant and designed to build brand recognition and engagement. Branded video content is less advertorial in nature and is generally seen as more informative and “authentic” as compared to typical video advertising.
Still photography gives brands the ability to build credibility with their audiences. A photograph is worth a thousand words, especially when shared on the major social media channels like Instagram, Pinterest, Facebook, Tumblr, LinkedIn, and Foursquare.
Candid photos, lifestyle photos, team photos, product photos – they all help to tell your business’ story. We humans tend to be very visual and as marketers, we can take advantage of that fact by incorporating photography as an integral component of your content development strategy.