Why The Best Influencers Aren’t Only on Instagram

How many sponsored ads did you see the last time you scrolled your Facebook or Instagram feed? Quite a few, I’m sure. Now, more than ever, I’m seeing brands partner with celebrity “influencers” as they work to create a new sense of brand awareness. But here’s the thing: influencers come in all shapes and sizes. They’re definitely not all celebrities – in fact, very few qualify for this classification. I’ll explain in today’s post. What are Influencers? An influencer is, by definition, someone who has the ability to influence another person’s decisions. In the marketing world, this translates into strong…

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10 Ways to Use Twitter Lists to Strategize

I’m not really sure why Twitter lists seem to fall into the “secret squirrel” category. A lot of casual Twitter users don’t even realize they can create lists. And business owners? You’re definitely missing out if you’re not using them. Why? They are an incredible curation tool. You can use them to follow specific audience segments, stalk your competitors, sort through industry news, and so much more. Organization is Key Hitting that follow button on Twitter is easy. Scrolling the resulting feed of updates isn’t always as enjoyable --- especially if it contains an eclectic mix of personal updates, news,…

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Fall In Love With These Valentine’s Day Campaign Ideas

The holiday season goes like this: December Holidays, New Year, football playoffs through to the SuperBowl, and then Valentine’s Day. Valentine’s Day is a bit weird in that even though it is already on store shelves, it isn’t as prevalent in advertisements until February 1st.  That means you have about a week or so to make sure your Valentine’s Day campaigns, if not already started, are ready to be heavy hitters for this super-short and fast-paced greeting card holiday. Here’s a few useful suggestions to help you get ready faster. BOGO Deals for Couples Tis the season for couples, right?…

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IGTV or Instagram Live? Here’s How to Pick

Video is the lifeblood of the Internet. It fuels our entertainment, lets us advertise products, and even has the potential to teach, inspire, and change the world. Now, even Instagram is getting into the game and letting people record longer clips. Instagram actually has one of the most robust video platforms on the market (aside from YouTube, of course). You can upload a very short video to your permanent feed, go live, or upload longer-form videos to IGTV. Instagram live and IGTV are by far the most  popular right now, but how can you be sure which is right for…

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6 Special Digital Marketing Challenges for Healthcare Facilities

The world of healthcare is constantly evolving, and  marketing is more challenging than ever. In an increasingly digital-focused world, there so much the average provider needs to consider and pay attention to: privacy, online reviews, your ability to create a strong brand presence, SEO, and yes, even competing with other providers, too. It’s certainly possible to succeed if you can achieve the right balance. But trying to find that precarious balance between adhering to healthcare rules and reaching your audience in a way that converts? That isn’t always easy. Special considerations for confidentiality significantly hamper options, as do legal limitations…

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Which Content Types are Best for Local SEO?

“Content is King.” Okay, it’s kind of getting to the point it goes without saying, right? It’s definitely something we’ve said over and over again right here on the blog. But here’s what you may still be missing: content types are really what defines how useful your content really is. Pick the wrong type of content for the wrong platform and you’re left with content that’s more like a pauper than a prince! Unfortunately, it isn’t always easy to figure out what works best; there’s a lot of variables involved. Even your own industry and niche can have an impact,…

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What is Voice Search and How Can You Take Advantage of It in 2019?

Does voice search feel a little bit strange to you? Unless you’re already deeply involved with big data and search, that’s to be expected. We’re living in an era where people tend to forego answering the phone and favor text messages instead. The idea of using voice feels like taking a step backward. But there’s more to this story, and it’s important that you understand the full picture. Here’s the thing: technology changes how we communicate. It was the telegraph first, and then the telephone. Then, fax and the Internet, and finally, smartphones and mobile devices. Those evolutions directly influence…

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Social Media Management & Personal Balance: How to Step AFK

The world of social media is always changing and can be incredibly fun and exciting. Social media managers often find it exhausting, though. Why? They become attached to their work and remain connected far more than they actually need to be. Does this sound like you? It’s time to learn how to step away from the keyboard (AFK) and find better work/life balance. A Minimum of Two Tech Free Hours Per Day Yes, social media managers need to be connected. No, they do not need to be online 24/7. Put that crazy myth aside. No one dictates your accessibility but…

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10 Digital Marketing Myths You Need to Forget

The world of digital marketing is vast and, well, a bit confusing if you’re a newcomer or startup. Millions of tools claim they’re just the ticket to help you win subscribers, grow your sales, and boost your strategies, but do they all really do what they claim? Not even close. In fact, some of the information you read on your journey to becoming a guru is questionable as heck — including these myths. You Need Multiple Martech Tools Ok, you need marketing technology tools. You need not use dozens to get the job done, at least if you choose the…

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8 Outdated SEO Techniques You Need to Stop Using — Now

The world of search engine optimization (SEO) is evolving at a fast and constant pace. You’d be surprised at the number of techniques “experts” used just a couple of years ago that are completely ineffective now! Advances in artificial intelligence (and Google’s algorithms) make it easier than ever for bots to identify genuinely valuable information as opposed to content developed to cater to the search engines. You must change your strategies to keep up. Gaining new knowledge is one of the best ways to stay ahead, but sometimes it’s what you’re still doing that’s the real problem. Avoid these old-school…

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Digital Marketing & Time Management: Staying in Control

The world of digital marketing is fast-paced. It’s easy to start your day with a plan and then get lost in a sea of changes, social conversations, and sometimes, even a little drama. Yes, you do need to stay on top of what’s happening in the digital world. But you also need to create boundaries and manage your time so that you can get your work done and move on with your life. No one should be stuck online 24/7 --- even digital marketers (especially digital marketers). If you’ve been struggling under the weight of your campaigns lately, take heart:…

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How to Use Google Forms to Grow Your Business

In the world of running an online business, you don’t get much more relevant than Google. In fact, most businesses would find themselves completely lost if the company up and disappeared tomorrow. This includes SEO analysts, social media experts, and even web designers. The simple fact is that nearly all of us rely on Google to help us create websites and distribute effective messages for our audiences. If you’re in the startup phase, you’re probably trying your best to find ways to minimize costs and access the right functionalities for growth. Today, we’re introducing you to a tool that will…

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9 Social Media Trends to Watch for in 2019

The New Year is right around the corner. With it will come brand new advice from every social guru you follow. While you want to keep up with upcoming trends, you don’t have to throw your entire social strategy up to this point out the window. Make sure you go into 2019 with the following ideas in mind: Video to Text Ratio Video will continue to be a huge part of social in 2019. Right now, a combination of video and text is a great strategy. Tipping the scale a little more toward video in the first quarter is suggested.…

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The Essential Elements of a Great Homepage

Unless you’re driving paid ad clicks to a specific landing page, your website’s homepage is the first section of the site your visitors will see. It doesn’t matter if your site has dozens of other pages full of great content. How your customer feels when they walk through your virtual front door will create a lasting impression. So –let’s talk turkey. How does your homepage measure up? Is it welcoming and easy to navigate, or is it lacking? Your homepage isn’t like a landing page; it doesn’t serve a single solitary purpose. Instead, it is both unique and important, serving…

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Omnichannel vs. Multichannel Marketing: What’s the Difference?

The New Year is right around the corner. Hopefully, you’ve already mapped out your 2019 marketing plan, but if you haven’t, there’s no time like the present. Either way, we have an important question: will you take an omnichannel or multichannel approach? Say what? No, it’s not a trick question – it’s really important, but far too few marketers ever consider it on a yearly basis as they grow. Are you sending a consistent message to your customers, no matter what platforms they’re watching you on? Or are you planning separate messages and strategies for each platform, creating confusion? Let’s…

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9 Obsolete Influencer Marketing Practices to Avoid in 2019

Influencers spend a lot of time building an authentic voice that followers can connect with and relate to. The public views them as trustworthy sources of information. These influencers have built reputations for honesty and accuracy in reviewing products and services. It’s very “you scratch my back and I’ll scratch yours” – so to speak. Partnering with people who are considered influencers is a sure-fire way to generate interest in your own brand. That said, it’s time to review your own influencer outreach strategy and make some changes that will propel it to the next level in 2019. Having Loose…

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Responsive Web Design: 7 Tips for Launching a New Website

Designing a new website? Maybe you’re a brand-new startup creating a platform for your business for the very first time. No matter what you do, you need to make sure your design is responsive and adaptable to the many mobile devices modern visitors use when they land on your website. It’s just a part of becoming welcoming! Having a “fixed” design (these are the designs formerly used when designing for a mostly desktop-centric viewing experience) is fine – but only for people on desktops. It does allow for a ton of space, fancy formatting, and columns. So, what’s the problem?…

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‘Tis the Season to Optimize Your PPC Campaigns for the Holidays

The holiday season is officially here! Stores were decking the halls with Christmas decorations while the kids were still out trick-or-treating. Thanksgiving-related holiday ads started flooding our inboxes the second the clock struck 12:01 am on November 1st. The festive season is one of significantly LOUD online noise. It seems like the whole world is sending ads and running specials at the same time. Everyone is competing for who will grab enough attention to make consumers part with their hard-earned cash. What’s the best way to make sure your business doesn’t get lost in the crowd? Get your holiday PPC…

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SEO and Healthcare: What You Need to Know

It doesn’t matter if you work in a small doctor’s office or lab or for a large hospital chain; all healthcare professionals need to have an online presence. Healthcare and medical providers face a growing set of unique challenges in the SEO world because of the intense need for privacy and sensitivity they face. HIPAA compliance rules make it difficult to directly address some online concerns, but patients are demanding higher levels of satisfaction. They’re voicing their opinions and concerns online --- loudly. If you happen to be operating in the healthcare industry, this is an important topic. A single…

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The Ultimate Guide to Facebook Ad Campaigns for Beginners

I've written a post on how to optimize your Facebook Ads strategy, but I've never taken the time to break the process of creating a campaign down step-by-step. For us here at Sachs Marketing Group, we've implemented countless social media ad campaigns, so we're familiar with the process. But if you're not – this guide's for you. How to Setup Your Facebook Ad Campaign For the sake of simplicity, I'm going to focus on the Facebook Ads Manager. I'll write another piece about how to use the Power Editor for your Facebook campaign soon. You'll get to this by clicking…

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8 Tips for Interactive Infographics

Last July I wrote a post dedicated to the various types of interactive content. Interactive infographics got a brief mention in that post. I decided to come back and add a bit more detail about how you can be successful in creating your own interactive infographics. It's a type of content that's not as widely seen as the standard blog post or video, but can still be highly valuable in nearly any niche. So, if you're ready to build an interactive infographic for your business, let's dive into some tips that will ensure you (and your audience) will have a…

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Best Practices for Requesting Reviews from Customers

Customer reviews matter. Okay, that’s kind of the understatement of the century, but we think it bears repeating because reviews can be such powerful social proof. Sure, bad reviews are an important form of feedback…they (hopefully) teach us where we’re going wrong so we can improve. But ultimately, everyone wants positive feedback because it usually highlights your best qualities. It’s also far more powerful in terms of helping consumers decide to actually close the sale. But too many bad reviews? That’s never a good thing. And it can be a natural result of annoying customers with requests for reviews when…

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Step-by-Step Guide to Troubleshooting Technical SEO Trouble

Technical SEO is, well, technical. Okay, sure, that’s a bit obvious, right? What isn’t always obvious, especially to laypersons, is how to address technical SEO concerns and how to fix problems when they occur. If your site is struggling, but you aren’t exactly a virtuoso in the industry, hiring an expert to help you correct the problem is always best. But you don’t necessarily need to be an expert to correct every problem. In this post, I’ll outline some of the most common technical troubles and reveal why they pose a problem for websites in the first place. Then, I’ll…

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Interactive Content Marketing: What It Is and Why You Need It

Content is king, right? Yes, it is...but no two pieces of content are every quite the same, and few are created equally. The web is evolving and the best type of content for today’s modern marketing world is interactive. We know. We know. We’ve been telling you about creating great content for ages and now I’m throwing around a new term. The truth is that if you spend any time on social media, you’re already exposed to interactive content marketing on a regular basis. But there’s so much more to this complex issue than just “hey, this is really cool.”…

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GDPR Compliance for WordPress Users

Getting flooded with General Data Protection Regulation (GDPR) emails from every service you’ve ever signed up with? There’s a good reason you’re receiving all those notifications. Businesses all over the world had until May 25, 2018, to put GDPR relatulations into place for European Union (EU) customers and visitors. If you’re just hearing about this now, or you’ve been putting it off in hopes of handling the issue later on, time has run out. It’s now past the deadline, and that means you could be held responsible or even sued if you aren’t compliant. Of course, that doesn’t mean everything…

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