Why Invest in Both Paid Search and SEO

If you’re not working in the digital marketing space, it’s easy to see why you may believe investing in pay per click, or PPC, paid search campaigns could serve you better than investing in search engine optimization, or SEO efforts. The truth is, they both serve their purpose in marketing your business, and the best digital marketing strategies include both. Let’s break them down and take a closer look at why you shouldn’t choose one over the other. What is Paid Search? When you’re investing in paid search, you’re paying a certain amount of money each time someone clicks one…

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How to Optimize Your Facebook Page

If you want to be sure you’ll reach your audience, then you’ll want to be on Facebook. After all, 2.23 billion people log in to the social network every month. 66% of U.S. adults report that they are Facebook users, and 74% of them say the use the platform every day. Both daily and monthly users are up 13% year-over-year. Chances are, your competition is already using it to reach that same audience, because there are 80 million pages for small and medium sized businesses. And if you already have a Facebook Page, you need to be sure it’s optimized.…

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Developing a Visual Content Strategy

Developing a strategy is complex, and for many of us, anxiety inducing. It’s not easy to figure out where to start and how to proceed. Too often, content marketers are out there working without a strategy, or working within one that is far too restrictive. When things don’t work out as planned, it’s necessary to go back to the beginning and reassess the foundation of the strategy. This is difficult because it means giving up on good work in progress, work that would be nice to complete, but ultimately distracts from the bigger picture. According to the Content Marketing Institute,…

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Tips to Help You Get the Most of Your Email Campaigns

Some say email marketing is dead, while others maintain it is alive and well. I’m in the alive and well camp, because data shows email marketing generates $38 for every $1 spent, giving it an astonishing 3800% ROI, which means it remains one of the most effective marketing methods available. After all, active email accounts were expected to hit 5.6 billion by 2019. Understand the 3 Types of Messages You’ll Send There are three types of messages you’ll send to your list over the course of their time as a subscriber. Understanding which ones to use and when will help you…

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How to Develop an Omni-Channel Retail Strategy

If you’re in retail and don’t have an omni-channel strategy yet, you’re missing out on a lot of potential review. A recent report shows that out of 46,000 shoppers, 73% used multiple channels to make a purchase. Only 7% shopped exclusively online, and 20% shopped exclusively in store. If you were looking for proof that you need to create a seamless experience across all channels, there it is. To succeed in today’s retail climate, you must provide a quality product at an affordable price, of course, but these days, it’s becoming less about price and more about the customer experience.…

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Preparing for Instagram’s New Local Business Profile Pages

In March, word of Business Pages rolling out on Instagram started making its way around the internet. Though we’re nowhere near an official release, if you want to be among the first businesses on Instagram to take advantage of this feature once it’s fully available to the public, it’s time to do some prep work. If you’re not on Instagram yet, you need to be. With more than one billion monthly active users and engagement rates 10x higher than Facebook - not cultivating a business presence there could be doing your business more harm than you realize. What the Business Pages…

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Social Media Marketing Tips for Live Events

Investing time, energy, and other resources into attending live events such as trade shows, conferences, and other industry events definitely made sense in the early days of marketing because you could easily knock out a year’s worth of sales with your pitch and a sponsor booth. Today, attending networking events still present big opportunities to connect with prospects, but the landscape is different thanks to social media and digital marketing. To succeed in today’s marketing environment, you must approach your in-person marketing with social and digital marketing tactics in mind to stay competitive. Prospects are engaging both directly and indirectly…

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Lush UK Quits Social Media

Earlier this month, cosmetics brand Lush, announced on social media that they are quitting social media. (Ironic, right?) Lush is a global brand known for their bath bombs, body care products, and makeup. The social media boycott applies only to the UK division, as Lush North America has announced it will continue to be active on all its social media channels. What’s the Story?   View this post on Instagram   A post shared by LUSH UK (@lush) on Apr 8, 2019 at 12:17am PDT The Instagram announcement, shown above, included a caption that reads: “We're switching up social.⁣ Increasingly,…

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New Features Coming to Facebook Groups

Facebook Groups are a valuable tool for many businesses, because it allows them to build a connection with customers and prospects on a platform they’re already using regularly. Coming together with a group of like-minded people allows you to build trust and stronger, more meaningful, relationships. Why You May Want Both a Facebook Page and a Facebook Group Though not necessary for all businesses, there are some situations where you may want to add a Facebook Group to your Facebook Page as part of your social media strategy. Facebook Group expert Bella Vasta equates your Facebook Page to your front yard,…

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Creative Ways to Use Instagram Stories

If you’re looking to grow your Instagram following and engagement, you should venture into using the Instagram Stories feature. Similar to Snapchat, these don’t appear in your feed, and are only available for 24 hours. There are 500 million daily active users,  and ⅓ of the most viewed Instagram Stories come from businesses, so if you’re not including Instagram Stories as part of your social media marketing strategy, you should be. Here are some ways to use the feature so you’re not left with the same old boring and bland content over and over again. Instagram Takeover: Guest Host If…

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How to Handle Negative Customer Reviews

If you own a business, online reviews are part of the territory. Unfortunately, no matter how you conduct your business, some of those reviews will be negative. After all, it’s impossible to keep 100% of your customers happy 100% of the time. Because online reviews are such an important part of local SEO, it’s important to know how to handle the negative when it comes along, as it’s an essential part of online reputation management. Years ago, an episode of Kitchen Nightmares aired on TV and created a social media frenzy. The owners of Amy’s Baking Company did exactly what…

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5 Tips to Get Customers to Leave Business Reviews

Reviews are essential to your business success for two reasons: one, people’s buying decisions are influenced by online reviews, and two, reviews on Google especially, are a major part of local SEO because they influence search rank. Because of this, it’s important to make sure you’re doing all you can to encourage people to leave honest reviews of their experience with your products or services. Before you get started, make sure you have claimed your Google My Business listing, along with business profiles on other relevant review sites. The more options you have available for your customers to choose from,…

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5 SEO Tips for Pool Cleaning Businesses

Here in sunny California, there are plenty of pools that need cleaning. If you run a local pool cleaning business anywhere in the country, your website is working for you 24/7 to draw in new business. Ranking high in local search results is important, because most people will go with the first company they see - and will generally go with the first company that calls them back, or responds to their email. Take a look at these five SEO tips for pool cleaning businesses to bring in new leads. Claim Your Google My Business Listing Start by claiming (or…

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Leveraging Google Maps New Public Events Feature

In a feature that could directly compete with Facebook Events, Google Maps is now allowing users to create public events with specific locations. Though it has yet to be publicly announced as of March 25, 2019, the feature has been confirmed through a dedicated help center article. Google began highlighting public events in Maps last year, but until now, there hasn’t been a way for regular users to add event information to Maps. Google announced last year at their 2018 I/O conference that they were going to be heading down a path to make them more social, and this appears…

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Ultimate Guide to Choosing Instagram Hashtags for High Engagement

Instagram has more than one billion monthly active users, with more than 500 million of them using the platform every day. In terms of social networks, only Facebook and YouTube have more logging in. What’s more important for businesses, however, is the fact that 60% of those users turn to Instagram to find new products. That’s plenty of reason for your brand to consider adding Instagram to your social media strategy. If your brand is already using the platform, but looking to get more engagement, it may be time to review your hashtag usage and strategy. What are Instagram Hashtags?…

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Facebook Group Monetization 101

If you’re the admin of a popular Facebook group, it may be time to put that group to work earning money for you. There’s no one-size-fits-all approach to monetization, as a lot of what will work for you depends on your niche, level of engagement, and group size. To attract major brands, it’s safe to say you’ll need at least 10,000 members in your group, but if you have a highly engaged audience willing to spend on high-ticket items, you can get by with 3,000 to 5,000 members. Let’s look at how to get your Facebook group ready to earn…

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How Corporate Social Responsibility Can Grow Your Business

Corporate social responsibility (CSR), sometimes called corporate citizenship, is an umbrella term that refers to any effort a business makes to give back and to improve society in some shape or form. It can involve donating to charity, making employee-friendly corporate policy, making environmentally-friendly corporate policy, and more. It has a number of benefits for your business and even though it typically requires monetary investment to develop and implement the programs, can often yield a strong return on investment that helps grow your business. Gives Your Company Purpose Developing social responsibility programs gives your company a greater purpose than making…

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How to Use Press Releases for Better SEO

Press releases have long been a great way for businesses to get announcements about their store openings, special events or awards and recognitions circulated by the media. In the past, news outlets would either publish your press release or use it as a basis for building a bigger story. As the internet grew, publishers started to look at press releases differently – not just in terms of media distribution, but in terms of search engine optimization (SEO) value as well. What Exactly Is a Press Release? Press releases are specially formatted pieces of communication designed to share a very specific…

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Creating a Community: How to Better Manage a Facebook Group

Having a presence on social media is critical to brand awareness. While your marketing goals are ultimately always going to be conversions, your social media goals should include relationship building and engagement as well as the eventual benefit of converting followers into sales. The organic algorithm associated with fan and business pages doesn’t allow for as much visibility as most would like, but creating Facebook groups tied directly to your page opens up a whole new world of possibilities. What’s Your Goal for Your Group? There are two main goals you can have for your group. The first is to…

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YouTube Working to Combat Predatory Behavior

YouTube has certainly had its fair share of press in the past couple of weeks. First, there was hysteria about the “Momo Challenge.” This turned out to be a hoax. Then, there was the announcement that the platform would be taking action to combat predatory behavior against children in comment threads. This all started with a content creator who identified suspicious comments from questionable users on videos made for or by children. Many of the comments were suggestive or contained links to extremely illegal websites. Worse yet, the same people were abusing the site’s “related videos” algorithm to make it…

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10 Reasons You Need an Editorial Calendar

It doesn’t matter if you’re planning social media posts or planning to roll out new website content; no marketing strategy can be successful without a plan. You always need an organized set of goals dictating what your brand’s online message will be, how those messages will evolve throughout the year, and how they will be communicated. Enter the editorial calendar. You know you need one, and you’ve probably been avoiding the project altogether – but holding off in its creation could be doing you more harm than good. We want to help you get back on track and get this…

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Sachs Marketing Group Named an SEO Leader on Clutch!

    The way that businesses compete with each other has fundamentally changed; from billboards, magazine ads, and commercial jingles to duking it out in search results, on social media, and ads on leading digital platforms. Companies that recognize these changes increase their chances of succeeding, but the firms who leverage them to reach their audiences and test new waters are the ones destined for greatness. And we are more than happy to help them achieve that greatness. Although we help our clients be greater, we have recently been recognized for a bit of greatness ourselves. We are proud to…

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10 Reasons You Need to Start Focusing on Facebook Stories

Tired of fighting to get your content seen in the regular Facebook newsfeed? Not sure how to organically bypass the regular algorithm? You might be missing out on a really compelling feature: Facebook Stories. This often-misunderstood feature originally allowed personal users to share snapshots of their lives for a limited length of time. It has since been opened up to businesses, but many have difficulty trying to determine why they should even bother with it. It’s just not intuitive at first, but that doesn’t mean it isn’t worthwhile. Let’s clear up the confusion, shall we? Enhanced Visibility It doesn’t matter…

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Social Listening: What You Need to Know

While it’s important to have a social media presence, simply posting daily or running sponsored ads isn’t enough. You definitely need to understand your target audience and find new ways to create brand awareness. But what happens once you’ve put your brand out in front of hundreds, thousands, or millions of people? Do you just sit back and wait to see what happens next? Nope. You start listening. What is Social Listening? Social media is just that: social. You can’t simply throw a bunch of information out on the web, hope it sticks where you want it, and wait for…

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8 Things You Can Do to Better Utilize Your LinkedIn Profile

If you’re like a lot of other people, you might have a LinkedIn profile...but it never really sees the light of day. Maybe you log in once a year and tweak it slightly, or you log in regularly but don’t really “get” how to use it effectively. That might be a mistake! Professionals and business owners who don’t utilize their profiles are leaving a lot of opportunity on the table. You are missing out on incredible opportunities to network, form valuable partnerships, and maybe even find a new client or customer. Ready to give LinkedIn another go with fresh eyes?…

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