Tracking Social Media Campaigns in Google Analytics

Your website and social media presence work together to build the foundation of your business – whether you actually conduct business online or not. While there are many tools to help you measure the success of your social media efforts on the platforms themselves, translating that success to measurable results for the business itself can get complicated. That's why it's important to setup your social media campaigns in Google Analytics, so you can see how much business is coming from each social platform. It can help you see where you should be spending more time, which platforms aren't really performing…

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Is it Too Easy to Become an Instagram Influencer?

Influencer marketing is far more than a hit new trend in marketing. Statistics. Being an Instagram influencer alone has reached $1 billion as an industry. It's even poised to hit $2 billion by 2019. But, it may not be worth the investment to businesses that they once believed it was.   The Experiment One Agency Did to See Just What Goes Into Becoming an Influencer MediaKix, the same agency that reported the statistic about the size of the Instagram influencer industry decided to see exactly how the industry works – because they know not all influencers are real – in…

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Tips for Creating a Stellar “About Us” Page for Your Website

It's safe to say nearly every website online today has an About Us page or a variation thereof. It's essential to tell your visitors who you are, what your company does, and what they can expect to find on your website. It's your chance to showcase your brand, your people, and your purpose. There's more than one way to get the job done. That's what makes creating your About Us page so fun, and yet at the same time, so time consuming and frustrating. Even the best writers struggle to write about themselves from time to time. Since the About…

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Your Complete Guide to Creating Native LinkedIn Video Content

LinkedIn is one of the last platforms to add support for uploading videos. Video marketing has a remarkable return on investment, and with the addition of native video, now those in the B2B space have an even better shot at using LinkedIn. Though the rollout has begun, if you don't have the ability to upload video directly to LinkedIn yet, you can expect it to be available to all users by the end of Q3 2017. Before now, users have only been able to share video that's hosted on either YouTube or Vimeo. Many users have been sharing their YouTube…

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Do You Have What it Takes to Be a Great Content Marketer?

In online marketing, you can find a slew of content marketers all across the spectrum, ranging from freelancers who focus on blogs, to agency professionals handing the content for Fortune 500 companies. Regardless of who's producing it and why, it results in a flood of content – all at varying levels of quality – pushed across every online channel. It's easy to see content that's produced by a novice content marketer compared to an expert. Typically, the content that stands out and resonates the most with audiences comes from content marketers who've mastered their skillset. If you want to be…

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10 Tips to Avoid Writing Content No One Will Read

Content is everywhere – and with the increase in content marketing, we can be sure that it's not going anywhere. Of course, written content like this blog post is just a fraction of the content out there, but because it's one of the most accessible things out there, it's what many people turn to. After all, the vast majority of people on the planet know how to read and write – whereas not many people understand graphic design or videography. Even still, that doesn't mean those who write content for themselves or others know how to do it well. Want…

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The Best Practices Guide for Using Facebook Messenger Ads

If you've ever spent time working in sales, you know the one thing that's important is to make sure your customers know you're there and available to them. Usually, that means greeting the customer quickly and asking how you can help them. It works when you're in person, or speaking to a customer over the phone, but when it comes to social media? There's not really an easy way to do that. If people are visiting your Facebook Page, that's wonderful. But, the reality is, many of them are going to ignore your call to action, whether it be to…

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Your Complete Guide to Repurposing Video Content

Video marketing is hot, there's no doubt about it. 43% of people want more video content from marketers, and 51.9% of marketers say video is the content with the highest return on investment. 85% of businesses now have an internal staff and resources to create videos in-house. Business have an average of 293 videos in their library. 35% of businesses are using advanced analytics to measure video performance. When you've decided to take the plunge, and invest your resources into video marketing – it can be a bit intimating to know you've gotten just one asset for the money. But,…

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How to Write Faster to Supercharge Your Content Marketing

Writing is a necessary part of content marketing, and even if you've got a team of writers working for you, you may find yourself writing some stuff on your own. And if not, feel free to share this advice with your team, to help them improve their productivity.   Create an Idea Capture System That Works for You You never know when the inspiration for a new article will strike. It's a good idea to create an idea capture system that works for you – whatever it may be. You could track everything in Evernote. You could simply open your…

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Top Los Angeles SEO Firms… Clutch Names Sachs Marketing Group Again!

Clutch named Sachs Marketing Group one of the Top Los Angles SEO firms of 2017. If you're new to reading the blog, we were also given that distinction three times in 2016. Clutch offers a leading online directory of SEO, digital marketing, and web development firms, aimed at helping those who need help with their digital marketing efforts only work with the best of the best.   What We Did to Earn This Recognition As a top Los Angeles SEO company, we earned this recognition by showing clients our strategic and technical expertise as we helped them improve their online…

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Is a Job Working in Social Media the Right Fit for You?

According to the United States Bureau of Labor Statistics (BLS) social media specialists are grouped in with other types of public relations specialists. In 2015, their median annual wage was $56,770, which is higher than the overall median wage of $36,000 for all workers. Social media specialists are the ones who are posting content on various social networks for brands – so it seems fairly simple, right? It's far more complex than most people know – unless they're in the industry. That said, it's not the right kind of job for everyone. If you're running a business, you know the importance…

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Don’t Waste a Penny: How to Allocate Your Digital Marketing Budget

When you've been in digital marketing as long as I have, you tend to notice when brands are making mistakes with their strategy. A lot of brands believe they must be using all available marketing channels to be successful, but in doing so, find they don't have the budget to properly manage and execute campaigns at that scale. As a result, they're simply stretched too thin, and running poor to mediocre at best campaigns on a wide scale, when they'd be far better served running absolutely stellar campaigns on fewer channels. Not all channels are relevant to all brand audiences,…

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What is Dark Social and How Do You Track It?

Dark social doesn't refer to some odd meeting of "chosen" social media professionals. It's the term used to describe social sharing activity that can't accurately be tracked, as it isn't picked up by your web analytics platform. For instance, when someone shares links to your site through private messaging apps, email, or a plain old text message, those shares don't have referral tags on them. When someone clicks one of these links, it is considered "direct" traffic. And while that's good because traffic is traffic, the reality is it can greatly skew your Google Analytics. So, dark social is the…

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Factors That Affect Website Speed

Research shows nearly half of web users expect a website to load within two seconds or less, and they tend to leave a site if it takes more than three seconds to load. This may not sound like a big deal, but 78% of online shoppers who experience issues with website performance say they won't go to the site to buy again, and 44% would tell their friends about that poor experience. When you consider that research also shows a one second delay in page load time can contribute to a 7% reduction in conversion rates – you're not only…

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Our 14 Step Website Migration Checklist

If you've determined you need to make changes to your website – either through a re-design, changing your URL structure, making the switch to HTTPS, or switching to a different CMS, it's not a one-step process you can just decide to do on a whim. Making changes, particularly to the URL structure can have negative SEO effects if you don't know what you're doing, and if you don't follow a series of steps. I wrote this step-by-step guide to help save you frustration and preserve any existing ranking you may have.   Step 1: Plan Your Migration Choose the right…

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Learn How to Properly Optimize Your Facebook Ads Strategy

If you're running any kind of ad campaign on Facebook or Instagram, you could be spending way more money than you need to. Before you start running any new campaigns, take a few minutes to read through this to make sure your ads are as optimized as possible. Are your ad conversions where they should be? Are you paying too much for each click? This guide will help.   Get Your Goals Straight Before You Begin If you don't know what you're hoping to get out of your campaign before you start building it, you're at risk of making missteps…

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Stepping Up Your Facebook Live Game with 360 Videos

Facebook Live has been a hit for many brands. Despite the fact that Facebook Live is only one year old, 20% of videos on Facebook are live. Since it became an option, daily watch time for Facebook Live broadcasts has grown more than 400%. Now, Facebook is making an improvement to the streaming feature, making it possible for brands to stream 360 degree videos directly to their news feed. This falls in line with Facebook's push into virtual reality (VR) since they purchased Oculus in 2014 for $2 billion. According to a company spokesperson, viewers who have a Samsung Gear…

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The Complete Guide to Image Optimization for the Web

Images are a vital part of the user experience, but they also account for the most data on your page. This means it can have a dramatic effect on your site's loading time, which we know can impact conversion rates. Research shows 47% of users expect a website to load within two seconds or less, and 40% will abandon a website that takes three seconds or more to load. Each one second delay contributes to a 7% decrease in conversions. How can you make sure your images are high enough quality to add to, rather than detract from the user…

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Mastering the Use of Device Specific PPC Campaigns

People use different devices for different tasks. Would you go app shopping for new apps on your tablet or smartphone from your desktop? Probably not. Would you try out a new business program on your tablet? Probably not. So, it makes sense to use device-specific PPC campaigns when your business is targeting behaviors that are also device specific. Search and shopping behaviors are different from the desktop to the tablet to the smartphone. When you're able to learn how your target audience is using their devices, you can capitalize on this information to enhance your PPC campaigns, thus giving you…

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Conversion Rate Optimization: Tips and Tricks You Need to Know

You've built (or paid for) a stellar website. You've invested in market research and built an amazing product, and you've got a great sales and customer support team to support it. But, people just aren't responding the way you'd hoped. They're either not coming to begin with, or even worse, they're coming, taking a look at everything, and then bailing on you without converting. You're at your wits end. You're not sure what to do. I have the answer: create a conversion rate optimization (CRO) strategy. Here are some tips to help you get started.   Keep a Close Eye…

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Diagnosing Why Your Organic Traffic is Failing – And How to Fix It

If you've noticed even after a seemingly well executed SEO campaign that your organic traffic is falling, don't get discouraged. There are several reasons this could be happening. I'm going to go through the most common issues and provide ways to address them, so you can start to see an increase in your organic traffic again. It's important to remember competition is rising. Every day countless new websites come online, while others shut down. There's already someone out there gunning for the same keywords. Everyone wants (and needs) organic traffic to sustain their online businesses, so getting and holding onto…

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How to Choose the Best Font Selection for Messaging in Marketing

I've already written a post on the importance of considering color theory in your branding, so today I want to extend that and talk about choosing your fonts. Just like color, fonts can evoke certain thoughts and feelings, so it's important to make sure your fonts match your brand message. Today's marketers are saddled with more tasks than ever before, and in the content creation cycle, the constant need to produce stellar content that resonates with your audience is often priority over the design details. Of course, the content matters, but its presentation can make or break how well it…

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How to Protect Your Blog from Copyright Infringement

In today's society, new content is produced at an alarming rate – and with everything just a search away, it's super easy to find (and steal) whatever you want. If you're worried about someone stealing your blog content for use as their own, there are some things you can do to protect yourself.   Run Your Content Through Copyscape Copyscape allows you to check for plagiarism. The free version allows you to paste the URL of the page you want to check, and see if there's anything else out there like it. Of course, it will find commonly used phrases,…

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How a Small Team Can Win Big in Content Marketing

If you're looking to build an engaged audience and are more interested in long term marketing wins, content marketing can be one of the best strategies you can use. However, content marketing can be intimidating if you are working with a small team or small budget. Even a one-person team who must handle content strategy, creation, and measuring success can be a rock star with content marketing if they know exactly what to do before they set out to do it. That's why thinking long term, reaching out for help when you need it, and testing ideas with your campaigns…

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Micro Conversions vs. Macro Conversions: Why You Need Both

There's a tremendous amount of data out there for marketers. According to the IDC, we generated 1.8 zettabytes (1.8 trillion GBs) of information in 2011. In 2012, we added another zettabyte. And by 2020, we're expected to hit 40 zettabytes. With all of it to sort through, it can be difficult to determine what metrics really matter, and which ones to keep an eye on. Should you be paying attention to the number of Facebook likes? The number of web visits? What about bounce rate? Even if you love getting lost in data and analytics, it can be overwhelming. So…

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