3 Steps to Creating Effective Ads With Instagram Stories

Whether you've been advertising on Instagram for a while and you want to explore the option to advertising in the Stories format, or you want to get started with Instagram advertising for the first time, I've written this guide for you.   Ads in Stories vs. Standard Instagram Ads Instagram Stories ads display between stories and make use of the entire screen, for a more immersive experience. In January 2017, Instagram started testing their story ads with 30 select brands. The results were so positive, they opened up the ad format to everyone just a few months later. Stories ads…

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The Psychology of Calls to Action

Every piece of content you write is aimed at getting readers… but having people read your content isn't enough to sustain your business. To get that content earning revenue means your content must entice readers to take action. You no doubt know how important the call to action (CTA) is, but not all CTAs are created equally. You could have the same content on your website with two different CTAs, and one could easily outperform the other. That's where split testing comes in handy to help you see what your audience is responding to better. So what is the difference…

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The Basics to Navigating a Social Media Presence for CEOs

Businesses have long known they have to be on social media if they want to connect with current and potential customers. Many companies have a dedicated social media person or department, managing all the social content and customer service, yet only a fraction of those businesses have a visible CEO on those same platforms. One study revealed 61% of CEOs don't have a social media presence at all, and of the ones that do, 70% of them can only be found on LinkedIn. When you consider this against the fact that 76% of executives believe it's a good idea to…

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6 Tools to Help You Master Pinterest Analytics for Your Brand

Pinterest took the internet by storm when it launched in March 2010. Some would say it was the beginning of the end for predominately text-based content, as many other image-centric platforms have since rose to popularity. Just two years after it hit the scene, it was considered the third most popular social network in the United States, behind only Facebook and Twitter – an amazing accomplishment for such a relatively unknown company. Since then, we've seen Pinterest transform into quite the marketing powerhouse – introducing a slew of new features including profile pages, enhanced search, promoted pins, and rich pins.…

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A Complete and Comprehensive Guide to YouTube Advertising

YouTube is no doubt one of the largest search engines – just right behind Google, which makes sense because Google owns it. With more than a billion users on the platform, there's a wealth of marketing opportunity out there. And, since it blends seamlessly with Google AdWords, it's easy to manage from within the platform. You'll have one less thing to login and out of, saving you time. But, I'll be the first to tell you, just because it's integrated with AdWords doesn't mean you should run your YouTube ads the same way…. Which is why I've written this guide…

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6 Tips to Using Pop-Ups Without Harming Your SEO

If you've been in the SEO game for any length of time, you're no stranger to Google changing things up on all of us. As they constantly strive to improve the user experience for their customer base, they've forced many websites to do the same. One of the recent updates cracked down on the use of interstitials, particularly on mobile websites. Interstitials? What the heck are those, you ask? That's nothing more than a fancy name for pop-ups, page takeovers, and scroll boxes… or anything else that comes up above your content that tries to convince your visitors to stop…

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Is it Time to Rethink Your Display Advertising Campaigns?

Do you know how many websites your company is advertising on every month? Do you know how much you're spending on those display ads? What if I told you that you could dramatically decrease the number of websites displaying your ads, without seeing a decrease in results? That's exactly what JP Morgan Chase has recently learned. Before March 2017, the banking giant had ads appearing on about 400,000 websites every month. Though the number may seem a little large to the average small business owner, it's really the new normal for enterprise level companies because there's a lot of focus…

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9 SEO Mistakes That Will Ruin Your Content Marketing Strategy

SEO is a necessary part of online marketing, since it's what helps your customers find you when they search on Google or another search engine. It gets eyeballs on your content long after you've stopped promoting it – if that content ranks well, anyway. If you can't get the content ranking well, it won't work alongside your content marketing efforts to connect you to your readers. You're only going to promote a piece of content for so long before you move onto other pieces as part of your overall strategy, so you need SEO to help keep the traffic rolling…

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How to Find the Right Social Media Management Software

Failing to thrive on social media is one of the greatest hurdles business owners face. It’s time consuming, and as soon as you get it figured out, the rules change and either you need to learn how to use a new social media platform or, thanks to new features or a new algorithm, you need to relearn how to make the most of the platforms you’re already using. Trying to keep on top of the numerous posts, conversations, and campaigns across multiple platforms can be overwhelming. The best way to manage your numerous social media pages, profiles, and groups is…

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156 Digital Marketing Statistics You Must Know for Success

General Digital Marketing Stats By 2019, video will account for 80% of global internet traffic, and 85% in the US (Cisco). The average CTR of display ads is .06% (HubSpot). The CTR for native ads is more than double regular display ads: .33% for mobile, .16% desktop (Business Insider). Users who are retargeted to are 70% more likely to convert (HubSpot).   Conversion Rate Optimization (CRO) Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) For every $92 dollars spent acquiring customers, only $1 is spent converting them. – Econsultancy Using videos on landing pages can increase…

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Single Page Websites and SEO, Explained

Single page websites have become popular among minimalist entrepreneurs, product announcers, and newcomers to the world of websites. The idea is a single page website is easier to maintain while the entrepreneur is doing their work. Some of these people are often offering services that are a little more in-depth than something that you can drop into an online shopping cart. Some are your consultants or life coaches and they just don’t have the time or resources to devote to a blog or maintaining a website with fresh content on a regular basis. Or perhaps the purpose of the site…

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9 Content Marketing Mistakes You Can’t Afford to Make

Content marketing is one of the most effective forms of online marketing today. In a world where 200 million people are using ad blocking software, traditional display ads just aren't as effective as they used to be. When you consider that content marketing costs 62% les than outbound marketing, yet generates three times the leads, it's easy to see why so many brands are turning to it today. But, just because you can do something a certain way, doesn't mean you should. And just because you're doing it, doesn't mean you're doing it right. Even if you've done a fair…

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Why You Need to Utilize NAP to Master Local SEO

NAP doesn't refer to the short sleep you love to take in the afternoon, but instead stands for Name, Address, and Phone number. It is a critical piece of the local SEO puzzle, and without it, you will have a hard time getting a business to rank well. Search engines use the NAP information to determine which companies to show when users enter any kind of geo-targeted search. You may hear NAP referred to as "citations". You get a citation when your NAP data shows up in a directory on the web.   Check Your NAP for Accuracy Before you…

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How to Start a YouTube Channel for Your Business

YouTube, the Google-owned video network, is about more than funny videos and attempting to improve SEO signals. The network is a great way to connect to and engage with people in your audience, since it has more than a billion users. That's more than 33% of everyone on the entire internet. Every day, people are watching millions of hours of content. Considering that on mobile alone, YouTube reaches more people between the ages of 18 and 49 than any cable network in the US, it's a great place for small businesses to be. Except, less than 10% of American small…

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What to Look for in a Social Media Manager

If you've decided it's time to hire a social media manager, not just any person will do. It's tempting to ask someone who's already working for you to take over the responsibilities for you, but that isn't a good idea. You'll likely overwhelm them with work, especially because social media management is more complex than scheduling a bunch of posts to share across social media platforms. According to the United States Bureau of Labor Statistics (BLS), social media "specialists" are part of public relations. Other possible job titles include: online community manager, digital engagement specialist, and social media strategist. In…

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A Timeline of Facebook’s Acquisitions

Facebook got its start in 2004 when founder and CEO Mark Zuckerberg started "The Facebook" as a way for Harvard University students to connect. Eventually, the social network expanded to other colleges in Boston, all Ivy league schools, and then to all universities in the United States. In August 2005, it became Facebook.com; then high schools were allowed to sign up, then globally universities were allowed to sign up – and in 2006, anyone could join as long as they had an email address. Features have continued to develop since 2007 – as many of the acquisitions in this list…

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Time Saving Tricks for Social Media Managers

While most people use social media to chit chat with friends, share funny memes, take quizzes, and kill time, it's literally your job. And because there are so many clients, and so many platforms – metrics to check, content to curate, comments to respond to, posts to schedule, images to create, and a community to moderate, it seems impossible to get everything done in eight hours a day. While I can't promise these tips will help you regain a massive amount of time, they will at least help you make more efficient use of your time, allowing you to accomplish…

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7 Content Marketing Hacks to Help B2B Marketers

When it comes to B2B, content marketing is an entirely different beast than for the B2C market. Of course, the purpose remains the same – you want to create content that draws in a bigger audience for your business, content that strengthens your brand, and ultimately increases your leads and sales. The only thing that makes it different is it is content made by businesses, for businesses; it is not the typical consumer-facing content. As such, the content absolutely must be useful above all else. Can it be humorous and entertaining, too? Yes, of course, but without utility, it's worthless.…

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A Timeline of All of Google’s Acquisitions Since 2001

Google got its start in 1995 when founders Sergey Brin and Larry Page met. The following year, they started working on a search engine called BackRub, but once it clogged Stanford University servers after a year, they registered Google.com on September 15th, 1997. Let's take a look at how the most used search engine on the internet has grown into something much more. Since launch, the tech giant has acquired more than 200 companies.  

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Does Web Hosting Influence SEO?

Web hosting is an integral piece of the online business and marketing puzzle. Without it, you don't have a way to get your website online. But, because it gives your website a place to live on the internet, it may have a small impact on your search engine rankings. Does that mean you should choose your web host solely with SEO impact in mind? Not really. Let's take a look at why and how your web host may affect your rankings, and what you should think about when you choose the web host for your website. Types of Web Hosting…

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Twitter Hack: Creating RSS Feeds from Twitter Activity

Most people know how to search Twitter to find a profile or a hashtag, but thanks to more advanced features, it's possible to get a great deal more data from the social media platform. In this guide, you'll learn how to use advanced search features to zero in on information you can use to improve your marketing and social customer service.  I'm going to show you how to go beyond simply saving a Twitter search to turning your Twitter feeds into an RSS feed so you can stay on top of everything with ease.   What Can You Turn into…

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The One-Two Punch That Will Help You Master SEO in 2017

Let’s get one thing out of the way: despite what trendy social media experts might have you believe, social media marketing is not the new SEO. Search Engine Optimization and social media marketing exist on two different ends of the spectrum, with very little overlap. Social media marketing is all about, well, being social. It’s about injecting humanity into your business, finding a way to connect with your audience and creating an environment on social media that encourages them to become a loyal community. SEO is... none of those things. Granted, they both share the same end goal (turning a…

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How to Use Hashtags to Enhance Your Brand

Hashtags (#hashtags) are an important part of how people communicate online. They are also a critical part of online marketing, as they allow you to organize content and track discussions across social media based on the hashtag or keywords. The hashtag first beginning with Twitter in 2007 as a way to group tweets. it has since spread to other social media platforms including Facebook, Instagram, Google+, Tumblr, and Pinterest. You cannot use spaces in hashtags so even when your hashtag contains more than one word, group them all together. If you want to make it easier to read, you can…

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Why Backing Up Your Social Media Content is Crucial

You should be backing up your social media and blog content on your local machine and somewhere on the cloud. You never know when the server that hosts your content may go down, resulting in the loss of your content, or a temporary delay in the delivery of that content. You also may run into a situation where a platform where you have been contributing content gets old, shut down, or change his policies to where content is no longer accepted. This has happened with several platforms, such as Wired's Innovation Insights, Yahoo! Voices (formerly Associated Content), and Engadget's Public…

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How Not Disavowing Links Harms Your SEO Strategy

Thanks to changes across the SEO industry over the last couple of years, online marketers have had to make some major changes to their strategies. It is becoming increasingly difficult to rank high in Google for competitive keywords. Because black hat SEO is becoming more difficult to execute and less likely to deliver results, marketers have turned to an option known as negative SEO. This uses unethical technique to sabotage the competition's ranking in search engines. Negative SEO may involve building spammy links to your website, creating fake social media profiles to damage your online reputation, removing the best backlinks…

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