Google My Business Adds More Branding Tools

In terms of local SEO, Google My Business has always been an important and valuable tool. The platform launched in 2014 and continues to grow in importance for both businesses and consumers. Having a verified, complete, and accurate profile is critical to SEO. Google My Business is evolving to include transactions and engagement between businesses and their customers. In June 2019, Google shared some Google My Business data, including the fact that Google facilitates “3 billion direct connections between merchants and users every month.” The company also indicated that there are 3 million monthly bookings through Google. And now, 95…

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Have a Help Desk? Mine it for SEO Insights

Your help desk is a wonderful source of customer insights that  everyone in your organization can learn from. Depending on how big your business is and how sophisticated your customers are, you probably have a collection of tools that allow you to: Enable customers to submit help tickets and search your knowledge base Enable customers live chat with employees or bots Determine your customers’ net promoter score Once you’ve properly configured your help desk, here are five SEO insights you can mine from your help desk analytics and ticket log. Keyword Research What are the most common phrases your customers…

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Targeting Cold Audiences With Facebook Ads

If you want to use Facebook Ads to find new customers and want to learn whom to target with cold ads, you’ve come to the right place. After you determine who to target with cold ads, I’ll help you with what to do after you’ve identified new target audiences, what kind of analysis you should maintain, and so on. If you’re a marketer who is heavily relying on retargeting, you’re missing out on major opportunities to land new customers by ignoring cold audiences. And with recent changes to Facebook meaning that people have more control over how their data is…

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How to Simplify Outreach for Your Business

For marketers to get the most bang for their productivity buck, it’s crucial to use a number of outreach tools that make the various facets of the job easier. And perhaps what’s even more important than the tools themselves, is creating an efficient (and when possible, automated) workflow to make things move a little faster. Content marketing is a huge part of the job these days. After all, the Content Marketing Institute (CMI) says 91% of B2B marketers use content marketing to reach their customers, and 86% of those in the in the B2C sector consider content marketing a key…

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7 Ways to Share Links on Instagram

Instagram is one of the most popular social media networks with more than one billion monthly users. If you are in the ecommerce niche, it can be a great source of traffic and sales for you. There's just one problem. The only place to include a clickable link on your Instagram profile is in your bio. But, that doesn't mean there aren't other ways you can share links to drive traffic. Let's take a closer look  at some of the more creative ways you can share links on the social platform. Add Link to Your Instagram Bio Adding a link…

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Building a Multilingual Social Media Presence

English is the most popular language on the internet with 1.1 billion internet users speaking the language. More than 860 million people on the internet speak Chinese, and more than 500 million people speak Spanish, making these three languages the top options on the internet. If your demographic speaks Chinese or Spanish, you don't want to promote to them only in English. Nearly three-quarters of global consumers said they would be more likely to buy a product if information for it was written in their own language. Even if you have a small company, you may benefit from taking a…

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How to Make the Most of Your LinkedIn Experience

LinkedIn is a wonderful social platform for those in the B2B space. Once thought of as a tool for job seekers, the platform has evolved into so much more than that. You can publish content as you would on a blog, go live, tag others, create a page for your company, and more. There’s plenty of advice out there as to how to improve your profile to make better connections and build stronger relationships, but this blog post is taking things in a different direction with some tips and tricks you’ve probably never heard of. Swap the Connect Button for…

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How to Use Quora for Marketing

The internet is full of useful, educational, and entertaining places to spend time. Many of these places are important for brands and businesses to connect with their audience. An often-overlooked platform for making those connections is Quora. Learn how to use it for marketing to increase brand awareness and authority. What is Quora? Quora is a community based question-and-answer website similar to Yahoo Answers. According to Alexa, this site ranks 82 in global internet traffic and engagement over the past three months. In the United States, it ranks 56. Quantcast data shows the website reaches  more than 327,000 people every…

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How to Use Facebook Video Ads

[caption id="attachment_5381" align="aligncenter" width="640"] .[/caption] Video is among the most popular type of content on the internet, and with good reason. By 2022, online videos will make up more than 82% of all consumer internet traffic - 15x higher than it was in 2017. Studies show shoppers who view videos are 1.81x more likely to purchase than non-video viewers. So it makes sense as to why marketers would want to include video in the marketing strategy. Facebook is a saturated platform where it is becoming increasingly difficult to stand out from the competition. Ads are everywhere, but Facebook video ads…

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Leveraging Offline Events for Link Building

When it comes to SEO, link building is a major part of the process since Google and other search engines take a look at how many sites are linking to yours. For the greatest impact, those links can’t come from just any site, but instead should come from topically related websites that have high quality content. That makes it a bit more complicated for new sites - because they have to work hard to establish themselves as link worthy. Fortunately for you, link building comes down to little more than building strong and reputable relationships online. And, it’s also possible…

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Sachs Marketing Group ranked highly amongst SEO service providers in California by Clutch

Sachs Marketing Group is a Westlake Village, California. A local SEO company based centered on providing cutting digital solutions to your business including Search Engine Optimization, Social Media Development, Web Design, Mobile, Reputation Management, Conversion Testing and Optimization and Video Marketing. Our ability to provide small to midsize companies access to solutions usually available to big firms is what we pride ourselves on. We are very excited to share that Sachs Marketing Group has been recognized as a top provider of SEO Services in Los Angeles area by Clutch. Clutch is B2B ratings and review agency that helps you connect…

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Pinterest’s New Complete the Look Tool

Pinterest has launched a new visual search tool known as “Complete the Look” that recommends relevant home decor and fashion categories based on the context of an image. For instance, if a user searches for a mountain scene Pin, the platform will recommend products found in similar images, such as camping gear, hats, and so on. Pinterest’s visual search tools compete with Amazon StyleSnap and Google Assistant’s Lens. Why This Matters to Businesses Pinterest has focused its efforts on its ecommerce features for a while now, since they introduced shoppable pins. The new visual search tool is another aspect of…

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Sentiment Analysis 101: Why It Matters

Are people talking about your business online? Do you know what they are saying? What about how to analyze the sentiment of the conversations so you can make better marketing decisions? In this post, I’ll show you more about what sentiment analysis is and the various ways you can use it to better serve your customers. Sentiment analysis goes beyond social listening on social media platforms and explores mentions of your brand anywhere online - from review websites to search engine results and more. What Is Sentiment Analysis? According to Techopedia, sentiment analysis is, “a type of data mining that…

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6 Ways to Engage Your Audience on Social Media

Social media can be a beast at times and leave you and your team frustrated. There are some methods that work for one group and others that work for another. Sometimes, you just have to experiment and take notes on what works and what doesn’t. But what if you’re stuck on where to start? Take a look at these six ways to engage your audience on social media to help you get started. Use Hashtags to Build Comradery Hashtags are extremely popular and have a dual purpose. You can search a hashtag on any social media platform and see what…

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Strategies for CTAs That Convert

Looking at your website analytics, you see there’s plenty of traffic coming in, but that nice chunk of traffic isn’t showing in your conversions. What is the problem? Chances are, it’s the most important element of your site - your call to actions (CTAs) are the offender. The good news is, you don’t need some magic spell to make your visitors convert. All it takes is applying some basic principles, testing the results, and then refining according to what works best. Take a look at these strategies to help you increase your conversion rate. CTA Strategy #1: Follow the KISS…

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New Options for Fine-Tuning AdWords Bidding

Last month at Google Marketing Live, Google revealed updates for bidding controls in Google AdWords. Marketers should see those become available over the coming months as they roll out. Let’s take a closer look at what the new options are. Set Conversions at Campaign Level Until now, you’ve only been able to set conversion goals at the account level. Being able to set conversions at the campaign level allows you to fine-tune your approach. For instance, if you have campaigns where a download is the desired action, and other campaigns where requesting a demonstration is the conversion goal - it’s…

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How One Campaign Changed Burger King’s Marketing Outlook

The Hamburger Wars have been going on for decades - ever since Burger King hit the scene in 1954 McDonald’s was first franchised in 1955. Companies like Wendy’s and Burger King have been competing against McDonald’s to keep customers happy. Burger King has been facing off with McDonald’s for a long time - but this time - they’ve done something amazing. Over the past few years, Burger King has built a reputation for itself. The brand has done an impressive job using creativity to grab attention and build love (and loyalty) for the brand. Burning Stores, McWhopper, and Google Home…

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Sachs Marketing Group Honored as Leading Design Agency on Clutch

Sachs Marketing Group is a local SEO company with offices in Westlake Village, California. We conduct our services 100% in house with no contracts and enjoy near 100% client retention. We offer complete search engine optimization services focused on getting your website found in search engines. We don’t hide from our clients and pride ourselves in maintaining complete transparency in our work. In fact, we give our clients access to an online workflow account created to allow our clients to essentially look over our shoulders and monitor our daily activities, progress, and reports. This year we are excited to announce…

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Facebook Pixel Losing Effectiveness for Marketers

In the coming months, Facebook will release its Clear History tool. Once it is released, the new feature will allow users to see, manage, and disconnect activity that happens off-Facebook from their user profile. As such, the tool will impact marketers ability to reach a targeted audience on the platform. What is the Clear History Tool? The Clear History tool was announced at the 2018 F8 Conference. Facebook says the feature will allow users to see the websites and apps that send Facebook information when they are used. It will also give users the power to delete the information from…

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Are the Days of the Plandid Over?

In the early days of Instagram, one quick look through your feed revealed a ton of seemingly meticulous photos - of people who looked “natural.” This concept is known as the plandid - or the planned candid. Planning the shots ahead of time ensures influencers get the type of image they’re looking for - one that satisfies sponsors - but one that also appeals to their audience. The platform has reached more than 1 billion monthly users - and there’s a common theme among most of the photos on the network. You’ll notice things are almost always staged against a…

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Google Breaks Silence: Top 3 SEO Factors

Google Webmasters has started a new video series designed to dispel SEO myths - called SEO Mythbusting. The first episode debuted May 15th, and in it, Martin Splitt, one of Google’s Webmaster Trends Analyst speaks with his guest about how search engines work. As part of the discussion, he discusses how Google chooses relevant pages for its millions of searches every day, and the three most influential factors that webmasters need to consider when attempting to rank for any given keyword. How Google Determines Relevance Splitt says, “We have over 200 signals to do so. So we look at things…

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Sachs Marketing Group is a 2019 Los Angeles City Excellence Award Winner

The results are in! Sachs Marketing Group has been awarded a 2019 Los Angeles City Excellence Award by UpCity. Out of 624 marketing service providers in Los Angeles, we were selected as one of the top 20 based on our UpCity Rating, which measures digital recommendability by reviews, search score, domain authority and more. By having our services listed on UpCity and featured as one of the top 20 agencies in Los Angeles, we’re able to cut through the noise, standout and create trust with prospective buyers. It’s an honor for us to be represented on the City Excellence Award List. The infographic…

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Instagram to Hide Like Counts on Photos

Instagram has made plans to stop showing how many people have liked users posts. Posters will still be able to see when someone likes their posts, and clicking through will show them everyone who has done so. Only the poster will be able to see the like count - other users will not. This is in addition to a recent redesign that makes a user’s follower count much less prominent, according to the head of Instagram, Adam Mosseri. Right now the design is being worked on internally but is not yet available to the public. Why Make the Change? The…

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Using Community Outreach as a Marketing Strategy

As a business, community outreach is crucial to connecting to your local area. Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. Interacting with the local community gives you a chance to build and nurture relationships with consumers, rather than marketing at them. Work With a Cause Close to Your Heart While it helps to work with a cause somehow related to your industry, sometimes it is better to choose a cause that’s close to you for personal reasons, or one that resonates with your potential customer base.…

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Why Invest in Both Paid Search and SEO

If you’re not working in the digital marketing space, it’s easy to see why you may believe investing in pay per click, or PPC, paid search campaigns could serve you better than investing in search engine optimization, or SEO efforts. The truth is, they both serve their purpose in marketing your business, and the best digital marketing strategies include both. Let’s break them down and take a closer look at why you shouldn’t choose one over the other. What Is Paid Search? When you’re investing in paid search, you’re paying a certain amount of money each time someone clicks one…

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