Sachs Marketing Group Awarded Top Local SEO Company for Month of October 2014

TopSEOs.com, an independent authority on search vendors, has just released the results of the best local search marketing companies for October 2014. Sachs Marketing Group is proud to be named ninth best local SEO company for the month of October! TopSEOs explained that Sachs Marketing Group was selected among many competitors "due to their remarkable performance in the genuine evaluation process." TopSEOs.com releases a rankings report each month, evaluating thousands of companies within the internet marketing realm.  “The process for analyzing and declaring the top services offering local search engine optimization solutions involves a meticulous evaluation of their key strengths.…

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A Spooktacular Halloween for Sachs Marketing Group

Happy Halloween from the Sachs Marketing Group team! The SMG team enjoyed dressing up and celebrating the holiday together with a potluck lunch. Kaylee even created her own version of the Sachs Marketing Group mascot and dressed up as SMG Girl! From all of us here at Sachs Marketing Group, we want to wish you a happy and safe holiday! Charlie, our company cat, also felt right at home with Samantha and Khoa dressed as cats! If you are reading this on any other blog than Sachs Marketing Group or via my RSS Feed, it is stolen content without credit.You…

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A&E Television Casting Company Filming at Sachs Marketing Group

Casting company Metal Flowers Media visited Sachs Marketing Group today to interview our team for a new A&E reality tv show! The show, called Corporate Retreat, is looking for Southern California-based offices that are seeking to further their team building abilities and communication skills. The casting directors believe that SMG might be a good fit and spent time interviewing our team members individually, as well as together as a group. The Sachs Marketing Group team had a great time filming and giving the casting company a good idea of what we do here each day.

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Sachs Marketing Group Awarded Top Local SEO Company for Month of July 2014

TopSEOs.com, an independent authority on vendors who supply internet marketing products and services, just released their rankings report on the top 100 local SEO agencies for the month of July 2014. It is with great honor and excitement to announce that Sachs Marketing Group has been named the ninth best local SEO company! Every month, TopSEOs.com releases a rankings report in an effort to assist clients in selecting reputable search engine marketing services. "These agencies are analyzed through a thorough evaluation process to identify which firms to showcase in the recommendations. While there are thousands of local SEO firms, the recommendations…

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Sachs Marketing Group’s SEO Services Rated 5 Out of 5 Stars

SourcingLine, a research firm focused on IT, design, and marketing services based in Washington, DC, recently published an awesome review about Sachs Marketing Group's SEO services! The SourcingLine model combines elements of traditional IT research offerings with features more common in the business-to-consumer market -- their main goal is to offer independent quantitative analysis on leading services and firms in support of procurement decisions within small, medium, and large enterprises. Check out the review here:  Sachs Marketing Group Review: Custom Development Logistics Supplier

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Sachs Marketing Group Donates Website for the Grossman Burn Foundation

Expect Your Heart to Open  - Like Ours Did The Grossman Burn Foundation (GBF), established in 2007, is a charitable organization working to create great change around the globe. Its programs, such as Project Faith and the Stop Violence Against Women Globally Campaign, are spreading medical care, preventative education, and resources to those who need it worldwide. But that’s not all. GBF is the philanthropic arm of the Grossman Burn Centers, a medical treatment center that has radically transformed the lives of young children, men and women who have suffered severe burns. They are an internationally recognized burn center providing…

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Sachs Marketing Group Donates Website to Center 4 Special Needs

Center 4 Special Needs has a new website! Center 4 Special Needs is a non-profit organization based on Ventura, CA. They provide resources, services and financial support to families that have children with special needs and/or development disabilities.  Too often, parents of kids with special needs either don't know about, or don't think they qualify for services provided by State and County agencies.  Center 4 Special Needs exists to bridge the gap between parents and those service providers. In support of their organization and mission, Sachs Marketing Group agreed to donate our time and resources to create the organization's website. …

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Google Launches New Algorithm Hummingbird

Supposedly launched about a month ago, Google announced their new Hummingbird algorithm on Sept 26, 2013.  In a nutshell, Hummingbird focuses on the meaning behind a particular search quires as opposed to the individual words themselves.  Called:  "Conversational Search" - Google will attempt to return the most relevant web pages to what people search for rather than simply finding pages that match the words in the search.  Search Engine Land did an excellent post explaining the various nuances of the Hummingbird Algorithm, you can read that HERE.

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10 Questions to Ask When Hiring an SEO Company

If your online business doesn't show up on the first page of Google, Bing or Yahoo search results, your potential customers may not even know you exist. Better search engine visibility can be critical to driving traffic (visitors) to your website, which can lead to increased brand awareness and higher sales and profits. But, what if you lack the time and technical expertise to improve your site's search engine ranking? It might make sense to hire an experienced, reliable search engine optimization (SEO) company. HERE are 10 essential questions to ask when considering prospective SEO companies.  

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Organic Search and Social Networking – The Great Crossover

Not long ago, there was a clear separation between organic search results and social media channels. Recently, that has changed dramatically. The line that used to separate these two online elements has become blurred. Google’s very advanced algorithms are picking up on what we call “Social Signals” and those signals are impacting organic search results and rankings. This all started with Google + and has now bled into Facebook, Twitter and various other social media channels. The basic theory is this: If your friends like something, you will probably like it too – makes sense right? At Sachs Marketing Group,…

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Are search engines being fair to e-commerce websites?

Curated content There is a very unique consideration specific to e-commerce websites that could dramatically impact their ability to rank well in search engine result pages:  Curated Content. Lets say you have an e-commerce website and you sell a particular line of clothing as an authorized re-seller.  The clothing manufacturer will almost always provide you their approved product images and product descriptions to use on your website. The Problem: In many cases, the product descriptions provided are the exact same product descriptions that appear on thousands of other websites in the same market.  All of the other authorized re-sellers (your…

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seo tip 3

You do not need to submit your website to Google to get it indexed. Google's bots are continually crawling the web and a new website will typically get indexed within about a week. If you site has been live for many weeks and is not yet indexed by Google, make sure you don't have any robots.txt files in your site's code that are preventing your website from being indexed by search engines.

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SEO Tips 2

Commenting on blogs or forums is not an effective link-building effort. Most blogs will add the nofollow HTML tag which blocks the passage of trustrank. Google likely de-emphasizes comment links because non-moderated comments are not under the direct control of the website owner - they are created by the same people who are hoping to gain from their existence! Comment linking is essentially comment spamming. Steer clear of SEO companies offering comment links.

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Ranking Reports Dead?

Are ranking reports the “gold standard” for tracking the progress of an SEO campaign? We think NOT. There are a TON of outside influences that impact rankings when you (or someone else) searches for your website on Google: If you have been to your website before, your website will show higher in the search engine result pages for Google If you are signed into your Gmail account and do a Google search for your website using the same browser, your website will show higher in the search engine result pages for Google If your friends on Google + have liked…

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Sachs Marketing Group’s CEO to Speak on SEO and Social Networking

On February 6, 2013, Sachs Marketing Group’s CEO Eric Sachs will be speaking at the Jobs & Profits Trade Show in Simi Valley, CA.  Feel free to come by and learn how to harness the power of social networking to drive a very targeted segment of your market to your website.  Admission is completely free!                                       If you are reading this on any other blog than Sachs Marketing Group or via my RSS Feed, it is stolen content without credit. You can find me…

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Keyword Research for SEO

The first step in any comprehensive SEO campaign is good, thorough keyword research.  You need to identify specific keywords for your industry.  At Sachs Marketing Group we evaluate keywords using several different metrics: How many times is that keyword searched locally and globally? Of the number of times that keyword was searched, how many people searching did so with a credit card in their hand and actually bought something when they found what they were searching for? How much competition exists for each keyword (this will help determine the amount of time it will take us to rank on Google’s…

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High PR Paid Links

Recently, Google has been on a HUGE push to “level the playing field” in terms of SEO and organic search rankings.  Google wants to rank each webpage/website on it’s merit exclusively.  In keeping with this mission, they have penalized websites that have paid backlinks pointing to them.  The thinking was (is) that they do not want “site A” to rank higher than “site B” simply because the owners of “site A” might have a ton of money to spend on high PR backlinks! This has rocked the SEO world again!  Tons of website that usually enjoy page 1 Google rankings simply because they were…

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Do Exit Pops Hurt SEO?

The question has come up, more than a few times: Do exit pops hurt SEO efforts? As far as we know, there are basically two different types of exit pops: 1. Javascript exit pops that trigger when a visitor closes a window or tab. The Java traps the window and prevents the visitor from going back or doing whatever they intended to do. Google frowns on this method because they consider it manipulation of bounce rate. Since Google has manual reviewers (live people who visit websites) as well as bots that checks the code on websites, you run the risk…

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