Google Launches New Algorithm Hummingbird

Supposedly launched about a month ago, Google announced their new Hummingbird algorithm on Sept 26, 2013.  In a nutshell, Hummingbird focuses on the meaning behind a particular search quires as opposed to the individual words themselves.  Called:  "Conversational Search" - Google will attempt to return the most relevant web pages to what people search for rather than simply finding pages that match the words in the search.  Search Engine Land did an excellent post explaining the various nuances of the Hummingbird Algorithm, you can read that HERE.

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10 Questions to Ask When Hiring an SEO Company

If your online business doesn't show up on the first page of Google, Bing or Yahoo search results, your potential customers may not even know you exist. Better search engine visibility can be critical to driving traffic (visitors) to your website, which can lead to increased brand awareness and higher sales and profits. But, what if you lack the time and technical expertise to improve your site's search engine ranking? It might make sense to hire an experienced, reliable search engine optimization (SEO) company. HERE are 10 essential questions to ask when considering prospective SEO companies.  

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Organic Search and Social Networking – The Great Crossover

Not long ago, there was a clear separation between organic search results and social media channels. Recently, that has changed dramatically. The line that used to separate these two online elements has become blurred. Google’s very advanced algorithms are picking up on what we call “Social Signals” and those signals are impacting organic search results and rankings. This all started with Google + and has now bled into Facebook, Twitter and various other social media channels. The basic theory is this: If your friends like something, you will probably like it too – makes sense right? At Sachs Marketing Group,…

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Are search engines being fair to e-commerce websites?

Curated content There is a very unique consideration specific to e-commerce websites that could dramatically impact their ability to rank well in search engine result pages:  Curated Content. Lets say you have an e-commerce website and you sell a particular line of clothing as an authorized re-seller.  The clothing manufacturer will almost always provide you their approved product images and product descriptions to use on your website. The Problem: In many cases, the product descriptions provided are the exact same product descriptions that appear on thousands of other websites in the same market.  All of the other authorized re-sellers (your…

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seo tip 3

You do not need to submit your website to Google to get it indexed. Google's bots are continually crawling the web and a new website will typically get indexed within about a week. If you site has been live for many weeks and is not yet indexed by Google, make sure you don't have any robots.txt files in your site's code that are preventing your website from being indexed by search engines.

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SEO Tips 2

Commenting on blogs or forums is not an effective link-building effort. Most blogs will add the nofollow HTML tag which blocks the passage of trustrank. Google likely de-emphasizes comment links because non-moderated comments are not under the direct control of the website owner - they are created by the same people who are hoping to gain from their existence! Comment linking is essentially comment spamming. Steer clear of SEO companies offering comment links.

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Ranking Reports Dead?

Are ranking reports the “gold standard” for tracking the progress of an SEO campaign? We think NOT. There are a TON of outside influences that impact rankings when you (or someone else) searches for your website on Google: If you have been to your website before, your website will show higher in the search engine result pages for Google If you are signed into your Gmail account and do a Google search for your website using the same browser, your website will show higher in the search engine result pages for Google If your friends on Google + have liked…

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Sachs Marketing Group’s CEO to Speak on SEO and Social Networking

On February 6, 2013, Sachs Marketing Group’s CEO Eric Sachs will be speaking at the Jobs & Profits Trade Show in Simi Valley, CA.  Feel free to come by and learn how to harness the power of social networking to drive a very targeted segment of your market to your website.  Admission is completely free!                                       If you are reading this on any other blog than Sachs Marketing Group or via my RSS Feed, it is stolen content without credit. You can find me…

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Keyword Research for SEO

The first step in any comprehensive SEO campaign is good, thorough keyword research.  You need to identify specific keywords for your industry.  At Sachs Marketing Group we evaluate keywords using several different metrics: How many times is that keyword searched locally and globally? Of the number of times that keyword was searched, how many people searching did so with a credit card in their hand and actually bought something when they found what they were searching for? How much competition exists for each keyword (this will help determine the amount of time it will take us to rank on Google’s…

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High PR Paid Links

Recently, Google has been on a HUGE push to “level the playing field” in terms of SEO and organic search rankings.  Google wants to rank each webpage/website on it’s merit exclusively.  In keeping with this mission, they have penalized websites that have paid backlinks pointing to them.  The thinking was (is) that they do not want “site A” to rank higher than “site B” simply because the owners of “site A” might have a ton of money to spend on high PR backlinks! This has rocked the SEO world again!  Tons of website that usually enjoy page 1 Google rankings simply because they were…

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Do Exit Pops Hurt SEO?

The question has come up, more than a few times: Do exit pops hurt SEO efforts? As far as we know, there are basically two different types of exit pops: 1. Javascript exit pops that trigger when a visitor closes a window or tab. The Java traps the window and prevents the visitor from going back or doing whatever they intended to do. Google frowns on this method because they consider it manipulation of bounce rate. Since Google has manual reviewers (live people who visit websites) as well as bots that checks the code on websites, you run the risk…

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