Clicks Mean Nothing – Focus on Engagement

I know that's not what you wanted to hear – I see you over there, beaming from ear to ear because this month's page views were 200% higher than they were this time last year. I'm not here to rain on your parade – but I'm here to let you know you may want to consider shifting your mindset and tracking different metrics. You'll see a different, better picture of what's really going on with your audience. Sorry, guys, it's time to stop bragging about how many people saw your video on Facebook, and how many people read your blog…

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Dissecting an Effective Outreach Campaign

To build an effective outreach campaign, you must first look at the big picture. It can be tempting to think you know where you're going and how you're going to get there, but moving too quickly, skipping steps, or worse, starting in the middle, can spell doom for any outreach campaign.   The Brain: A Solid Plan At this sage, you're focusing on building the overall plan for your outreach campaign. You'll focus on the goals, objectives, and the driving forces behind it. What are the Driving Forces of the Outreach Campaign? What's behind the marketing campaign? Why do you…

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9 Content Curation Tools to Fill Your Social Calendar

The Rule of Social Media, as varied as it may be depending on the source, always says you should never focus on tooting your own horn too much. Yes, you want to use it to share news about your company and new products or services, but ultimately, your social media channels are a platform to connect with your potential customers to provide value. This means curating relevant content from other sources, to engage, inform, and entertain your audience. Luckily for you, you don't have to spend hours every week scouring Google and the internet in general to find the content…

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6 Steps to a Flawless Digital Marketing Strategy

Crafting a digital marketing strategy is difficult work, whether you're a new or seasoned marketer. What worked in the past may not work now, and with constant market changes – the addition of new platforms, algorithm adjustments, and more competition – nothing is a guarantee of success right out of the gate. But, just because something is a "failure" doesn't mean it's a waste of your time and effort. Everything is a lesson in marketing – and there's a solution for everyone. Even not-so-glamorous brands can rock digital marketing. It's all in the plan, and knowing how to reach your…

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5 Essential Pinterest Marketing Tips for Businesses

Are you unsure if Pinterest marketing will work for your business? Interested in ways to make the social network help you get more exposure? By digging a bit deeper and going beyond the obvious uses for Pinterest, you can use it to expand your social presence and attract new leads. In this article, you'll discover 5 examples of businesses rocking Pinterest marketing in unconventional ways. I'll show you how you can follow their lead to do the same.   #1: Engage and Build Relationships with Group Boards and Guest Pinners Use group boards and guest pinners to engage followers and…

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Ultimate Guide to Repurposing Content

Chances are, the majority of your blog is dedicated to text-based blog posts with images included throughout. And while that's a good place to start – your blog can be more than that. Including other types of content, even if it's based on the same basic topic ideas, can help you reach more people, expand your blog identity, and get more link-building opportunities. But, beyond that, there are other reasons why you should consider repurposing content. Instead of just singing the praises of repurposing content – I'm going to show you how to identify the content on your blog that's worthy of repurposing, and then give…

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10 Psychology Hacks to Market Smarter

Part of me always wanted to go into psychology, but I decided spending 12 years in school to earn a Ph.D. was a lot – and I wasn't sure I could handle my own issues, let alone help countless others with theirs. The mind and the way it works has always fascinated me, so it's no real surprise I ended up in marketing. After all, the two share a lot in common. Marketing doesn't focus on helping people solve their problems like a therapy session, but it still involves using psychological tactics to communicate brand messaging – and stellar brands…

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Decoding Search Engine Speak: Friendly vs. Optimized

In online marketing, a lot of terms are thrown around. Some are easier to understand than others, and some are used interchangeably, when they don't mean the same thing. In search engine optimization (SEO), there are two common phrases – search engine friendly and search engine optimized – that are often used in place of each other, but have two similar, yet different meanings. Whether you're hiring us here at Sachs Marketing Group, or looking to handle your SEO efforts on your own – it's important you understand what both of these terms mean, and how to make both of…

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13 Ways to Improve Instagram Advertising

Instagram is one of the most popular social networks, reaching more than 400 million users in less than five years after the launch. That's more than Twitter and Snapchat. Now that the Instagram  advertising platform is available for everyone, it's a particularly useful way to connect with potential customers – especially Millennials – and grow your following. Did you know customers are 58x more likely to engage with your branded Instagram content than they are on Facebook? And perhaps even more surprising, they're 120x more likely to engage with that Instagram content than they are on Twitter. But, like with…

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Top SEO Firms in Los Angeles by Clutch

  Clutch names Sachs Marketing Group one of the top SEO firms in Los Angeles for the third time this year! What does it take to attain a perfect rating from clients looking for a team of SEO professionals, web strategist, content writers, graphic designers, web developers, programmers, and coders to meet their digital marketing need? Outside-the-box thinking, transparency, and business results! Sachs Marketing Group has been delivering results to clients since 2010. Recently, their input and an analysis of our technical certifications, experience level, and market presence landed us on an select list of top SEO companies in Los…

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9 eCommerce Platforms Compared

If you're looking to sell online – there are no shortage of services to assist you. Here's a look at nine options to choose from. Some ecommerce platforms are better suited toward beginners who have only a handful of products to sell, while others are highly robust with nearly limitless capabilities.   Shopify As one of the most well-known eCommerce platforms available on the market today, Shopify offers a user-friendly interface, so those with little to no web design experience can build a professional looking shop in just a few minutes. There are more than 100 templates to start from,…

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Ads in Cars – Future of Digital Marketing

Ads in cars - In a world where everyone is constantly on-the-go, and mobile internet usage has overtaken the desktop, it makes sense to take the future of digital marketing to the next place we're always connected – our vehicles.   Americans spend an average of more than 17,600 minutes driving every year, breaking down to an average of 48 minutes per day driving, and there's massive revenue potential just by taking advantage of the technology we've already got in today's cars. The radio has been in control of advertising in the car for years.   The Connected Car The Internet of…

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8 Reasons Why Snapchat is Awesome

Snapchat, the social network built on sending photos and videos to friends, that will self-destruct within 10 seconds of the time they are viewed. It also includes a chat function, much like Facebook messenger. Users also have the option to create a Snapchat "story", which is nothing more than a 24-hour collection of photos and videos that users can choose to share only with their followers, or broadcast to the world. It has over 100 million users, and on any given day, the platform reaches 41% of all 18 to 34 year olds in the United States.   Let's take…

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Too Much Content Marketing?

Content marketing is an important part of online marketing these days with 88% of B2B marketers using it as part of their overall strategy. Content marketing costs 62% less than outbound marketing, but generates three times as many leads, and conversion rates that are nearly six times higher, making it a cost effective way to promote a business. The fact is, you can’t really have too much content marketing, if you’ve got the right strategy in place to support it.   But, without that strategy backing up your efforts, too much content can backfire. Churning out blog posts, articles, and…

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11 Tips to Increase Facebook Engagement

  In the early days of social media, there was major focus on the number of fans you had, which lead to an onslaught of craziness where people thought it was a good idea to buy fans. (If you don’t know why that’s a bad thing – I talked about it in this post. There’s also a bit more detail about post timing and frequency there, too, which I cover briefly below.) Now that Facebook is the number one most visited website and everyone is there, the competition is heavy. Simply having page likes isn’t enough to gauge a real…

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Top Annoying Social Media Habits to Avoid

  These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn't enough to get there. There must be strategy, of course, but even when you operate within a strategy, there are a few things you can still get wrong. These are the top annoying social media habits I've seen brands committing regularly across social media – and I'm here to tell you to stop, right now. Even if you think you're doing your brand some good, believe me, you're not.   Posting…

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Influencer Marketing 101

  When you're just starting out with your business, it can be hard to get eyes in front of your content. That's where influencer marketing (connecting with influencers in your niche) can be highly beneficial. These influencers already have an established expertise and following, so building relationships with them can be just what you need to get that ball rolling. Why should you focus on influencer marketing? The majority of consumers (92%) would rather make decisions based on trusted referrals and recommendations than rely on other sources. Word-of-mouth marketing generates 2x the sales compared to paid advertising. And, businesses make…

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Eric Sachs on EntHead

Eric Sachs joined host Matthew Gonzalez on EntHead to discuss building your client base with digital marketing, and the importance of trust and transparency. In this 28-minute episode, Eric and Matthew discuss: Conversion optimization How to strengthen your reputation with transparency and digital presence The importance of looking ahead and adapting as fast as your industry Prioritizing transparency, responsiveness, and keeping work in-house as a business owner Learning from mistakes     The Show Notes Trust Pilot Bird Eye SERP Google Assistant, Google Home, and Pixel Google Docs Transcript Matthew: Alright, EntHheads, welcome to our next podcast. Today we feature Eric Sachs. Eric…

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How to Leverage Social Media for SEO

  Social media development isn't a Google ranking factor, simply because anyone can create a social profile on any number of networks at any time. A mere social presence would mean everyone would rank highly, but with the number of spam accounts out there offering zero value, it's easy to see why the search engines don't directly consider social media. That doesn't mean you should completely ignore social media for SEO, however, because it still has the power to influence ranking through increased visibility/brand awareness and increased linking potential… social signals do matter. Google may not be telling us the true value…

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Local SEO Tactics for Brick and Mortar Businesses

If you're a brick-and-mortar business that serves one or more local areas, the traditional search engine optimization (SEO) approach won't deliver the same impactful results you'd see if you were marketing on a national level. By making use of geographical keywords, local SEO, you're alerting search engines to the fact that your business is relevant to local results, but you're also decreasing your overall competition, since fewer businesses are competing for the same keywords within a certain radius of your city or town.   Begin with Keyword Research Think about the words and phrases your customers are using to search…

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Building Strong Relationships with Transparency

  You may think the keys to business success are quality products and services, or good marketing and promotion. The real key to success? Strong customer relationships. And one of the best ways to foster these relationships is through transparency. Keep Your Word Whatever promises you make your customers, be sure you can hold to your word. If that means carefully promising only what you know you can deliver, so be it. If you fall short, customers will feel taken advantage of and lose their faith. 62% of global customers report they've stopped doing business with a brand after a…

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Debunking Common Social Media Myths

Social media is one of the most powerful marketing tools for businesses of all sizes. It's a vital piece of the relationship building equation, and can when done well, can increase profits. After all, the numbers are quite impressive: Internet users have an average of 5.54 social media accounts, and 1 million active new mobile social users are added every day. Social media has seen an increase of 176 million users since last year. But, simply having a social media profile isn't enough. There must be a strategy behind all social activity, and for it to achieve your goals, you…

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Media Research and Your Content Marketing Strategy

  If you want to be successful in your online marketing ventures, having a well-documented content strategy is critical. To create a winning strategy, however, you must not only know your audience, but you must also have a plan for content distribution to get the whole thing moving. According to the B2C Content Marketing 2016: Benchmarks, Budgets, and Trends – North America report, 44% of marketers have an undocumented strategy, and 37% have a documented one. The remaining 20% either don't have one or unsure of its status. But, perhaps what's even more surprising is that only 10% of B2C…

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Google AMP: What It Means For You

  The Accelerated Mobile Pages, or Google AMP, is an open-source project designed to increase the speed at which pages load on mobile devices. Launched in February 2016, studies show websites that implement the AMP technology load anywhere between 15% to 85% faster than the same non-AMP version. Many publishers, including BBC and BuzzFeed are already using it. Though initially aimed only at news stories from online publishers, ecommerce providers like eBay are also using it. If your website can benefit from the AMP carousel style results, it's worth considering. How Does It Work? By stripping down the website's code…

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