SMG To Host Monthly Roundtable Meetups for Local Businesses

Are you looking to learn more about growing your business online? SEO and social media development are critical parts of any successful marketing campaign, and we'd love to tell you more about them! Our Director of Business, Eric Sachs, will be hosting a monthly meetup to bring together local small and medium-sized business owners; we'll talk strategy, discuss new tips and changes in the marketing landscape, and collaborate to bring about new ideas. The first meetup event will take place on May 15th in Westlake Village. Any local business owners or marketing managers are welcome to attend. Don't miss out on…

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The Changing Community Management Industry

Community management positions are routinely extended to recent graduates and "social media natives," meaning those who routinely use various social media tools for personal or professional use. Christie Fidura poses an intriguing question..If community managers are recent graduates (and therefore new to the company or brand), do they understand how the business runs? What the community goals and values are? Community managers are responsible for creating a sense of community among the various divisions within the company and to "sell" the vision of community to each user, helping them understand and value the community. To do so, the community manager must understand each…

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What Does The Mobile-Friendly Algorithm Mean For My Site?

You may have heard by now that Google is rolling out a new update to its algorithm on April 21st - one that will place more emphasis on what Google defines as "mobile-friendly" websites. A report released last year attributed up to 60% of overall search to mobile devices, and Google's change will reflect this in the way it shifts focus toward mobile search. Websites that do not pass Google's mobile-friendly test will show up farther down in the search results in comparison to sites that do meet the criteria to pass for mobile-friendly. It is somewhat important to note that…

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The Intersection of Social and Search

In our ever-connected and digitally-based society, it's become increasingly clear just how important an online presence can be to the success of a business, an organization, or a movement. But if faced with limited resources, time, or budget, many question what the most important aspect of online marketing to focus on really is. We hear these questions all the time: What should I prioritize? What's the most important thing to do online to help grow my business? If you had to pick SEO or social, which would you choose? The truth is that it can be difficult to choose just…

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SEO and SEM: What’s the Difference?

You might be familiar with search engine optimization or search engine marketing, but are they one in the same? While SEO and SEM are often lumped together or referred to interchangeably, they are in fact different. Both methods work to improve online traffic and leverage brand awareness, but it is important to be able to differentiate the two. So what's what? What is Search Engine Optimization (SEO)? SEO, a component of the larger concept of SEM, is the process by which a website is optimized for keywords and web development to improve natural (or organic) search engine results. SEO evolves continuously in order to…

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SMG Awarded Top Local SEO Company Award for April

Sachs Marketing Group is pleased to announce that we have again been named a top "Local SEO" firm by Top SEOs! Top SEOs is an independent authority on search vendors and identifies the best internet marketing agencies and tools available. Local SEO firms are evaluated based on a wide range of criteria, including needs analysis, optimization, keyword selection, localization, and reporting. These areas of evaluation allow for Top SEOs to identify the best and brightest in the industry and award such titles as "Best in Search" for local firms. We are very proud to be recognized with this award for…

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Sachs Marketing Group Rated #8 Top Local SEO Firm

Sachs Marketing Group is proud to announce that our company has been rated #8 top local SEO firm for both February and March 2015 by TopSEOs. TopSEOs, an independent authority on search vendors, rates local companies based on customer satisfaction, competitive advantage, and general industry knowledge. We have received the "Best in Search" award for the Local SEO category and are very honored to have been recommended by TopSEOs in our field. If you're interested in reading more,  you can visit our page on TopSEOs.com.  

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Sachs Marketing Group Recognized for SEO and Digital Marketing

Sachs Marketing Group Stands Out Among Peers Clutch is an online service that uses a rigorous and proprietary research methodology to identify leading mobile app developers, digital marketing agencies, Web developers, IT consultants and system integrators. Thanks to its careful vetting, Clutch enables potential buyers to separate the small group of elite performers from the mass of mediocre firms claiming to be leaders. Because Clutch spoke to four of our client references and produced a robust report, we are excited to announce that the firm has listed us as a top SEO Consultant. An impressive feature of Clutch’s vetting process is…

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Mobile Design and SEO

In 2014, mobile exceeded PC internet usage. While the majority of users' time was spent on apps, mobile Internet usage made up 28 percent of total worldwide web traffic. Search engines are the most popular sites with 77 percent of mobile users accessing them, ahead of social networking, retail and video sharing sites. Having a strong SEO strategy in place is important if you want to capture the growing mobile market. One of the best ways to do this is by implementing a mobile website design. Mobile Design and SEO While there might be some confusion over Google's stance on…

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SMG Awarded “AAA” Rating from Business Consumer Alliance

Sachs Marketing Group is proud to have been awarded a "AAA" rating from the Business Consumer Alliance. A rating of "AAA" signifies an exemplary rating from the BCA, which takes into consideration the background information of the business, the length of time in business, complaint history, and overall reliability. Sachs Marketing Group has received zero complaints filed with the Business Consumer Alliance and is very pleased to have received this rating through the BCA report. If you're interested in learning more, check out Sachs Marketing Group's profile report on the Business Consumer Alliance website.

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Sachs Marketing Group Receives ‘A’ Rating from Better Business Bureau

Sachs Marketing Group is pleased to announce that our company has recently become an accredited business with the Better Business Bureau, receiving an "A" rating. The Better Business Bureau sets high accreditation standards, which include ensuring businesses are committed to making good faith efforts to resolve consumer complaints. Sachs Marketing Group has had zero complaints filed with BBB. Interested in reading more? You can visit the Sachs Marketing Group profile on the Better Business Bureau website by clicking here.

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Sachs Marketing Group Awarded Top Local SEO Company for Month of October 2014

TopSEOs.com, an independent authority on search vendors, has just released the results of the best local search marketing companies for October 2014. Sachs Marketing Group is proud to be named ninth best local SEO company for the month of October! TopSEOs explained that Sachs Marketing Group was selected among many competitors "due to their remarkable performance in the genuine evaluation process." TopSEOs.com releases a rankings report each month, evaluating thousands of companies within the internet marketing realm.  “The process for analyzing and declaring the top services offering local search engine optimization solutions involves a meticulous evaluation of their key strengths.…

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A Spooktacular Halloween for Sachs Marketing Group

Happy Halloween from the Sachs Marketing Group team! The SMG team enjoyed dressing up and celebrating the holiday together with a potluck lunch. Kaylee even created her own version of the Sachs Marketing Group mascot and dressed up as SMG Girl! From all of us here at Sachs Marketing Group, we want to wish you a happy and safe holiday! Charlie, our company cat, also felt right at home with Samantha and Khoa dressed as cats! If you are reading this on any other blog than Sachs Marketing Group or via my RSS Feed, it is stolen content without credit.You…

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A&E Television Casting Company Filming at Sachs Marketing Group

Casting company Metal Flowers Media visited Sachs Marketing Group today to interview our team for a new A&E reality tv show! The show, called Corporate Retreat, is looking for Southern California-based offices that are seeking to further their team building abilities and communication skills. The casting directors believe that SMG might be a good fit and spent time interviewing our team members individually, as well as together as a group. The Sachs Marketing Group team had a great time filming and giving the casting company a good idea of what we do here each day.

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Sachs Marketing Group Awarded Top Local SEO Company for Month of July 2014

TopSEOs.com, an independent authority on vendors who supply internet marketing products and services, just released their rankings report on the top 100 local SEO agencies for the month of July 2014. It is with great honor and excitement to announce that Sachs Marketing Group has been named the ninth best local SEO company! Every month, TopSEOs.com releases a rankings report in an effort to assist clients in selecting reputable search engine marketing services. "These agencies are analyzed through a thorough evaluation process to identify which firms to showcase in the recommendations. While there are thousands of local SEO firms, the recommendations…

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Sachs Marketing Group’s SEO Services Rated 5 Out of 5 Stars

SourcingLine, a research firm focused on IT, design, and marketing services based in Washington, DC, recently published an awesome review about Sachs Marketing Group's SEO services! The SourcingLine model combines elements of traditional IT research offerings with features more common in the business-to-consumer market -- their main goal is to offer independent quantitative analysis on leading services and firms in support of procurement decisions within small, medium, and large enterprises. Check out the review here:  Sachs Marketing Group Review: Custom Development Logistics Supplier

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Sachs Marketing Group Donates Website for the Grossman Burn Foundation

Expect Your Heart to Open  - Like Ours Did The Grossman Burn Foundation (GBF), established in 2007, is a charitable organization working to create great change around the globe. Its programs, such as Project Faith and the Stop Violence Against Women Globally Campaign, are spreading medical care, preventative education, and resources to those who need it worldwide. But that’s not all. GBF is the philanthropic arm of the Grossman Burn Centers, a medical treatment center that has radically transformed the lives of young children, men and women who have suffered severe burns. They are an internationally recognized burn center providing…

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Sachs Marketing Group Donates Website to Center 4 Special Needs

Center 4 Special Needs has a new website! Center 4 Special Needs is a non-profit organization based on Ventura, CA. They provide resources, services and financial support to families that have children with special needs and/or development disabilities.  Too often, parents of kids with special needs either don't know about, or don't think they qualify for services provided by State and County agencies.  Center 4 Special Needs exists to bridge the gap between parents and those service providers. In support of their organization and mission, Sachs Marketing Group agreed to donate our time and resources to create the organization's website. …

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Google Launches New Algorithm Hummingbird

Supposedly launched about a month ago, Google announced their new Hummingbird algorithm on Sept 26, 2013.  In a nutshell, Hummingbird focuses on the meaning behind a particular search quires as opposed to the individual words themselves.  Called:  "Conversational Search" - Google will attempt to return the most relevant web pages to what people search for rather than simply finding pages that match the words in the search.  Search Engine Land did an excellent post explaining the various nuances of the Hummingbird Algorithm, you can read that HERE.

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10 Questions to Ask When Hiring an SEO Company

If your online business doesn't show up on the first page of Google, Bing or Yahoo search results, your potential customers may not even know you exist. Better search engine visibility can be critical to driving traffic (visitors) to your website, which can lead to increased brand awareness and higher sales and profits. But, what if you lack the time and technical expertise to improve your site's search engine ranking? It might make sense to hire an experienced, reliable search engine optimization (SEO) company. HERE are 10 essential questions to ask when considering prospective SEO companies.  

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Organic Search and Social Networking – The Great Crossover

Not long ago, there was a clear separation between organic search results and social media channels. Recently, that has changed dramatically. The line that used to separate these two online elements has become blurred. Google’s very advanced algorithms are picking up on what we call “Social Signals” and those signals are impacting organic search results and rankings. This all started with Google + and has now bled into Facebook, Twitter and various other social media channels. The basic theory is this: If your friends like something, you will probably like it too – makes sense right? At Sachs Marketing Group,…

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