The Fool-Proof Guide to YouTube Marketing

Did you know, YouTube on mobile alone reaches more 18 to 49 year olds than any cable network in the United States? That's pretty impressive, and incredibly telling about our media consumption habits. If you're marketing to anyone in that age group and you're not engaging in YouTube marketing, you're missing out. Just as with anything else in online marketing, you shouldn't start without a plan. Randomly grabbing your cell phone and recording a video from your living room could work, but it won't necessarily. Save that kind of thing for Facebook Live or Periscope. Ready to dig in your heels…

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Cold Pitching Isn’t Dead: How to Nail Your Next Pitch

If you're cold pitching – you're pitching your story (or your product) to someone you don't already have a connection with, with the hope that they'll run your story, or buy your product. Maybe you don't want them to buy your product right this second, but you want them to attend a webinar or schedule a demo, so you can try to sell them later. These days, it seems everywhere you look, there's someone bashing the cold call or pitch. But, I'm here to tell you – it's not dead. Just like with anything else in marketing, it won't work…

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26 Tools to Monitor Your Brand (And the Competition!)

Brand marketing is an absolutely essential part of your online marketing strategy. You need to monitor your brand – and your competition, too. You may have SEO locked down so people can easily find the relevant content your company produces, but if they are not satisfied with the product, service, or customer service experience, they may be making that displeasure widely known throughout social media channels. But it's not enough to pay attention to what they're saying about you. By keeping a close watch on what people are saying about the competition you can learn from both their mistakes and their…

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Building a Facebook Audience for Your Brand Page – Top Do’s and Don’ts

When first starting to build a social media presence for your brand, it’s important to avoid certain activities, while focusing your efforts on attracting followers. Not just any followers will do, however. Without targeted fans, you won’t get the results you’re looking for. But, building a Facebook audience isn’t just about what you post on the page, and how often you post. Yes, those things play a role, but there are certain things you can to turn an audience away, even as you try to attract them. Let’s take a look at what you should and shouldn’t do as you…

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10 Email Marketing Secrets to Gaining Tons of New Subscribers

Email marketing remains one of the most effective ways to communicate with prospects and customers. The average open rate varies from industry to industry, with those in the hobbies industry getting the highest open rate of 28.85%, and the highest click through rate of 5.41%. Perhaps not so shockingly, daily deals and e-coupon emails get the lowest open rate of 13.87%, and the lowest click through rate of 1.81%. The point is, some industries do better with email marketing than others, just due to the nature of the business. But no matter which niche you're serving and the size of…

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9 Foolproof Ways to Transform Into a Better Blogger Today

Whether you're blogging for personal reasons with the intention of monetizing and turning it into a business in the future, or you're blogging as a means of lead generation for your business, there is always room for improvement. With tens of thousands of blogs created on just WordPress.com alone, every single day, the competition is always fierce. Granted, many of these blogs are soon abandoned, but with persistent effort and dedication, you can become a better blogger. Check out these tips to help you get started.   Read Other Blogs One of the best ways to learn is through reading…

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Step-By-Step Guide to Building an Editorial Calendar for Your Blog

An editorial calendar for your blog helps you keep up with what needs to be written and published and when. It's a good idea to put one together for the month, if not for the year, at the beginning of the year. It helps you plan your blog's content around marketing campaigns, holidays, and other events, too. Knowing what you've got coming up ensures your content and other assets are always ready to go ahead of time off and sick days. Plus, if you’ve got a team of people working on the blog, the editorial calendar keeps everyone working from…

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Your Complete Guide to Creating a Link Roundup

Whether you're a business owner or marketer, you know the value of traffic to your website. One of the best ways to build traffic and links is through a link roundup. And, if you choose to host your own, you'll get a piece of curated content to post on your blog. In this guide, I'll explain what a link round up is, and how to include them in your strategy to build relationships with other bloggers.   What is a Link Roundup? A link round up is basically a blog posts that features links to other people's blog posts. Usually,…

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The Ultimate Social Media Launch Guide

When you're a brand new company, you know social media is an essential part of your success, but getting started can be incredibly overwhelming. There are so many social media platforms out there to choose from, and there's this idea floating around that to be successful, you must be everywhere. The truth is, you should only be where your customers are. If you're not targeting a primarily Millennial audience, then there's not much point in being on Snapchat. If you don't have the equipment to do YouTube videos right now, don't launch that channel yet. The most important thing to…

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Developing a Successful Customer Loyalty Program

Today's consumer belongs to an average of 13.4 loyalty programs, but are only active in 6.7. More than half of brands (57%) say they'll increase loyalty program budgets in 2017. Why? The simple fact is it costs more to sell to a brand new customer than it does to sell to an existing one. It makes good business sense to reward the people who are loyal to your company, to keep them coming back for more, and convert them to brand ambassadors who are out there championing for you. But, unfortunately for marketers, it's not just slapping together any old…

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Understanding Creative Commons Licenses

You use images online and off – for nearly everything in your business. Your business card, flyers, brochures, menus, social media graphics, blog posts… they are everywhere. And if you're just Googling the images you want, and saving from there, you could be in serious trouble. If the licensing isn't right – you're stealing. So, what's the answer? Creative Commons. The Creative Commons licenses are a blessing for creatives and small businesses alike. Creatives often don't want their work used for free without credit, but at the same time, small businesses don't have the budget to be paying for expensive…

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Guest Blogging vs Outreach: What’s Better for Your Backlinking Strategy?

Both guest blogging and blogger/influencer outreach help to increase exposure for your business. These tactics can help you go beyond search engine optimization and social media to help you reach a broader audience, taking advantage of audiences others have already built. Both, however, rely on developing relationships with other bloggers in your industry, which take time to cultivate properly for the best possible result. Learn the difference between the two methods, and how you can use them both to expand your marketing backlinking strategy.   What is Guest Blogging? Guest blogging refers to submitting a blog post that is featured…

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16 Ways to Promote Your Infographics

Infographics have become one of the most popular ways to share large amounts of information in an easy to understand format. When done properly they are visually pleasing, interesting, and useful. One of the best ways to repurpose popular content is to design a new infographic using the information. Once the infographic is ready to publish, use some of the following techniques to promote your infographics and ensure as many people as possible can benefit from it.     Locate the Right Influencers Think about the most important aspect of the infographic and who would benefit from the information. Look…

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Crafting a Social Media Policy That Works

We've all heard stories about people getting fired after their employer discovered something on social media. Sometimes, it's because of something the employee said about the company or a customer; other times, it was because of something unrelated to their work, but a result of their online activity in their personal life. Do you want to avoid these situations and bad publicity for your business? The answer is to develop a social media policy that's shared with employees during the onboarding process. It helps to mitigate the risks for you as an employer and for them as the employee, and…

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Cheatsheet: Creating a Brand Style Guide

Many brands lack a key piece of the puzzle for consistency – a brand style guide. Why do you need one? Well, if you're like a lot of businesses out there, you've got several people, some in-house, some contracted, working to produce all your collateral and assets. And if you don't want to spend a lot of time editing to ensure everything looks like it came from the same place, the brand style guide can save the day. You can use the guide to create anything you need for your brand – your website, advertisements, social media graphics, internal memos,…

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How to Make Your Content Go Viral in 2017

Have you ever wondered what makes content go viral? While sometimes it is just the luck of the draw, there's been research to show what makes some types of content do better than others online. In this infographic, we break down the key things you need to create viral content: sharability, emotion, readership, imagery, and usefulness.   Copy and paste the code below to share this image on your site!

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Create Your 2017 Social Media Calendar in Minutes

No matter the size of your business, if you want to help it grow, there needs to be at least some focus on social media. Whether you've already come with a streamlined social media workflow, or if you're trying to develop one for the new year to help you accomplish your business goals, setting a few minutes aside now to plan where the next 12 months are going on a social media calendar can save lots of time later when you get busy with other aspects of running the business.   Use a Template There are a ton of various…

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New Year’s Resolutions: Goal Setting for 2017

Whether you set personal New Year's resolutions or not – and whether you're still sticking to them at the end of January, this is a wonderful time to reflect on where you are with your business, conduct an end of year analysis, and set some goals to help carry you through 2017.   The Power of Goal Setting Goals give you direction – something to aim for, to keep you moving forward. It's easy to get lost in a storm of options for your business, and when you have ideas flowing through you, you can pick one thing up and…

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Storytelling for Business Tips That Will Change the Way You Market

Your company story is a vital part of your branding and customer experience. It sets the tone for who you are, and what customers can expect from you. It's the foundation of building connections with your customers, because when all is said and done, you're in the business of solving problems for your customers, and doing so in a way that makes people happy. The money you get as a result, is really nothing more than a reflection of your business model and satisfied customers. Storytelling is an incredibly powerful way to build relationships. It brings people together – think…

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7 Mistakes You’re Making on LinkedIn That Kill Your Brand Image

Regardless of where LinkedIn falls in your company social strategy, it's a good idea to maintain a presence there. When used correctly, it can be a powerful tool for your business, going beyond recruiting to help engage customers, share internal information with your employees, and even generate sales leads. If you're already using a LinkedIn strategy to promote your business, you're one step ahead, maybe. It's possible that you're not using it to its fullest potential, making one or more of these mistakes.   Incomplete LinkedIn Profiles Check your profile for completeness, and ask your employees to do the same.…

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15 Tools for Stellar Social Media Images That’ll Get You Followers

Creating social media images that stand out from the crowd is incredibly important. If the image isn’t clear, captivating, and chosen to fit within the company brand it can have a negative impact on the viewer’s impression of the company. Alternatively, a well-chosen image that has been carefully cultivated to impart a message that resonates with branding and customer expectations has the potential to create buzz throughout the social media channels on which it is shared. There are two important components in creating authentic and memorable social media images; finding the right picture and editing it effectively. It is possible…

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7 Questions to Ask During a Social Media Audit to Avoid Disaster

As 2016 comes to a close, it's naturally time to focus on goals for next year. One of the best things you can do in preparation for developing a new strategy, or making adjustments to your current one is a social media audit.   Why Conduct a Social Media Audit? A social media audit is the chance to review what's working for your business, what's not working, and what you can improve across all the platforms you're using. It's up to you how often you want to go through it the audit process – but as you wrap up other…

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Facing a Writer’s Block Meltdown? Try These 14 Blog Content Hacks

It happens to the best of us from time to time – writer's block for blog content. Even if you're on top of your strategy and you have an editorial calendar planned out month's in advance, you'll eventually reach a point where you're lost for what to write about – where you feel like you've covered everything there is to cover, and you just can't write one. more. word. The longer you've been writing on your blog, the harder you may find it to come up with fresh content for your readers, but the good news is – there's plenty…

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Foolproof Ways to Adapt Social Media Content Across Channels

It may be easy to create a single message to share across your social media channels – but that is far from being an effective way to reach your audience. There are several social networks people use – and all of them have a different "hook" to get their attention. Simply crafting a message and keeping it the same across Facebook, Twitter, LinkedIn, Pinterest, and others doesn't cut it if you're looking to expand engagement and reach. So, how can you make the same general social media content applicable to the networks where you're trying to build traction?   Adjust…

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The Ultimate Guide to Building Buyer Personas for Your Business

Think about it – when you're trying to buy the perfect anniversary gift for your spouse, or the perfect gift for your best friend, you can see them in your mind as you're shopping. You can see what they want and what they need, the things they'd most likely be interested in, what they love, and what they hate. You may not always know what they don't need, but what you know about them helps you make sure you're on the right track to the gift that wows… no matter the occasion. That's how buyer personas work. Buyer personas, also…

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