7 Emergency Measures to Resuscitate a Dead Content Strategy

We’ve said it before, and we’ll say it again: content is king. A strong content marketing strategy is paramount to your online success. The New Year is only a couple of months away, which means it is time to take a cold, hard look at whether or not what you’ve been doing so far is working for you or flip-flopping around like a fish out of water. Are you getting sales or leads...or do you need to make a big change? If your content strategy is flat, we can teach you how to bring it back to life again. Why…

Read More

Taking Risks with Your SEO: What to Do and What to Avoid

When it comes to business, sometimes you have to take risks in order to grow. In SEO and web marketing, taking risks is, well, risky business. Sometimes, it’s worth it for the sake of testing, experimentation, and growth – but you really need to know what you’re doing before you make the jump. Otherwise, your actions can have a very real and immediate negative impact on your digital marketing efforts. But here’s the issue; figuring out which risks are safe, rewarding, or just too problematic isn’t easy, especially with constantly-changing SEO guidelines. In this post, I’ll walk you through which…

Read More

Social Media and the Holidays: Mistakes to Avoid

The holiday season is incredibly festive and fun. It also just happens to be a great time of year to be creative with your social media content. Occasionally, though, we see someone take the fun a little too far – they get a little too pushy with their marketing or they try to use humor where it becomes downright offensive. This holiday season – avoid being that business. You don’t need that kind of attention! Instead, use these strategies to nail down your campaigns, celebrate, and excel, all without risking a PR disaster in the process. Don’t Plan Too Late…

Read More

Google’s Featured Snippets: How to Draw Attention to Your Content

We’ve all searched something on Google and instantly found our eyes drawn toward the featured ads at the top of the page. Depending on what platform you’re on, what you may not have noticed is the new featured snippets. They’re the boxes at the top of the search results that preview a little bit of the body of a post, an image, and a link to the website where the featured snippet comes from. Here’s what makes them so unique and exciting for SEO specialists and marketers. What Is a Featured Snippet? Featured snippets aren’t sponsored or paid ads. A…

Read More

Using Power Editor for Facebook Ads

Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each of their campaign. Though a Power Editor account is a bit more complex than the standard Facebook Ads Manager, the main advantage is that new ad formats come to Power Editor before being released to the Facebook Ads Manager – so if you want to be the first to get in on new features, you should rely on Power Editor. Some features within the Power Editor may never actually be…

Read More

7 Quick Fixes for Long-Form Content That Fails to Engage

  We have plenty of proof that Google loves long-form content. When content creators get it right, it can significantly influence both engagement and SEO. It’s also much more appropriate when addressing in-depth, complicated topics, and surprisingly, one of the fastest-growing forms of media consumption on mobile devices. But content creators don’t always get long-form content right. Instead of writing inspiring, interesting content that leaves the reader motivated to keep reading right until the end, they fall into the trap that more words automatically means better content. The goal becomes the word count, rather than engaging the reader, and the…

Read More

Don’t Sign with a SEO Company Without Doing Your Homework

We all love to study and learn – that’s why so many of us got into marketing and the quickly-changing SEO market in the first place. It would be great if you could handle every aspect of your business in-house, but the reality is that SEO efforts take a lot of planning and consistent effort. With the exception of fully-structured SEO and marketing agencies, most businesses will eventually need to reach out to the experts for guidance and help. Before you do, you should have a strong understanding of how SEO works, what the agency or expert should be doing,…

Read More

Planning Your Email Marketing Leading Up to the Holidays

Like it or not, the holiday season is here. The kids are back in school. Halloween, Thanksgiving, and Christmas items are on store shelves all at the same time, and you need to wrap up your holiday email campaigns to take advantage of the ever-growing buzz. We’ll show you how in today’s post! Identify Your Key Holidays Think outside the box. You should know your audience by now, which means you should also have enough data to identify which holidays make them want to spend. While it’s true that Halloween, Thanksgiving, and Christmas are significant opportunities for sales, you shouldn't…

Read More

7 WordPress Plugins You Should Consider for Better SEO

Wordpress's "fill in the blanks" style approach levels the playing field for people who don't necessarily want to dabble in web design, but still want to take control, right out of the box. It's insanely easy to create, roll out, track, and optimize content on the back end, all without ever needing even to touch hard code. What we're here to talk about today doesn't really qualify as "right out of the box," but it's just as important a topic. Plugins extend the platform's standard features, giving you powerful options for optimization and content structuring that the regular Wordpress experience…

Read More

What is an On-Demand Content Strategy?

In today's fast-paced world, we consume content much differently than we did just 10 years ago. Thanks to the advent of DVR, it became easier to watch our favorite shows on our own terms, rather than at their scheduled air time. And as more people cut the cord in favor of streaming services like Netflix and Hulu, network and cable TV is trying to compete with the introduction of their own apps that allow you to watch TV from your tablet and smartphone, on your own terms, without the need for a DVR. Even music services are responding the same way.…

Read More

Leveraging Video Marketing: Why You Shouldn’t Ignore YouTube

There’s no doubt about it – video marketing is huge. No matter what social site or website you land on, you’re bound to see at least a few videos, ranging from vlogs to LIVE sessions to carefully constructed advertisements. Video gives marketers the opportunity to grab the attention of their audiences with short, creative bursts of information, and there’s no end to the litany of unique things you can do to stand out. As video marketing grows, some people are shying away from YouTube, instead looking towards platforms like Facebook, Instagram, and others. I’m here to tell you that if…

Read More

Social Marketing 101: Utilizing Pinterest

At first glance, Pinterest may seem like just a platform for stay-at-home-moms, crafters, and foodies, but the truth is that it’s a rather diverse platform where people can peruse and “pin” their favorite pieces of content on their own “boards.” These boards serve as indexes for future reference, which can make them a powerful marketing method for businesses in specific niches. While it’s true that Pinterest isn’t as large or as popular as Facebook, the reality is that more than half of today’s millennial population is using Pinterest. These numbers include more than 68 percent of women between the ages…

Read More

Critical Reasons Your SEO Efforts Aren’t Paying Off (And How to Fix It)

SEO isn’t always an exact science. Sometimes, finding the right approach demands a significant amount of trial and error, making calculating Return on Investment (ROI) feel a bit like trying to find a needle in a haystack. Add in the complexity of constant changes from Google and it’s easy to see why some webmasters and SEO agencies struggle with campaigns and results that just don’t seem to pay off. In this post, I’ll teach you to identify why your SEO campaigns aren’t working. Then, you’ll discover important and actionable steps you can use to fix the problem and preserve success…

Read More

10 Things You Need to Know about Instagram’s IGTV

Just a few months ago, Instagram officially launched IGTV. This brand-new, shiny longform video app gives creators the ability to publish content that is up to an hour in length, instead of just a few seconds. Before the launch, Instagram story videos were capped at 15 seconds; main feed videos were capped at around one minute. That’s an incredibly small amount of time to tell your story, even in Influencer marketing. In this post, we’ll tell you a bit about IGTV, how it works, and what you need to know to make it work for you. 1. How to Access…

Read More

How (and Why) Interactive Content Beats Text and Images Alone

Content marketing is an ever-changing game. Just when you think you have it all figured out, audiences change their minds, Google changes its algorithms, and you have to re-format everything to suit new needs. Sure, it can be frustrating, but when you get it right, the results are downright exhilarating. We know that classic online content formats, such as plain text and basic images, are slowly losing steam over time. Audiences still consume them, and often, but it’s becoming harder and harder to get noticed. Generating higher-quality content is one answer, but it isn’t foolproof, and even the best demographic…

Read More

Holiday Instagram Hacks for Businesses

Believe it or not (like it or not?) the holiday season is once again just around the corner. Summer is coming to a close, pumpkin spice is making a comeback, and Instagram continues to climb in popularity, showing massive strength for marketers this fall and winter. With Instagram’s rapid rise in the digital marketing world, you need to be sure you’re using it to market your products and services. But it’s important to note that Instagram doesn’t function like many other platforms, including Facebook and Twitter. Whether you’re on the site already or you’re finally making the jump, you need…

Read More

Creating a Digital Marketing Plan for the Holidays

What’s that, you say? It’s only September? Marketers, let’s take the “only” out of there – it’s putting your holiday campaigns at risk. The bare truth of the matter is this: if you haven’t started planning your holiday marketing campaigns yet, you are officially behind schedule. Stores started putting out back-to-school gear in July and Halloween supplies in August. Before you know it, the aisles (and the internet) will be filled with holiday decor. Meanwhile, those of you who haven’t started preparing yet are left to scramble to get noticed at the last minute. You can avoid all of this…

Read More

GDPR: What US-Based Businesses Need to Know

The passing of GDPR legislation in the European Union (EU) has changed the way businesses and websites need to do business in order to protect the personal information of consumers and site visitors. While US-based business owners may not think it applies to them, you need to think twice. Websites that attract a global audience may need to comply with certain GDPR regulations or risk being blocked so that citizens of the EU can no longer see your content. What Exactly Is GDPR? GDPR stands for General Data Protection Regulation. All companies that do business within the 28 EU member states…

Read More

9 Reasons You Should Be Going LIVE

Video content has become a critical component in any marketing campaign, but while pre-recorded video is helpful, there’s definitely something to be said for utilizing Facebook Live video to spread the word about your business and brand. Live videos aren’t for you? Wrong. Live video is for everyone. It’s easy to use, doesn’t require a fancy set-up (unless you want one), and provides an avalanche of benefits across nearly every industry and sector. Super Unique Content Live video streaming started to become popular a few years ago and we’ve seen several different apps try, and fail, to grab the attention…

Read More

6 Quick Facts You Need to Know About the New Google Ads Interface

Do you rely on Google Adwords, either for income or for your own ads? If you do, you may already be aware of the fact that Google is rapidly evolving its own platforms to better suit your needs. This includes a recent revitalization and shift to a brand-new replacement platform called “Google Ads.” The new “Google Ads” platform promises to streamline the ad creation and management process, making it easier for you to control your investment and/or generate income. But it does significantly change the approach to completing certain tasks, meaning that even SEO specialists will need to spend a…

Read More

Hot SEO Tips for Brand-New Startups

When you’re first starting a business, how you manage your money matters. In fact, how you manage every single aspect of marketing plays a role in whether or not you survive the first year. Your number one goal is to achieve rapid growth without putting yourself in the hole in the process. That’s a tough nut for most marketing departments to crack because exposure and brand awareness costs money. Unfortunately, budgeting issues often cause businesses to completely overlook search engine optimization (SEO) in the first year. They either feel they aren’t big enough to need it or they feel other…

Read More

Why Opens Aren’t Everything in Email Marketing

Marketers love the idea of high open rates on emails. Unfortunately, opens don’t necessarily mean conversions, and that means over-relying on them as a form of analytics can be misleading or even damaging to your campaign. You, the valiant marketer on the other end, sees all those opens and assumes it means your content is on track and working. Your audience, on the other hand, still isn’t motivated enough to follow through. Today, we want to help you understand exactly why opens aren’t everything in email marketing. We’ll also tell you what you should be paying attention to, and how…

Read More

Interactive Video: The Next Biggest Content Marketing “Buzzword”

  Credit: EduBirdie Content marketing is an ever-changing sector of the marketing industry. As the type of content and the way we consume content changes, marketers have to change the type of content they provide to keep up. Newer social media platforms like SnapChat and Instagram are an excellent example; both evolved from the desire to let users take control and create their own content. They also specifically target users on mobile devices, making it easier for them to digest content from virtually anywhere. YouTube is another great example of how content marketing has changed over the years. What started…

Read More

Is Facebook the Next Best Zone for Influencers to Make Money?

  We spent the last year telling you that Instagram is the biggest up-and-coming platform, both for regular businesses and for influencer marketers. Now, we're about to turn that advice on its head and suggest that Facebook may be a serious contender for second place by the end of the year. Facebook officially launched a new marketing tool called "Brand Collabs Manager" just last week. This interactive plugin gives businesses the power to identify, explore, and connect with influencers who can seriously boost their brand. Supply and Demand After glancing over the details surrounding the new tool, it’s pretty obvious…

Read More

Cashier’s Check Scam – Craigslist Scam

People sending fake cashier's checks - Sachs Marketing Group on Click-N-Ship Labels Hi.  I'm Eric Sachs - CEO @Sachs Marketing Group.  I wanted to write this post as a PSA to inform our audience about a cashier's check scam that's been happening recently.  Someone (or perhaps multiple people) are attempting to scam unsuspecting people by sending fake cashier's checks in the mail and then somehow, hoping to profit by enticing the victim(s) to deposit the checks and send the bad guys money!  The reason I'm writing about it is because for some reason, this person (or persons) have decided to…

Read More