How to Create a Social Media Content Calendar

To create a social media content calendar, audit your social networks and content, select your social media channels, set goals, and define a posting schedule. Next, fill your social media content calendar with ideas, create your content, and schedule posts. 

Abstract background with text "How to Create a Social Media Content Calendar"

A social media content calendar is an essential tool for any individual or business looking to build an effective online presence.

Managing social media can be chaotic and overwhelming, especially without a plan. When you post content randomly, you risk inconsistencies, missing deadlines, and not reaching your audience effectively. This scattergun approach can damage your brand’s image and hamper your social media marketing efforts.

Trying to come up with content every day without knowing what works is stressful. Your audience may start to drift away, as there’s no structure or relevance in what you post. Your competitors, with their well-planned content, may start to gain the audience that you’re losing. This disorganized approach to social media can result in wasted time, effort, and resources.

A social media content calendar is the savior you need. By organizing and scheduling your posts in advance, you can ensure that your content is coherent, timely, and engaging. A content calendar helps you visualize your social strategy, allocate resources more effectively, and analyze what works and what doesn’t. You can plan around key events, create a consistent posting schedule, and build a loyal audience who knows what to expect from your brand. Save yourself from the daily turmoil and take your social media game to the next level with a content calendar.

This article provides a step-by-step guide on how to create a social media content calendar that will help you manage and streamline your social media efforts.

What is a Social Media Content Calendar?

What is a Social Media Content Calendar

A social media content calendar is an organizational tool that helps in planning, scheduling, and managing content that is posted on social media platforms. It can be in the form of a physical calendar, spreadsheet, or software.

A social media content calendar allows you to plan ahead, ensuring that your content is well-thought-out and aligns with your brand and goals. A content calendar can range from a simple spreadsheet to sophisticated software, but the purpose remains the same – keep your social media content organized and effective.

How to Create a Social Media Content Calendar

Are you struggling to keep up with the endless stream of content needed for your social media channels?

Discover how to create a social media content calendar that provides a seamless system that not only organizes all your content but also helps you effectively engage your audience and meet your marketing goals.

Dive into this step-by-step tutorial to learn how to create a social media content calendar.

Eric Sachs - Social Media Marketing

1. Audit Your Social Networks and Content

Before you begin creating your content calendar, it’s crucial to audit your existing social networks and content. Evaluate which platforms are currently effective and what types of content are engaging your audience. Take note of which posts have received the most engagement and which ones didn’t perform as well.

2. Select Your Social Media Channels and Content Types

Select Your Social Media Channels

Based on your audit, choose the social media channels that align with your brand and target audience. Additionally, decide on the types of content that resonate with your audience, whether it’s blog posts, videos, images, or a mix.

3. Set Goals

Establish what you want to achieve with your social media content. Set both long- and short-term goals that are specific, measurable, attainable, relevant, and time-bound (SMART). For example, a short-term goal could be to increase your followers by 10% in two months, while a long-term goal could be establishing your brand as an industry leader.

4. Define a Social Media Calendar Posting Schedule

Determine how often and at what times you will post content. Consider your audience’s habits and time zones. For instance, if your audience is mostly active during the evenings, schedule your posts for that time. Create a consistent posting schedule but be open to adjusting it based on results and analytics.

5. Fill in Your Calendar with Content Ideas

Now, it’s time to brainstorm and compile content ideas. Create a mix of content types, and ensure they align with your goals. For instance, if one of your goals is to increase brand awareness, you might create content that highlights your products or services.

6. Create and Schedule Your Posts Across All Your Social Media Platforms

After you’ve filled in your calendar with content ideas, create the actual posts. Use tools like Hootsuite, Buffer, or Sprout Social to schedule your posts across different platforms. This saves time and ensures consistency in your posting schedule.

scheduling social post in social media content calendar

7. Track and Analyze Your Social Media Content Calendar

Finally, regularly track and analyze the performance of your content. Use analytics to determine which posts are performing well and which aren’t. This information can help you refine your content strategy, adjust your posting schedule, and ensure that your social media efforts align with your goals.

Benefits of Using a Social Media Calendar

Creating and maintaining a social media calendar is an investment that pays off in many ways. Below, we explore the numerous benefits that accompany the smart use of a social media calendar.

Save time

First and foremost, using a social media calendar saves you invaluable time. By planning your content ahead, you reduce the daily pressure of having to create posts on the fly. This forward-thinking approach allows you to batch-create content, which is more efficient than creating individual posts.

Stay organized and strategic

A social media calendar acts as a roadmap for your content strategy. It helps you see the bigger picture and ensure that your posts are aligned with your brand message and goals. By organizing your content in a calendar, you can avoid repetitive posts and ensure that each piece serves a strategic purpose.

Maintain a consistent posting schedule

Consistency is key in social media marketing. Your audience expects regular content, and a social media calendar ensures that you don’t disappoint. With everything planned out, you are more likely to stick to your schedule, which can help in building a loyal following.

Reduce typos and avoid big mistakes

Rushing to create last-minute content can often lead to mistakes. By planning your content in advance, you have more time to review and refine it. This reduces the likelihood of publishing posts with typos or errors that could harm your brand image.

Create more cohesive campaigns

When you are able to see all of your content at a glance, it becomes much easier to create cohesive marketing campaigns. You can ensure that all posts within a campaign are synchronized and support each other, thereby amplifying the impact of your campaign.

Time your content to important holidays and events

Timing is crucial in social media. A social media calendar allows you to plan around holidays, events, or industry-specific dates. This ensures that you have relevant content ready to go when these key times come around, enabling you to connect with your audience in a timely manner.

Discover what works and what doesn’t

As you use a social media calendar to plan and track your content, you’ll gain insights into which posts are performing well and which aren’t. This information is invaluable for refining your social media strategy. By understanding what resonates with your audience, you can create more of what they love and less of what they don’t.

Social Media Calendar FAQ

Here are a few of the most frequently asked questions we hear from people interested in learning how to create a social media content calendar. As always, let know if you have additional questions in the comments section below!

What is the purpose of a social media calendar?

The purpose of a social media calendar is to organize and schedule content for social media platforms efficiently. It helps maintain consistency, ensures timely posting, and allows businesses to strategically plan their content to engage their audience effectively.

What should a social media content calendar include?

A social media content calendar should include the dates and times for posting, the content to be posted (text, images, videos), the social media platforms it will be posted on, any relevant hashtags, and tracking of performance metrics.

How do I create a social content calendar?

Creating a social content calendar involves auditing your existing content, setting goals, defining a posting schedule, and curating content ideas. Schedule your content on a calendar and regularly track performance to adjust your strategy as needed.

What is a good social media calendar?

A good social media calendar is well-organized, adaptable, and aligns with your marketing goals. It should ensure consistent posting, enable easy collaboration among team members, and include diverse and engaging content that resonates with your target audience.

What is the difference between a social media calendar and a content calendar?

A social media calendar is a subset of a content calendar, focusing exclusively on social media platforms. In contrast, a content calendar encompasses all content types and channels including blogs, emails, and social media.

What tool is commonly used to create content calendars?

Tools like Trello, Asana, Google Calendar, and specialized platforms like Hootsuite or Buffer are commonly used to create content calendars. These tools facilitate scheduling, collaboration, and tracking of content across multiple platforms.

Working with Social Media Marketing Agency

Ever feel overwhelmed trying to manage your brand’s social media presence? You’re not alone. Many businesses find it challenging to consistently create engaging content.

Sachs Marketing Group offers a solution that will not only ease your social media woes but also skyrocket your online presence. Our expert social media team understands the ins and outs of social media marketing, how to create a social media content calendar, and how vital it is in today’s digital landscape.

Imagine having captivating content that resonates with your audience, posted consistently without you lifting a finger. Think about the relief of knowing that your social media channels are in the hands of professionals who are actively growing your brand’s online community.

Contact Sachs Marketing Group today and let us empower your business through strategic and creative social media marketing services. Your brand deserves to be seen and celebrated, and we’re here to make it happen

Eric Sachs "Schedule a Call"


Creating a social media content calendar is an essential step in developing a successful social media strategy

By auditing your networks, selecting appropriate channels, setting goals, defining a posting schedule, filling your calendar with content ideas, and analyzing your performance, you’ll be well on your way to social media success. Remember to remain adaptable and make adjustments based on the data and feedback you receive.

If you would like Sachs Marketing Group to create a social media content calendar for you, let us know! 

Eric Sachs next to book a call button

Leave a Reply

Contact us today to get the conversation started!

SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.

Skip to content