18 Questions to Ask a Digital Marketing Agency

Asking questions before hiring a digital marketing agency is crucial to ensure they are a good fit for your business. It helps gauge their expertise, understand their approach to marketing, assess their experience with similar companies, and clarify expectations regarding cost, communication, and performance measurement. This process aids in making an informed decision.

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Choosing the right digital marketing agency can feel like looking for a needle in a haystack. There are many agencies out there, but how do you know which one can truly deliver the results your business needs?

Without the right questions, you might end up partnering with an agency that can’t meet your expectations, lacks industry-specific experience, or doesn’t align with your business goals. This could lead to wasted time, resources, and missed opportunities for growth.

By asking the right questions, you can better gauge an agency’s capabilities and whether they’re a good fit for your business. It’s crucial to inquire about their experience, team composition, work process, and measures of success, among others. Doing so will not only help you make an informed decision but also set a strong foundation for your future partnership.

In this article, we’re exploring 18 questions to ask a digital marketing agency to help your business.

Questions to Ask a Digital Marketing Agency

Choosing the right digital marketing agency is a crucial decision that can determine the trajectory of your business’s growth.

It’s essential to ensure that your selected agency has the necessary experience, resources, and expertise to handle your unique marketing needs effectively.

Here are 18 questions to ask a digital marketing agency to gain a clear understanding of whether a potential agency is the right fit for your business.

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1. Do you have experience with companies like ours?

Experience matters in digital marketing. An agency that has worked with companies similar to yours in size, industry, or business model is likely to understand your unique needs and challenges better. They would also have a good understanding of your target audience, what appeals to them, and the strategies that are most effective in reaching and converting them.

Ask for specific examples of their work with similar companies, including the strategies they employed, the challenges they faced, and how they overcame them. This will give you a clear picture of their hands-on experience and problem-solving capabilities.

2. Are you currently involved with any campaigns in our industry?

Knowing if the agency is currently running campaigns in your industry can offer several benefits. First, it means they have an up-to-date understanding of the market trends and customer behavior in your industry. Second, they would be aware of what your competitors are doing, which can be useful in crafting strategies to outperform them.

However, you should also ensure that working with them doesn’t present a conflict of interest, especially if they are handling campaigns for your direct competitors. A reputable digital marketing agency will not engage in a campaign if it directly competes with an existing client. In most cases, the agency will politely let you know and offer to follow up with you in the future.

3. Do you have writers on your team?

Content is king in digital marketing. To create engaging, compelling, and SEO-friendly content, a team of skilled writers is crucial. These writers should be adept at crafting various types of content, including blog posts, website copy, social media updates, press releases, and more. They should also be able to create content that effectively communicates your brand’s story, appeals to your target audience, and aligns with your business goals.

Inquire about the background of their writers, their experience, and the type of content they have created before. It would also be beneficial to ask for samples of their work to gauge their writing style and how it could fit with your brand’s voice.

4. Do you have designers on your team?

Visual appeal is a significant part of digital marketing. It’s what catches the eye of your potential customers and makes your content stand out in a crowded digital space. Whether it’s website design, graphics for your social media posts, or visuals for your email marketing campaigns, a good design team is instrumental in creating appealing and effective visual content.

Find out if the agency has an in-house design team or if they outsource this work. If they have an in-house team, ask to see their portfolio. It will give you an idea of their design capabilities, creativity, and whether their style aligns with your brand identity.

5. Do you have developers on your team?

In the digital world, a lot of marketing elements require technical expertise. Whether it’s website development, app development, or the integration of various marketing tools and platforms, having a team of skilled developers can be a big plus. They can ensure that all your digital assets function smoothly and provide a great user experience, which is key in digital marketing.

Ask about the developers’ skills, experience, and the projects they have worked on. It’s also important to know how they handle troubleshooting and technical issues that may arise.

6. How much work will you be outsourcing to other companies?

Transparency is crucial in a partnership with a digital marketing agency. While it’s common for agencies to outsource certain tasks, it’s essential to understand how much of your work will be handled in-house versus outsourced. This will give you a clearer picture of their real expertise and what aspects of your campaign they have direct control over.

Ask the agency directly about their outsourcing policies. If they do outsource, ask about the quality control measures they have in place to maintain the standard of work.

7. What is included in the scope of the campaign each month?

Clarity about the services included in your package is paramount to avoid misunderstandings later. A clear scope of work lays out what you can expect from the agency each month. This can range from the number of blog posts written, social media updates posted, backlinks created, or any other deliverables they propose.

Request a detailed breakdown of what the agency plans to deliver every month and how these efforts align with your marketing objectives.

8. What metrics will you be monitoring for us?

Key Performance Indicators (KPIs) form the backbone of any marketing campaign. It’s these metrics that help you understand the effectiveness of your marketing efforts and whether your campaign is moving in the right direction. Typical KPIs include website traffic, click-through rates, conversion rates, bounce rates, and social media engagement, among others.

Ask your prospective agency which metrics they consider important and how often they’ll report on these to you. The KPIs they choose should align with your business goals and provide clear insight into campaign performance.

9. How will you measure success?

Every business has different goals for their digital marketing efforts. It could be increasing brand awareness, generating leads, boosting sales, or improving customer retention. Therefore, how success is measured can vary significantly based on these goals.

Ask the agency how they define success for your specific campaign. Will it be by achieving a specific sales target? Or perhaps by the growth in your social media following? Their answer should resonate with your business objectives and provide a tangible way to gauge the success of the campaign. One of the many benefits of working with a digital marketing agency is they utilize a variety of premium tools that provide more data-points and insights needed to measure success effectively.

10. How long before we see results?

Digital marketing is a long-term commitment, and results can often take time to materialize. However, the exact timeframe can vary depending on your specific goals, the strategies implemented, and the nature of your industry.

Ask your prospective agency about their expectations regarding results. While they won’t be able to give an exact date, a rough timeline based on their experience with similar campaigns should be possible. This will help set your expectations and prepare you for the duration of your digital marketing journey.

11. What is the monthly cost?

Understanding the financial commitment involved is crucial. The cost of digital marketing services can vary dramatically depending on the scope of work, the size of your business, and the agency’s pricing model.

Ask the agency for a clear and detailed breakdown of the costs associated with their services. This should include any setup fees, ongoing monthly costs, and potential additional charges. Remember, it’s not just about choosing the cheapest agency, but finding the one that provides the best value for your investment.

12. How do you bill for your services?

Agencies have different billing practices. Some may bill on a project basis, while others might have a monthly retainer fee. Additionally, some agencies might have a performance-based pricing model where you pay based on the results achieved.

Ask the agency about their billing practices. Understanding this upfront can help prevent any surprises down the line and help you budget effectively.

13. Is there a cancellation policy?

Sometimes, despite best efforts, partnerships don’t work out. It’s important to know what happens if you choose to end the relationship with the agency.

Ask about their cancellation policy. Is there a notice period? Are there any penalties or fees associated with canceling the contract? Having clarity on these matters from the beginning can save potential misunderstandings and disagreements in the future.

14. What should we expect from the on-boarding phase?

Onboarding is a crucial phase where the agency will get to know your business, your goals, and the challenges you face. This is where strategies are formulated, targets are set, and initial plans are made.

Ask the agency about their onboarding process. What information will they need from you? What will they be doing during this phase? This can give you an idea of how well they plan and communicate, which are key aspects of a successful partnership.

15. How frequently are we going to be meeting together?

Regular communication is key to keeping a campaign on track and ensuring you’re kept in the loop with progress.

Ask the agency how often they plan to meet with you. Will there be weekly updates, or will meetings be scheduled monthly? The right frequency will depend on your own preferences and the needs of the campaign.

16. Who will we be working with regularly?

It’s good to know who will be in your corner. This includes the main point of contact, as well as any other individuals who will be closely involved in your campaign.

Ask the agency to introduce you to your potential team. Understanding who’s who can help to build rapport and foster a positive working relationship.

17. When can we get started?

Once you’ve done your due diligence and are satisfied with the agency’s offerings, you might be ready to get started as soon as possible.

Ask the agency about their availability and any potential start dates. This can help you to plan any internal preparations on your end, ensuring a smooth start to the campaign.

18. Do you have a referral program?

Referral programs are an indication that an agency values and appreciates word-of-mouth recommendations from their clients.

Ask if they have a referral program in place. Not only could this potentially benefit you down the line, but it also speaks to the confidence the agency has in their ability to deliver satisfactory results.

The Benefits of Asking A Digital Marketing Agency Questions

Making the decision to hire a digital marketing agency is a significant investment for any business. It can dramatically influence the course of your company’s future growth and success. Thus, it’s essential to ensure that you’re entrusting this responsibility to the right team.

Here’s why you should ask questions before hiring:

  • Understand the agency’s expertise and experience
  • Evaluate their resources
  • Assess their approach
  • Identify transparency and honesty
  • Determine communication and collaboration
  • Learn about their client retention

Remember, the right agency should not only be able to answer these questions but should do so in a manner that instills confidence in their abilities. Through this line of inquiry, you can ensure that the agency you choose is the best fit for your business needs and objectives

Have Questions for Sachs Marketing Group?

Looking for a digital marketing agency that delivers results?

Sachs Marketing Group is not your average marketing agency. We’re a full-service team of experts dedicated to helping your business grow.

Imagine your business reaching new heights with tailored marketing strategies, boosted online visibility, and a dramatic increase in quality leads. That’s what you get with Sachs Marketing Group.

Have questions? We’ve got answers! Contact Sachs Marketing Group to set up a time to meet Eric Sachs and discover how our digital marketing agency can elevate your digital marketing strategy and achieve your business goals.


As a digital marketing agency, we hear a lot of questions from business owners and marketers interested in partnering.

What questions should I ask a company for marketing?

When engaging with a marketing company, key questions you should ask include: What’s your experience with businesses like ours? How do you measure success? Can you provide a case study or reference? Who will be our point of contact? How do you price your services? What’s the expected timeline to see results?

What to look for when choosing a marketing agency?

When choosing a marketing agency, look for their industry experience, client testimonials, and case studies that demonstrate successful campaigns. Evaluate their team’s expertise, range of services, and approach to communication. Also, assess their pricing structure, contract terms, and how they measure success. The agency should align with your business goals and objectives.

What to look for when hiring a marketing person?

When hiring a marketing person, look for a mix of creativity and analytical skills. They should have a firm understanding of key marketing strategies, proficiency in digital and social media platforms, excellent communication skills, and the ability to interpret marketing analytics. Experience with content creation, SEO, and campaign management are also valuable.


Hiring a digital marketing agency can be a game-changer for your business, but it’s crucial to ask the right questions to ensure you choose the perfect fit.

It’s about finding a partner who understands your business, has the necessary skills and resources, and aligns with your goals and values. With these questions in your arsenal, you’ll be well-equipped to make an informed decision that can drive your business forward. Remember, your choice of agency can significantly impact your brand’s future, so take the time to choose wisely.

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2 thoughts on “18 Questions to Ask a Digital Marketing Agency”

  1. Thank you for this insightful list of questions! As someone exploring options for a digital marketing agency, these questions provide a comprehensive guide to ensure I make an informed decision. Your blog is a valuable resource, and I appreciate the effort in compiling such a helpful checklist. Looking forward to more informative content from your site!


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SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.

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