How to Choose A Digital Marketing Agency

Choosing a digital marketing agency involves defining your marketing goals, setting a budget, and researching potential agencies. Look for agencies with positive reviews, industry experience relevant to your business, and strong case studies. Request a proposal to understand their approach and pricing, and schedule a call to assess their understanding of your needs. Ultimately, choose a partner that aligns with your business objectives.

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The sheer number of agencies providing Internet marketing services available today can make the selection process quite overwhelming. You may feel stuck, unsure of how to determine which agency is capable of delivering the results you need, and which one understands your industry and business goals the best.

If the wrong agency is selected, you risk wasting your investment, missing out on significant growth opportunities, and potentially falling behind in the fast-paced digital landscape. This can lead to frustration, disappointment, and a setback in achieving your digital marketing goals.

Fortunately, choosing a digital marketing agency becomes a lot easier when you know what to look for. In this article, you will discover what to look for so you know how to choose a digital marketing agency.

How to Choose A Digital Marketing Agency

You know there are benefits of outsourcing digital marketing, but you’re not sure how to choose a digital marketing agency that you can trust to provide expertise, support, and results.

Choosing a digital marketing agency can be a crucial decision for your business’s online success. With the right agency, you can significantly enhance your visibility, reach your target audience more effectively, and drive substantial growth.

Here’s how to choose a digital marketing agency …

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1. Start by defining your goals

The first step in choosing a digital marketing agency is defining your business goals.

Are you looking to improve brand awareness, increase website traffic, boost sales, or all of these? The answer will largely determine the kind of digital marketing services you need. For instance, if you want to increase your site’s organic traffic, an agency that specializes in SEO might be the best fit. If you want to use Instagram for business, then social media marketing might be the focus.

Clear, measurable goals are also crucial for evaluating the success of your marketing efforts and the performance of the agency.

2. Set a budget

Setting a budget for your digital marketing needs is the next crucial step. You have to consider the financial resources you are ready to allocate to these services.

Digital marketing is an investment, and while it’s essential to be cost-conscious, you should also remember that the cheapest agency might not necessarily provide the best value. Consider the potential return on investment and remember that an effective marketing strategy can fuel business growth.

Understanding your budget constraints will help you communicate your limits to the agency and can help them tailor a solution that gives you the most bang for your buck.

3. Research your options

When it comes to choosing a digital marketing agency, not all agencies are created equal.

It’s vital to do your due diligence and research potential agencies thoroughly. Look at their website, review their portfolio, and consider their social media presence.

It’s also helpful to consider if the agency is a full-service digital marketing agency or specializes in one type of digital marketing, like SEO, social media, or PPC advertising. In addition, be sure to identify if the agency has extensive experience in a specific field that might be beneficial for you.

This research phase will give you a solid understanding of whether an agency aligns with your business values and objectives.

4. Read their reviews

Online reviews are a valuable resource when choosing a digital marketing agency. They provide insights into how the agency interacts with clients, the results they’ve achieved, and their strengths and weaknesses.

Look for digital marketing agency reviews on various platforms such as Google, Yelp, Facebook, and Clutch. It’s important to look for trends across reviews – one negative review might be an outlier, but if you see multiple comments about poor communication or lackluster results, that could be a red flag.

Remember, it’s not just about the number of stars but the details within the reviews that offer valuable information.

5. Look for an agency with experience in your industry

It’s beneficial to choose a digital marketing agency that has experience in your specific industry.

Such an agency will have a better understanding of your target audience, the competition, and the challenges your business faces. They will be familiar with the industry jargon and key trends, and they can apply proven strategies that have worked for similar businesses.

For example, here at Sachs Marketing Group, we have over a decade of experience in addiction treatment marketing.

While an agency without industry experience can still deliver results, those with a track record in your sector can often hit the ground running and potentially deliver quicker results.

6. Review their case studies

Case studies are another crucial factor to consider.

They provide concrete examples of the agency’s work and give you a clear picture of their capabilities. Reviewing case studies allows you to see how they’ve tackled challenges for other clients, the strategies they’ve used, and the results they’ve achieved.

You can gauge their problem-solving skills, creativity, and effectiveness. It’s a good sign if an agency has case studies related to your industry or similar to your marketing goals. Remember, an agency’s past performance can be an excellent indicator of its ability to meet your needs.

7. Request a proposal

Once you have narrowed down your options, the next step is to request a proposal from the potential digital marketing agencies.

This proposal should detail the services they intend to provide, the strategies they will use, projected timelines, and cost estimates. As you review the proposal, consider whether it aligns with your business goals and if they have provided a clear and strategic plan to achieve those goals. Moreover, the quality of the proposal itself can reflect the agency’s professionalism and attention to detail. Ensure to ask for clarifications if any part of the proposal is unclear.

8. Schedule a call with the owner

Lastly, before making your final decision, it’s beneficial to schedule a call with the owner of the agency.

This can provide further insights into the company’s values, work ethic, and commitment to clients. It can also give you a sense of their passion, knowledge, and whether they’re a good fit for your business.

During this call, be sure to ask the digital marketing agency these questions and express concerns you may have. Here at Sachs Marketing Group, we encourage potential clients to schedule a call directly with the owner, Eric Sachs.


Now, let’s answer some frequently asked questions about choosing a digital marketing agency.

Is it worth it to hire a digital marketing agency?

Absolutely, hiring a digital marketing agency can be a game-changer for businesses. They bring industry expertise, resources, and a fresh perspective to your marketing efforts, driving traffic, leads, and sales more effectively. Agencies also free up your time, allowing you to focus on core business operations while they manage your online presence and growth. The return on investment makes hiring an agency a worthwhile choice for most businesses.

Should I hire a marketing agency or do it myself?

Deciding between hiring a marketing agency or handling marketing yourself depends on several factors like your budget, expertise, and time commitment. If you lack marketing expertise or time, an agency can provide professional, comprehensive services and free you up to focus on other aspects of your business. Moreover, an agency’s broad industry knowledge and resources can often deliver more efficient, impactful results.

How much does it cost to hire a digital marketing company?

The cost to hire a digital marketing company can significantly vary based on the scope of your project, the services required, and the agency’s expertise. On average, small to midsize businesses might spend $2500 to $12,000 per month on comprehensive digital marketing services. For specific pricing, it’s best to request a proposal from the agency based on your unique needs.

What can I expect from a digital marketing agency?

A digital marketing agency typically provides services such as SEO, PPC advertising, social media and content marketing, web design, and more. You can expect a strategic, comprehensive approach aimed at improving your online visibility, driving traffic, increasing leads and conversions, and ultimately, enhancing your ROI. They’ll work closely with you, offering expert advice, managing campaigns, tracking performance, and making adjustments to maximize results.

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Choose Sachs Marketing Group!

Choosing the right digital marketing agency for your business can feel like a gamble if you’re not sure what separates the best from the rest.

That’s why we encourage you to schedule a call to speak with the owner. Here at Sachs Marketing Group, we don’t have a sales team or call center that handles calls – you speak directly with the owner.

If you’re interested in speaking business owner to business owner, give us a call! We’ll discuss your business and possible digital marketing strategies that can help you achieve your short and long-term goals.

Contact us today to schedule a call and discover how we can help you grow (Action).


Choosing a digital marketing agency is a critical decision that requires careful consideration. By following the steps outlined in this guide, you can ensure you select the right partner to help you achieve your digital marketing goals and grow your business. Remember, a good agency should be viewed as an extension of your team, not just a service provider.

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SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.

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