An (Almost) Exhaustive List of Social Media Abbreviations and Acronyms

Understanding social media abbreviations and acronyms is essential for effective communication in an out of your social media marketing department. 

If you’ve been observing social media conversations, you have undoubtedly seen these acronyms and lingo. We’ve all had that awkward moment when we’re staring at something that we don’t understand.

Many of the social media acronyms get thrown around casually in captions, comments, and conversations between people. Social media acronyms and abbreviations are essentially the airport codes of the internet. You must know them to start and you generally have to pick them up on the fly.

When you’re in charge of creating social media marketing content or responding to your customers, you must know the most common social media acronyms. This helps you understand what your audience is saying and allows you to better speak their language.

There are of course some acronyms that may find their way into business meetings, marketing, or sales report this makes it even more important to know what they stand for so that you can become better at your job.

That’s why we have compiled this extensive list of social media acronyms and abbreviations to help you stay current with the latest lingo.


Network Specific Abbreviations

Let’s begin with the common acronyms that are related to specific social media networks and go from there. Though these network specific acronyms are intuitive, it’s important that you know them well.

FB: Facebook

IG: Instagram

TW: Twitter

YT: YouTube

LI: LinkedIn

While participating on social media across any of these networks, you may also come in contact with acronyms that refer to features on them. These are especially important if you are on Twitter where abbreviations are commonplace due to character limits. Knowing them helps you improve Communications with followers and your team members.

DM: Direct Message

This refers to a message that is sent between two users. These are mostly used on Instagram and Twitter. Users and companies generally ask followers to DM for more information.

PM: Private Message

This term is a more generic phrase for one-on-one communications that are not visible to the public. This could also be used to describe DMs.

RT: Re-Tweet

When you share someone else’s tweet to your own feed, you are retweeting them. Companies, celebrities, and influencers alike often after followers to “RT” a post to increase its visibility.

MT: Modified Tweet

This is similar to a RT, except you’ve made some changes to it for brevity, or added your own thoughts to it. It’s also known as a Twitter Quote.

Social Media Abbreviations and Acronyms

AFIK: As Far as I Know

AMA: Ask Me Anything

These refer to social question and answer sessions. Brands and influencers often host AMAs on Reddit, Twitter, or in a live stream.

BRB: Be Right Back

This is a relic, but it is seen on social media when the time is right.

BTS: Behind the Scenes

If you want to show your followers what a day in the office is like, use this to give them a behind-the-scenes look.

BTAIM: Be That As It May

BTW: By The Way

This is a quick and easy way to add more information, throw shade, or go on a tangent.

DAE: Does Anyone Else

DYK: Did You Know

Offer a fun fact to your audience but save valuable character space with this one.

ELI5: Explain It To Me Like I’m Five

Most commonly used on Reddit, this is a way to say that you want someone to take a complex topic and simplify it so it is easier to understand.

FBF: Flashback Friday

This is one of the many ways to throw back to throw back to the past. There’s also TBT for Throwback Thursday, and WBW for Way Back Wednesday, if you want to share something and it’s not Friday yet.

FBO: Facebook Official

When a person or people decide to become public enough about their relationship to put it on their Facebook profile.

FF: Follow Friday

A tradition in which people send tweets recommending other Twitter users they think are interesting to follow.

FOMO: Fear of Missing Out

This is a social-bred phobia that demonstrates the anxiety of missing out on something while you’re away from social media or the internet. There’s also its opposite, JOMO, which stands for the joy of missing out – the happiness you feel when you’re not so hyperconnected.

FTW: For The Win

The sometimes sincere, sometimes sarcastic declaration at the end of a post to signify something positive.

FYI: For Your Information

This abbreviation is usually delivered with sass.

HT: Hat Tip

This is a virtual nod for credit to the original source, or the place you got the material from. It may also be written as H/T.

HTH: Here to Help/Happy to Help

This is used to show that you are available to help someone with something, or that you were glad to be able to be of assistance.

ICYMI: In Case You Missed It

This is used to re-share content that followers may have missed before.

IMO or IMHO: In My Opinion or In My Humble Opinion

This is used as a disclaimer for sharing a hot take on something. Some people think the H stands for honest, though we’re not really sure why anyone would share a dishonest opinion.

IRL: In Real Life

Some people will say that the internet is real life, and prefer to use “away from keyboard” (AFK) as the better way to refer to things that happen offline. But IRL is used to indicate that something is happening in the reality that exists outside of the internet – such as when two friends who’ve only known each other online meet in person.

LMK: Let Me Know

When someone uses this, they want feedback, or need to know the details about something that has yet to be determined.

NBD: No Big Deal

Typically used as a humble brag for something that is really a big deal.

NSFW: Not Safe for Work

This one is literally not safe for work. You’ll want to really think about using it on a corporate account.

WFH: Working from Home

Most often used in online chats with friends and coworkers, but has some use in social media, too.

SMH: Shaking My Head

For those moments you’re shaking your head behind your computer screen.

TBH: To Be Honest

Used to soften the blow of a negative opinion or a humble brag.

TBT: Throwback Thursday

Like FBF for Flashback Friday, but on a Thursday

TFW: That Feeling When

Generally used ahead of something that you relate to – usually with a meme.

TGIF: Thank God It’s Friday

Not the 90s ABC television lineup – just an expression of happiness that the weekend is almost here.

TIL: Today I Learned

Used when someone learned something new.

TL;DR: Too Long; Didn’t Read

Used to share content that’s too long for most people to want to read, usually accompanied by a short summary of the important part.

WBW: Way Back Wednesday

Like Flashback Friday and Throwback Thursday, but on a Wednesday.

Business Specific Social Media Abbreviations and Acronyms

These are acronyms that are frequently used in a business setting. While you’ll generally use these acronyms in your marketing meetings and communications, they are also useful for social media communications in certain niches.

B2B: Business to Business

This refers to companies that cater to the needs of other businesses.

B2C: Business to Consumer

This refers to companies that sell products or services directly to consumers.

CMGR: Community Manager

Community managers are responsible for managing and nurturing a brand’s relationship with a community. This should not be confused with a social media manager. Social media managers are responsible for managing a Brand’s social media presence across multiple platforms.

CTA: Call to Action

A written, verbal, or visual prompt to do something. “Sign up”, “Call us today”, “Subscribe”

KPI: Key Performance Indicator

A measurement to determine how effective something was at reaching the intended benchmark or goal.

ROI: Return on Investment

The amount of profit made as a result of a purchase or expense. This is one of the most common ways a business tracks the success of its campaigns.

SEM: Search Engine Marketing

A method of advertising on the internet that refers to purchasing ads on search engines to drive traffic to your website

SEO: Search Engine Optimization

A tactic to try and improve where your site appears on the search engines for relevant keywords to drive organic traffic (traffic that you didn’t pay for) to your website.

SERP: Search Engine Results Page

The paid and organic results a search engine delivers on the page for any given keyword.

SMB: Small and Midsize Businesses

Small businesses – those with less than 50 employees. Mid-size businesses – those with less than 250. You may also see them referred to as small and midsize enterprises, or SMEs.

SMP: Social Media Platform

Used to refer to the site of a particular social media network

SMM: Social Media Marketing

The practice of using a SMP to build brand awareness and consideration through building relationships and lead generation.

SMO: Social Media Optimization

Much like SMM, this involves using the appropriate SMP for your marketing efforts and making adjustments to attract the right kind of followers and leads

SoLoMo: Social, Local, Mobile

The convergence of mobile with locally targeted social media marketing that becoming more popular because of geolocation technology.

SRP: Social Relationship Platform

A centralized platform that allows companies to post on multiple social media websites, monitor, moderate, and analyze their activity. Examples include Buffer and Hootsuite.

TOS: Terms of Service

The legal rules you agree to follow when you use a SMP.

UGC: User-Generated Content

Any content – posts, videos, images, etc. that is shared by users of a SMP or other website.

WOM: Word of Mouth

The viral buzz of brand conversation through a company’s active encouragement.

Technical Abbreviations and Acronyms You May See on Social Media

API: Application Programming Interface

A set of tools and protocols that allows software developers to connect the backend of one system to another. For instance, Google Maps makes APIs available to allow other companies to integrate map technology.

CMS: Content Management System

Platforms like WordPress that allow for content creation and management.

CPC: Cost Per Click

Also known as pay per click (PPC), this refers to the price advertisers pay for each click they earn on a campaign.

CPM: Cost Per Thousand Impressions / Cost Per Mile

This refers to either the cost of 1,000 impressions on an ad, or the cost per mile driven.

CR: Conversion Rate

The percentage of people who have taken action. This is a key metric when calculating ROI.

CRM: Customer Relationship Management

The act of (or platform by which) creating and managing customer relationships from lead through conversion.

CRO: Conversion Rate Optimization

Measures taken to improve conversions.

CTR: Click-Through Rate

The percentage of people who click on a link after being given the option to do so.

CX: Customer Experience

The relationship a customer has with a company through all touchpoints.

UX: User Experience

In digital design, this refers to how effectively people interact with systems. Good UX aims to understand values, needs, barriers, and abilities.

ESP: Email Service Provider

A third-party company that offers email services such as newsletters and marketing campaign services.

GA: Google Analytics

Analytics platform for websites that allows you to track website visitors, bounce rates, referral sources and more.

PV: Page Views

The total of how many visitors have landed on any given page. The total number of page views along with unique page views is tracked.

RSS: Really Simple Syndication / Rich Site Summary

A format for syndicating web content that makes it easier to share content with a wider audience.

SaaS: Software as a Service

Cloud-based applications that are available to users anywhere there is an internet connection.

SOV: Share of Voice

The amount of exposure a company owns in comparison to its competition.

UI: User Interface

The visual part of the system that has been designed for the end user.

URL: Uniform Resource Locator

The global web address of a website or webpage.

UV: Unique Views

The number of individual views of a page, image, or video. If a single user views something 10 times, it results in one unique view, but 10 page views.

4 thoughts on “An (Almost) Exhaustive List of Social Media Abbreviations and Acronyms”

  1. This is truly one of the Very Best sites for a superb explanation of both Business & Social Media Abbreviations & Acronyms I have ever come across. It does what heaps of others do not & that is, to explain fully the meaning of each abbreviation or acronym which makes them very easy to learn & understand. I am in my 60’s & have not grown up with computers & phones so it all takes learning through experience & mistakes unless there are sites like this that are so very helpful & time saving.
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    Jennie Steele


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