Explore our library of search engine optimization articles and discover the SEO tips you need to boost organic rankings and traffic.
Though we aren’t exactly sure when Google will roll out the mobile first index, we have indication that it is happening soon. As such, everyone in our space needs to prepare by ensuring their website is responsive before the roll out. There are indications from Google that you should make sure your website is mobile … Read more
In the world of SEO and content marketing, the only reliable factor is change. No matter how you approach writing for SEO or what strategies you use, those strategies will become obsolete within a few years. This is how Google and other search engine giants prevent people from gaming the system. As time goes … Read more
Research shows nearly half of web users expect a website to load within two seconds or less, and they tend to leave a site if it takes more than three seconds to load. This may not sound like a big deal, but 78% of online shoppers who experience issues with website performance say they won’t … Read more
If you’ve determined you need to make changes to your website – either through a re-design, changing your URL structure, making the switch to HTTPS, or switching to a different CMS, it’s not a one-step process you can just decide to do on a whim. Making changes, particularly to the URL structure can have negative … Read more
If you’ve noticed even after a seemingly well executed SEO campaign that your organic traffic is falling, don’t get discouraged. There are several reasons this could be happening. I’m going to go through the most common issues and provide ways to address them, so you can start to see an increase in your organic traffic … Read more
According to an article on Search Engine Journal, Google’s testing a new design for search results – both paid and organic. The new design, which appears to be only available for certain searches and in certain locations, is likely still in the early testing phases. There’s no confirmation at this time that the changes will … Read more
Your product descriptions need not only to describe the product you’re offering, but do so in such a way that appeals to your audience and the search engines. It’s a task that’s hard for many businesses to accomplish. Getting it right will no doubt take time, but it’s an investment in your business, so it’s … Read more
If you’ve been in the SEO game for any length of time, you’re no stranger to Google changing things up on all of us. As they constantly strive to improve the user experience for their customer base, they’ve forced many websites to do the same. One of the recent updates cracked down on the use … Read more
Single page websites have become popular among minimalist entrepreneurs, product announcers, and newcomers to the world of websites. The idea is a single page website is easier to maintain while the entrepreneur is doing their work. Some of these people are often offering services that are a little more in-depth than something that you can … Read more
NAP doesn’t refer to the short sleep you love to take in the afternoon, but instead stands for Name, Address, and Phone number. It is a critical piece of the local SEO puzzle, and without it, you will have a hard time getting a business to rank well. Search engines use the NAP information to … Read more
Web hosting is an integral piece of the online business and marketing puzzle. Without it, you don’t have a way to get your website online. But, because it gives your website a place to live on the internet, it may have a small impact on your search engine rankings. Does that mean you should choose … Read more
Let’s get one thing out of the way: despite what trendy social media experts might have you believe, social media marketing is not the new SEO. Search Engine Optimization and social media marketing exist on two different ends of the spectrum, with very little overlap. Social media marketing is all about, well, being social. It’s … Read more
Not disavowing links harms your SEO strategy. Bad links from spammy or irrelevant sites may lead to penalties from search engines, harming your site’s credibility and rankings. Regularly auditing backlinks and disavowing those that are low-quality or unnatural is crucial to maintaining a healthy and effective SEO profile. Thanks to changes across the SEO industry … Read more
Many online businesses monetize their websites using display ads – either through a network like AdSense, or by selling ads directly. One of the first banner ads online belonged to AT&T, and was first displayed in October 1994. Logically, it makes sense that if you have a decent amount of traffic, you should make it … Read more
Once known as Google Webmaster Tools, the product was renamed in May 2015, to better represent its wider audience of users. Originally intended to help webmasters get a better view of what’s going on with a website, the resource provided valuable to other internet professionals, such as SEOs, designers, and marketing pros, thus the rebrand. … Read more
There’s been some recent buzz about switching your website from the standard HTTP to the more secure HTTPS. While many large websites, especially those in the e-commerce sector have been using it for years, Google announced it as a lightweight ranking signal back in 2014. That means it didn’t affect much, in fact, it only … Read more
All kinds of things go into how Google and other search engines rank your website compared to your competition. Though no one really knows exactly how the algorithm works, we know there are many factors they consider, ranging from the cleanliness of the code itself, to keywords, time spent on site, age of the domain, … Read more
When you think of online videos, what’s the first thing you think of? YouTube, right? While it may be the most popular video distribution platform, that’s not to say it’s the only option. And while YouTube could easily be considered the second most popular option behind Google, if it were a search engine anyway, there’s … Read more
In online marketing, a lot of terms are thrown around. Some are easier to understand than others, and some are used interchangeably when they don’t mean the same thing. In search engine optimization (SEO), two common phrases – search engine friendly and search engine optimized – are often used in place of each other, but … Read more
Suppose you’re a brick-and-mortar business that serves one or more local areas. In that case, the traditional search engine optimization (SEO) approach won’t deliver the same impactful results you’d see if you were marketing on a national level. By using geographical keywords, and local SEO, you’re alerting search engines that your business is relevant to … Read more
The Accelerated Mobile Pages, or Google AMP, is an open-source project designed to increase the speed at which pages load on mobile devices. Launched in February 2016, studies show websites that implement the AMP technology load anywhere between 15% to 85% faster than the same non-AMP version. Many publishers, including BBC and BuzzFeed are … Read more
The digital marketing and SEO landscapes are ones that constantly fluctuate, and it is for this reason that marketers and SEOs must keep up-to-date on the current trends and changes within the industry. As SEO has continued to evolve over the past few years, we’ve seen the algorithms move toward “white hat” methods and reward … Read more
In 2014, mobile exceeded PC internet usage. While the majority of users’ time was spent on apps, mobile Internet usage made up 28 percent of total worldwide web traffic. Search engines are the most popular sites with 77 percent of mobile users accessing them, ahead of social networking, retail and video sharing sites. Having a … Read more
Supposedly launched about a month ago, Google announced their new Hummingbird algorithm on Sept 26, 2013. In a nutshell, Hummingbird focuses on the meaning behind a particular search quires as opposed to the individual words themselves. Called: “Conversational Search” – Google will attempt to return the most relevant web pages to what people search for … Read more
