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How to Use the Right Directional Cues in User Interfaces

User interface directional cues may be either implicit or explicit – obvious like arrows or subtle things like white space that the brain picks up on subconsciously. Knowing when to use them and which ones to use is crucial to building a positive user experience. Implicit Directional Cues Implicit cues are the ones that users … Continued

How COVID-19 Has Changed Marketing

We’re now three months into the Coronavirus pandemic, and while many states are re-opening and trying to bring things to a semblance of normalcy, analyses indicate that ad spending has hit bottom. Though this puts the industry in a great position to rebound in Q3, it’s worth taking a look at how the virus has … Continued

First-Party Data and Your Marketing Strategy

As a marketer, the customer data you have is as good as gold. There are several ways to collect data with internal and external sources. The most common data sources are from first party and third party. First-party data is essentially you are data because it is the information you collect directly from your website … Continued

Google Says No More Cookies

Recently, Google announced that they are phasing out support for third-party cookies in 2022. Phasing out this support will affect everyone in the digital media industry. This isn’t the first time we’ve seen Google drop 3rd party data or web browsers. But the stakes are a bit higher this time. Publishers are seeing the change … Continued

Optimizing Your Online Marketing Plan

Need to ensure that present marketing plans are optimized for the future? Do you need a framework to follow so that you don’t have to change things so often? Let’s look at auditing and adjusting your next marketing plan. Look At Your Social Footprint and Online Consistency Brand health is important. If you have been … Continued

7 Marketing Ideas to Grow Your Business in 2020

Business owners need to know how to promote their businesses in the right way. You may know promoting your business online is necessary in today’s world, but you don’t necessarily understand all of the ways you can do it or the ways that will give you the best results. No matter which of the methods … Continued

The California Consumer Privacy Act – What You Need to Know

The California Consumer Privacy Act, or CCPA, went into effect on January 1, 2020. The law creates new consumer rights regarding access to, deletion of, and sharing of personal information that businesses collect. The law also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The regulations … Continued

Are Micro Niche Websites a Good Idea?

Micro niche websites – or those that cover a small topic in only a few pages – still remain fairly popular online today. Why? Because when executed correctly, you can turn them into money-making websites pretty quickly. However, as Google seeks to provide its users with high-quality results, it can be harder to get those … Continued

What the Death of Google Search Traffic Means for Businesses

Though it may not seem possible, the future realistically holds the death of Google search traffic. Let’s look at some data to explain why this is likely to happen. Google Becomes Alexa Amazon has more than 10,000 employees working on the Alexa product, and they’ve sold more than 100 million Alexa devices. I know there … Continued

Boost Your Email Marketing Efforts

Email marketing remains one of the best methods to reach and engage with your target audience. Studies show it has a high return on investment with the average ROI reported as $32 earned for every dollar invested. If you’re just getting started or want to make adjustments to your strategy to improve your results, here … Continued

The Evolution of Digital Marketing

As we head into a new decade, it’s a great time to look back at 25 years of digital advertising history. Regardless of how good a product or service is, to attract potential customers, you must advertise. Since the early 1990s, digital advertising has changed the concept of marketing for several businesses. We’ve all seen … Continued

6 Marketing Attribution Models That Help You Understand Conversions

Want to make sure you’re fully understanding your customer journey and making the most of your resources? Learn about six of the most common attribution models to use. Why Attribution is Important to Marketers A common challenge for many marketers is taking care of in-depth analytics. Chances are, you’re using several channels to market products … Continued

PPC Trends to Watch for in 2020

Over the last year-and-a-half, we’ve seen developments occurring in the paid search industry from both Google Ads and Microsoft Advertising. So far, the changes have involved audiences, average position, smart bidding, and ad copy. As innovation in digital marketing continues to grow exponentially, smart pay-per-click pros need to be able to keep up with the … Continued

Sachs Marketing Group Named to the Clutch 1000

Here at Sachs Marketing Group, we pride ourselves on being a trustworthy, 100% in-house SEO company. Since 2010, our marketing experts have provided SEO services for dozens of huge clients, including BMW, Diamond Resorts, and the United States Air Force. We’re proud to learn that our hard work has been rewarded as Clutch has named … Continued

How to Create a Style Guide for Your Brand

Creating a style guide for your brand is essential to ensuring a smooth, deliberate, clear, and intentional message in your marketing and brand representation. Knowing how to create a style guide for your brand is a valuable skill—one you can use as an entrepreneur or in service of a corporation of any size. A successful … Continued

How the Blockchain is Changing Digital Marketing

In the last 10 years, we’ve seen marketing undergo quite a change. Thanks to the blockchain, it’s about to go through yet another revolution. Most of us associate digital marketing with things such as analytics and artificial intelligence. As such, the blockchain may be the most destructive technology to hit marketers in every industry. Let’s … Continued

AI and Marketing: What You Need to Know

Have you taken the time to think about how artificial intelligence (AI) will impact your marketing? Are you looking for AI tools you can use right now? Are you wondering why you should even bother paying attention to AI? Why Marketers Must Pay Attention to AI AI Affects Daily Life Experts predict AI will have … Continued

Google Changes GMB Listings

Google recently announced they will be automatically applying changes to Google My Business listings with distance-based service areas. The last remaining distance based service areas will be removed. Moving forward, service area businesses currently based on distance are to be automatically converted to the closest named areas. For instance, if your service area includes obscure … Continued

SEO Perfection for Location Pages

**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** Many clients may believe that stuffing the keyword “near me” is the best way to rank in the map pack. The truth is that SEO … Continued

How to Use Quora for Marketing

The internet is full of useful, educational, and entertaining places to spend time. Many of these places are important for brands and businesses to connect with their audience. An often-overlooked platform for making those connections is Quora. Learn how to use it for marketing to increase brand awareness and authority. What is Quora? Quora is … Continued

How One Campaign Changed Burger King’s Marketing Outlook

The Hamburger Wars have been going on for decades – ever since Burger King hit the scene in 1954 McDonald’s was first franchised in 1955. Companies like Wendy’s and Burger King have been competing against McDonald’s to keep customers happy. Burger King has been facing off with McDonald’s for a long time – but this … Continued

Facebook Pixel Losing Effectiveness for Marketers

In the coming months, Facebook will release its Clear History tool. Once it is released, the new feature will allow users to see, manage, and disconnect activity that happens off-Facebook from their user profile. As such, the tool will impact marketers ability to reach a targeted audience on the platform. What is the Clear History … Continued