When I say “monitoring online activity,” I am not talking about using spyware and keyloggers to see what people are doing online. I’m talking about relying on analytics from your website, social media channels, social listening tools, and search listening tools to help you learn more about the audiences you’re creating content for. Daily, there … Continued
User interface directional cues may be either implicit or explicit – obvious like arrows or subtle things like white space that the brain picks up on subconsciously. Knowing when to use them and which ones to use is crucial to building a positive user experience. Implicit Directional Cues Implicit cues are the ones that users … Continued
We’re now three months into the Coronavirus pandemic, and while many states are re-opening and trying to bring things to a semblance of normalcy, analyses indicate that ad spending has hit bottom. Though this puts the industry in a great position to rebound in Q3, it’s worth taking a look at how the virus has … Continued
Chances are unless you’ve been hiding under a rock, you know what a TED Talk is. TED has 15.8 million people subscribe to their content. TED is a global conference in media organizations with strong engagement. Nearly every video that TED releases gets hundreds of thousands of views and they all go viral on social … Continued
Backlinko and BuzzSumo partnered together to analyze 912 million blog posts to glean insights about content marketing today. They looked at factors such as content format, headlines, and word count and how it correlates with backlinks and social media shares. The findings they discovered were quite interesting. Long-Form Content Gets More Backlinks When it comes … Continued
Business owners need to know how to promote their businesses in the right way. You may know promoting your business online is necessary in today’s world, but you don’t necessarily understand all of the ways you can do it or the ways that will give you the best results. No matter which of the methods … Continued
Knowing how to compete with other businesses in your niche is crucial, especially if you’re in a highly saturated niche. Content is one of the ways you can differentiate yourself because the more value you can provide to your readers and potential customers, the better off you are. Take a look at these six ways … Continued
**This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers.** As we welcome the new year and new decade, it’s the perfect time to make predictions about what we can expect in the coming … Continued
When it comes to content marketing, it can be difficult to know which types will make the biggest impact with your audience. That’s why familiarizing yourself with the options that are available to you before you start building your strategy is key. In this post, I’ll be covering 10 types of content marketing. While it … Continued
Developing a strategy is complex, and for many of us, anxiety inducing. It’s not easy to figure out where to start and how to proceed. Too often, content marketers are out there working without a strategy, or working within one that is far too restrictive. When things don’t work out as planned, it’s necessary to … Continued
It doesn’t matter if you’re planning social media posts or planning to roll out new website content; no marketing strategy can be successful without a plan. You always need an organized set of goals dictating what your brand’s online message will be, how those messages will evolve throughout the year, and how they will be … Continued
You work really hard to come up with quality blog content for your website. That’s really awesome! Way too many businesses overlook their content and miss out on the incredible opportunity it brings. Unfortunately, even those of us who do focus on content forget to review older posts for relevancy now and again. And even … Continued
“Content is King.” Okay, it’s kind of getting to the point it goes without saying, right? It’s definitely something we’ve said over and over again right here on the blog. But here’s what you may still be missing: content types are really what defines how useful your content really is. Pick the wrong type of … Continued
Writing is a necessary part of content marketing, and even if you’ve got a team of writers working for you, you may find yourself writing some stuff on your own. And if not, feel free to share this advice with your team, to help them improve their productivity. Create an Idea Capture System That … Continued
If you’re looking to build an engaged audience and are more interested in long term marketing wins, content marketing can be one of the best strategies you can use. However, content marketing can be intimidating if you are working with a small team or small budget. Even a one-person team who must handle content strategy, … Continued
Content marketing is one of the most effective forms of online marketing today. In a world where 200 million people are using ad blocking software, traditional display ads just aren’t as effective as they used to be. When you consider that content marketing costs 62% les than outbound marketing, yet generates three times the leads, … Continued
When it comes to B2B, content marketing is an entirely different beast than for the B2C market. Of course, the purpose remains the same – you want to create content that draws in a bigger audience for your business, content that strengthens your brand, and ultimately increases your leads and sales. The only thing that … Continued
For years, the PR industry has been changing. The increased use of the internet and social media lends itself to a decrease in traditional media readership. It also means more brands are taking control of their reputation online, which in some cases is great PR, and in others, creates a nightmare. PR, according to the … Continued
Content marketing is an important part of online marketing these days with 88% of B2B marketers using it as part of their overall strategy. Content marketing costs 62% less than outbound marketing, but generates three times as many leads, and conversion rates that are nearly six times higher, making it a cost effective way to … Continued
If you want to be successful in your online marketing ventures, having a well-documented content strategy is critical. To create a winning strategy, however, you must not only know your audience, but you must also have a plan for content distribution to get the whole thing moving. According to the B2C Content Marketing 2016: Benchmarks, … Continued
Our CEO and Director of Business Development, Eric Sachs, had the pleasure of guest lecturing at California Lutheran University this week. A guest lecturer with the Marketing department at CLU, Eric regularly speaks about harnessing the power of SEO and social networking to grow businesses online. Beyond discussing the value of digital marketing during the … Continued
Clutch, a leading reviewer of professional services firms, took the time to sit down with our CEO and Director of Business Development, Eric Sachs, to discuss how Sachs Marketing Group began, what differentiates us, and what is in store for the coming years. Five key questions that Eric answers in the dialogue include: Can you … Continued
The digital marketing and SEO landscapes are ones that constantly fluctuate, and it is for this reason that marketers and SEOs must keep up-to-date on the current trends and changes within the industry. As SEO has continued to evolve over the past few years, we’ve seen the algorithms move toward “white hat” methods and reward … Continued
This October marks Sachs Marketing Group’s fifth birthday! We are thrilled to be celebrating such a significant milestone. So much has changed since we first began — and our team had a wonderful time reminiscing about SMG’s development over a birthday celebration dinner. Thank you to everyone who has been a part of the journey and helped … Continued
We are thrilled to announce that Sachs Marketing Group has been named to Entrepreneur Magazine’s Entrepreneur360 – Best Entrepreneurial Companies in America for 2015. Through surveys and data, Entrepreneur took a look at hundreds of small and medium sized businesses, highlighting “six archetypal sets of practices and characteristics that [they] believe are representative of most growth … Continued
