How to Promote Your Business on Instagram

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Remember, consistency and quality content are key, and it’s important to engage with your followers and keep up with Instagram’s latest features.

illustration with text "How to Promote Your Business on Instagram"

Are you feeling overwhelmed by the challenge of promoting your business on Instagram?

With over 1 billion monthly active users, Instagram presents a massive opportunity, yet how to leverage it effectively remains a mystery for many. This comprehensive guide unpacks ten actionable social media marketing strategies to boost your brand visibility, engagement, and conversions on Instagram.

Ditch the struggle, dive in, and discover how to promote your business on Instagram in ways that make the best use of your time.

How to Promote Your Business on Instagram

Promoting your business on Instagram involves a combination of tactics, which is why it’s important to create an Instagram strategy that not only turns followers into customers but also grows your business on Instagram.

Here’s how to promote your business on Instagram.

1. Instagram Ads

Paid promotion is a reliable and effective method to amplify your reach on Instagram. By investing in Instagram Ads, you can target your messages to a highly specific audience based on factors such as demographics, interests, behaviors, and location.

Related: 10 Benefits of Advertising on Instagram

This ensures that your content reaches the users most likely to be interested in your products or services. For example, a local cafe in New York could run a photo ad targeting people within a 5-mile radius who are coffee lovers, to lure them into trying their newest brew.

  • Identify your campaign objective: Are you aiming to boost brand awareness, increase website traffic, or drive sales?
  • Define your target audience: Use the detailed targeting options to reach your ideal customers.
  • Choose your ad format: Instagram offers photo ads, video ads, carousel ads, and story ads to align with your campaign needs.
  • Set your budget and schedule: Determine how much you want to spend and when you want your ads to run.
  • Track and analyze results: Use Instagram’s Ads Manager to measure the effectiveness of your ads and refine your strategy.

Eric Sachs - Instagram Expert

2. Reach a wider audience with influencers

Influencer marketing is a powerful way to extend your brand’s reach on Instagram. Influencers already have the attention, trust, and loyalty of their followers.

By partnering with an influencer whose audience aligns with your target customers, you can introduce your brand to a large number of potential customers in a very authentic and engaging way. For example, a fitness brand might collaborate with a fitness influencer to promote their new line of workout gear.

  • Identify suitable influencers: Look for influencers who align with your brand values and have followers who are likely to be interested in your product or service.
  • Reach out and negotiate: Send a professional and personalized message to potential influencers and discuss collaboration terms, including compensation and content guidelines.
  • Collaborate on content: Work together to create engaging sponsored content that aligns with both your brand and the influencer’s style.
  • Track performance: Monitor the impact of influencer collaborations on your brand awareness, engagement, and sales.

3. Use Instagram Stories

Instagram Stories offer a unique and engaging way to connect with your audience. This feature allows you to share photos and videos that disappear after 24 hours, making them a perfect tool for sharing behind-the-scenes content, limited-time promotions, or quick updates. For example, a clothing boutique might use Stories to showcase a live “try-on” of new arrivals.

  • Mix up your content: Use a variety of photos, short video clips, boomerangs, or live videos to keep your Stories engaging.
  • Use engaging features: Take advantage of the interactive features available in Stories, like polls, Q&As, and countdown stickers to encourage audience participation.
  • Highlight your best Stories: Use the ‘Highlights’ feature to preserve and categorize your top Stories on your profile for longer than 24 hours.
  • Track your metrics: Review your Stories analytics to understand what types of content resonate best with your audience.

4. Encourage and Integrate User-Generated Content

User-generated content (UGC) is any form of content—like photos, videos, testimonials, tweets, blog posts, and everything in between—that was created by users of an online system or service, often made available via social media.

This creates a sense of community among your followers and customers, boosting their loyalty and engagement. For example, a skincare brand can encourage its customers to post their before-and-after photos and tag the brand, and then repost this content on their own feed or Stories.

  • Initiate a UGC campaign: Encourage customers to share their experiences with your products or services on Instagram.
  • Repost UGC: Share user-generated content on your own profile (with their permission), as it adds credibility to your brand.
  • Create a branded hashtag: A specific, branded hashtag will make it easier for you to track and collect UGC.
  • Reward contributors: Show appreciation to those who contribute by offering them exposure, discounts, or giveaways.

5. Host Contests and Giveaways

Hosting contests and giveaways is a tried-and-true method to boost engagement and visibility on Instagram. It’s a way to reward your existing followers and attract new ones.

For instance, a local restaurant can host a photo contest where participants post a picture of their meal from the restaurant, use a specific hashtag, and tag the restaurant.

  • Choose your prize: Ensure the reward is relevant to your brand and attractive to your audience.
  • Define contest rules: Keep the rules simple, clear, and easy to follow.
  • Promote the contest: Use all your communication channels to promote the contest and encourage participation.
  • Announce winners: Make the process of winner selection transparent and exciting.

6. Go Live!

Instagram Live is an unedited stream that allows you to engage with your followers in real-time. It’s a unique opportunity to show authenticity and transparency, answer questions, or host live events like product launches, tutorials, or interviews. For example, a fitness trainer might host a live workout session every week at a consistent time.

  • Plan your live session: Outline your talking points or activities to maintain a smooth flow during the live stream.
  • Promote ahead of time: Announce your live session beforehand to give your followers a heads-up.
  • Engage with your viewers: Answer questions and interact with your audience during the live session.
  • Save and share: Save your live video and share it on your Instagram Stories for those who missed it.

7. Use Relevant Hashtags

Hashtags categorize your content and make it discoverable to users searching for related topics. It’s a free and easy way to expand your reach on Instagram. For example, a bakery might use #homemadebread or #artisanbread when posting a picture of their latest sourdough loaf.

  • Use relevant hashtags: Research and use hashtags that your target audience is likely to follow.
  • Don’t overdo it: While Instagram allows up to 30 hashtags per post, research suggests that around 9-11 is optimal.
  • Create a branded hashtag: This helps to create brand awareness and is useful for tracking campaigns or UGC.
  • Explore hashtag trends: Stay updated with trending hashtags relevant to your industry and include them in your posts.

8. Post High-Quality Visual Content

Instagram is a visually-driven platform, which means the quality of your visual content significantly impacts your engagement rates and overall image. Therefore, it’s essential to post high-quality, visually appealing photos and videos. For example, a fashion brand might invest in professional photography to showcase their products in the best light.

  • Prioritize quality over quantity: It’s better to post less often but ensure every post is high-quality.
  • Use consistent branding: Consistency in colors, filters, and overall aesthetic helps build a recognizable brand identity.
  • Mix it up: Vary your content between photos, graphics, videos, reels, and carousels to keep your feed interesting.
  • Optimize for mobile: Since Instagram is primarily a mobile app, ensure your visuals look great on a mobile screen.

9. Use Instagram Shopping

Instagram Shopping is a feature that allows businesses to create an immersive storefront for people to explore their best products. With Instagram Shopping, you can share featured products through your organic posts and Stories, or have people discover your products in Search & Explore. For example, a furniture store might tag their products in their posts so users can click to see prices or purchase directly.

  • Set up Instagram Shop: Follow Instagram’s instructions to set up your shop.
  • Tag products in your posts: Highlight products in your posts and Stories for easy shopping.
  • Create collections: Group your products into themes or collections for easy browsing.
  • Use shopping ads: Promote your products to a wider audience with shopping ads.

10. Engage with Your Audience

Lastly, but most importantly, Instagram is a social platform. This means engagement—liking, commenting, sharing, and responding—is crucial for your Instagram success. The more you engage with your audience, the more they’ll engage with your content, boosting your visibility on the platform. For example, a small coffee shop might make a point to reply to every comment on their posts, fostering a sense of community.

  • Respond to comments: Make a point to respond to comments on your posts promptly.
  • Interact with other posts: Like, comment on, and share posts from your followers or related accounts.
  • Use interactive stickers: Use Instagram’s interactive stickers in your Stories, like polls or Q&A.
  • Encourage engagement: Ask questions or use calls-to-action to encourage your audience to interact with your posts.

Now that we’ve explored the ten ways to promote your business on Instagram, let’s answer some of the frequently asked questions on this topic.


Promoting your business on Instagram might raise several questions, especially if you’re new to the platform or to social media marketing. Here, we’ll address some of the most common queries to provide a more comprehensive understanding of Instagram promotion.

How can you promote your business on Instagram?

You can promote your business on Instagram by using a variety of methods such as creating engaging content for Instagram, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Remember, consistency and quality content are key, and it’s important to engage with your followers and keep up with Instagram’s latest features.

How do I advertise my small business on Instagram?

You can advertise your small business on Instagram by utilizing Instagram Ads, partnering with influencers relevant to your niche, and consistently posting high-quality, engaging content. Additionally, utilizing features like Instagram Shopping and Stories, as well as hosting contests and giveaways can help increase visibility. Regular interaction with your audience through comments and messages can further enhance your reach and engagement.

How much does an Instagram ad cost?

An Instagram ad cost depends on several factors including the ad format, the target audience, and the bidding model. It’s an auction-based system, so costs can vary. On average, businesses can expect to pay between $0.20 to $2.00 per click. However, the costs can increase if you’re targeting a highly competitive demographic or during peak advertising periods.

How can I promote my business on Instagram for free?

Promoting your business on Instagram for free can be achieved by consistently sharing high-quality content, using relevant hashtags, engaging with your followers, and leveraging Instagram Stories and IGTV. Collaborating with influencers or hosting giveaways can also help increase your reach without incurring additional costs.

Does promoting business on Instagram work?

Yes, promoting a business on Instagram works when done strategically. It’s a platform with over a billion users, providing businesses with a vast audience to showcase their products or services. Through targeted ads, engaging content, and effective use of Instagram features, businesses can boost visibility, increase engagement, and drive sales.

How do small businesses get Instagram followers?

Small businesses can increase their Instagram followers by posting regularly, engaging with other users, using relevant hashtags, and sharing user-generated content. Additionally, Instagram ads, collaborations with influencers, and hosting contests can significantly boost follower count. It’s important to remember that quality and consistency are key to building a loyal follower base.

Should you buy followers on Instagram?

Buying followers on Instagram is generally not recommended. These purchased followers are often inactive or fake accounts that don’t engage with your content, which can negatively affect your account’s performance metrics. Instead, focusing on organic growth strategies such as creating engaging content and building authentic relationships with your audience tends to yield better, more sustainable results.

Eric Sachs - Social Media Marketing

Need Help with Your Instagram Strategy?

Feeling a little overwhelmed taking on Instagram and using social media marketing to promote your business?

You’re not alone. There simply isn’t enough time in the day to deploy a social media marketing strategy, use the latest tactics on Instagram, and track your progress to make sure your efforts are working. That’s why most businesses opt to partner with a digital marketing agency that offers social media management.

And that’s where Sachs Marketing Group can help!

Our expert team crafts custom strategies to transform your Instagram into a hub of engaging content and active followers, turning social interactions into tangible business growth. Contact Sachs Marketing Group today, and let’s take your Instagram game to new heights.


Promoting your business on Instagram may seem overwhelming, but with strategic planning and execution, it can become a powerful tool in your marketing arsenal.

Whether it’s through Instagram ads, engaging stories, live streams, user-generated content, or strategic collaborations, there’s no shortage of ways to boost your brand’s visibility and engagement on the platform.

Remember, success on Instagram doesn’t happen overnight – it requires consistency, creativity, and authentic engagement with your audience. And if you need help navigating the world of Instagram marketing, Sachs Marketing Group is just a call away. Your journey toward Instagram success starts here.

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