Sachs Marketing Group founder Eric Sachs was recently featured in a Forbes article regarding the difference between legitimate marketing and subtle propaganda. Search Engine Watch dubbed 2015 as “Year of the Consumer,” suggesting that consumers drive marketing demand and will be quick to take business elsewhere if they see shoddy marketing techniques and sneaky propaganda.
To prove legitimacy in the marketing realm, transparency, influence, conscious advertising, and appropriate levels of innuendo are key – both for marketing firms and in-house marketers. Eric highlighted the poor technique of bad-mouthing competitors, explaining that this method only gives competitors free advertising while putting you on a slippery downward slope. Using innuendo to disparage a competitor is traditionally an unsustainable strategy that will not really prove any benefit in the long term.
Eric, who brings ten years of marketing experience to the table, founded Sachs Marketing Group in early 2010. He regularly speaks at SEO and marketing summits and guest lectures at California Lutheran University.
To read the full article from Forbes, click here.