How to Choose An SEO Agency You Can Trust

Not sure how to choose an SEO agency you can trust? Finding a trustworthy SEO agency involves scrutinizing their credibility, strategies, and track record. Look for transparency, proven results, and a personalized approach that aligns with your business goals. Choosing the right agency can significantly impact your online presence and business growth.

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Choosing an SEO agency you can trust is like finding a key business partner – it requires careful consideration and a keen eye for detail. The right agency can propel your online visibility, while a poor choice can set you back significantly.

In this article, we’re exploring how to choose an SEO agency you can trust.

How to Choose An SEO Agency You Can Trust

Choosing an SEO agency you can trust is like finding a key business partner – it requires careful consideration and a keen eye for detail.

The right agency can propel your online visibility, while a poor choice can set you back significantly.

In this article, we’re sharing a few tips to help you understand how to choose an SEO agency you can trust.

Check Out the SEO Agency’s Company Pages

Visiting an SEO agency’s company pages, including the About Page or Team Page, is a great place to learn more about the company, its culture, and the people behind the brand.

These pages often reveal the agency’s mission, values, and the collective expertise of the team. When you browse these sections, look for signs of a seasoned team that’s diverse in skills but unified in its approach to SEO.

The ‘About’ page should articulate their journey, philosophy, and what sets them apart, while the ‘Team’ page introduces you to the individuals behind the strategies. Pay attention to their qualifications, experience, and even their hobbies or interests. This helps you gauge not just their professional prowess but also the cultural and creative dynamics of the agency.

A strong, cohesive team that’s transparent about its members and values is a promising sign of a reliable and effective SEO partner.

Eric Sachs - Free SEO Analyzer

Read the SEO Agency’s Case Studies

Case studies are the storytelling chapters of an SEO agency’s journey, showcasing their strategies and successes.

When you read these studies, you’re not just looking at their achievements, but you’re also evaluating their approach to various challenges. Good case studies should detail the client’s initial situation, the specific challenges faced, the strategies implemented by the agency, and the outcomes.

Case studies provide insight into the agency’s problem-solving abilities, adaptability, and the kind of results they deliver. Look for case studies that resonate with your industry or mirror your own business challenges. This can offer a glimpse into how the agency might navigate your unique SEO landscape.

Also, evaluate how recent these case studies are, as this reflects the agency’s current expertise and understanding of the evolving SEO terrain.

Review their Ratings, Reviews, and Overall Reputation

Exploring an agency’s ratings, reviews, and overall reputation is like conducting a background check – it’s essential for trust-building.

Start by checking their Google Business profile, their Clutch highlights, and their Glassdoor reviews from the company’s employees. Ratings give you a quick, aggregated sense of their performance, but the real value lies in the reviews.

Look for detailed client feedback that discusses specific aspects of their experience, such as communication, professionalism, and results achieved.

Be mindful of how the agency responds to reviews, particularly negative ones, as this shows their approach to client satisfaction and conflict resolution. However, don’t just stop at third-party sites. Research their presence on forums, social media, and industry discussions.

A well-reputed agency will have a positive and professional online footprint, with client testimonials and industry recognition adding to its credibility.

While you’re at it, take a look at the SEO agency’s BBB rating & accreditation to see if any customers have filed complaints.

Schedule A Call with the Owner

Scheduling a call with the owner of an SEO agency offers a unique opportunity to understand the agency’s leadership perspective and strategic approach.

This conversation should provide insights into the agency’s vision, values, and how they prioritize client success.

During the call, pay attention to how the owner describes their team’s expertise, approach to challenges, and adaptation to industry changes. It’s also important to gauge their level of enthusiasm and commitment towards your project.

Inquire about their involvement in client projects and how they ensure quality and consistency in their services. This direct interaction can reveal much about the agency’s operational integrity, its dedication to building strong client relationships, and its ability to deliver personalized service.

This is a crucial step in establishing trust and ensuring that the agency’s leadership aligns with your business goals and values.

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Ask About Their SEO Process

Understanding an agency’s SEO process is critical in assessing their capability and fit for your business.

A reliable agency should be able to clearly articulate its approach, from initial analysis to strategy implementation and ongoing optimization. Inquire about how they conduct keyword research, their strategies for on-page and off-page SEO, and how they handle technical SEO aspects.

It’s also important to understand how they stay updated with the latest SEO trends and algorithm changes. A thorough SEO process should be comprehensive, flexible, and tailored to your specific industry and business goals.
This conversation will help you gauge the agency’s expertise, its methodological rigor, and its commitment to delivering sustainable, long-term SEO results.

Check this out: 16 Questions to Ask An SEO Agency [And Our Answers]

Ask About Their SEO Reporting and Communication

Effective reporting and communication are the cornerstones of a successful SEO partnership. When discussing this with an agency, ask about the frequency and format of their reports.

A good agency should provide regular, detailed reports that not only track key metrics but also explain what these metrics mean for your business.

These reports should offer insights into the progress of your SEO campaign and areas for improvement. Additionally, inquire about their communication channels and response times. You want an agency that is responsive and proactive in communicating updates, issues, or changes in strategy.

This aspect of their service will tell you a lot about their commitment to transparency and client engagement.

Evaluate Their Transparency

Evaluating an agency’s transparency is vital in establishing trust. Transparency should be evident in their communication, pricing, strategies, and reporting.

Ask how they will keep you informed about the changes they make to your website and the rationale behind them.

A trustworthy SEO agency will be open about the methods and challenges they foresee and realistic about the outcomes. They should also be upfront about their pricing structure, avoiding hidden costs or vague promises. Their willingness to provide clear, detailed information about their strategies and performance metrics is a strong indicator of a transparent and ethical approach to SEO.

This transparency is essential not just for trust but for ensuring that you are in a collaborative and informed partnership.

Compare Pricing and Contract Terms

Comparing pricing and contract terms across different SEO agencies is a crucial step in ensuring you get the best value for your investment.

When examining pricing, it’s important to understand what is included in the package. Does the price cover all the services you need, such as keyword research, on-page optimization, and content creation?

Be wary of prices that seem too good to be true, as they may not cover all the essential services or might involve cutting corners.

In terms of contract terms, pay attention to the length of the contract, cancellation policies, and any guarantees or promises made by the agency.

A reputable agency will have clear, straightforward terms that outline both parties’ responsibilities. It’s also important to consider the flexibility of the contract. For example, can it be adjusted as your business’s SEO needs evolve?

Comparing these aspects will help you find an agency that offers a fair deal and aligns with your business requirements.

Consider Agency’s Industry Experience

The industry experience of an SEO agency can significantly impact the effectiveness of your SEO strategy.

Agencies with experience in your specific industry will have a better understanding of your target audience, competition, and the keywords that are most effective. They are also more likely to know any industry-specific regulations or unique challenges. For example, Sachs Marketing Group has over a decade of experience providing drug rehab SEO and mental health SEO.

When evaluating an agency’s experience, ask for case studies or examples of their work within your industry.

This will not only demonstrate their capability but also provide insight into their approach to solving industry-specific problems.

An agency that has successfully navigated SEO for businesses similar to yours is more likely to replicate that success for your company. However, also consider the agency’s adaptability and how they have evolved their strategies to keep up with changes in both SEO practices and your industry.

Ask About Post-Contract Support Options

After the initial SEO campaign or contract period ends, ongoing support is crucial to maintain and build upon the gains achieved.

When discussing with an agency, inquire about their post-contract support options. This could include ongoing optimization services, periodic audits, or consultations.

Understanding the level of support, you can expect after the contract helps in planning for the long-term maintenance of your SEO efforts. It also indicates the agency’s commitment to building lasting relationships with its clients.

A good agency will not just focus on short-term gains but will be interested in your business’s continuous growth and success. Evaluate the flexibility and scalability of their post-contract services to ensure they can adapt to your evolving business needs.

Eric Sachs SEO Strategy

Looking for an SEO Agency You Can Trust?

Are you seeking an SEO agency that aligns with your business goals, delivers results, and offers transparent communication? Sachs Marketing Group may just be the SEO agency you’re looking for!

As a full-service digital marketing agency, we specialize in crafting tailored SEO strategies that drive traffic and growth. With our expertise, commitment to client success, and comprehensive services, we’re the partner you need for your SEO journey.

Contact us today and schedule a call to discuss your business and discover how we can help.


Choosing the right SEO agency is a critical decision for your business’s online presence.

By following these steps and considering factors like transparency, experience, and client feedback, you can find an agency that not only meets your needs but also drives real results.

Remember, the best SEO partnership is one built on trust, clear communication, and shared goals.

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SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.

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