LinkedIn polls can be used nearly anywhere on LinkedIn – your professional profile, company page, group, events, and showcase pages. You and anyone viewing the LinkedIn Poll will be able to see how many people have responded to it while it’s active and once it has ended.
Setting Up a LinkedIn Poll
Creating a LinkedIn poll has the same from both your mobile device and desktop computer. It works like this:
Click the option to start a post. In that window, click the + icon and choose the select the poll option.
Type your question and add up to 4 response options. Users are only allowed to choose a single response, so your question needs to encourage readers to select the option that suits them best.
Choose the poll duration – or the length of time the poll will be available for responses. It can run anywhere from one day up to two weeks. When you’re finished, click done.
Now, create the rest of your pole post. Include 1 to 3 LinkedIn hashtags that are relevant to your topic so that you can gather entries from outside of your immediate LinkedIn audience. Once finished, click “Post” to publish it.
When your poll is finished, you can take a look at who responded to it. LinkedIn will provide their name, headline, and poll response. Remember, the poll will remain published wherever you posted it for a long time after the pole has concluded, so if it’s something that you only want to be visible for a short period, you must go back to delete it.
Let’s look at some of the ways you can use LinkedIn polls in your business.
Gauge Interest in New Products or Services
If you’re preparing for another launch, but you’re not sure which way to go, LinkedIn could help you make the decision. Though this works best for companies with large audiences of loyal followers, any input is better than none at all.
You’ll not only get instant feedback, but you’ll also be able to build a list of people who may be interested in taking a more detailed survey to help you with your market research. You can also use a pool like this to offer samples or an exclusive to people who participate.
Collect Customer Feedback
If you’ve recently launched something new, your LinkedIn audience can be a great source of feedback. The kind of question you use will, of course, depend on the nature of product or service, but you can use questions such as:
- Which of our [product/service] features do you use most often?
- Have you tried our [product/service] yet?
- What’s holding you back from trying [product/service]?
- Have you heard about our new [product/service]?
- What do you think of our new [product/service]? Rate it below.
Learn More About Your Audience’s Goals
If your audience is across the board in terms of industry and company role (more on how to find that out below) it may be hard to craft content that meets their needs. With the right poll and four carefully selected answers to choose from, you’ll be able to use the responses to narrow down what your audience needs from you.
With this knowledge, you’ll have a much better chance of developing engaging LinkedIn content that not only converts followers to email subscribers but quite possibly even makes them one of your paying customers.
Find the Top Pain Point for Your Network
If you offer multiple products or services, it’s likely that you help your customers in several ways. However, if you want to determine how to add more value to what you offer, or are in a transitional period, use a poll to figure out what your audience’s biggest problem that they want to solve within the next few months.
With the responses, you’ll be able to make better-informed decisions about the products and services to promote on LinkedIn, either as part of a LinkedIn advertising campaign or an organic approach.
Determine Your Audience Makeup
If you’re trying to target people in a certain industry or in a particular position within their company, then the poll is a great way to see how your audience breaks down by industry or role. This approach is especially helpful for LinkedIn Groups and Events because it can help everyone get to know one another.
Create a poll that encourages your audience to choose a category to describe either their role or industry. It is a simple question to help you find the predominant industry within your community. This knowledge ensures you’ll be able to create relevant and helpful content.
Spot Knowledge Gaps
If you’re having a hard time determining whether or not your educational content is at the right level for your audience, use LinkedIn polls to gauge knowledge on a certain option. Ask a question that prompts users to pick the most appropriate description of a process you help customers with or the meaning of an industry acronym.
When building your polls, consider the various levels of knowledge someone may have about your products or services, then set the answers based on those levels. The most common answers give you insight into how well your content is meeting your goals.
Creating a LinkedIn poll is quick and easy – and with the number of ways you can leverage them for your business, there’s really no reason not to use them to collect data. Take some time to map out how you’ll use them and where you’ll use them across the platform.
If you don’t already, will you start using LinkedIn Polls to learn more about your audience and engage with them better? What questions might you ask? Talk to me in the comments.