Explore our library of social media articles and discover the social media marketing tips you need to attract followers and boost engagement.
Video is among the most popular type of content on the internet, and with good reason. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15x higher than it was in 2017. Studies show shoppers who view videos are 1.81x more likely to purchase than non-video viewers. So … Read more
Pinterest has launched a new visual search tool known as “Complete the Look” that recommends relevant home decor and fashion categories based on the context of an image. For instance, if a user searches for a mountain scene Pin, the platform will recommend products found in similar images, such as camping gear, hats, and so … Read more
There are several ways to engage your audience on social media, some of which are more effective than others. Effective ways to engage audiences on social media include creating interactive content like polls and quizzes, hosting live sessions or Q&As, responding promptly to comments and messages, sharing user-generated content, personalizing content to audience preferences, and … Read more
In the early days of Instagram, one quick look through your feed revealed a ton of seemingly meticulous photos – of people who looked “natural.” This concept is known as the plandid – or the planned candid. Planning the shots ahead of time ensures influencers get the type of image they’re looking for – one … Read more
Instagram has made plans to stop showing how many people have liked users posts. Posters will still be able to see when someone likes their posts, and clicking through will show them everyone who has done so. Only the poster will be able to see the like count – other users will not. This is … Read more
If you want to be sure you’ll reach your audience, then you’ll want to be on Facebook. After all, 2.23 billion people log in to the social network every month. 66% of U.S. adults report that they are Facebook users, and 74% of them say the use the platform every day. Both daily and monthly … Read more
In March, word of Business Pages rolling out on Instagram started making its way around the internet. Though we’re nowhere near an official release, if you want to be among the first businesses on Instagram to take advantage of this feature once it’s fully available to the public, it’s time to do some prep work. … Read more
Investing time, energy, and other resources into attending live events such as trade shows, conferences, and other industry events definitely made sense in the early days of marketing because you could easily knock out a year’s worth of sales with your pitch and a sponsor booth. Today, attending networking events still present big opportunities to … Read more
Earlier this month, cosmetics brand Lush, announced on social media that they are quitting social media. (Ironic, right?) Lush is a global brand known for their bath bombs, body care products, and makeup. The social media boycott applies only to the UK division, as Lush North America has announced it will continue to be active … Read more
Facebook Groups are a valuable tool for many businesses, because it allows them to build a connection with customers and prospects on a platform they’re already using regularly. Coming together with a group of like-minded people allows you to build trust and stronger, more meaningful, relationships. Why You May Want Both a Facebook Page and … Read more
If you’re looking to grow your Instagram following and engagement, you should venture into using the Instagram Stories feature. Similar to Snapchat, these don’t appear in your feed, and are only available for 24 hours. There are 500 million daily active users, and ⅓ of the most viewed Instagram Stories come from businesses, so if … Read more
In a feature that could directly compete with Facebook Events, Google Maps is now allowing users to create public events with specific locations. Though it has yet to be publicly announced as of March 25, 2019, the feature has been confirmed through a dedicated help center article. Google began highlighting public events in Maps last … Read more
Instagram has more than one billion monthly active users, with more than 500 million of them using the platform every day. In terms of social networks, only Facebook and YouTube have more logging in. What’s more important for businesses, however, is the fact that 60% of those users turn to Instagram to find new products. … Read more
If you’re the admin of a popular Facebook group, it may be time to put that group to work earning money for you. There’s no one-size-fits-all approach to monetization, as a lot of what will work for you depends on your niche, level of engagement, and group size. To attract major brands, it’s safe to … Read more
Having a presence on social media is critical to brand awareness. While your marketing goals are ultimately always going to be conversions, your social media goals should include relationship building and engagement as well as the eventual benefit of converting followers into sales. The organic algorithm associated with fan and business pages doesn’t allow for … Read more
YouTube has certainly had its fair share of press in the past couple of weeks. First, there was hysteria about the “Momo Challenge.” This turned out to be a hoax. Then, there was the announcement that the platform would be taking action to combat predatory behavior against children in comment threads. This all started with … Read more
Tired of fighting to get your content seen in the regular Facebook newsfeed? Not sure how to organically bypass the regular algorithm? You might be missing out on a really compelling feature: Facebook Stories. This often-misunderstood feature originally allowed personal users to share snapshots of their lives for a limited length of time. It has … Read more
While it’s important to have a social media presence, simply posting daily or running sponsored ads isn’t enough. You definitely need to understand your target audience and find new ways to create brand awareness. But what happens once you’ve put your brand out in front of hundreds, thousands, or millions of people? Do you just … Read more
If you’re like a lot of other people, you might have a LinkedIn profile…but it never really sees the light of day. Maybe you log in once a year and tweak it slightly, or you log in regularly but don’t really “get” how to use it effectively. That might be a mistake! Professionals and business … Read more
Many businesses think of platforms like Facebook and LinkedIn in relation to marketing products and services. The reality is that consumers today are incredibly visual, and these sites alone may no longer be enough to keep their interest. Enter Pinterest. While it started out as more of a personal indexing site where people swapped recipes … Read more
Video marketing is where it’s at right now. You do, of course, need to continue creating all sorts of valuable content, but leaving video out of the equation is like leaving money on the table. Creating visual content is incredibly easy. There is really no reason to not be incorporating it in some way. 12 … Read more
How many sponsored ads did you see the last time you scrolled your Facebook or Instagram feed? Quite a few, I’m sure. Now, more than ever, I’m seeing brands partner with celebrity “influencers” as they work to create a new sense of brand awareness. But here’s the thing: influencers come in all shapes and sizes. … Read more
I’m not really sure why Twitter lists seem to fall into the “secret squirrel” category. A lot of casual Twitter users don’t even realize they can create lists. And business owners? You’re definitely missing out if you’re not using them. Why? They are an incredible curation tool. You can use them to follow specific audience … Read more
Video is the lifeblood of the Internet. It fuels our entertainment, lets us advertise products, and even has the potential to teach, inspire, and change the world. Now, even Instagram is getting into the game and letting people record longer clips. Instagram actually has one of the most robust video platforms on the market (aside … Read more
Balancing social media management with personal life involves setting clear boundaries, scheduling content in advance, and using management tools for efficiency. Prioritizing mental health by taking regular breaks and not over-engaging with negative content is important. It’s also beneficial to diversify tasks and delegate responsibilities to maintain a healthy work-life balance in the demanding world … Read more