Twitter Offers More Support to Researchers for Accountability

Twitter has kicked off 2020 with a new hub for academic researchers. The new hub is designed to make it easier for them to access information and support around its APIs.  You can find the new page, called Twitter Data for Academic Researchers, here. There you’ll find links to apply for a developer account to … Continued

Making the Most of Your Social Media Calendar

To make the most of your social media marketing efforts, it helps to have a calendar with a plan of the content you want to share, and when. Thanks to automation tools like Hootsuite and Buffer, it’s even possible to load a number of posts in advance and schedule them to post at certain times. … Continued

New and Upcoming Twitter Features You Need to Know About

Data shows Twitter has 330 million monthly active users and 134 million daily active users. An estimated 63% of Twitter users worldwide fall between the ages of 35 and 65 years old making it appealing for brands with a more mature demographic compared to Instagram or SnapChat. In the US, the average adult Twitter user … Continued

Top Social Media Trends to Watch in the 2020s

Social media has been evolving quite drastically over the past decade. In the early days, it was all about MySpace. Facebook, launched in 2004, was limited only to college students and Google+ came and went (RIP, Google+) as Google attempted to take their slice of the pie. What began as a way to stay in … Continued

An (Almost) Exhaustive List of Social Media Abbreviations and Acronyms

If you’ve been observing social media conversations, you have undoubtedly seen these acronyms and lingo. We’ve all had that awkward moment when we’re staring at something that we don’t understand. Many of the social media acronyms get thrown around casually in captions, comments, and conversations between people. Social media acronyms and abbreviations are essentially the … Continued

Global Launch of LinkedIn Events

In October, LinkedIn announced the global launch of LinkedIn Events. This feature allows members to create, share, and discover professional events. This program hopes to foster offline community building and help members nurture deeper professional relationships. LinkedIn data shows the chances of people accepting connection requests on LinkedIn increases two-fold if they have attended a … Continued

Creating Personalized Content for Social Media Marketing

Advertising to the prospect or consumer on social media is a growing craft—and an increasing area of competition. Consumers prefer content tailored to them, making them 40% more likely to make a positive buying decision after seeing that content. With so much riding on catching the audience’s attention on social media, creating personalized content for … Continued

Up and Coming Social Platforms to Keep an Eye On

Smart marketers have been relying on the major social media platforms such as Twitter, Facebook, and Instagram to promote their products and services, share content, and ultimately grow their businesses. However, rival platforms are being developed all the time and while many of them don’t achieve the same levels of success, (remember Ello? It’s still … Continued

Why You Need to Pay Attention to TikTok

When it comes to social media, Facebook, Twitter, and Instagram are probably the biggest platforms you consider. However new social media applications aren’t far behind. Younger internet users tend to shy away from traditional social media channels and look for the next big thing. TikTok is a potentially explosive social media platform that allows for … Continued

Keys to Running a Successful LinkedIn Group

If you want to or are already using LinkedIn to connect with your ideal clients and prospects, you may want to consider running a LinkedIn Group. Why?  Starting your own LinkedIn group can be a wonderful way to increase your credibility and thought leadership while attracting a highly targeted group of people. Benefits of Managing … Continued

Memes 101: How Marketers Can Use Them

Memes have taken over social media. Surely, you’re familiar with these short static images, videos or GIFs that depict humorous and relatable content, then spread across the internet like wildfire. People love them. That’s why you should be using them in your online marketing. They’re relatively easy to create and have the potential to really … Continued

Developing a Social Media Approval Process for Your Organization

Managing social media for your department, organization or for individual clients can be stressful. This is especially true if there is a team involved in the process. Each stakeholder may have different expectations for social media posts, and it’s imperative that everyone is on the same page in order to avoid problems such as misunderstandings … Continued

Study: What 100 Social Media Followers are Worth

When it comes to the social web, platforms like Facebook, Pinterest, and Instagram command billions of eyeballs every year. This makes the channels too big to ignore, so you have no choice but to participate in them to avoid missing out on revenue and traffic. That brings the question how much time and money should … Continued

7 Ways to Share Links on Instagram

Instagram is one of the most popular social media networks with more than one billion monthly users. If you are in the ecommerce niche, it can be a great source of traffic and sales for you. There’s just one problem. The only place to include a clickable link on your Instagram profile is in your … Continued

Building a Multilingual Social Media Presence

English is the most popular language on the internet with 1.1 billion internet users speaking the language. More than 860 million people on the internet speak Chinese, and more than 500 million people speak Spanish, making these three languages the top options on the internet. If your demographic speaks Chinese or Spanish, you don’t want … Continued

How to Make the Most of Your LinkedIn Experience

LinkedIn is a wonderful social platform for those in the B2B space. Once thought of as a tool for job seekers, the platform has evolved into so much more than that. You can publish content as you would on a blog, go live, tag others, create a page for your company, and more. There’s plenty … Continued

How to Use Facebook Video Ads

Video is among the most popular type of content on the internet, and with good reason. By 2022, online videos will make up more than 82% of all consumer internet traffic – 15x higher than it was in 2017. Studies show shoppers who view videos are 1.81x more likely to purchase than non-video viewers. So … Continued

Pinterest’s New Complete the Look Tool

Pinterest has launched a new visual search tool known as “Complete the Look” that recommends relevant home decor and fashion categories based on the context of an image. For instance, if a user searches for a mountain scene Pin, the platform will recommend products found in similar images, such as camping gear, hats, and so … Continued

6 Ways to Engage Your Audience on Social Media

Social media can be a beast at times and leave you and your team frustrated. There are some methods that work for one group and others that work for another. Sometimes, you just have to experiment and take notes on what works and what doesn’t. But what if you’re stuck on where to start? Take … Continued

Are the Days of the Plandid Over?

In the early days of Instagram, one quick look through your feed revealed a ton of seemingly meticulous photos – of people who looked “natural.” This concept is known as the plandid – or the planned candid. Planning the shots ahead of time ensures influencers get the type of image they’re looking for – one … Continued

Instagram to Hide Like Counts on Photos

Instagram has made plans to stop showing how many people have liked users posts. Posters will still be able to see when someone likes their posts, and clicking through will show them everyone who has done so. Only the poster will be able to see the like count – other users will not. This is … Continued

How to Optimize Your Facebook Page

If you want to be sure you’ll reach your audience, then you’ll want to be on Facebook. After all, 2.23 billion people log in to the social network every month. 66% of U.S. adults report that they are Facebook users, and 74% of them say the use the platform every day. Both daily and monthly … Continued

Preparing for Instagram’s New Local Business Profile Pages

In March, word of Business Pages rolling out on Instagram started making its way around the internet. Though we’re nowhere near an official release, if you want to be among the first businesses on Instagram to take advantage of this feature once it’s fully available to the public, it’s time to do some prep work. … Continued

Social Media Marketing Tips for Live Events

Investing time, energy, and other resources into attending live events such as trade shows, conferences, and other industry events definitely made sense in the early days of marketing because you could easily knock out a year’s worth of sales with your pitch and a sponsor booth. Today, attending networking events still present big opportunities to … Continued

Lush UK Quits Social Media

Earlier this month, cosmetics brand Lush, announced on social media that they are quitting social media. (Ironic, right?) Lush is a global brand known for their bath bombs, body care products, and makeup. The social media boycott applies only to the UK division, as Lush North America has announced it will continue to be active … Continued

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