Explore our library of social media articles and discover the social media marketing tips you need to attract followers and boost engagement.
Are you unsure if Pinterest marketing will work for your business? Interested in ways to make the social network help you get more exposure? By digging a bit deeper and going beyond the obvious uses for Pinterest, you can use it to expand your social presence and attract new leads. In this article, you’ll discover … Read more
Instagram is one of the most popular social networks, reaching more than 400 million users in less than five years after the launch. That’s more than Twitter and Snapchat. Now that the Instagram advertising platform is available for everyone, it’s a particularly useful way to connect with potential customers – especially Millennials – and grow … Read more
Snapchat, the social network built on sending photos and videos to friends, that will self-destruct within 10 seconds of the time they are viewed. It also includes a chat function, much like Facebook messenger. Users also have the option to create a Snapchat “story”, which is nothing more than a 24-hour collection of photos and … Read more
In the early days of social media, there was major focus on the number of fans you had, which lead to an onslaught of craziness where people thought it was a good idea to buy fans. (If you don’t know why that’s a bad thing – I talked about it in this post. There’s … Read more
These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. There must be strategy, of course, but even when you operate within a strategy, there are a few things you can still … Read more
Social media development isn’t a Google ranking factor, simply because anyone can create a social profile on any number of networks at any time. A mere social presence would mean everyone would rank highly, but with the number of spam accounts out there offering zero value, it’s easy to see why the search engines … Read more
Social media is one of the most powerful marketing tools for businesses of all sizes. It’s a vital piece of the relationship building equation, and can when done well, can increase profits. After all, the numbers are quite impressive: Internet users have an average of 5.54 social media accounts, and 1 million active new mobile … Read more
Community management positions are routinely extended to recent graduates and “social media natives,” meaning those who routinely use various social media tools for personal or professional use. Christie Fidura poses an intriguing question..If community managers are recent graduates (and therefore new to the company or brand), do they understand how the business runs? What the community goals and … Read more
In our ever-connected and digitally-based society, it’s become increasingly clear just how important an online presence can be to the success of a business, an organization, or a movement. But if faced with limited resources, time, or budget, many question what the most important aspect of online marketing to focus on really is. We hear … Read more
Not long ago, there was a clear separation between organic search results and social media channels. Recently, that has changed dramatically. The line that used to separate these two online elements has become blurred. Google’s very advanced algorithms are picking up on what we call “Social Signals” and those signals are impacting organic search results … Read more