Explore our library of social media articles and discover the social media marketing tips you need to attract followers and boost engagement.
Did you know WordPress powers 28% of all the websites online today? Considering there are more than a billion websites online and more are launched every day, that’s a lot. And I’m willing to bet, yours runs on it too. Us marketers are busy people – there’s always something to be done. SO that’s why … Read more
Instagram, a photo and video sharing platform owned by Facebook, has more than 500 million monthly active users. As more businesses join the network because of its marketing potential, we’re starting to see tools to help measure marketing efforts and ROI. If you want to dig deeply into your Instagram audience and activity, take a … Read more
Whether you’ve been advertising on Instagram for a while and you want to explore the option to advertising in the Stories format, or you want to get started with Instagram advertising for the first time, I’ve written this guide for you. Ads in Stories vs. Standard Instagram Ads Instagram Stories ads display between stories … Read more
Businesses have long known they have to be on social media if they want to connect with current and potential customers. Many companies have a dedicated social media person or department, managing all the social content and customer service, yet only a fraction of those businesses have a visible CEO on those same platforms. One … Read more
Pinterest took the internet by storm when it launched in March 2010. Some would say it was the beginning of the end for predominately text-based content, as many other image-centric platforms have since rose to popularity. Just two years after it hit the scene, it was considered the third most popular social network in the … Read more
Failing to thrive on social media is one of the greatest hurdles business owners face. It’s time consuming, and as soon as you get it figured out, the rules change and either you need to learn how to use a new social media platform or, thanks to new features or a new algorithm, you need … Read more
If you’ve decided it’s time to hire a social media manager, not just any person will do. It’s tempting to ask someone who’s already working for you to take over the responsibilities for you, but that isn’t a good idea. You’ll likely overwhelm them with work, especially because social media management is more complex than … Read more
A Timeline of Facebook’s Acquisitions: Facebook’s acquisitions timeline includes notable purchases like Instagram in 2012, enhancing its photo-sharing capabilities, and WhatsApp in 2014, expanding into messaging. Oculus VR in 2014 marked its entry into virtual reality. These acquisitions reflect Facebook’s strategy to diversify services, stay technologically ahead, and maintain dominance in social media and digital … Read more
While most people use social media to chit chat with friends, share funny memes, take quizzes, and kill time, it’s literally your job. And because there are so many clients, and so many platforms – metrics to check, content to curate, comments to respond to, posts to schedule, images to create, and a community to … Read more
Most people know how to search Twitter to find a profile or a hashtag, but thanks to more advanced features, it’s possible to get a great deal more data from the social media platform. In this guide, you’ll learn how to use advanced search features to zero in on information you can use to improve … Read more
Hashtags (#hashtags) are an important part of how people communicate online. They are also a critical part of online marketing, as they allow you to organize content and track discussions across social media based on the hashtag or keywords. The hashtag first beginning with Twitter in 2007 as a way to group tweets. it has … Read more
You should be backing up your social media and blog content on your local machine and somewhere on the cloud. You never know when the server that hosts your content may go down, resulting in the loss of your content, or a temporary delay in the delivery of that content. You also may run into … Read more
Social media is often full of “noise” from brands and personal connections alike. The environment is cluttered simply because everyone wants to be on social media to connect with people. But, as we all know, simply having a profile on a social media network isn’t enough to make the platform work for you – and … Read more
Facebook Messenger is a separate application that allows users, both personal and business, to send messages back and forth without using the original Facebook application. Many businesses are adding it to their marketing strategy simply because more than 1 billion people have adopted the platform as their primary communication channel. It’s not just the people … Read more
A 2013 survey showed 2/3 of customers have used a company’s social media website for customer service purposes. And younger consumers, between the ages of 18 and 29 are more likely to use a brands’ social media presence for service interactions than they are for marketing. Another study revealed 33% of customers would rather go … Read more
Creating and executing a social media marketing (SMM) campaign is complex business – with a number of variants along the way. You have to think about what networks you’re wanting to include, what your end goals are, and how you think current and prospective fans will respond. Nothing really ever guarantees campaign success, but one … Read more
When first starting to build a social media presence for your brand, it’s important to avoid certain activities, while focusing your efforts on attracting followers. Not just any followers will do, however. Without targeted fans, you won’t get the results you’re looking for. But, building a Facebook audience isn’t just about what you post on … Read more
The ultimate social media launch involves defining clear goals, understanding the target audience, and choosing the right platforms. Creating a content calendar, engaging with the audience, and consistent branding are crucial. Utilizing analytics for insights and adapting strategy based on performance is key. Integrating paid ads can also boost visibility during the launch. When you’re … Read more
We’ve all heard stories about people getting fired after their employer discovered something on social media. Sometimes, it’s because of something the employee said about the company or a customer; other times, it was because of something unrelated to their work, but a result of their online activity in their personal life. Do you want … Read more
Understanding how to make your content go viral is an ongoing, uphill challenge. To make content go viral in 2017, it was essential to understand audience preferences, leverage trending topics, and create shareable, engaging content. Utilizing visual elements like videos and infographics, crafting compelling headlines, and optimizing for social sharing was crucial. Collaborating with influencers … Read more
Regardless of where LinkedIn falls in your company social strategy, it’s a good idea to maintain a presence there. When used correctly, it can be a powerful tool for your business, going beyond recruiting to help engage customers, share internal information with your employees, and even generate sales leads. If you’re already using a LinkedIn … Read more
Creating social media images that stand out from the crowd is incredibly important. If the image isn’t clear, captivating, and chosen to fit within the company brand it can have a negative impact on the viewer’s impression of the company. Alternatively, a well-chosen image that has been carefully cultivated to impart a message that resonates … Read more
As 2016 comes to a close, it’s naturally time to focus on goals for next year. One of the best things you can do in preparation for developing a new strategy, or making adjustments to your current one is a social media audit. Why Conduct a Social Media Audit? A social media audit is … Read more
It may be easy to create a single message to share across your social media channels – but that is far from being an effective way to reach your audience. There are several social networks people use – and all of them have a different “hook” to get their attention. Simply crafting a message and … Read more
The Rule of Social Media, as varied as it may be depending on the source, always says you should never focus on tooting your own horn too much. Yes, you want to use it to share news about your company and new products or services, but ultimately, your social media channels are a platform to … Read more