Explore our library of social media articles and discover the social media marketing tips you need to attract followers and boost engagement.
The Clubhouse app is a social networking platform based on audio chat. Users can join virtual rooms to listen or participate in live discussions, ranging from casual conversations to expert panels on various topics. Launched in 2020, it quickly gained popularity for its unique format, enabling real-time, voice-based interaction and networking opportunities, distinguishing it from … Read more
Practically every time I read a blog post, I see a Pinterest button somewhere that gives me the option to pin the post. I started to wonder why Pinterest is so closely connected to blogging. It’s likely because Pinterest is useful for education. Users create boards to save things like inspirational quotes, recipes, home decor … Read more
In May, most of the country was used to the idea of working from home, with the understanding that this isolation would be indefinite. Instagram used this to launch its Guides feature, focusing on mental health. Initially, Guides were only available to certain content creators, organizations, publishers, and public figures. It allowed those accounts to … Read more
Likes are a thing of the past. Saves are where it’s at – and brands like yours need to pay attention. Instagram has been testing the removal of likes for a while now, which left brands scrambling, at first, to find a replacement success metric. That success metric is here – the private “saves” metric. … Read more
IGTV ads are a monetization feature on Instagram, allowing creators to earn revenue by including short advertisements in their IGTV (Instagram TV) videos. These ads, typically lasting up to 15 seconds, are inserted at natural breaks in content, offering brands a new avenue to reach audiences. This feature not only benefits advertisers with increased visibility … Read more
LinkedIn Live is a feature on LinkedIn that allows individuals and organizations to broadcast live video content to their network. This platform is ideal for hosting real-time discussions, interviews, and presentations, enabling direct engagement with professional audiences. It’s a powerful tool for thought leadership, brand promotion, and community building, offering interactive elements like Q&A sessions, … Read more
To optimize your Twitter profile for your business or brand, start with a professional, brand-aligned profile picture and cover image. Craft a concise, impactful bio that clearly conveys your brand identity and includes relevant keywords. Utilize pinned tweets to highlight key messages or campaigns. Regularly post engaging content and interact with your audience to build … Read more
There are several questions to boost your social media marketing. Effective social media marketing hinges on asking the right questions. These include understanding your target audience’s preferences, determining which platforms they frequent, and identifying the type of content that resonates with them. Questions about engagement metrics, such as which posts generate the most interaction and … Read more
Twitter offers more support to researchers for accountability. Twitter’s initiative to support researchers reflects a commitment to transparency and accountability. Providing data access helps study platform impacts on public discourse and misinformation. It includes sharing tweet datasets, user engagement metrics, and algorithm insights. This support aids in understanding social media’s role in society and developing … Read more
Making the most of your social media calendar is essential to creating social signals around your brand. Effectively utilizing a social media calendar involves planning content, aligning posts with marketing campaigns and key dates. Regularly updating content types (images, videos, blogs) keeps the feed fresh. Timely engagement with trending topics and audience interaction is crucial. … Read more
If you are in the e-commerce space and want to take full advantage of Instagram, you must apply for Instagram shopping and product tagging. However, if you don’t do things correctly, you could find your application has been denied. If you have been denied for Instagram Shopping and product tagging in the past, follow these … Read more
There are several new and upcoming Twitter features you need to know about. Twitter continuously innovates, introducing features to enhance user experience and engagement. Recent and upcoming features include improved algorithms for more relevant content, enhanced tweet analytics for better engagement insights, new ad formats for increased visibility, and advanced tools for combating misinformation. Features … Read more
Social media has been evolving quite drastically over the past decade. In the early days, it was all about MySpace. Facebook, launched in 2004, was limited only to college students and Google+ came and went (RIP, Google+) as Google attempted to take their slice of the pie. What began as a way to stay in … Read more
Understanding social media abbreviations and acronyms is essential for effective communication in an out of your social media marketing department. If you’ve been observing social media conversations, you have undoubtedly seen these acronyms and lingo. We’ve all had that awkward moment when we’re staring at something that we don’t understand. Many of the social media … Read more
In October, LinkedIn announced the global launch of LinkedIn Events. This feature allows members to create, share, and discover professional events. This program hopes to foster offline community building and help members nurture deeper professional relationships. LinkedIn data shows the chances of people accepting connection requests on LinkedIn increases two-fold if they have attended a … Read more
Advertising to the prospect or consumer on social media is a growing craft—and an increasing area of competition. Consumers prefer content tailored to them, making them 40% more likely to make a positive buying decision after seeing that content. With so much riding on catching the audience’s attention on social media, creating personalized content for … Read more
There are several up and coming social platforms worth monitoring including TikTok for its rapidly growing user base and creative content, Clubhouse for its unique audio-based networking, and Caffeine for live broadcasting. Platforms like Discord and Twitch, though originally gaming-focused, are expanding into wider community and content sharing spaces, offering new opportunities for engagement and … Read more
When it comes to social media, Facebook, Twitter, and Instagram are probably the biggest platforms you consider. However new social media applications aren’t far behind. Younger internet users tend to shy away from traditional social media channels and look for the next big thing. TikTok is a potentially explosive social media platform that allows for … Read more
If you want to or are already using LinkedIn to connect with your ideal clients and prospects, you may want to consider running a LinkedIn Group. Why? Starting your own LinkedIn group can be a wonderful way to increase your credibility and thought leadership while attracting a highly targeted group of people. Benefits of Managing … Read more
Memes have taken over social media. Surely, you’re familiar with these short static images, videos or GIFs that depict humorous and relatable content, then spread across the internet like wildfire. People love them. That’s why you should be using them in your online marketing. They’re relatively easy to create and have the potential to really … Read more
Managing social media for your department, organization or for individual clients can be stressful. This is especially true if there is a team involved in the process. Each stakeholder may have different expectations for social media posts, and it’s imperative that everyone is on the same page in order to avoid problems such as misunderstandings … Read more
While a recent study set out to answer what 100 social media followers are worth, it’s difficult to measure the ROI. The value of social media followers lies beyond mere numbers – it’s about engagement and conversion potential. Followers who actively interact with content and align with the brand’s target audience are more valuable. They … Read more
Instagram is one of the most popular social media networks with more than one billion monthly users. If you are in the ecommerce niche, it can be a great source of traffic and sales for you. There’s just one problem. The only place to include a clickable link on your Instagram profile is in your … Read more
English is the most popular language on the internet with 1.1 billion internet users speaking the language. More than 860 million people on the internet speak Chinese, and more than 500 million people speak Spanish, making these three languages the top options on the internet. If your demographic speaks Chinese or Spanish, you don’t want … Read more
LinkedIn is a wonderful social platform for those in the B2B space. Once thought of as a tool for job seekers, the platform has evolved into so much more than that. You can publish content as you would on a blog, go live, tag others, create a page for your company, and more. There’s plenty … Read more