Updates To YouTube Analytics

Updates To YouTube Analytics - Sachs Marketing Group

Growing a successful channel on the world’s largest video platform is not an easy feat, and YouTube’s relatively limited analytics features haven’t made it any easier. Some channels seem to explode in popularity overnight, while others languish for years – even with consistent uploads. There are many unknown variables regarding how YouTube recommends and promotes … Read more

Instagram Announces Plan to Develop Influencer Marketplace

Instagram Announces Plan to Develop Influencer Marketplace

Instagram has seen a surge in daily use because of the pandemic, along with the rest of the social media landscape. It has also affected the dynamic and culture of Instagram influencers – and the rise of influence activism and community outreach through social media. Many of these brand-influencer relationships were formed through platforms like … Read more

Facebook Confirms: Instagram For Kids Is Coming

Facebook Confirms: Instagram For Kids Is Coming

According to an internal post obtained by BuzzFeed News and a statement from Mark Zuckerberg given at a Congressional hearing earlier in March, Facebook is currently prioritizing the development of an Instagram for Kids, specifically targeting audiences below the age of 13. Instagram’s vice president of product, Vishal Shah, wrote to employees on the company … Read more

YouTube Introduces Shorts: A Platform to Rival TikTok

YouTube Introduces Shorts: A Platform to Rival TikTok - Sachs Marketing Group

“And the cool thing about these guys is that they have really, really, really long trunks.” The first video ever uploaded to YouTube in April 2005 was a simple 18-second clip of entrepreneur Jawed Karim at the San Diego Zoo, filmed in front of an elephant enclosure. Since then, short, viral clips have often defined … Read more

Clubhouse App 101: What Is It?

Clubhouse App 101: What Is It? - Sachs Marketing Group

The Clubhouse app is a social networking platform based on audio chat. Users can join virtual rooms to listen or participate in live discussions, ranging from casual conversations to expert panels on various topics. Launched in 2020, it quickly gained popularity for its unique format, enabling real-time, voice-based interaction and networking opportunities, distinguishing it from … Read more

Instagram Guides Now Available to All Users

Instagram Guides Now Available to All Users - Sachs Marketing Group

In May, most of the country was used to the idea of working from home, with the understanding that this isolation would be indefinite. Instagram used this to launch its Guides feature, focusing on mental health. Initially, Guides were only available to certain content creators, organizations, publishers, and public figures. It allowed those accounts to … Read more

Hack Your Way to New Instagram Filters

Hack Your Way to New Instagram Filters - Sachs Marketing Group

Did you know that Instagram is hiding a large selection of filters from you? Did you know there’s a way for you to quickly and easily access your favorites? Let’s go beyond using filters in your feed posts, to discovering filters in your reels and stories, as well as different filters for each image within … Read more

Instagram Saves are the New Super Like

Instagram Saves are the New Super Like - Sachs Marketing Group

Likes are a thing of the past. Saves are where it’s at – and brands like yours need to pay attention. Instagram has been testing the removal of likes for a while now, which left brands scrambling, at first, to find a replacement success metric. That success metric is here – the private “saves” metric. … Read more

Are Sponsored Giveaway Contests on Instagram Worth the Investment?

Are Sponsored Giveaway Contests on Instagram Worth the Investment? - Sachs Marketing Group

If you want to expand your Instagram presence and grow your following, you may be wondering if a sponsored Instagram contest is a good idea. While you can host it on your own account, it can be harder to gain traction if you’re just starting out. That’s why many people opt to use an influencer’s … Read more

Ads for IGTV Are Coming

IGTV Ads Are Coming

IGTV ads are a monetization feature on Instagram, allowing creators to earn revenue by including short advertisements in their IGTV (Instagram TV) videos. These ads, typically lasting up to 15 seconds, are inserted at natural breaks in content, offering brands a new avenue to reach audiences. This feature not only benefits advertisers with increased visibility … Read more

A Closer Look at LinkedIn Live

A Closer Look at LinkedIn Live - Sachs Marketing Group

LinkedIn Live is a feature on LinkedIn that allows individuals and organizations to broadcast live video content to their network. This platform is ideal for hosting real-time discussions, interviews, and presentations, enabling direct engagement with professional audiences. It’s a powerful tool for thought leadership, brand promotion, and community building, offering interactive elements like Q&A sessions, … Read more

How to Optimize Your Twitter Profile for Your Business or Brand

How to Optimize Your Twitter Profile for Your Business or Brand - Sachs Marketing Group

To optimize your Twitter profile for your business or brand, start with a professional, brand-aligned profile picture and cover image. Craft a concise, impactful bio that clearly conveys your brand identity and includes relevant keywords. Utilize pinned tweets to highlight key messages or campaigns. Regularly post engaging content and interact with your audience to build … Read more

Questions to Boost Your Social Media Marketing

Questions to Boost Your Social Media Marketing - Sachs Marketing Group

There are several questions to boost your social media marketing. Effective social media marketing hinges on asking the right questions. These include understanding your target audience’s preferences, determining which platforms they frequent, and identifying the type of content that resonates with them. Questions about engagement metrics, such as which posts generate the most interaction and … Read more

Twitter Offers More Support to Researchers for Accountability

Twitter Offers More Support to Researchers for Accountability - Sachs Marketing Group

Twitter offers more support to researchers for accountability. Twitter’s initiative to support researchers reflects a commitment to transparency and accountability. Providing data access helps study platform impacts on public discourse and misinformation. It includes sharing tweet datasets, user engagement metrics, and algorithm insights. This support aids in understanding social media’s role in society and developing … Read more

Making the Most of Your Social Media Calendar

Here, I’ll discuss how to create an effective posting schedule for all your social media updates.

Making the most of your social media calendar is essential to creating social signals around your brand. Effectively utilizing a social media calendar involves planning content, aligning posts with marketing campaigns and key dates. Regularly updating content types (images, videos, blogs) keeps the feed fresh. Timely engagement with trending topics and audience interaction is crucial. … Read more

How to Get Approved for Instagram Shopping and Product Tags

How to Get Approved for Instagram Shopping and Product Tags - Sachs Marketing Group

If you are in the e-commerce space and want to take full advantage of Instagram, you must apply for Instagram shopping and product tagging. However, if you don’t do things correctly, you could find your application has been denied. If you have been denied for Instagram Shopping and product tagging in the past, follow these … Read more

New and Upcoming Twitter Features You Need to Know About

New and Upcoming Twitter Features You Need to Know About - Sachs Marketing Group

There are several new and upcoming Twitter features you need to know about. Twitter continuously innovates, introducing features to enhance user experience and engagement. Recent and upcoming features include improved algorithms for more relevant content, enhanced tweet analytics for better engagement insights, new ad formats for increased visibility, and advanced tools for combating misinformation. Features … Read more

Top Social Media Trends to Watch in the 2020s

Top Social Media Trends to Watch in the 2020s - Sachs Marketing Group

Social media has been evolving quite drastically over the past decade. In the early days, it was all about MySpace. Facebook, launched in 2004, was limited only to college students and Google+ came and went (RIP, Google+) as Google attempted to take their slice of the pie. What began as a way to stay in … Read more

An (Almost) Exhaustive List of Social Media Abbreviations and Acronyms

An (Almost) Exhaustive List of Social Media Abbreviations and Acronyms - Sachs Marketing Group

Understanding social media abbreviations and acronyms is essential for effective communication in an out of your social media marketing department.  If you’ve been observing social media conversations, you have undoubtedly seen these acronyms and lingo. We’ve all had that awkward moment when we’re staring at something that we don’t understand. Many of the social media … Read more

Global Launch of LinkedIn Events

Global Launch of LinkedIn Events - Eric Sachs SEO

In October, LinkedIn announced the global launch of LinkedIn Events. This feature allows members to create, share, and discover professional events. This program hopes to foster offline community building and help members nurture deeper professional relationships. LinkedIn data shows the chances of people accepting connection requests on LinkedIn increases two-fold if they have attended a … Read more

Creating Personalized Content for Social Media Marketing

Creating Personalized Content for Social Media Marketing - Sachs Marketing Group

Advertising to the prospect or consumer on social media is a growing craft—and an increasing area of competition. Consumers prefer content tailored to them, making them 40% more likely to make a positive buying decision after seeing that content. With so much riding on catching the audience’s attention on social media, creating personalized content for … Read more

Up and Coming Social Platforms to Keep an Eye On

Up and Coming Social Platforms to Keep an Eye On - Sachs Marketing Group

There are several up and coming social platforms worth monitoring including TikTok for its rapidly growing user base and creative content, Clubhouse for its unique audio-based networking, and Caffeine for live broadcasting. Platforms like Discord and Twitch, though originally gaming-focused, are expanding into wider community and content sharing spaces, offering new opportunities for engagement and … Read more

Why You Need to Pay Attention to TikTok

Why You Need To Pay Attention to TIkTok - Sachs Marketing Group

When it comes to social media, Facebook, Twitter, and Instagram are probably the biggest platforms you consider. However new social media applications aren’t far behind. Younger internet users tend to shy away from traditional social media channels and look for the next big thing. TikTok is a potentially explosive social media platform that allows for … Read more

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