Explore our library of digital marketing articles and discover the digital marketing tips you need to boost your digital visibility.
The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence. Digital marketing can help law firms reach potential clients, increase brand … Read more
Implementing Thanksgiving marketing ideas online can significantly boost a small business’s visibility and sales. It capitalizes on the festive spirit, encouraging customer engagement and loyalty through themed promotions and content. This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period. It’s that … Read more
In 1984, Dr. Robert Cialdini wrote a book on the art of persuasion and how it relates to sales. Titled Influence: The Psychology of Persuasion, the book went on to sell over two million copies and be translated into over two dozen different languages. While the book ends on a note of the personal computer’s … Read more
Most businesses these days are using multichannel marketing to get their products and services in front of more potential customers. But what are the benefits of multichannel marketing, and why is it so effective? In this article, we’ll explore the benefits of multichannel marketing and how you can combine search engine optimization (SEO), social media … Read more
If you’re interested in driving more attention to your business website, you may be interested in the advantages of running pay-per-click (PPC) advertising campaigns. PPC is a type of online marketing in which businesses display ads on search engines and social media platforms. When someone clicks on one of these ads, the business pays a … Read more
Are you looking for home services marketing tips that will help you get more customers? If so, you’re in the right place. The market is more competitive than ever, which means home services companies need to be competitive. If you’re not marketing your home services company, you’re missing out on potential customers. Customers have a … Read more
Providing equal opportunity is one of the hallmarks of a just and free society. Despite the occasional shortcomings of the law, there are still plenty of hoops for businesses to jump through to make that dream a reality. One of the more overlooked ones is ADA compliance. The Americans with Disabilities Act was signed into … Read more
On a large scale, digital marketing did not change much in 2022. You want your website to rank well, have an interesting social media presence, dominate the local competition for your respective niche or industry, and look into the benefits of promoting and selling your products or services through e-commerce. But on a more granular … Read more
Mobile Site Optimization If you have been keeping up with Google’s SEO changes – which is a full-time job in and of itself – then you might have caught wind of the company’s plans to continue prioritizing mobile accessibility and design when considering search engine results, otherwise known as mobile-first indexing. In summary, Google … Read more
Google has been making strides to position its Google Ads Performance Max campaigns as the next big thing, replacing Smart Shopping and Local ad campaigns later this year. This means advertisers will need to get comfortable with the relatively new Performance Max features, including the new updates Google plans to roll out throughout the rest … Read more
Web hosting is a critical service with a huge market, with variable offerings designed to provide a flexible selection to potential customers. However, as with most things, the general rule is that you get what you pay for. Some hosting companies offer a wider selection of perks and a greater level of service for the … Read more
The opportunity to communicate with clients and customers on an individual level from across time zones is not unique to the age of the Internet, but it’s certainly never been as easy or convenient as it is today. Google’s Business Profile (formerly known as Google My Business) has allowed business owners to enable in-app messaging … Read more
Staying on top of the changing shopping trends is a challenge, especially after a global pandemic. As the second year of the pandemic draws to a close, we’re unfortunately far from seeing the end of this era, which has brought with it a slew of new shopping trends in global commerce. The “new normal” is … Read more
To improve your conversions on your website, focus on user experience with a clear, easy-to-navigate design. Optimize call-to-action buttons for visibility and compelling action. Test different page layouts, headlines, and content with A/B testing. Ensure mobile responsiveness and fast loading times. Personalize content to meet your audience’s needs and preferences, effectively guiding them towards making … Read more
Alongside a number of other changes made this year, Google continues to revise and rebrand its toolkit for online businesses and internet retailers by changing Google My Business into the Google Business Profile. While little more than a name change on the surface, a deeper dive into the announcement reveals Google’s long-term plans for Google … Read more
In late October, Microsoft announced Microsoft’s partnership with Shopify, marking a strategic collaboration between these tech giants. This alliance aims to expand e-commerce capabilities by integrating Shopify’s extensive merchant network with Microsoft’s vast consumer base. This partnership promises to enhance online shopping experiences, offering greater reach and efficiency for businesses and a more seamless experience … Read more
Google has introduced a new Google Deals feed, an innovative addition to its Shopping tab in search results. This Google Deals feed categorizes products related to user queries, highlighting promotions, sales, and price drops. This feature streamlines the shopping experience by conveniently displaying various deals, making it easier for consumers to find and take advantage … Read more
While there’s no guaranteed method to prevent Google from changing your title tags, following these best practices can reduce the likelihood of it happening. Remember, Google’s goal is to provide the best user experience possible, so creating title tags that accurately and succinctly describe your content will always be beneficial. If you spend a lot … Read more
We are no longer simply moving away from third-party cookies and targeted advertising – in many ways, we’ve already moved past it. As Google joined Mozilla and Apple in ending its support for third-party cookies in web browsers, the internet collectively reached a historical point in digital advertising and arrived at a post-third-party cookie world. … Read more
The news that Google integrates with GoDaddy is exciting for merchants interested in the benefits of two giants connecting. On July 13th, Google expanded its integration efforts to include GoDaddy merchants in the U.S., enhancing the ecommerce landscape. This move is part of Google’s broader strategy to integrate various ecommerce platforms into its Google Merchant … Read more
News this week is being presented by more than yet another change to the algorithm – this time, Google is making marketing headlines with the development and release of a (sort of) brand new toolkit called Ads Creative Studio. The new toolkit is designed for both creative types and marketers, with the aim of helping … Read more
Whether you’ve heard of it via headlines in the news, releases by the EFF, or the viral sharing of AmIFLoCed, chances are you’ve heard about Google’s new FLoC initiative at some point this year. FLoC, or the Federated Learning of Cohorts, is part of Google’s larger privacy sandbox, and is an experimental replacement for third-party … Read more
Are you making the most of Amazon’s advertising suite? Are you sure? Because amid global turmoil, a major stock market crash, and murder hornets, Amazon’s stock soared to record numbers on the way to 2021, and it has continued to update and evolve its advertising options in an effort to help brands capitalize on all … Read more
Google released a new core update earlier this month and has uncharacteristically announced a second update following very closely next month. Google core updates tend to be spaced several months apart, but a statement from Google Search public liaison Danny Sullivan clarified that they originally planned on releasing a single, larger update this month, and … Read more
Google Analytics 4 is a new kind of analytics property, and the newest incarnation of the Google Analytics platform. Previously known as Google Analytics App + Web, Google Analytics 4 can be used to track, compile, and visualize data from apps, websites, or a website and app together, versus web-only tracking from Universal Analytics, for … Read more