According to Google Developers, page experience is a set of signals that measure how users perceive the experience of interacting with a web page. This is where core web vitals come in. Core web vitals are a set of metrics that measure real-world user experience or loading performance, interactivity, and visual stability of a page. … Continued
The COVID-19 pandemic has forced either the cancellation or the digitization/virtualization of many events across the globe. Google has announced that rather than cancel their conference, this year they are offering a virtual version, known as the “Unconference”. These events are hard to get into – and this year is no different. The website states … Continued
We’re now three months into the Coronavirus pandemic, and while many states are re-opening and trying to bring things to a semblance of normalcy, analyses indicate that ad spending has hit bottom. Though this puts the industry in a great position to rebound in Q3, it’s worth taking a look at how the virus has … Continued
As a marketer, the customer data you have is as good as gold. There are several ways to collect data with internal and external sources. The most common data sources are from first party and third party. First-party data is essentially you are data because it is the information you collect directly from your website … Continued
Recently, Google announced that they are phasing out support for third-party cookies in 2022. Phasing out this support will affect everyone in the digital media industry. This isn’t the first time we’ve seen Google drop 3rd party data or web browsers. But the stakes are a bit higher this time. Publishers are seeing the change … Continued
Have you ever had a series of marketing campaigns do poorly and then suddenly you have one go viral? Have you tried to recreate that magic only to find you couldn’t? Don’t worry, you are not alone. Many people have tried and tried to become the next marketing campaign that is the talk of the … Continued
Need to ensure that present marketing plans are optimized for the future? Do you need a framework to follow so that you don’t have to change things so often? Let’s look at auditing and adjusting your next marketing plan. Look At Your Social Footprint and Online Consistency Brand health is important. If you have been … Continued
Business owners need to know how to promote their businesses in the right way. You may know promoting your business online is necessary in today’s world, but you don’t necessarily understand all of the ways you can do it or the ways that will give you the best results. No matter which of the methods … Continued
The California Consumer Privacy Act, or CCPA, went into effect on January 1, 2020. The law creates new consumer rights regarding access to, deletion of, and sharing of personal information that businesses collect. The law also requires the Attorney General to solicit broad public participation and adopt regulations to further the CCPA’s purposes. The regulations … Continued
Micro niche websites – or those that cover a small topic in only a few pages – still remain fairly popular online today. Why? Because when executed correctly, you can turn them into money-making websites pretty quickly. However, as Google seeks to provide its users with high-quality results, it can be harder to get those … Continued
Most articles talking about marketing techniques focus on social media. It’s true, social media is one of the best marketing tools available to small businesses. It’s free and easy to use. It is also time-consuming. For some small businesses, social media campaigns can become a time suck that creates too much extra work. Really, the … Continued
Email marketing remains one of the best methods to reach and engage with your target audience. Studies show it has a high return on investment with the average ROI reported as $32 earned for every dollar invested. If you’re just getting started or want to make adjustments to your strategy to improve your results, here … Continued
As we head into a new decade, it’s a great time to look back at 25 years of digital advertising history. Regardless of how good a product or service is, to attract potential customers, you must advertise. Since the early 1990s, digital advertising has changed the concept of marketing for several businesses. We’ve all seen … Continued
Want to make sure you’re fully understanding your customer journey and making the most of your resources? Learn about six of the most common attribution models to use. Why Attribution is Important to Marketers A common challenge for many marketers is taking care of in-depth analytics. Chances are, you’re using several channels to market products … Continued
Over the last year-and-a-half, we’ve seen developments occurring in the paid search industry from both Google Ads and Microsoft Advertising. So far, the changes have involved audiences, average position, smart bidding, and ad copy. As innovation in digital marketing continues to grow exponentially, smart pay-per-click pros need to be able to keep up with the … Continued
Getting your website ready for the holidays takes a lot of preparation. The servers that support your site, the onsite search technology you are using, and the keywords you’re using to target new people during the holidays all have to be in the best shape to make sure you get the most out of the … Continued
Creating a style guide for your brand is essential to ensuring a smooth, deliberate, clear, and intentional message in your marketing and brand representation. Knowing how to create a style guide for your brand is a valuable skill—one you can use as an entrepreneur or in service of a corporation of any size. A successful … Continued
In the last 10 years, we’ve seen marketing undergo quite a change. Thanks to the blockchain, it’s about to go through yet another revolution. Most of us associate digital marketing with things such as analytics and artificial intelligence. As such, the blockchain may be the most destructive technology to hit marketers in every industry. Let’s … Continued
Have you taken the time to think about how artificial intelligence (AI) will impact your marketing? Are you looking for AI tools you can use right now? Are you wondering why you should even bother paying attention to AI? Why Marketers Must Pay Attention to AI AI Affects Daily Life Experts predict AI will have … Continued
Are freelance copywriters and in-house teams soon to be out of a job? We’re in the v. Writing algorithms have been available for purchase or a while now. Major companies are using them and they are creating well written articles supported by data. When it comes to content writing bots you’ll see a lot of … Continued
Recently in conjunction with International Small Business Day, Google launched a new website that will suggest its products that seem like a good fit for specific businesses. The Google for Small Business portal was announced at the Grow with Google Learning Center in New York city where the company hosts a number of classes and … Continued
In terms of local SEO, Google My Business has always been an important and valuable tool. The platform launched in 2014 and continues to grow in importance for both businesses and consumers. Having a verified, complete, and accurate profile is critical to SEO. Google My Business is evolving to include transactions and engagement between businesses … Continued
The internet is full of useful, educational, and entertaining places to spend time. Many of these places are important for brands and businesses to connect with their audience. An often-overlooked platform for making those connections is Quora. Learn how to use it for marketing to increase brand awareness and authority. What is Quora? Quora is … Continued
The Hamburger Wars have been going on for decades – ever since Burger King hit the scene in 1954 McDonald’s was first franchised in 1955. Companies like Wendy’s and Burger King have been competing against McDonald’s to keep customers happy. Burger King has been facing off with McDonald’s for a long time – but this … Continued
In the coming months, Facebook will release its Clear History tool. Once it is released, the new feature will allow users to see, manage, and disconnect activity that happens off-Facebook from their user profile. As such, the tool will impact marketers ability to reach a targeted audience on the platform. What is the Clear History … Continued
