How the GDPR is Changing Digital Marketing

General Data Protection Regulation (GDPR) is coming. Only another month until it’s officially in place; do you understand it enough to stay compliant? It’s no secret that the GDPR is raising some very significant and important conversations across the United States right now, especially in the realm of marketing. While it will mostly impact the … Continued

Hiring a PPC Specialist? Here’s What You Need to Know First

Pay Per Click (PPC) can be incredibly lucrative, both for making money outright and in line with a sales or remarketing campaign. But it can also be a pretty high-risk strategy, especially if you don’t fully understand how fast competition can change and what influences your success over time. That’s exactly what drives many entrepreneurs … Continued

How to Create a Successful Affiliate Program

If you’re looking for a way to increase sales in your small business without a lot of risk to your bottom line, then starting in affiliate program may be the way to go. Since you do not make any kind of payment until a sale is made, you only pay for results. Each affiliate who … Continued

5 Steps to Teach You How to Use Power Editor for Facebook Ads

Power Editor is a Facebook advertising tool designed specifically for large advertisers who need to create, edit, and publish several ads at once, while still maintaining precision control over each of their campaigns. Though a Power Editor account is a bit more complex than the standard Facebook Ads Manager, the main advantage is that new … Continued

Learn How to Properly Optimize Your Facebook Ads Strategy

If you’re running any kind of ad campaign on Facebook or Instagram, you could be spending way more money than you need to. Before you start running any new campaigns, take a few minutes to read through this to make sure your ads are as optimized as possible. Are your ad conversions where they should … Continued

The Complete Guide to Image Optimization for the Web

Images are a vital part of the user experience, but they also account for the most data on your page. This means it can have a dramatic effect on your site’s loading time, which we know can impact conversion rates. Research shows 47% of users expect a website to load within two seconds or less, … Continued

Mastering the Use of Device Specific PPC Campaigns

People use different devices for different tasks. Would you go app shopping for new apps on your tablet or smartphone from your desktop? Probably not. Would you try out a new business program on your tablet? Probably not. So, it makes sense to use device-specific PPC campaigns when your business is targeting behaviors that are … Continued

Conversion Rate Optimization: Tips and Tricks You Need to Know

You’ve built (or paid for) a stellar website. You’ve invested in market research and built an amazing product, and you’ve got a great sales and customer support team to support it. But, people just aren’t responding the way you’d hoped. They’re either not coming to begin with, or even worse, they’re coming, taking a look … Continued

How to Choose the Best Font Selection for Messaging in Marketing

I’ve already written a post on the importance of considering color theory in your branding, so today I want to extend that and talk about choosing your fonts. Just like color, fonts can evoke certain thoughts and feelings, so it’s important to make sure your fonts match your brand message. Today’s marketers are saddled with … Continued

How to Protect Your Blog from Copyright Infringement

In today’s society, new content is produced at an alarming rate – and with everything just a search away, it’s super easy to find (and steal) whatever you want. If you’re worried about someone stealing your blog content for use as their own, there are some things you can do to protect yourself.   Run … Continued

Micro Conversions vs. Macro Conversions: Why You Need Both

There’s a tremendous amount of data out there for marketers. According to the IDC, we generated 1.8 zettabytes (1.8 trillion GBs) of information in 2011. In 2012, we added another zettabyte. And by 2020, we’re expected to hit 40 zettabytes. With all of it to sort through, it can be difficult to determine what metrics … Continued

10 Tips to Crafting a Landing Page Design That Converts

Landing pages are an important part of the sales funnel – they’re where you direct your visitors when you want them to do something – whether it’s sign up for your email list, or buy your new product. You’ll likely have several landing pages to build over the course of your career, since each landing … Continued

Breaking Down and Optimizing Your Business Marketing Budget

No matter what kind of business you’re running, it’s essential that you have a marketing strategy that’s expansive, practical and effective. Small business owners have some tough decisions to make here. If they’re new to the world of digital media marketing, creating a marketing strategy from scratch can be an intimidating task. With so many … Continued

The Beginner’s Guide to Successful Remarketing

When you browse the Internet, have you ever noticed that certain companies seem to be following you around? You visit one website, and then all the sudden, you start seeing ads for them on Facebook, and start seeing suggestions to like their page in your feed? As creepy as it may be, it’s intentional, and … Continued

PPC Beyond Google AdWords: Worth the Investment?

When it comes to pay per click (PPC) advertising, the first thing most marketers think of is Google AdWords. And that’s okay, because it works. And it works well, if you know how to optimize the campaign to get the best possible result. (See my post about keyword tiering if you’re looking for a new … Continued

The Psychology of Calls to Action

Every piece of content you write is aimed at getting readers… but having people read your content isn’t enough to sustain your business. To get that content earning revenue means your content must entice readers to take action. You no doubt know how important the call to action (CTA) is, but not all CTAs are … Continued

A Complete and Comprehensive Guide to YouTube Advertising

YouTube is no doubt one of the largest search engines – just right behind Google, which makes sense because Google owns it. With more than a billion users on the platform, there’s a wealth of marketing opportunity out there. And, since it blends seamlessly with Google AdWords, it’s easy to manage from within the platform. … Continued

Is it Time to Rethink Your Display Advertising Campaigns?

Do you know how many websites your company is advertising on every month? Do you know how much you’re spending on those display ads? What if I told you that you could dramatically decrease the number of websites displaying your ads, without seeing a decrease in results? That’s exactly what JP Morgan Chase has recently … Continued

9 SEO Mistakes That Will Ruin Your Content Marketing Strategy

SEO is a necessary part of online marketing, since it’s what helps your customers find you when they search on Google or another search engine. It gets eyeballs on your content long after you’ve stopped promoting it – if that content ranks well, anyway. If you can’t get the content ranking well, it won’t work … Continued