Eric Sachs
SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.
How to Promote Your Business on Instagram
You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Remember, consistency and quality content are key, and it’s important to engage with your followers and…
10 Benefits of Pay-per-click Advertising for Small Businesses
Pay-per-click (PPC) advertising allows businesses to place ads on platforms, paying a fee only when the ad is clicked. It offers quick, measurable results and allows precise targeting of audiences, making it a powerful tool for small businesses. In the crowded digital marketplace, small businesses often struggle to gain visibility and reach their target audience….
10 Google Business Profile Optimization Tips
Google Business Profile Optimization involves updating and maintaining a business’s profile on Google to ensure that all information is accurate and engaging. This includes verifying the profile, using accurate NAP (Name, Address, Phone Number), adding quality images, including business hours, encouraging customer reviews, selecting relevant categories, and monitoring customer queries. Optimization enhances visibility in local…
7 Google Analytics 4 Metrics You Should Track
The Google Analytics 4 metrics you should track include Active Users, Pageviews, Sessions, Conversions, Bounce Rate, Event Count, and Sessions Per User. Are you overwhelmed with the seemingly endless metrics available to track in Google Analytics 4? If you’re like most business owners, you know you should probably pay attention to them, but you’re not…
How to Choose A Digital Marketing Agency
Choosing a digital marketing agency involves defining your marketing goals, setting a budget, and researching potential agencies. Look for agencies with positive reviews, industry experience relevant to your business, and strong case studies. Request a proposal to understand their approach and pricing, and schedule a call to assess their understanding of your needs. Ultimately, choose…
How to Increase Reviews On Google
To increase reviews on Google, start by asking satisfied customers to leave a review right after a successful transaction or service completion. Employ automated email campaigns or SMS reminders to make it convenient for them. You can also use review management tools to track your reviews and respond to them, thereby encouraging more interactions. This…
How to Develop a Blog Content Strategy
Developing a blog content strategy involves defining your goals, researching competitors, creating audience personas, and mapping out blog categories. Further, you’ll need to undertake topical and keyword research, brainstorm content ideas, outline a content calendar, and then publish and market your content. This strategic approach ensures your blog aligns with your business objectives and resonates…
How to Design a Website for a Small Business
Designing a website for a small business involves a multi-step process that includes defining the purpose, choosing the right platform, and customizing the design. The goal is to create a website that accurately represents your brand and helps achieve your business objectives. Want a modern website that makes a great first impression on visitors and…
Twitter Becomes X: The ‘Everything App’ and Your Digital Marketing
Over the weekend, Elon Musk announced Twitter is now X, which aims to become the “everything app’ people use for … everything. While the change is sudden, it’s never too early for business owners to start thinking about the potential digital marketing opportunities X might bring in the near future. As the digital world continues…
10-Point Technical SEO Audit Checklist
Technical SEO refers to the process of optimizing the infrastructure of a website to aid search engines in crawling and indexing it efficiently. It involves improving site speed, ensuring mobile-friendliness, creating XML sitemaps, securing your website with HTTPS, and more, thereby enhancing its visibility and ranking on SERPs. Navigating the complex world of technical SEO…
7 Effective B2B Digital Marketing Strategies
Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. Many B2B…
What is a Full-Service Digital Marketing Agency?
A full-service digital marketing agency is a one-stop shop for all your digital marketing needs, offering a range of services to improve your online presence and grow your business. This could include SEO, content marketing, social media management, email marketing, PPC advertising, web design, and more, all under one roof. Trying to juggle the many…
How to Fix Your Online Reputation (10 Steps)
Fixing your online reputation involves a strategic approach. Identify the cause of the negative reputation, rectify the issue, respond to reviews, collect positive reviews, and monitor your brand mentions. Regular content publication and search engine optimization are vital too. You have worked hard to build your business, but a single negative review online is eroding…
8 Content Marketing Metrics to Track for Insight
Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings. Do you feel like your content marketing isn’t delivering…
5 Ecommerce Platforms for Small Business
Choosing the best ecommerce platform for small businesses requires evaluating factors like scalability, integrations, customer service, pricing, and user-friendly interfaces. It’s all about finding the platform that can support your unique business needs and growth trajectory. As a small business owner, you may feel overwhelmed by the countless ecommerce platforms available today. You need a…
12 Ecommerce Website Design Tips
The design of your ecommerce website is crucial as it directly impacts user experience, brand perception, and sales. A well-designed site ensures ease of navigation, fosters trust, and facilitates the purchasing process. It plays an instrumental role in your sales and, in some cases, it can determine the success of your business. The ecommerce landscape…
How to Use Instagram for Business #Effectively
You can use Instagram effectively for business by knowing your audience, creating engaging content, scheduling posts, using relevant hashtags, and leveraging Instagram’s unique features like Stories. Regularly monitor insights and adapt your strategy based on performance metrics. Are you struggling to get traction with your business on Instagram? Do you feel like you’re pouring time…
How to Generate Leads in Google Local Services Ads
To generate leads with Google Local Services Ads, first set up your account and verify your business details. Optimize your profile by adding relevant categories, detailed service areas, and a compelling business description. Encourage satisfied customers to leave reviews, improving your ranking in local search results. A well-optimized ad, coupled with strong customer reviews, can…
The On-page SEO Checklist for Busy Business Owners
Using an on-page SEO checklist provides a structured approach to enhancing your website’s visibility and ranking on search engines. It offers a systematic plan for optimizing individual page elements like keywords, title tags, meta descriptions, and content structure. Implementing this checklist ensures your website meets search engine guidelines and delivers an engaging, high-quality user experience,…
18 Questions to Ask a Digital Marketing Agency
Asking questions before hiring a digital marketing agency is crucial to ensure they are a good fit for your business. It helps gauge their expertise, understand their approach to marketing, assess their experience with similar companies, and clarify expectations regarding cost, communication, and performance measurement. This process aids in making an informed decision. Choosing the…
How to Respond to Negative Reviews on Google
Responding to negative reviews on Google requires a strategic and empathetic approach. Start by acknowledging the reviewer’s concerns and apologizing if necessary. Then, provide an explanation or solution if possible. Try to take the conversation offline for detailed discussions. Remember, your responses aren’t just for the reviewer, they’re for everyone who reads them. Demonstrating professionalism…
10 Types of Emails in Email Marketing
Sending different types of emails is essential from an email marketing perspective as it maintains customer engagement, provides variety, and caters to different stages of the buyer’s journey. Variety helps prevent fatigue, keeps your content fresh and relevant, and allows you to deliver the right message at the right time, enhancing customer relations and conversion…
Why is Content Marketing Important for Small Businesses?
Content marketing is pivotal for small businesses as it helps establish authority, build trust, and attract a targeted audience. It enhances online visibility and brand recognition, resulting in high-quality lead generation. Moreover, content marketing offers an affordable yet effective strategy to compete with larger businesses and foster long-term customer relationships. Why is content marketing important?…
How to Set Up and Use Threads
Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. In light of Twitter’s unveiling of widely unpopular changes and Instagram’s 2.35 billion active users, Threads is positioned to skyrocket in popularity and attract massive adoption as a Twitter alternative. What is Threads? Threads is a highly-anticipated…
What Makes A Good Website Design?
Good website design combines aesthetics with functionality. It features a clean layout, intuitive navigation, responsive design for mobile devices, fast load times, and engaging content. Additionally, it should align with the brand’s identity and have clear calls-to-action to guide user behavior. In a world where internet users have an abundance of options at their fingertips,…
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