Eric Sachs

SEO virtuoso, CEO @Sachs Marketing Group. Focused on being of service to business owners - helping to better position them in the eyes of their audiences.

How to Manage PPC Campaigns Effectively (5 Steps)

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You can manage PPC campaigns effectively by taking a strategic approach that includes keyword research, competitive analysis, landing page optimization, ad creation, and constant monitoring and optimization. Utilizing advanced tracking tools, implementing A/B testing, adjusting bids, and regularly updating keyword lists can significantly improve the performance and effectiveness of PPC campaigns. Every business yearns to … Read more

10-Point Technical SEO Audit Checklist

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Technical SEO refers to the process of optimizing the infrastructure of a website to aid search engines in crawling and indexing it efficiently. It involves improving site speed, ensuring mobile-friendliness, creating XML sitemaps, securing your website with HTTPS, and more, thereby enhancing its visibility and ranking on SERPs. Navigating the complex world of technical SEO … Read more

7 Effective B2B Digital Marketing Strategies

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Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. Many B2B … Read more

What is a Full-Service Digital Marketing Agency?

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A full-service digital marketing agency is a one-stop shop for all your digital marketing needs, offering a range of services to improve your online presence and grow your business. This could include SEO, content marketing, social media management, email marketing, PPC advertising, web design, and more, all under one roof. Trying to juggle the many … Read more

How to Fix Your Online Reputation (10 Steps)

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Fixing your online reputation involves a strategic approach. Identify the cause of the negative reputation, rectify the issue, respond to reviews, collect positive reviews, and monitor your brand mentions. Regular content publication and search engine optimization are vital too. You have worked hard to build your business, but a single negative review online is eroding … Read more

Why Building an Email List is Important in 2023

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Building an email list is a crucial aspect of digital marketing. It offers direct communication with your audience, a higher return on investment compared to other marketing channels, personalization opportunities, audience segmentation, and can establish trust with your customers. Building an email list may feel like a daunting task, particularly if your business is new … Read more

8 Content Marketing Metrics to Track for Insight

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Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings. Do you feel like your content marketing isn’t delivering … Read more

5 Ecommerce Platforms for Small Business

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Choosing the best ecommerce platform for small businesses requires evaluating factors like scalability, integrations, customer service, pricing, and user-friendly interfaces. It’s all about finding the platform that can support your unique business needs and growth trajectory. As a small business owner, you may feel overwhelmed by the countless ecommerce platforms available today. You need a … Read more

12 Ecommerce Website Design Tips

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The design of your ecommerce website is crucial as it directly impacts user experience, brand perception, and sales. A well-designed site ensures ease of navigation, fosters trust, and facilitates the purchasing process. It plays an instrumental role in your sales and, in some cases, it can determine the success of your business. The ecommerce landscape … Read more

How to Use Instagram for Business #Effectively

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You can use Instagram effectively for business by knowing your audience, creating engaging content, scheduling posts, using relevant hashtags, and leveraging Instagram’s unique features like Stories. Regularly monitor insights and adapt your strategy based on performance metrics. Are you struggling to get traction with your business on Instagram? Do you feel like you’re pouring time … Read more

How to Generate Leads in Google Local Services Ads

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To generate leads with Google Local Services Ads, first set up your account and verify your business details. Optimize your profile by adding relevant categories, detailed service areas, and a compelling business description. Encourage satisfied customers to leave reviews, improving your ranking in local search results. A well-optimized ad, coupled with strong customer reviews, can … Read more

The On-page SEO Checklist for Busy Business Owners

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Using an on-page SEO checklist provides a structured approach to enhancing your website’s visibility and ranking on search engines. It offers a systematic plan for optimizing individual page elements like keywords, title tags, meta descriptions, and content structure. Implementing this checklist ensures your website meets search engine guidelines and delivers an engaging, high-quality user experience, … Read more

How to Create a Digital Marketing Strategy (7 Steps)

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Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team. Each step should align with your business goals for maximum effectiveness. Are you struggling to gain … Read more

18 Questions to Ask a Digital Marketing Agency

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Asking questions before hiring a digital marketing agency is crucial to ensure they are a good fit for your business. It helps gauge their expertise, understand their approach to marketing, assess their experience with similar companies, and clarify expectations regarding cost, communication, and performance measurement. This process aids in making an informed decision. Choosing the … Read more

How to Respond to Negative Reviews on Google

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Responding to negative reviews on Google requires a strategic and empathetic approach. Start by acknowledging the reviewer’s concerns and apologizing if necessary. Then, provide an explanation or solution if possible. Try to take the conversation offline for detailed discussions. Remember, your responses aren’t just for the reviewer, they’re for everyone who reads them. Demonstrating professionalism … Read more

10 Types of Emails in Email Marketing

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Sending different types of emails is essential from an email marketing perspective as it maintains customer engagement, provides variety, and caters to different stages of the buyer’s journey. Variety helps prevent fatigue, keeps your content fresh and relevant, and allows you to deliver the right message at the right time, enhancing customer relations and conversion … Read more

Why is Content Marketing Important for Small Businesses?

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Content marketing is pivotal for small businesses as it helps establish authority, build trust, and attract a targeted audience. It enhances online visibility and brand recognition, resulting in high-quality lead generation. Moreover, content marketing offers an affordable yet effective strategy to compete with larger businesses and foster long-term customer relationships. Why is content marketing important? … Read more

How to Set Up and Use Threads

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Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. In light of Twitter’s unveiling of widely unpopular changes and Instagram’s 2.35 billion active users, Threads is positioned to skyrocket in popularity and attract massive adoption as a Twitter alternative. What is Threads? Threads is a highly-anticipated … Read more

What Makes A Good Website Design?

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Good website design combines aesthetics with functionality. It features a clean layout, intuitive navigation, responsive design for mobile devices, fast load times, and engaging content. Additionally, it should align with the brand’s identity and have clear calls-to-action to guide user behavior. In a world where internet users have an abundance of options at their fingertips, … Read more

How to Improve PPC ROI (10 Quick Tips)

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To improve your PPC ROI, focus on keyword optimization by using exact match and negative keywords. Employ ad extensions and ensure your ad copies include targeted keywords. Boost your Quality Score by creating relevant and valuable ads. Also, customize when your ads run, create targeted landing pages, and continuously track and optimize using data. Consider … Read more

How to Optimize Your Website for Local Search

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You can optimize your website for local search by claiming and verifying your Google Business Profile, using local keywords, encouraging customer reviews, creating locally relevant content, maintaining consistent NAP (Name, Address, Phone) information across all platforms, and building local backlinks. Monitoring and adapting these strategies ensures you’re always reaching your local audience effectively. Local search … Read more

21 Powerful Analytics Tools for Digital Marketing

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Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. These tools provide insights into the performance of content, user behavior, and ROI, and can include features for tracking website traffic, social media engagement, and keyword rankings. Are you struggling to make sense of … Read more

14 Benefits of Outsourcing Digital Marketing to An Agency

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There are many benefits to outsourcing digital marketing to an agency including access to specialized expertise, advanced tools, cost-effectiveness, quick execution of campaigns, and freeing up time to focus on core business activities. Business owners often find themselves struggling to keep up with ever-evolving marketing trends. The in-house teams might lack the specific expertise needed, … Read more

How to Get More Reviews on Yelp

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A business owner can get more reviews on Yelp by ensuring their business page is fully completed and appealing, engaging with customers who leave reviews, sharing the Yelp page on social media, and creating check-in offers. It’s also important to provide excellent service and products to encourage customers to naturally want to leave a positive … Read more

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