Eric Sachs 
The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence. Digital marketing can help law firms reach potential clients, increase brand … Read more
Digital advertising is an umbrella term for promoting products and services on the Internet. While there is a nigh-infinite number of ways to do so – from extremely inefficient and ill-advised practices like spamming 11-year-old forum posts with links to your product to tried-and-true methods – most digital advertising can be boiled down into paid … Read more
Social media has proven to be the Internet’s “killer app” – the application that drove mass adoption across populations all over planet Earth, making it the world’s most influential invention since the printing press and putting social media marketing on the same pedestal as global relevance and saturation as televised news and public radio. So, … Read more
Interested in the latest 2023 SEO trends? As the year draws to a close, it is time to reflect and consider the progress we’ve made in the last twelve months – and look forward to what is to come and how it might change things up. In the field of search engine optimization (SEO), 2023 … Read more
Paid digital advertising – advertising on the Internet – is not just here to stay but is inarguably the most dominant form of advertising in the modern world. We spend record amounts of time online, mostly on our phones. Web ads, targeted email campaigns, video ads, promoted tweets, paid search results, and native advertising on … Read more
Interested in learning how to create a TikTok marketing strategy? Social media is a fickle field, as platforms often come and go nearly overnight. Still, few had as successful of an entry and as explosive of a growth spurt as TikTok, the nigh-unavoidable short-form lo-fi video-sharing app. With 2 billion downloads in early 2021 and … Read more
How long does it take for SEO to work? This is one of the most common questions we hear from business owners interested in deploying an efficient digital marketing strategy that helps increase website visibility and viable leads. Search engine optimization (SEO) is a long game. While there are many strategies that you can use … Read more
An email drip campaign is a series of pre-written emails that are automatically sent to a customer or prospect over a period of time. This type of digital marketing campaign can be used to attract more customers, keep customers engaged, and increase sales. Reaching out to people interested in your products or services is critical … Read more
How much does it cost to advertise on facebook? Facebook is still the number one destination for social media users and advertisers. Despite other platforms like Instagram and TikTok seeing significant growth, nearly 2 billion users still log into Facebook monthly. And this gives businesses access to a huge, diverse audience that they can target … Read more
Implementing Thanksgiving marketing ideas online can significantly boost a small business’s visibility and sales. It capitalizes on the festive spirit, encouraging customer engagement and loyalty through themed promotions and content. This strategy also taps into the increased holiday shopping traffic, potentially attracting new customers and enhancing brand recognition during a key retail period. It’s that … Read more
Looking for email marketing tips? Email marketing may one of the oldest forms of digital marketing, but it’s also one of the most effective. Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined (McKinsey). Of course, not all companies have enjoyed such success with email marketing, and many … Read more
Search engine optimization (SEO) is one of the most important aspects of online marketing, and there are four types of SEO that you need to be aware of to succeed. SEO is about increasing your website’s organic visibility for the keywords your target customers use to find solutions. This approach to digital marketing is an … Read more
Looking for some SEO copywriting tips you can use to improve your content? Copywriting is one of the most important aspects of any online marketing campaign, as it helps attract and retain attention. If you are not taking the time to write quality copy, you are missing out on a major opportunity to reach and … Read more
If you want to reach more of the right people, you can do so with several types of Google Ads. Want to reach more customers? Running Google Ads may be the solution for you and your business. Today, there are several types of Google ads available today. Understanding their differences and using each type of … Read more
SEO problems are the stuff of legend. They make for great campfire tales but can damage the real world. SEO horror stories often arise when a business is trying to optimize its website and makes a mistake that costs it dearly in terms of traffic and visibility. One common SEO horror story is the accidental … Read more
Small business content marketing is still one of the most effective ways to increase the visibility of your website, products, services, and brand. You can strive to reach more customers monthly by outlining a digital content strategy. To help you get started, we’ve gathered a collection of small business content marketing tips. If you want … Read more
Creating a social media plan is essential for any business that wants to reach a wider audience and create more leads. However, many businesses find it difficult to create a social media plan that attracts more followers. In this article, we will outline tips on creating a social media plan that helps you achieve your … Read more
The technical health of your website can profoundly impact your rankings and traffic. Here are seven technical SEO issues to know. There’s more to good search engine optimization (SEO) than clean copy and getting your backlinks sorted. No matter how much effort you put into improving your organic SEO and building up your traffic if … Read more
Social media for business marketing is a process of building relationships with potential and current customers through the use of social networking sites. Businesses can use social media for business marketing in several ways, including but not limited to: promoting special deals and discounts, providing customer service, sharing company news and announcements, and conducting market … Read more
There are many benefits of email marketing, but it requires time and attention. Email marketing is more effective than ever before, but it requires a lot of time and attention. As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. Email marketing is … Read more
Finding the best keywords for your website isn’t as simple as throwing a dart at a list of potential keywords and picking the one that sticks. To ensure that your website is visible to people searching for the products or services you offer, you need to know how to find (and select) the best keyword … Read more
In 1984, Dr. Robert Cialdini wrote a book on the art of persuasion and how it relates to sales. Titled Influence: The Psychology of Persuasion, the book went on to sell over two million copies and be translated into over two dozen different languages. While the book ends on a note of the personal computer’s … Read more
Search engine optimization (SEO) is the process of improving the visibility of a website on search engines. The higher your website rankings, the more likely your website will attract customers to your business. However, many business owners make common mistakes that negatively impact rankings, traffic, and profits. In this article, we’re taking a closer look … Read more
Most businesses these days are using multichannel marketing to get their products and services in front of more potential customers. But what are the benefits of multichannel marketing, and why is it so effective? In this article, we’ll explore the benefits of multichannel marketing and how you can combine search engine optimization (SEO), social media … Read more
If you’re interested in driving more attention to your business website, you may be interested in the advantages of running pay-per-click (PPC) advertising campaigns. PPC is a type of online marketing in which businesses display ads on search engines and social media platforms. When someone clicks on one of these ads, the business pays a … Read more