10 Simple Email Marketing Tips to Attract Local Customers

email marketing tips

Looking for email marketing tips? Email marketing may one of the oldest forms of digital marketing, but it’s also one of the most effective. Email is nearly 40 times more effective at acquiring new customers than Facebook and Twitter combined (McKinsey). Of course, not all companies have enjoyed such success with email marketing, and many … Read more

4 Essential Types of SEO (You Need All Four to Succeed)

4 Essential Types of SEO (You Need All Four to Succeed)

Search engine optimization (SEO) is one of the most important aspects of online marketing, and there are four types of SEO that you need to be aware of to succeed. SEO is about increasing your website’s organic visibility for the keywords your target customers use to find solutions. This approach to digital marketing is an … Read more

10 Types of Google Ads that Help Attract Customers

Types of Google Ads that Help Attract Customers

If you want to reach more of the right people, you can do so with several types of Google Ads. Want to reach more customers? Running Google Ads may be the solution for you and your business. Today, there are several types of Google ads available today. Understanding their differences and using each type of … Read more

7 Small Business Content Marketing Tips to Reach More Customers

Small Business Content Marketing

Small business content marketing is still one of the most effective ways to increase the visibility of your website, products, services, and brand. You can strive to reach more customers monthly by outlining a digital content strategy. To help you get started, we’ve gathered a collection of small business content marketing tips. If you want … Read more

7 Technical SEO Issues that Sink Rankings

6 Technical SEO Issues that Sink Rankings

The technical health of your website can profoundly impact your rankings and traffic. Here are seven technical SEO issues to know. There’s more to good search engine optimization (SEO) than clean copy and getting your backlinks sorted. No matter how much effort you put into improving your organic SEO and building up your traffic if … Read more

How to Use Social Media for Business Marketing

how to use social media for business marketing

Social media for business marketing is a process of building relationships with potential and current customers through the use of social networking sites. Businesses can use social media for business marketing in several ways, including but not limited to: promoting special deals and discounts, providing customer service, sharing company news and announcements, and conducting market … Read more

12 Benefits of Email Marketing and Why it’s More Important than Ever

benefits of email marketing

There are many benefits of email marketing, but it requires time and attention. Email marketing is more effective than ever before, but it requires a lot of time and attention. As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. Email marketing is … Read more

How to Find the Best Keywords for SEO

how to find the best keywords for seo

Finding the best keywords for your website isn’t as simple as throwing a dart at a list of potential keywords and picking the one that sticks. To ensure that your website is visible to people searching for the products or services you offer, you need to know how to find (and select) the best keyword … Read more

10 Common SEO Mistakes that Cost You Customers

common seo mistakes

Search engine optimization (SEO) is the process of improving the visibility of a website on search engines. The higher your website rankings, the more likely your website will attract customers to your business. However, many business owners make common mistakes that negatively impact rankings, traffic, and profits. In this article, we’re taking a closer look … Read more

The Benefits of Multichannel Marketing (SEO, Social, and PPC)

Combining SEO, PPC, & Social: The Benefits of Multichannel Marketing

Most businesses these days are using multichannel marketing to get their products and services in front of more potential customers. But what are the benefits of multichannel marketing, and why is it so effective? In this article, we’ll explore the benefits of multichannel marketing and how you can combine search engine optimization (SEO), social media … Read more

Why Local SEO is Important for Small Businesses

Why Local SEO is Important

Understanding why local SEO is important for small businesses can mean all the difference between your local customers finding you or finding your competitors. If you own a small business within your local community, it’s important that you understand why local search engine optimization (SEO) is important for your business. Local SEO is a service … Read more

Instagram Subscriptions Will Let Creators Monetize Exclusive Content

Social media concept group of people working with social media app icons. Business working, digital marketing, teamwork, business strategy and analytics. Vector illustration

Instagram subscriptions rolled out earlier this year, allowing select users in the US (for now) to charge a fee of their choosing for access to special, locked content. What kind of content? That’s up for each user to decide.  The current subscription model is incredibly open-ended – however, it is also limited to an invite-only … Read more

What is ADA Compliance for Websites?

what is ada compliance for websites

Providing equal opportunity is one of the hallmarks of a just and free society. Despite the occasional shortcomings of the law, there are still plenty of hoops for businesses to jump through to make that dream a reality. One of the more overlooked ones is ADA compliance.  The Americans with Disabilities Act was signed into … Read more

How to Increase Organic Traffic to Your Website

how to increase organic traffic

Want to know how to increase organic traffic? Website growth is still determined by the number of people who visit your website, also known as your traffic. More traffic means more views on your content, which potentially translates into more leads, more sales, and better profits.  More traffic isn’t always a good thing. Non-human traffic … Read more

How to Get High-Quality Backlinks for SEO

how to get high quality backlinks

Backlinks remain a key part of any website’s long-term SEO strategy, even though good backlinking is both unreliable, and difficult to achieve. While search engines have come a long way since the days of Netscape, the basic principle behind any good search engine remains the same: all data ultimately serves to help the algorithm better … Read more

How Long Does SEO Take to Work?

how long does seo take to work

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO involves optimizing a website’s content, HTML tags, and associated coding to improve its relevance to specific keywords and phrases people use when searching for information online. The main aim … Read more

What are the Best SEO Tools for Keyword Research?

People using search box for query, engine giving result. Vector illustration for SEO work, SERP, online promotion, content marketing concept

Keyword research tools are a dime a dozen, ranging in cost from free to a hefty monthly premium. Knowing what separates paid applications and programs from free ones and understanding how the differences between these SEO tools can individually help your business achieve a complete understanding of current and rising trends can help set you … Read more

Mobile Site Optimization – Everything You Need To Know

Mobile Site Optimization

  Mobile Site Optimization If you have been keeping up with Google’s SEO changes – which is a full-time job in and of itself – then you might have caught wind of the company’s plans to continue prioritizing mobile accessibility and design when considering search engine results, otherwise known as mobile-first indexing. In summary, Google … Read more

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