It’s been over 50 years since the beginning of what would become the digital mail, or email, and it’s probably not going anywhere anytime soon. One of the oldest pieces of digital infrastructure on the Internet, the email remains the tried-and-true way of sending and receiving both personal and commercial information. With that undying relevance … Read more
Email marketing is one of the most effective marketing channels available to business owners. That being said, email marketing success is not guaranteed. There are a number of key factors that contribute to email marketing results. This includes everything from the content of your email to the way you format it. In this article, we … Read more
With the rise of the internet, new marketing practices are developing at a more rapid speed than ever before. Keeping up with the latest digital marketing trends is important to any business that wants to remain relevant and competitive. One trend that has been used consistently to deliver positive results is influencer marketing. In this … Read more
As a business, community outreach is crucial to connecting to your local area. Developing a community outreach program not only helps to increase awareness for your products and services, but also strengthens your brand. Interacting with the local community gives you a chance to build and nurture relationships with consumers, rather than marketing at them. … Read more
Some say email marketing is dead, while others maintain it is alive and well. I’m in the alive and well camp, because data shows email marketing generates $38 for every $1 spent, giving it an astonishing 3800% ROI, which means it remains one of the most effective marketing methods available. After all, active email accounts were … Read more
Eric Sachs joined Greg and Gene on the Challenge Assumptions Podcast to talk about the world of SEO. In the 50-minute episode, Eric, Greg and Gene discuss: How Eric got started in SEO and digital marketing. The future of SEO and mobile marketing. Keeping transparency in the forefront of your company. Why Sachs Marketing Group … Read more
You may think the keys to business success are quality products and services, or good marketing and promotion. The real key to success? Strong customer relationships. And one of the best ways to foster these relationships is through transparency. Keep Your Word Whatever promises you make your customers, be sure you can hold to your … Read more