With the rise of the internet, new marketing practices are developing at a more rapid speed than ever before. Keeping up with the latest digital marketing trends is important to any business that wants to remain relevant and competitive. One trend that has been used consistently to deliver positive results is influencer marketing. In this … Read more
In the early days of Instagram, one quick look through your feed revealed a ton of seemingly meticulous photos – of people who looked “natural.” This concept is known as the plandid – or the planned candid. Planning the shots ahead of time ensures influencers get the type of image they’re looking for – one … Read more
How many sponsored ads did you see the last time you scrolled your Facebook or Instagram feed? Quite a few, I’m sure. Now, more than ever, I’m seeing brands partner with celebrity “influencers” as they work to create a new sense of brand awareness. But here’s the thing: influencers come in all shapes and sizes. … Read more
Influencers spend a lot of time building an authentic voice that followers can connect with and relate to. The public views them as trustworthy sources of information. These influencers have built reputations for honesty and accuracy in reviewing products and services. It’s very “you scratch my back and I’ll scratch yours” – so to speak. … Read more
We spent the last year telling you that Instagram is the biggest up-and-coming platform, both for regular businesses and for influencer marketers. Now, we’re about to turn that advice on its head and suggest that Facebook may be a serious contender for second place by the end of the year. Facebook officially launched a … Read more