It’s been over 50 years since the beginning of what would become the digital mail, or email, and it’s probably not going anywhere anytime soon. One of the oldest pieces of digital infrastructure on the Internet, the email remains the tried-and-true way of sending and receiving both personal and commercial information. With that undying relevance … Read more
Business owners need to know how to promote their businesses in the right way. You may know promoting your business online is necessary in today’s world, but you don’t necessarily understand all of the ways you can do it or the ways that will give you the best results. No matter which of the methods … Read more
Email marketing is one of the most effective marketing channels available to business owners. That being said, email marketing success is not guaranteed. There are a number of key factors that contribute to email marketing results. This includes everything from the content of your email to the way you format it. In this article, we … Read more
Some say email marketing is dead, while others maintain it is alive and well. I’m in the alive and well camp, because data shows email marketing generates $38 for every $1 spent, giving it an astonishing 3800% ROI, which means it remains one of the most effective marketing methods available. After all, active email accounts were … Read more
Like it or not, the holiday season is here. The kids are back in school. Halloween, Thanksgiving, and Christmas items are on store shelves all at the same time, and you need to wrap up your holiday email campaigns to take advantage of the ever-growing buzz. We’ll show you how in today’s post! Discover the … Read more
Marketers love the idea of high open rates on emails. Unfortunately, opens don’t necessarily mean conversions, and that means over-relying on them as a form of analytics can be misleading or even damaging to your campaign. You, the valiant marketer on the other end, sees all those opens and assumes it means your content is … Read more
While there are tons of legitimate and valuable methods for marketing your business, email marketing is still one of the most important channels no matter what other changes are happening in the SEO or social media world. As a matter of fact, according to Entrepreneur, email marketing offers an average return of $44 for every … Read more
Email marketing remains one of the most effective ways to communicate with prospects and customers. The average open rate varies from industry to industry, with those in the hobbies industry getting the highest open rate of 28.85%, and the highest click through rate of 5.41%. Perhaps not so shockingly, daily deals and e-coupon emails get … Read more