Instagram has seen a surge in daily use because of the pandemic, along with the rest of the social media landscape. It has also affected the dynamic and culture of Instagram influencers – and the rise of influence activism and community outreach through social media. Many of these brand-influencer relationships were formed through platforms like … Read more
With the rise of the internet, new marketing practices are developing at a more rapid speed than ever before. Keeping up with the latest digital marketing trends is important to any business that wants to remain relevant and competitive. One trend that has been used consistently to deliver positive results is influencer marketing. In this … Read more
Influencers spend a lot of time building an authentic voice that followers can connect with and relate to. The public views them as trustworthy sources of information. These influencers have built reputations for honesty and accuracy in reviewing products and services. It’s very “you scratch my back and I’ll scratch yours” – so to speak. … Read more
When you’re just starting out with your business, it can be hard to get eyes in front of your content. That’s where influencer marketing (connecting with influencers in your niche) can be highly beneficial. These influencers already have an established expertise and following, so building relationships with them can be just what you need … Read more