With the rise of the internet, new marketing practices are developing at a more rapid speed than ever before. Keeping up with the latest digital marketing trends is important to any business that wants to remain relevant and competitive. One trend that has been used consistently to deliver positive results is influencer marketing. In this practice, companies collaborate with individuals known as influencers to promote their brands in creative ways that resonate with potential customers.
Influencers can help your business to create a buzz, reach a wider audience and increase engagement. All of these things have the potential to help you reach your marketing and sales goals. In order to connect with relevant influencers, your best bet is to connect with an influencer marketing platform. These platforms can provide a number of resources to assist you in getting the most from your work with influencers. Along with matching you with the right influencers, a quality platform can also provide campaign monitoring and measure return on your investment. Keep reading below to some of the top influencer marketing platforms to tap into in order to make your collaborative efforts run more smoothly and become more successful.
IZEA is one of the originators in the influencer marketing sphere. They’ve been around since 2006 when they began paying bloggers to create content on behalf of brands. Because of this long history, IZEA is a platform you can trust. They have perfected the art of creating and managing influencer marketing campaigns. They can also help you to analyze and amplify your campaigns. IZEA’s platform allows you to connect with influencers within your preferred demographics. They also give you a convenient dashboard to manage every aspect of your campaign, from influencers to payments. You’ll love that you can measure influencer performance in real time across various social media platforms.
AspireIQ seeks to help businesses identify influencers relevant to their niche. They ease this process with their recommendation engine that helps you connect with influencers similar to ones you’ve already engaged in campaigns with. In addition, they offer a unique feature that lets you see which influencers have been successful in other campaigns. Through the AspireIQ platform, you can also manage your communities and track how your campaigns are performing. Task automation for things like making payments, content reviews and product tracking is also possible.
Upfluence is powered by AI, artificial intelligence. It has the unique benefit of allowing you to search for influencers based on social media platform. You’re able to check out the accounts of individuals on the channels that are most relevant to your audience and customers. In addition, Upfluence pre-screens their influencers in order to determine the quality of their engagement and reach. Those wishing to work with global influencers are in luck, as Upfluence’s database contains professionals from 150 countries around the world. They have an extensive filter system that lets you search by various demographics and performance indicators, including engagement rates and geolocation. You can measure your ROI, obtain real-time updates and send bulk emails with their software.
Tapinfluence was founded in 2003 working specifically with brands and bloggers. They now connect with various types of creators and tout themselves as the world’s first Influencer-Generated Content Engine. This platform provides you with in-depth information on potential influencers of interest. You can check out such stats as their audience reach and the real-time cost per engagement (CPE). Their system can assist you in such aspects of influencer marketing as campaign briefing, content creation, communication, promotion and review.
Tidal Labs is a platform that automates workflow related to your influencer marketing campaigns. They have a robust AI-powered database that gives you the power to filter results in order to find the perfect influencer for your campaign. Automation is the name of the game. You can get so much more done in less time such as information gathering, product distribution, amplification of influencer content and payment release. Also, it’s easy to edit and rate influencer content quickly through the use of this system.
Grapevine is a marketing platform that lets you tailor your campaigns in ways that best reach and engage your targeted demographic. You can find popular and well-performing influencers in your niche, scale your influencer programs as needed and measure your most relevant analytics. Grapevine staff have already vetted the influencers they promote, so you can feel secure in the quality of your relationships. In addition, Grapevine gives you a direct line to influencers to ease the negotiation process.
Captiv8 claims to be “revolutionizing how brands connect with the world.” And they give you the tools to do just that. First, they help you connect with the influencers who can best promote your business in the most relevant ways. A particular advantage of this platform is the ways in which it helps you track advanced metrics like sentiment analysis, EMV and deep engagement data to give you a broader picture of your ROI.
As with other influencer marketing platforms, Trackr offers solutions to help you with a multitude of tasks. They stand out from the pack in a couple ways, though. You can get a look at the audience insights of individual influencers in order to determine which ones fit your most important campaign requirements. In addition, Trackr lets you track online conversations so you can validate the ways in which influencers engage with their followers.
Ambassador considers themselves to be a referral software platform. Their system can help you with referral marketing, affiliate marketing, influencer marketing and partner marketing. So, this platform is a fabulous choice when you’re looking for a comprehensive all-in-one solution for your marketing needs. Ambassador allows you to conveniently track all the advocates you partner with in one simple dashboard.
You have a lot of choices when it comes to services to help with your influencer marketing campaigns. These are simply some of the best influencer marketing platforms around. Check them out to see which one might be a good fit for your needs.