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How to Use Hashtags to Enhance Your Brand
Hashtags (#hashtags) are an important part of how people communicate online. They are also a critical part of online marketing, as they allow you to organize content and track discussions across social media based on the hashtag or keywords. The hashtag first beginning with Twitter in 2007 as a way to group tweets. it has…
Why Backing Up Your Social Media Content is Crucial
You should be backing up your social media and blog content on your local machine and somewhere on the cloud. You never know when the server that hosts your content may go down, resulting in the loss of your content, or a temporary delay in the delivery of that content. You also may run into…
How Not Disavowing Links Harms Your SEO Strategy
Not disavowing links harms your SEO strategy. Bad links from spammy or irrelevant sites may lead to penalties from search engines, harming your site’s credibility and rankings. Regularly auditing backlinks and disavowing those that are low-quality or unnatural is crucial to maintaining a healthy and effective SEO profile. Thanks to changes across the SEO industry…
Are Your Ads Killing Your SEO?
Many online businesses monetize their websites using display ads – either through a network like AdSense, or by selling ads directly. One of the first banner ads online belonged to AT&T, and was first displayed in October 1994. Logically, it makes sense that if you have a decent amount of traffic, you should make it…
How to Use Social Media to Build Trust With Potential Customers
Social media is often full of “noise” from brands and personal connections alike. The environment is cluttered simply because everyone wants to be on social media to connect with people. But, as we all know, simply having a profile on a social media network isn’t enough to make the platform work for you – and…
14 Types of Evergreen Content to Include in Your Strategy
Evergreen content is timeless. This post itself, is an example of evergreen content. Even though it’s originally being posted to the blog in 2017, the information within the post will be relevant and useful to my audience for years to come. And, if changes in the industry mean some of the information becomes outdated, I…
A Beginner’s Guide to Mastering Google Search Console
Once known as Google Webmaster Tools, the product was renamed in May 2015, to better represent its wider audience of users. Originally intended to help webmasters get a better view of what’s going on with a website, the resource provided valuable to other internet professionals, such as SEOs, designers, and marketing pros, thus the rebrand….
Everything You Need to Know to Start Your Own Podcast
Podcasting is a type of online audio broadcasting. You record an audio file, usually MP3, then upload it online for people to stream and listen to. Alternatively, people can download the file and listen at their own convenience. The term “podcast” is a hybrid of iPod and broadcasting, since most people listened to the files…
Do You Really Need to Switch Your Website to HTTPS?
There’s been some recent buzz about switching your website from the standard HTTP to the more secure HTTPS. While many large websites, especially those in the e-commerce sector have been using it for years, Google announced it as a lightweight ranking signal back in 2014. That means it didn’t affect much, in fact, it only…
How to Make User Generated Content Work for You
User generated content, or UGC, refers to any kind of content created by users of a product or service. Most people think of reviews when it comes to UGC, but it encompasses everything from photos, blogs, videos, audio, tweets, forum posts, and more. You can use this content on your social media channels to promote…
16 of the Best Tips and Tricks to Hack Your Business Growth
Growth hacking is a different approach to marketing. It focuses on scalability. As your marketing efforts are designed to bring in more customers to grow your business, you can continue to put more into marketing while serving the growing customer base. Instead of traditional marketing, it focuses on using a series of shortcuts to drive…
Using WordPress? Here’s an SEO Checklist for You
All kinds of things go into how Google and other search engines rank your website compared to your competition. Though no one really knows exactly how the algorithm works, we know there are many factors they consider, ranging from the cleanliness of the code itself, to keywords, time spent on site, age of the domain,…
Native Advertising: Why It Works And Why You Should Do it Now
Native advertising is paid content that’s made to match the look and feel of the website it’s presented on, so it looks more like organic content. It encompasses many content formats, ranging from articles to infographics and videos. This type of content appears to provide value to the audience, but the end goal to sell…
Should You Incorporate a Chatbot in Your Social Media Strategy?
Facebook Messenger is a separate application that allows users, both personal and business, to send messages back and forth without using the original Facebook application. Many businesses are adding it to their marketing strategy simply because more than 1 billion people have adopted the platform as their primary communication channel. It’s not just the people…
The Complete Guide on How to Optimize Video for SEO
When you think of online videos, what’s the first thing you think of? YouTube, right? While it may be the most popular video distribution platform, that’s not to say it’s the only option. And while YouTube could easily be considered the second most popular option behind Google, if it were a search engine anyway, there’s…
Tips for Creating Cohesive Branding for your business
Creating a cohesive brand identity is deceptively complex. On the surface, it may appear to be as simple as hiring someone to create an eye-catching logo and engaging content that can then be distributed to consumers. In reality, the process of creating effective branding begins with deep introspection about the core values the brand represents…
Why Avoiding a CRM Will Be Harmful for Your Business
CRM refers to customer relationship management. It’s a type of software that allows you to develop a database of all your customers or clients, and keep track of information about how and when they interact with your company. While many companies operate without a CRM in place, actively avoiding using one can be harmful in…
Step-by-Step Guide to Launching a New Product or Service
This guide assumes you’ve done all your homework in terms of market research. You’ve developed and tested the idea, built the prototype, gone through beta testing, and now you’re ready to launch your new baby into the world. Your strategy can make or break your success, so it’s critical to go into everything with a…
6 Ways to Nail Social Customer Service
A 2013 survey showed 2/3 of customers have used a company’s social media website for customer service purposes. And younger consumers, between the ages of 18 and 29 are more likely to use a brands’ social media presence for service interactions than they are for marketing. Another study revealed 33% of customers would rather go…
How to Create Solid Self-Help Options for Customers
By 2020, 85% of the customer relationship will be managed without ever speaking to a person. Why is that? Well, it’s at least in part due to the fact that businesses are recognizing how much their customers hate dealing with customer service. In fact, 1/3 of people would rather scrub a toilet than talk on…
7 Types of Visual Content You Should Include in Your Strategy
Anyone with an internet connection can create and share content – visual or otherwise. This translates to a vast array of professional and amateur content, and a crowded environment. To stand out in any content marketing campaign, you must have quality, of course, but visual content can set you apart from the crowd. Why visual…
8 Ways to Test the Validity of Your Product or Service
If you’ve got an idea you think would make you rich – you could be right. Or, you could be wrong. It’s important to test the validity of your idea before pouring tons of time, energy, and money into something. Yeah, you can be excited about it, but just because you are doesn’t mean the…
Complete Guide to Integrate PR with Content Marketing
For years, the PR industry has been changing. The increased use of the internet and social media lends itself to a decrease in traditional media readership. It also means more brands are taking control of their reputation online, which in some cases is great PR, and in others, creates a nightmare. PR, according to the…
Eric Sachs on Challenge Assumptions Podcast
Eric Sachs joined Greg and Gene on the Challenge Assumptions Podcast to talk about the world of SEO. In the 50-minute episode, Eric, Greg and Gene discuss: How Eric got started in SEO and digital marketing. The future of SEO and mobile marketing. Keeping transparency in the forefront of your company. Why Sachs Marketing Group…
7 Email Segmentation Ideas for Maximizing Email Profits
Across different industries, email marketing has proven to be an effective strategy in online marketing. Smart marketers have embraced it already: A survey report by an online technology reviews firm revealed that out of 200 marketers surveyed 97% of them are using email marketing software. If you’re already using email marketing, you need to take it a…
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